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Love is in the air—and this year as we head into Valentine’s Day, we’re celebrating the kind of match that always works. When liquid and powder formulas are paired with intention, they create a smoother, longer-lasting, more seamless finish. Think of it as makeup chemistry at its best. Please indulge us, as we’re sharing our favorite Better Together product pairings—liquid + powder duos designed to layer effortlessly, enhance each other’s performance, and simplify your routine with multitasking formulas (and one 2-in-1 brush). Why Liquid + Powder Works (and Works Fast) Balanced finish: Liquids perfect; powders refine. Longer wear: Set where needed without looking heavy. Custom coverage: Build only where you want it. Brush-friendly: One versatile brush blends creams and buffs powders with ease. 4-in-1 Skin Tint + 4-in-1 Pressed Powder Best for: Quick, even complexion with flexible coverage Start with a 4-in-1 Skin Tint to even tone and add breathable coverage, with SPF 50 mineral protection. Then lightly buff 4-in-1 Pressed Powder where you want extra smoothness—think T-zone, under eyes, or redness. Why it works: The tint keeps skin fresh; the powder blurs, sets, and perfects without caking. 4-in-1 Sculpting Concealer+ Loose Setting Powder Best for: Concealing without the cakeyness Our 4-in-1 Sculpting Concealer hydrates and conceals troubled areas while treating with skincare ingredients; 4-in-1 Loose Setting Powder locks in makeup while keeping the glow intact.Why it works: You get skincare-level comfort with makeup longevity. Silky Tint Multitasking Stick (Berry Best) + Skin Perfecting Powder Blushing Act (Berry Beautiful) Best for: Monochromatic, lifted color Layer Silky Tint in Berry Best on lips and cheeks, then softly set with Skin Perfecting Powder in Berry Beautiful.Why it works: Cream brings vibrancy; powder diffuses edges and boosts wear—no patchiness. Silky Tint Multitasking Stick (Bronze Babe) + Mineral Glow Best for: Warm, sun-kissed dimension Use Silky Tint in Bronze Babe to sculpt and warm, then enhance with Mineral Glow for a soft radiance.Why it works: Cream shapes; mineral powder adds glow without shimmer overload. On Point Tint Creamy Eyeshadow & Primer (Cashmere) + On Point Eyeshadow Palette (Thursday) Best for: Primed eyes with extra dimension + soft layering Start with On Point Tint as a base, then layer coordinating shades from the On Point Palette to add depth and set.Why it works: Cream grips; powder enhances color payoff and staying power. The 2-in-1 Brush That Does the Work for You What really makes these liquid + powder pairings click is our 2-in-1 Brush. It’s designed to work with both cream and powder formulas, so you’re not switching tools mid-routine. Use the dense side to apply and blend liquids seamlessly, then flip to softly buff powders for a smooth, airbrushed finish. The shape gives you control for precise application, but it’s still quick enough for an everyday, full-face routine. Bonus: it makes touch-ups on the go easy—no full brush set required! From base to finishing touches, these liquid + powder pairings are made to work better together. Add in a 2-in-1 brush, and your routine becomes faster, smoother, and easier—without sacrificing results.

Since 2002, the 4-in-1 Pressed Mineral Powder SPF 15 has been a PUR icon. Combining foundation, concealer, setting powder, and SPF in one compact, it delivers flawless, buildable coverage that’s lightweight, breathable, and long-lasting. With 23 shades across Neutral, Pink, and Golden undertones, it was one of the first powders to make inclusive coverage a priority — and it remains a staple in beauty routines today.

