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In today’s ever-evolving work from home environment, it can be easy to become distracted. Many people will be working and studying from home for the first time, and staying on task and in a good mindset can be a little challenging. At PÜR we understand how important it is to have a healthy work/life balance and just because your environment has changed, doesn’t mean your routine has to.

With everyone practicing responsible social distancing and spending more time indoors, it can be easy to go a little stir crazy (especially for the social butterflies out there). It’s time to get creative with your time at home. Take this as an opportunity to spend time pampering yourself by planning something fun, like an at-home spa day! It’s time to put self-care back at the top of our priority list and PÜR has you covered.

It’s that time of year again. Saint Patrick’s Day is this Tues March 17th and PÜR has all you need to create a fun and wearable St Patrick’s Day inspired makeup look–in a pinch!  Find your “pot o’ gold” with PÜR using our St Patty’s Day makeup must-haves.

Your favorite Trolls tribes are back and better than ever and this limited-edition, PÜR X TROLLS WORLD TOUR collection has everything you need to create chart-topping looks that are sure to make your heart skip a beat! Complete with bold pigments, ultra-blendable shades and high-performance formulas, this entire collection is inspired by the six different Troll lands devoted to six different genres of music: Funk, Country Western, Techno, Classical, Pop and Rock. Just like people, these eye, face and lip products are incredible on their own, but together they work in perfect harmony to liven up your makeup collection for a finished look that will leave you singing for more.

As The Complexion Authority®, we know a thing or two when it comes to achieving beautiful-looking skin. Our skin, which is the largest organ on the body, is the base of any makeup routine and we want you to feel confident selecting products that are geared towards your individual skin type. There are four distinguishable skin types recognized by the beauty and skincare professionals, alike: dry, oily, combination and normal. This deep dive will help you identify your own skin type and build a custom regimen for your own unique needs.

Love is in the air and PÜR is here to help you prepare for the big night with beauty must-haves picked for any occasion. Whether you’re staying home to pamper yourself, looking to achieve a ‘no make-up makeup” look or going full glamour on Valentine’s Day with a full-coverage look, we’ve got Ü covered!

If you’ve been on social media this week, chances are you’ve been inundated with National Lash Day posts celebrating the one product that single-handedly pulls our makeup looks together—mascara! This lash download will help you select the perfect PÜR lash product for your look—whether you’re rocking your natural lash or amping it up with faux lashes.

As The Complexion Authority®, we have landed a spot on Santa’s Nice List since the brands’ inception by nixing harmful ingredients and infusing our products with skin-loving formulas that enhance the look and feel of the complexion. With a direct line to The North Pole and an affinity for all things clean beauty, we’re giving you a sneak peek into this year’s Naughty and Nice Ingredient List…picked by Santa himself!

As temperatures continue to drop and the transition from fall to winter makes way, it’s time to revamp your toiletry cabinet with new products that earn the cold weather stamp of approval. If you’ve had an eye on top beauty publications or your favorites on Instagram, it’s no secret that spring and summer are the perfect time to let your complexion take center stage with the infamous, ‘no makeup’ makeup look. However, the change in season signifies a new opportunity to switch up your look with new and exciting products. Fall and winter encourage the inner artist with bold pigments, moisture-enriched products and classic looks that are suitable for the holiday season and beyond. Don’t just complete your looks—level up with products that help you battle cold weather effortlessly with hydrating properties.

