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Introducing Bio Charged, a Plant-Powered Volumizing Mascara to help instantly amplify the look of your lashes with 91% naturally derived ingredients* for visible volume and a full-bodied lash! This week in the blog, we are sharing all the details on this exciting new launch and how to give your lashes undeniable volume with our newest clean mascara. All Things Bio Charged Give your lashes a boost of lash-loving volume with Bio Charged! Bio Charged is a clean Plant-Powered Volumizing Mascara that helps instantly amplify the look of lashes without clumping or smudging for natural-looking bold lashes with visible volume. The clean, fuss-free formula effortlessly enhances the look of natural lashes without clumping or smudging for a mascara you are sure to love! Plus, the lightweight monomaterial component ensures easy recycling for a new era of mascara that you can feel good about using. What is Bio Charged Formulated with? Bio Charged is enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein to help strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Bio Charged features a biobased lash-hugging fiber brush made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right-touch of TLC. *Including water. Naturalness according to ISO 16128 standard. How to Use Bio Charged To help give your lashes a more volumized look, begin by placing the mascara wand at the base of your lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. Bio Charged pairs perfectly with Fully Charged Mascara Primer Powered by Magnetic Technology to help add extra length and volume to your lashes. What to Pair with Bio Charged for the Ultimate Eye Makeup Look To create your perfect makeup look, we recommend pairing Bio Charged with the On Point Eyeliner Pencil and On Point Tint Creamy Eyeshadow & Primer with Peptides! On Point is a waterproof Eyeliner Pencil that glides on effortlessly for soft definition and a long-lasting customizable look and is available in a neutral brown and deep black shade that can help take your look from day to night. Add some shimmer with the On Point Tint Creamy Eyeshadow & Primer with Peptides that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eye makeup looks!   To shop for Bio Charged Plant-Powered Volumizing Mascara, or other beauty and skincare must-haves, head to purcosmetics.com

In honor of National Lash Day, we want to talk about the ins and outs of lashes! Your eyelashes are more than just an accessory to your fabulous full-glam looks, so this week in the blog we are going to be going through how to care for your lashes, our favorite mascara to reach for, and how to take your look from day to night in one easy step.     Lash Care 101 The first step to having naturally luscious lashes is to ensure that you are taking the proper care of your lashes. This starts with ensuring that your lashes are clean, especially when you are going to bed or after going to the gym. We recommend using our Melt Away Gel Oil Makeup Remover to help breakdown makeup while providing much-needed hydration. A blend of six essential oils help break down stubborn makeup as the gel-to-milk formula removes excess oil, dirt, and daily impurities.     Look Carefully at Ingredients It is no secret that the eye area is sensitive due to the skin on and under our eyes being especially thin. Because of this, it’s uber important to make sure that we are taking the proper care of our undereyes. Our Tone Up Niacinamide Firming Eye Serum has an antioxidant rich formula with multiple hydrators and vitamins to help replenish and restore the undereyes for a visibly firmer and smoother appearance.       Our Fav Mascara It is especially important to make sure that the mascara that you apply to your lashes is full of good-for-you ingredients. Our best selling Fully Charged Mascara Powered by Magnetic Technology has a lash-loving formula that helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. A powerful blend of Biotin and Peptides deliver lash-conditioning ingredients and shine to help separate and set each lash for all day length, volume, and curl.     Day to Night To take your makeup look from day to night without having to take your makeup off and start over, try adding false lashes! Our Pro Eyelashes are handmade and feature lightweight synthetic silk fibers that add some extra glam to your look with fully customizable definition. To apply our falsies, we recommend our Pro Eyelash Glue that’s easy-to-apply with an ultra-thin brush applicator. This lash glue is formulated with Vitamin E to help moisturize and soothe the delicate skin around the eye area with a longwearing, Latex-free formula.   To shop more of our fan-favorite mascaras and other under eye treatments, head to purcosmetics.com to see more lash favorites to celebrate National Lash Day.

Hemp Seed Oil is getting the spotlight this week on the blog as this skindulgent ingredient is filled with amazing benefits for the skin! February 4th is National Hemp Day, and in honor of this holiday we are going to be going through the uses of Hemp and how you can implement it in your routines. If you are curious about the use of Hemp and how we implement it in our products, this blog is for you!   What Is Hemp, Anyway? Before we dive into Hemp infused skincare and makeup, let’s start with the basics. Hemp is a legal ingredient that is derived from Cannabis but is grown specifically for industrial or medicinal use. Hemp is used for a variety of products and activities such as clothing, gardening, cooking, composting, and most importantly—beauty! When Hemp Seed Oil is used in beauty products, it brings soothing and hydrating qualities to the skin. If you are interested in adding Hemp into your skincare and makeup routines, here are a few of our favorite products to get you started. Hemp-Infused Undereye PatchesFirst up on our Hemp-infused faves are our Mellow Eyes Hemp Infused Eye Patches! These skincare-infused undereye patches help reduce the look of puffiness while brightening and smoothing the appearance of the undereye area. Formulated with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these indulgent eye patches help retain skin’s moisture and address signs of aging, leaving the skin looking fresh, brighter and more revitalized looking. Dramatic LashesNext up on our Hemp highlights is our On Point Mascara! This lash-loving Mascara with Hemp lifts and curls the look of lashes for a natural, fanned-out lash definition look. Formulated with Hemp Seed Oil, Biotin, and Sunflower Seed Oil, this mascara helps to hydrate and moisturize lashes while nurturing the delicate skin around the lash-line with skincare ingredients. With 4-in-1 benefits including lash defining, lengthening and conditioning, this buildable mascara is perfect for everyday wear. Dreamy Eyeshadow Our Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp is a warm toned eyeshadow palette that is full of ultra-creamy mattes, metallic pastels and neutral eyeshadow shades that build and blend seamlessly together to create endless color combinations. Each color is infused with Hemp Seed Oil, Green Tea Extract, and Ginseng Root Extract for a moisture-rich, high-pigment color. This luxe 12-piece eyeshadow palette allows you to create endless eyeshadow that are irresistibly dreamy. Prismatic Primer Last but not least, our No Filter Blurring Photographer Primer helps conceal the look of imperfections and skin concerns like fine lines and wrinkles for a natural, radiant-looking finish. Formulated with PUR’s Proprietary Ceretin Complex, Hemp Seed Oil, and Prismatic Blurring Micro-Pearls, this radiating primer helps to gently improve the look of skin tone and gives skin a luminescent glow look as it blurs the appearance of imperfections. To shop more best selling PUR makeup and skincare that features Hemp Seed Oil and other skin-dulgent ingredients, head to PURcosmetics.com to see the other skin-loving products we have to offer!