The best makeup tools are the ones that simplify your routine while improving your results. PUR’s 2-in-1 Foundation & Finishing Brush Cream-to-Powder Face Brush is designed to apply both liquid and powder makeup using one dual-ended tool—making it easier to create a seamless, airbrushed complexion with fewer steps.  If you use a skin tint, mineral powder, cream blush, or bronzer, this brush is designed to work with them all.  What Is a 2-in-1 Foundation & Finishing Brush Cream-to-Powder Face Brush?  A multitasking complexion brush is a dual-ended makeup brush designed to apply and blend multiple product types—specifically liquids, creams, and powders—without switching tools.  PUR’s Multitasking Complexion Brush features:  One dense side for liquid and cream formulas One soft, fluffy side for powder products Each side is engineered to deliver smooth, even application while preserving a natural, skin-like finish.  Why Use One Brush for Liquid and Powder Makeup?  Using the right brush helps makeup apply more evenly, last longer, and look more natural on skin. A multitasking brush allows you to layer products correctly without disrupting your base.  Benefits include:  More seamless blending between liquid and powder products Less product buildup or cakiness Faster, more efficient application Fewer tools in your makeup bag  When it comes to layering makeup, there isn’t a one-size-fits-all rule — it depends on your goals and products. Beauty pros generally recommend applying makeup in order of texture, going from lighter to heavier formulas so each layer blends seamlessly and lasts. That typically means liquids and creams first, followed by powders. Here’s why that works best for most routines: Liquids and creams lay the foundation: Applying liquid or cream products (4-in-1 Skin Tint Mineral SPF 50 or 4-in-1 Tinted Moisturizer) first helps them bind to hydrated skin and absorb evenly. Powders applied over them set the look without dragging or causing patchiness. Powders set and refine: Powder products, including: 4-in-1 Pressed Mineral Makeup or Skin Perfecting Powder Blushing Act, sit on top of liquid layers to seal and extend wear while controlling shine and smoothing texture. That’s why layering liquid (or cream) then powder is considered the foundational method for most complexion routines — it delivers a smooth, long-lasting finish. But there are also times when reversing the order or strategically layering in the middle makes sense: Some makeup artists sometimes apply a light veil of powder before liquid foundation to create a more matte base and extend wear, especially in high-heat or high-sweat environments. When your goal is soft finish or dimension, you might use a cream product first (like a cream blush) and then layer a light powder shade on top to set color without heaviness — a technique common in pro contouring and color work. The bottom line?Start with lighter textures (liquid or cream) and build with powder for the most even, natural, and durable finish. Adjust the order based on your desired finish and product formulas — and tools like the 2-in-1 Foundation & Finishing Brush Cream to Powder Face Brush help you blend these layers seamlessly without tugging or lifting what’s underneath.

Kick off the new year with a fresh face base built on mineral makeup. Discover why switching to mineral formulas matters, the benefits of cleaner, skin-friendly coverage, and how PUR’s mineral-based foundations, skin tints, and powders help simplify your routine while supporting healthy-looking skin.

Celebrate the season with duos made to deliver double the beauty, double the glow, and double the joy. PUR Beauty’s holiday kits are here, thoughtfully curated for every beauty lover on your list. From travel-ready essentials to glossy lip must-haves, each set is packed with clean, multitasking favorites that make gifting effortless.

PÜR took center stage on Dancing with the Stars this week as celebrity makeup artist Alison Gladieux used the brand’s clean, performance-ready essentials to create Alix Earle’s show-stopping “Wicked”-themed glam. Known for her two decades of expertise in camera-ready beauty, Alison blended high-performance formulas with Alix’s signature effortless glow. For Alix’s “Glinda”-inspired moment, she relied on PÜR’s mineral multitaskers to achieve an ethereal look that lasted through every step and spotlight.

Introducing Bio Charged, a Plant-Powered Volumizing Mascara to help instantly amplify the look of your lashes with 91% naturally derived ingredients* for visible volume and a full-bodied lash! This week in the blog, we are sharing all the details on this exciting new launch and how to give your lashes undeniable volume with our newest clean mascara. All Things Bio Charged Give your lashes a boost of lash-loving volume with Bio Charged! Bio Charged is a clean Plant-Powered Volumizing Mascara that helps instantly amplify the look of lashes without clumping or smudging for natural-looking bold lashes with visible volume. The clean, fuss-free formula effortlessly enhances the look of natural lashes without clumping or smudging for a mascara you are sure to love! Plus, the lightweight monomaterial component ensures easy recycling for a new era of mascara that you can feel good about using. What is Bio Charged Formulated with? Bio Charged is enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein to help strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Bio Charged features a biobased lash-hugging fiber brush made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right-touch of TLC. *Including water. Naturalness according to ISO 16128 standard. How to Use Bio Charged To help give your lashes a more volumized look, begin by placing the mascara wand at the base of your lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. Bio Charged pairs perfectly with Fully Charged Mascara Primer Powered by Magnetic Technology to help add extra length and volume to your lashes. What to Pair with Bio Charged for the Ultimate Eye Makeup Look To create your perfect makeup look, we recommend pairing Bio Charged with the On Point Eyeliner Pencil and On Point Tint Creamy Eyeshadow & Primer with Peptides! On Point is a waterproof Eyeliner Pencil that glides on effortlessly for soft definition and a long-lasting customizable look and is available in a neutral brown and deep black shade that can help take your look from day to night. Add some shimmer with the On Point Tint Creamy Eyeshadow & Primer with Peptides that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eye makeup looks!   To shop for Bio Charged Plant-Powered Volumizing Mascara, or other beauty and skincare must-haves, head to purcosmetics.com