Don’t let your skin take a hit from all the hustle and bustle that the holiday season brings! From germ-filled airports to undeniably savory sweets and less-than-usual routines, it’s no secret that your complexion can take a back seat during this time. But it doesn’t have to! PÜR The Complexion Authority is prioritizing your overall skin health with travel-friendly versions of your go-to beauty favorites that keep your looks intact throughout the season. From a gentle, everyday cleanser to skin-illuminating primer and best-selling mascara, these mini products are sure to enhance your regimen and complete your looks just in time for the holidays. Mini Fully Charged Mascara Powered by Magnetic TechnologyWhether you’re lounging on the couch post-Thanksgiving dinner or gearing up for a night on the town for New Years Eve, great mascara is key to achieving any makeup look! Go the natural route or amp it up for total glam with this age-defying mini Fully Charged Mascara that helps strengthen, thicken, lengthen and separate lashes for unparalleled performance. The Holiday Treat? This mascara is powered by innovative Magnetic technology that has a revolutionary “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lengthen and define lashes with long-lasting performance. The Perfect Pair? Pair Fully Charged Mascara with PÜR’s On Point Liquid Eyeliner in the shade VIP to add finishing touches to your eye look. This ultra-matter liner features a thin, felt-tip applicator for precise and easy application. No Filter Blurring Photography PrimerThe holiday season is the perfect excuse to ramp up your beauty regimen with a full-coverage finish, bold colors and glowing complexion. This all-in-one, age-defying primer helps moisturize, color balance, prime and illuminate the skin with essential oils, like coconut, olive and shea. The Holiday Treat? The nourishing blend of oils, moisturizing agave and essential fatty acids help prep skin for makeup application by masking imperfections and delivering a natural-looking radiance. The Perfect Pair? Create the perfect canvas for any makeup look by pairing No Filter with the 4-in-1 Love Your Selfie Longwear Foundation and Concealer. Featured in 100 universally flattering shades, this foundation instantly helps conceal, correct and improve the skin’s appearance with customizable, medium-to-full coverage. Forever Clean Gentle Cleanser  As temperatures continue to drop, keep your skin clean without stripping it of its natural oils with an updated cleanser. This refreshing, sulfate-free facial cleanser that helps lather away dirt, excess oil and stubborn makeup for a healthier-looking complexion. The Holiday Treat? Formulated with antioxidant-rich Butterfly Bush Flower Extract, this one-step, at-home facial cleanser helps restore vital moisture and helps protect against visible signs of aging induced by high energy visible blue light. The Perfect Pair? Complete your regimen and keep skin hydrated during the colder months with the Soak It Up Intense Hydrating Moisturizer that’s formulated with aquaphilline, cohesion and sodium hyaluronate for unmatched moisture and hydration. For a limited time only, use the code Minisgift at checkout to get 3 free minis + a makeup bag with purchases of $50 or more at www.purcosmetics.com.

As weddings, showers, receptions and all things bridal begin to fill our summer calendars, suit up with a skincare and makeup regimen that’s sure to keep you looking—and feeling—your absolute best! Whether you’re a bride-to-be that’s looking to achieve a natural, lit-from-within glow or looking to amplify your look with a subtle smokey eye, these beauty must-haves include anything you need to experience that Cinderella moment on your big da

It’s no secret that PUR formulates good-for-you products to help improve the skin’s appearance over time, but did you know that these products are carefully created to work well together to help enhance their performance? That’s right! These beauty BFF’s are great alone, but better together! Celebrate National Best Friends Day, June 8th, with these perfect pairings that give you the finished look you crave!