If you’re looking for a foundation that enhances the look of firmer, more even skin, we’ve got just the thing! Find out all the reasons why our best-selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a must-have for beautifully mature skin. What Makes 4-in-1 Pressed Mineral Makeup Good for Mature Skin? 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is formulated with a blend of skincare-infused ingredients such as Waltheria Extract, Shea Butter and Vitamin E to help condition and smooth the look of skin for a more even-looking skin tone. This award-winning PUR powder is also formulated with Ceretin Complex! Ceretin Complex features an encapsulated blend of Retinol, Lactic Acid, Shea Butter and a Ceramide to help improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles, making it a great choice for mature skin.   What does 4-in-1 Pressed Mineral Makeup Look Like on the Skin?  4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 features a lightweight formula that effortlessly applies on the skin with buildable, medium coverage and a natural, skin-like finish. In a perception study with 45 participants over a two-week trial, 97.8% of participants said this powder helped brighten and conceal discoloration* and 90% of participants said this PUR powder foundation helped color correct and reduce redness.* *Independent user trial over two weeks with 45 participants. How Do You Use This 4-in-1 Powder? To use the best selling 4-in-1 Pressed Mineral Makeup in your daily makeup routine, start with the Chisel Brush and gently swirl the makeup brush into the mess-free compact. For light-to-medium coverage, lightly dust the powder onto the skin in circular motions for a more even-looking skin tone. For medium to full coverage, gently press the powder onto the skin and continue to build for a flawless-looking finish. To use as a concealer, gently press the powder onto the skin and apply to areas where you desire more coverage, such as dark spots or blemishes, to help blur the look of imperfections.   Don’t Just Take Our Word for It! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 a bestseller for a reason! Check out some of our favourite reviews to share the love for this multitasking PUR powder for mature skin: Perfect for Mature Skin! “Love, love, love this foundation! I am 62 years old and this is the first foundation I have found that doesn't look/feel like a foundation. It is lightweight and blends beautifully into my skin. Looks just as great in bright sunshine as it does under artificial light!” –five stars from Susan A. Great Pressed Finishing Powder “As a mature woman, I am finding it harder to find powders that don't look cakey. This does not. I found a winner here. I love the sheerness, yet the light coverage of this. This is a fantastic product that I will gladly buy over and over!” –five stars from Vicki B. Fabulous! “At nearly 69 years old, aging skin is a thing—so, I opted to make changes to my makeup products. PUR is perfect and one layer of PUR powder is all I need.” –five stars from Katy Y.   To shop for more multitasking makeup for mature skin, or other skincare-infused beauty and best selling skincare products, head to purcosmetics.com  

Joystick is your go-to Exfoliating Deep Pore Clay Cleansing Stick—a skincare essential you’ll love. This multitasking powerhouse works as a cleanser, exfoliator, and face mask, making it perfect for travel and effortless skincare on the go. What is Joystick? Joystick is an Exfoliating Deep Pore Clay Cleansing Stick that foams on contact to help draw out dirt and oil for a smoother-looking complexion. This all-in-one stick is perfect for all skin types but is especially helpful for congested acne-prone skin to help draw out pore-clogging impurities. To use Joystick, simply massage the stick onto damp skin targeting the T-zone, work into a creamy lather, and rinse! To use Joystick as a mask, leave the lather on your skin for 2-3 minutes before rinsing. What is Joystick Formulated with? This multitasking Exfoliating Deep Pore Clay Cleansing Stick is formulated with an exfoliating blend of Moroccan Lava Clay, Charcoal, and Jojoba. Moroccan Lava Clay helps draw out impurities for a fresher-looking appearance, while Charcoal helps purify and rejuvenate the look of skin. Jojoba infused the skin with hydration for healthy-looking skin. How do I Incorporate Joystick Into My Skincare Routine? Adding Joystick to your skincare routine is easy! We recommend applying Go with the Glow Niacinamide Drops after rinsing off Joystick to help brighten the look of skin with a skin-loving blend of Niacinamide, Vitamin C and Squalane. Another product we love to pair with Joystick is our best selling Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to help deeply hydrate the skin with Green Algae Extract for a radiant and healthy-looking complexion. Don’t Just Take Our Word for it! While we can’t get enough of Joystick Exfoliating Deep Pore Clay Cleansing Stick, see what some of our PUR beauties have to say about this fan-favorite product below: My New BFF! “I LOVE this exfoliator. It doesn't have much of a fragrance and it always leaves my face looking nice without making it look or feel like it's been scrubbed raw. I have sensitive skin and now this Joystick goes everywhere with me!” –5 stars from C.S. Love It! “Easy to use and leaves skin feeling GOOD! I typically get clogged pores on my nose and purchased this wonderful stick for that reason. You just dampen your nose area, rub the stick over it, and then massage everything in. It cleans out the gunk and makes pores appear a lot smaller.”—5 stars from Birdy Game Changer! “I have been using this exfoliator for almost two years now, and I love it! It is very gentle on the skin, leaves the skin feeling soft, and has helped with my acne. I recommend this to someone who has sensitive skin.”—5 stars from France Jastin

With vacation season in full swing, what better time than now to simplify down your makeup and skincare routines to see which products you can’t travel without? Minimizing your skincare and beauty products when traveling can be an overwhelming task, but with PUR multitasking essentials we can help you narrow down your packing list for all your upcoming travels! Cleanse the Day Away The first product that is essential for travel is a cleanser! Choosing a cleanser that can be used morning and night, such as Forever Clean Gentle Cleanser, is a great choice. This cleanser helps break down dirt, oil, and impurities without stripping the skin of essential moisture. Forever Clean has an antioxidant-rich formula with ingredients such as Green Tea and Aloe that help hydrate and soothe the skin. This Gentle Cleanser is also formulated with Butterfly Bush Extract which helps protect the skin from visible blue light for added protection. Forever Clean is perfect for daily use as it helps reduce the appearance of an uneven skin tone and premature aging for a renewed, healthier-looking appearance. Mega Moisture When you are trying to pack light with skincare, a good moisturizer is a must! We recommend Cloud Cream Gel-to-Water Hydrating Essence Moisturizer as it can be used day and night and is enriched with Ceretin Complex, Aloe and Green Algae Extract to help smooth the look of skin. This skin-loving moisturizer helps condition and prep skin for makeup application and also helps protect skin from environmental stressors, such as blue light. Don’t Forget Foundation! Did you know that our best selling Love Your Selfie Longwear Foundation & Concealer comes in a mini travel size? The smaller size makes it perfect to throw in your travel bag without taking up too much space! This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer helps mask and blur the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this must-have foundation is makeup you can feel good about! Choose your perfect match from over 80 vegan-friendly shades that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Multitasking Color One makeup product that we highly recommend packing for your next vacation is Silky Tint! This on-the-go Creamy Multitasking Stick with Peptides features light-to-medium coverage that effortlessly blends onto the skin with a soft-focus finish. This product is perfect for travel as the two blush shades, Coral Cosmo and Berry Best, can multitask as a blush and lipstick! Silky Tint is packaged in a portable twist-up stick, making it perfect to throw in your bag for on-the-go touchups. Must-Have Mascara The last product that we could never travel without is mascara, which is why adding Big Look Lengthening Mascara With Argan Oil to your travel bag is a must! This mascara helps take your lashes to extreme lengths with game-changing volume. Formulated with conditioning Argan Oil, Vitamin E, and Omega 3 Fatty Acids, this lash-loving mascara coats lashes with a conditioning color for smooth, evenly coated lashes.   To shop for more travel essentials to pack for your next trip, or other multitasking beauty and skincare, head to purcosmetics.com