With temperatures rising and rooftop happy hours, patio brunches and vacations all on the horizon, SPF is the only beauty product that we should be packing onto our skin. We’re following the expert advice from Bella Hadid’s MUA, Vincent Oquendo, to create the perfect “no makeup” makeup look just in time for summer. Bella is no stranger to rocking effortless glam makeup looks, so create a look that emphasizes and enhances the natural beauty of your complexion without the excess oils that leave skin feeling like a sweaty mess! According to Oquendo, “The key thing about mastering a “no makeup” look is not that there’s actually no makeup, but that it’s done masterfully with precision. It’s all about a balance,” he said in a W Magazine article. “For every glowy product, you have a matte product to balance it out” This full face beauty regimen is summer-proof with longwear makeup capabilities, skincare-infused formulas and radiance-boosting skincare ingredients that create a natural, lit-from-within finish. Step #1: Double PrimerWhen it comes to priming, one size rarely fits all! Customize your priming step by targeting specific skin concerns. Stop breakthrough shine in it’s tracks with the PÜR Make It Matte Oil Mattifying Primer Stick that instantly mattifies and smoothes the skin’s appearance for a shine-free makeup look that’s comfortable. Complete in an innovative stick component, this primer stick is perfect for mess-free application on-the-go. Simply apply this primer makeup to the t-zone, or any areas on your face that tend to get shinier, while priming the forehead, cheeks and chin with the 4-in-1 Correcting Primer Energize & Rescue. This must-have beauty tonic is packed with probiotics, aloe, caffeine and coconut water to help smooth and soothe skin, while also improving overall skin hydration. Step #2: Longwear Foundation We’ve all been there—settling for a foundation that matches our skin tone or leaves behind a beautiful finish but doesn’t perform well with the summer heat. Quit the complexion compromise with this new 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer that instantly masks and blurs the look of imperfections in 100 true-to-you-shades. Whether you’re fresh off of a beach vacation or spending the summer indoors, this exclusive foundation comes in five skin tone categories and three universal undertones for the perfect match. Enriched with age-defying Ceretin® Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Oquendo Tip: “I’ll mix it [foundation] with my moisturizer and buff on the skin with a fluffy brush so it kind of gives you this fresh, whipped veil of makeup over the skin.” Step #3: Setting Powder It’s no secret that baking is the key to locking in your makeup products for long-lasting performance. Bake your under eye area and concealer with this talc-free Translucent Loose Setting Powder that keeps product in place without adding unwanted color or coverage. The microfine formula blends seamlessly into the skin without accentuating fine lines, pores or texture. For on-the-go makeup touch-ups, try the best-selling 4-in-1 Pressed Mineral Makeup Foundation that gives skin flawless mineral coverage, as it serves as an all-in-one foundation, concealer, powder and SPF 15. Step #4: Setting Mists Over the past few years, using a setting spray has grown in popularity as it can be used to deliver hydration to the skin, lock in a makeup look or amp up the pigment in your color products. The Lit Mist Illuminating Setting Spray is the complexion’s best companion during the summer months, as it instantly hydrates the complexion for an effortless glow. This refreshing makeup setting spray is packed with skincare ingredients, like antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! The result is a revitalized complexion with dewy shimmer that complements all skin types. Step 5: Black MascaraIn the article, Oquendo shares that a black mascara is among the five makeup products that should always be kept in your makeup bag. This Fully Charged Mascara is Powered by Magnetic Technology to help lift, separate and define each lash for maximum, long-lasting performance. This revolutionary “magnetic” polymer matrix wraps a positively charged elastic veil around each lash, while conditioning ingredients help strengthen the eyelashes to prevent fall out. For an added boost, pair with the Fully Charged Mascara Primer that gives lashes high-definition volume and unbelievable lash length.

If you’ve been keeping your eyes and ears to beauty industry buzz, you might have heard that PÜR just launched a whopping 100, true-to-you shades of the new 4-in-1 Love Your Selfie™ Longwear Foundation and Concealer! What appears to be a high-performance complexion product is packed with skin-loving ingredients to help give skin both immediate and long-term results. Setting a new standard for complexion, the 4-in-1 Love Your Selfie™ is now available on purcosmetics.com with several tools to guide you to your perfect match. The Rundown:Known for its game-changing 4-in-1 formulas, PÜR’s newest release is no exception! With four, distinguishable benefits, Love Your Selfie™ is sure to become a staple for beauty and skincare lovers alike. Here’s a peek into the 4-in-1 benefits: Foundation: A beautiful makeup looks starts with a flawless canvas and Love Your Selfie™ has a creamy, buildable formula that creates a gorgeous coverage, as it helps minimize the appearance of pores with a natural finish. Concealer: Say goodbye to the days of pesky blemishes, uneven skin tone or visible imperfections! Use the doe foot applicator to conceal all imperfections or highlight and contour your best features. This natural, lightweight formula blends effortlessly onto the skin without flaking or creasing. Skincare-Infused: 4-in-1 Love Your Selfie™ is formulated with skincare ingredients, like PÜR’s Energy Complex and Ceretin® Complex, which help rejuvenate the skin’s appearance and refine skin texture and tone. It also features blue light protection and helps protect skin against environmental stressors, like pollution. Longwear Performance: Breathe easy knowing your complexion will look stunning all day long with this long-wearing formula that stands the test of time. Don’t just take our word for it! Based on an independent consumer study, 95% say this foundation/concealer is easy to use. 92% say this foundation/concealer effectively conceals redness and discoloration. 92% say this foundation/concealer helps conceal blemishes and skin imperfections. 90% say this foundation/concealer feels comfortable on their skin. The Shade Range:The formula is just the beginning! Promising to be a clean, skincare-infused beauty solution for all, this foundation comes in 100 shades that are equally represented within 5 skin tone categories and 3 undertone families to ensure a perfect match. Here’s how to identify your shade: Step 1: Select your skin tone category (Light, Medium, Tan, Dark and Deep) Step 2: Select your undertone (Pink, Golden and Neutral) Step 3: Select your shade number in the range Click here for more information.