With the hot summer season in full swing, it’s important that you wear SPF when spending time outside! Wearing SPF when you are spending time in the sun can help reduce the appearance of fine lines and wrinkles and can help keep your skin looking radiant this summer. This week in the blog, we are sharing our must-have SPF essentials that we could not live without. HydroGlow Daily The first summer SPF essential is our fan-favorite HydroGlow Daily! This Moisturizing Niacinamide Mineral Sunscreen SPF 30 is formulated with Aloe to help soothe the skin and Niacinamide to help reduce the appearance of fine lines and wrinkles for smoother-looking skin. The light-to-the-touch, lightweight formula leaves skin hydrated for a healthy-looking glow. HydroGlow Daily can be layered under makeup to provide a dewy, lit-from-within look while also helping to protect skin from the sun, making it the ultimate summertime essential! 4-in-1 Tinted Moisturizer The next product that is a must-have for summer is the best selling 4-in-1 Tinted Moisturizer! This tinted moisturizer helps simplify your beauty routine by multitasking as a moisturizer, primer, foundation, and Broad Spectrum SPF 20! Blurring the line between makeup and skincare, the 4-in-1 Tinted Moisturizer enhances the look of your complexion, preps your skin, helps protect you from the sun, and boosts hydration. This innovative 4-in-1 formula infuses the skin with Sodium Hyaluronate and PUR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Use this tinted moisturizer alone for a one-step, ultra-natural-looking finish or as a hydrating, broad-spectrum base for mineral makeup application. 4-in-1 Pressed Another product that we love for summer is our #1 best selling 4-in-1 Pressed! This Mineral Makeup Broad Spectrum SPF 15 powder foundation is an all-in-one product that works as a foundation, concealer, powder and SPF 15. Formulated with Waltheria Extract to help brighten the look of skin, as well as PUR’s exclusive Ceretin Complex—a proprietary blend of super-hydrating Ceramides and gentle Retinol, this travel-friendly, cruelty-free powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application. With buildable, medium coverage and a natural skin-like finish, this powder is a must-have for summer! Self Soothing If you are looking to give your skin some TLC after spending time in the sun (with SPF on, of course!), we recommend Self Soothing Nourishing Probiotic Mask! This conditioning mask is infused with a Ceramide, Cica, and Probiotics to help replenish the skin’s moisture barrier with hydration for a more rejuvenated, healthier-looking complexion. Self Soothing can be massaged into skin as a moisturizer or can be left on as an overnight treatment to help reduce the appearance of redness and soothe the look of skin, making it the perfect mask to put on after a day in the sun!   To shop for more SPF must-haves to use this summer, or other best selling beauty and skincare products, head to purcosmetics.com    

Cloud Cream is a fan-favorite Gel-to-Water Hydrating Essence Moisturizer that is packed with good-for-your-skin ingredients to help instantly moisturize and prep skin for makeup application. This week in the blog, we are giving some love to our beloved Cloud Cream and sharing all the details that you need to know about this all-in-one moisturizer! What is Cloud Cream? Incredibly hydrating, yet light, water-based Cloud Cream is a moisturizing dream come true! This Gel-to-Water Hydrating Essence Moisturizer helps condition and prime skin with limitless hydration for a radiant and healthier-looking complexion that glows. Skin is instantly moisturized, prepped and primed to help makeup go on flawlessly, making this the perfect moisturizer to help lock in hydration for your nighttime skincare routine and help prep and plump the look of skin for your morning skincare routine! What Makes Cloud Cream so Great? Cloud Cream is formulated with skin-loving ingredients including Ceretin Complex, Aloe and Green Algae Extract. This blend of ingredients helps smooth the look of fine lines and wrinkles, helps reduce the appearance of redness, and helps protect skin from environmental stressors such as high energy visible blue light. The luxurious Gel-to-Water Hydrating Essence Moisturizer formula transforms upon application without being sticky causing your your skin to look so dreamy, you might feel like you’re on cloud nine! The Proof is in the Results! In an independent user trial over the course of two weeks with 50 participants, Cloud Cream had impressive results! 98% of participants felt that Cloud Cream was very hydrating on their skin, and 98% also felt that the Gel-to-Water Hydrating Essence Moisturizer had a lightweight feel on their skin.* 96% of participants felt that Cloud Cream helped seal in moisture and helped restore balance to the look of their skin.* *Independent user trial over two weeks with 50 participants   What Pairs Well with Cloud Cream? Cloud Cream effortlessly pairs with other skincare products from the PUR Beauty collection. We recommend pairing Cloud Cream with Sea Fresh Purifying Gel Foam Cleanser to help deeply cleanse skin before applying a serum, such as Go with the Glow Niacinamide Drops to help brighten the look of skin for a more radiant-looking appearance. As a last step, apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer.   To shop for Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, or other best selling skincare to help elevate your daily routine, head to purcosmetics.com

Enhance your natural beauty this summer effortlessly with the PUR 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20! This skincare and makeup product is an all-in-one summertime favorite for a natural you, but better. This week in the blog, we are sharing all the details on this must-have tinted moisturizer to help you perfect your no makeup, makeup look this summer! What is 4-in-1 Tinted Moisturizer? 4-in-1 Tinted Moisturizer is a multitasking moisturizer, primer, foundation, and sunscreen with Broad Spectrum SPF 20, making it perfect for summer! With natural-looking coverage, this tinted moisturizer blurs the line between skincare and makeup as it helps enhance the look of your complexion, preps your skin, helps protect you from the sun, and boosts hydration. What is 4-in-1 Tinted Moisturizer Formulated with? This Tinted Moisturizer is formulated with a skin-loving blend of Ceretin Complex, Sodium Hyaluronate, Aloe Vera, Shea Butter and Vitamin E. Ceretin Complex features an encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide to gently help improve the look of skin tone and texture while improving the look of fine lines and wrinkles. Sodium Hyaluronate helps reduce dryness while locking in hydration, and a blend of Aloe Vera, Shea Butter, and Vitamin E helps condition skin for a smooth, dewy finish. How to Apply 4-in-1 Tinted Moisturizer This effortless tinted moisturizer can be applied two different ways! For a quicker application, apply a small amount directly onto clean hands and massage it into skin for a natural look that is perfect for on-the-go beauty. Another way to apply the 4-in-1 Tinted Moisturizer is with a Liquid Chisel Brush to deliver a flawless, airbrushed finish. Apply a small amount of tinted moisturizer onto the brush and blend into the skin until you achieve your desired coverage. Pro Tip: Mix 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 with Go with the Glow Niacinamide Drops for a radiant-looking glow.  What to Pair with 4-in-1 Tinted Moisturizer for No Makeup, Makeup To help elevate your no makeup, makeup look, try pairing it with Silky Tint Creamy Multitasking Stick with Peptides! This on-the-go Multitasking Stick features light-to-medium coverage that effortlessly blends onto the skin with a soft-focus finish. Available in four indulgent shades including two colorful blushes, one creamy bronzer and one pearlescent highlighter, this soft-focus makeup essential is perfect to enhance your natural beauty.   To shop for more complexion favorites to elevate your makeup routine, or other best selling skincare and beauty products, head to purcosmetics.com

Here at PÜR, we pride ourselves on our fan-favorite skincare-infused makeup products that can help improve the look of your skin while still being able to wear makeup! This week in the blog, we are sharing our must-have beauty products for those with blemish-prone skin to help even the look of skin tone and enhance your natural beauty. Step 1: Primer That Doubles as Skincare Before applying any foundation or concealer, we recommend starting with a face primer! 4-in-1 Correcting Primer Anti-Blemish & Mattifying Acne Treatment helps create a flawless-looking complexion while also helping to prevent new blemishes from appearing. Formulated with Salicylic Acid and Charcoal, this skincare primer helps clarify the look of blemish-prone skin with a crease-free, matte finish. Step 2: Skin-Loving Foundation and Concealer Once your skin is primed, it’s time for foundation! Best Selling  4-in-1 Love Your Selfie Longwear Foundation & Concealer features buildable medium-to-full coverage to help mask and blur the look of imperfections with over 80 different skin-loving shades. Packed with good-for-your-skin ingredients such as PÜR’s Energy Complex consisting of Ginseng, Green Tea, and Vitamin B, this is a foundation and concealer you can feel good about using! Help conceal blemishes, dark spots, and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient pump for a 2-in-1 complexion product. Step 3: Add Some Color! Give your skin a complexion-boosting pop of color with Silky Tint! This on-the-go Creamy Multitasking Stick with Peptides is a part of PÜR’s new spring collection and features light-to-medium coverage that effortlessly blends onto the skin with a soft-focus finish. Available in four different shades including 2 blush shades, 1 highlighter, and 1 bronzer, these multitasking sticks are formulated with Peptides, Sodium Hyaluronate, and Shea and Mango Butters to help lock in hydration and moisturize skin.   Step 4: Set It and Forget It After applying your base makeup, set it with PÜR’s 4-in-1 Loose Setting Powder! This loose powder helps lock in makeup without cakey coverage with a soft-to-the-touch, lightweight finish. Formulated with a combination of Ginseng, Green Tea, and Vitamin B to help rejuvenate the look of your skin and blur the look of pores, this loose setting powder is like an invisible veil holding your makeup look in place!   To shop for more complexion-boosting favorites, or other best selling PÜR makeup and skincare products, head to purcosmetics.com  