Perusing the aisles of our favorite beauty store trying to locate the perfect foundation shade. Whether you’re looking for an everyday staple or shopping for a major event, it’s no secret that foundation sets the tone for a flawless makeup look. Thirty minutes and ten arm swatches later and you’re struggling to find the perfect shade. Whether it’s too light/dark, gives skin a gray cast or makes the complexion look muddy, foundations, if not in the proper shade, can leave behind a less-than-favorable base. Luckily, learning how to identify your undertone could be the secret to finding your perfect match!

If you’ve perused around your local ULTA or visited PUR’s Instagram account, you might’ve seen the new Out of the Blue Collection featuring innovative, light up components and a unique ingredient twist that’s perfect for tech and makeup lovers alike. It’s no secret that living in a digital age filled with tech devices, like smartphones, tablets, computers and televisions has drastically changed our everyday lives. But, how does this influx of blue light exposure impact our complexion? We’ll explain. Blue light is part of the visible light spectrum and studies have shown that it can have damaging effects on the skin. As it penetrates deep into the skin, high energy visible blue light can cause oxidative stress, which could lead to visible signs of aging. We took to Tisha Thompson, PUR’s Vice President of Marketing and Innovation, to get a behind the scenes look at building the Out of the Blue Collection. From highly pigmented complexion products, nourishing lip enhancers, eye-catching eyeshadows and a gorgeous mascara, this one-of-a-kind collection was formulated with blue light defense for a healthier-looking complexion. Q: How did this collection come about? Were you inspired by any new research in particular or trends in the skincare industry? What gave you the AH-HA moment to create Out of the Blue?A: As a skincare-focused cosmetics brand, we are always looking for ways to create beauty products that not only help cover skin imperfections, but also help correct its overall appearance. With emerging tech usage trends and an ear to the skincare industry, we knew there was a need to build a collection catered towards blue light defense. We’ve seen it done in skincare products, but never in color, so this was our opportunity to do so. Q: What does Out of the Blue mean?Tisha: With this collection, we wanted PUR Beauties to breathe easy knowing that this collection is formulated to help them enjoy their lifestyle (and appearance) with skincare-infused products. You shouldn’t have to sacrifice your lifestyle to achieve overall skin health, so Out of the Blue simply means keeping skin protected from the damaging effects of high energy visible blue light, while enjoying the PUR formulas you know and love. Q: What inspired the packaging?Tisha: The packaging found in this Out of the Blue Collection was the most exciting part for me during the product development phase. I had a really cool idea to add vanity lights to the components for on-the-go makeup application. After months of working with suppliers and our internal team, we created a super luxurious range of components that make it easy—and fun—to touch up your makeup wherever you are. From the lip products to our cult-favorite Fully Charged Mascara and fold out vanity eyeshadow palette, this added feature makes these products a must-have in your collection. Q: What’s your favorite product in the collection?A: The Out of the Blue Light Up Vanity Eyeshadow Palette is my favorite because it has the perfect mix of matte and shimmer eyeshadow shades. It’s versatile enough to transition your look from everyday to super glam and the vanity component makes it the perfect palette to travel with. We worked heavily on the formulas to ensure they have the buildable and blendable qualities that PUR Beauties love from other products. Q: What “blue light” device are you guilty of being on the most?A: As a working mom that’s constantly on-the-go, I am guilty of being on my iPhone all the time. From emails, calls, social media and virtual meetings, it can be a lot. I make sure to incorporate this Out of the Blue collection into my daily routine so that I don’t have to worry about the visible signs of aging induced by high energy visible blue light. Out of the Blue is available for purchase at purcosmetics.com and in-store and online at ULTA.com.

If nothing else, Valentine’s Day is the perfect occasion to enjoy a stress-free day filled with positive affirmations, yummy chocolates, self-love and ultra-glam makeup. Whether you’re heading out on a romantic date with your partner or celebrating Galantine’s with your closest friends, these skin-loving products are just what you need to complete enviable looks from start to finish.

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regimen, this post is for you!

Our complexion is constantly evolving, so understanding your skin’s specific needs is no easy task…even for the pros! From external factors, like weather, to internal contributors, like diet and hormones, it’s common to notice a shift in the skin’s appearance and behavior over time. As the body’s largest organ, it’s important to take the time to learn your skin’s particular needs to help achieve and maintain a complexion you love.  

Putting together an effective skincare routine can be a daunting task and customizing it for each season is no easy feat! For many of us, the coldest months are approaching, so we’re dishing our best-kept secrets to keeping all skin types hydrated, nourished and plump during the winter months