Summer is *almost* here, and to help you get ready for the hot summer season we are sharing our favorite makeup trends with PUR beauty must-haves! Whether you embrace the no-makeup-makeup look or are into natural-looking multitasking beauty, you can find our favorite trends this week in the blog! Pearlescent Skin The first trend to try out this summer is the pearlescent, wet-skin look! This look consists of using a cream highlighter, such as Silky Tint Creamy Multitasking Stick with Peptides in shade You Go Pearl! This on-the-go multitasking lip and cheek stick features light-to-medium coverage that effortlessly blends on the skin with a soft-focus finish. The light diffusing pearly champagne color is perfect for adding a natural-looking sheen on the cheekbones, bridge of nose, and upper brow bone this summer! Blushing Cheeks Another trend to watch out for this summer is babydoll blush! This trend consists of using a pigmented pink blush on the apples of your cheeks and the tip of your nose for a natural-looking sun-kissed effect. To recreate this peachy trend, we recommend using our Peach Cosmo 2-Piece Blush Duo! This blushing pair features our new Silky Tint Creamy Multitasking Stick with Peptides in shade Coral Cosmo and Skin Perfecting Powder Blushing Act in shade Pretty in Peach to add a pop of peach to your look. With skincare-infused formulas and complexion-boosting, blendable color, this 2-Piece Blush Duo has everything you need to enhance your natural beauty this summer! Pro Tip: Add Silky Tint Creamy Multitasking Stick with Peptides in shade Coral Cosmo to your lips for a monochromatic peachy look! Bold Eyeshadow The next trend to recreate this summer is bold, smokey eyeshadow! You can recreate this look using our On Point Eyeshadow Palette in shade Saturday which features dark hues and fun shimmers to create the perfect eyeshadow look. Take your smokey eye up a notch with the On Point Tint Creamy Eyeshadow & Primer with Peptides in shade Suede! This two-in-one eyeshadow can be used as a primer to help elongate the wear time of your eyeshadow or can be used as a topper for a high-pigment shimmer that is perfect for warm summer nights. Powder Lips The last trend that we can’t get enough of for summer is powder lips! This look consists of applying a small amount of lipstick, such as our Silky Pout Creamy Lip Chubby, and gently tapping it onto your lips with your finger for a blurred, powder-like effect. Available in shades Blushing Rose, So Peachy, Sugar Plum, and Raspberry Spritz, this skincare-infused lip pencil helps condition lips while leaving behind a natural flush of color for the perfect summertime look!   To shop for more summertime favorites, or other best selling skincare-infused beauty products to add to your makeup routine, head to purcosmetics.com

Everyone is talking about PÜR’s newest multitasking beauty must-have—On Point Tint! This Creamy Eyeshadow and Primer with Peptides features a 2-in-1 formula with four shimmering shades: Cashmere, Suede, Silk, and Satin, and this week in the blog we are sharing all the details on this new beauty favorite. What is On Point Tint? On Point Tint is a Creamy Eyeshadow and Primer that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eyeshadow looks! Featuring skincare-infused ingredients, this creamy eyeshadow helps smooth the appearance of fine lines and wrinkles with a waterless, longwearing formula. With four pearlescent shades, On Point Tint is available in Cashmere, a soft ballet pink, Suede, a golden taupe, Silk, a metallic copper, and Satin, a cool mauve for endless eyeshadow color combinations! How to Use On Point Tint On Point Tint 2-in-1 eye primer and eyeshadow features a doe foot applicator, making it easy to swipe directly along the lid! Simply swipe your chosen shade on your eyelid before blending with your finger or our Blending Crease Brush to blur any harsh lines. Continue layering until you achieve your desired color or use it under any powder eyeshadow as an eyeshadow base for a shimmering primer! Pro Tip: Apply On Point Tint with a small eyeliner brush to get a gleaming winged eyeliner or use it to add a pop of pearlescent color on the inner corners of your eyes! What to Pair with On Point Tint Because this 2-in-1 eyeshadow can be used as an eyeshadow primer, we love pairing it with our various On Point Eyeshadow Palette hues! Take a look below at some of our favorite color combinations that have already been bundled together for you to enjoy: Cashmere Wednesday: Cashmere On Point Tint Creamy Eyeshadow and Primer with Peptides + Wednesday On Point Eyeshadow Palette for a soft natural look with a pop of pink eyeshadow. Satin Thursday: Satin On Point Tint Creamy Eyeshadow and Primer with Peptides + Thursday On Point Eyeshadow Palette for the ultimate day-to-night natural makeup. Silky Friday: Silk On Point Creamy Eyeshadow and Primer with Peptides + Friday On Point Eyeshadow for a warm smoky eye with a copper eyeshadow. Suede Saturday: Suede On Point Creamy Eyeshadow and Primer with Peptides + Saturday On Point Eyeshadow Palette for a deep shimmering eye makeup look to enhance your natural beauty. After mixing and matching On Point Tint and On Point Eyeshadow, add one to two coats of Fully Charged Mascara Powered by Magnetic Technology to help give yourself thicker, longer-looking lashes to complete your eye makeup look! Pro Tip: Add a coat of Fully Charged Mascara Primer Powered by Magnetic Technology before applying mascara to add extra length and volume to your lashes! To shop for On Point Creamy Eyeshadow and Primer and Peptides, or other PÜR multitasking beauty favorites, head to purcosmetics.com  

Mother’s Day is right around the corner, which means it’s time to figure out the perfect gift for Mom! This week in the blog, we are sharing some of our favorite gift ideas for every Mom that are sure to be a hit for Mother’s Day 2024. For the Multitasking Mother If you have a Mom who is always on the go, we have the perfect gift! Our Multitasking Essentials Best Sellers Kit includes everything Mom needs to give herself a natural everyday beauty look that only takes a few minutes to create. Multitasking Essentials features four PÜR Beauty favorites including a full-sized 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, a mini 4-In-1 Correcting Primer Energize & Rescue, a mini Fully Charged Mascara Powered By Magnetic Technology, a Chisel Brush and a sustainable cosmetic bag so Mom can enjoy multitasking makeup and skincare products just in time for Mother’s Day! For the Mom with a Detailed Skincare Routine If you have a mom who has perfected her skincare regimen, give her Self Soothing to help elevate her routine! This Nourishing Probiotic Mask is infused with a Ceramide, Cica, and Probiotics to help replenish the skin’s moisture barrier with hydration for a more rejuvenated, healthier-looking appearance. Self Soothing face mask can be massaged into skin as a moisturizer or left on as an overnight treatment with a lightweight, hydrating finish for a 2-in-1 mask that Mom is sure to love! For the Mom Who Loves to Go Full Glam If your Mom has fun with makeup and enjoys trying out new makeup looks, give her our On Point Eyeshadow Palette in shade Saturday and On Point Tint Creamy Eyeshadow & Primer With Peptides in shade Silk! The best selling On Point Eyeshadow Palette features six easy-to-blend matte, shimmer and metallic shades with skincare-infused ingredients to create customizable color combinations. Pair our Saturday eyeshadow palette with our new On Point Tint for effortless eyeshadow looks! On Point Tint features a luxe, cream-to-powder formula with smoothing, high-performance pigments that can be layered with powder eyeshadow or can be used as an eyeshadow primer with buildable coverage for an effortless smokey eye. For the “Less is More” Mom If your Mom is new to makeup or is someone who embraces “less is more” beauty, give her our best selling 4-In-1 Tinted Moisturizer Broad Spectrum SPF 20! This Tinted Moisturizer multitasks as a moisturizer, primer, foundation, and SPF all in one so Mom can enhance the look of her complexion in one easy step! The innovative 4-in-1 formula is formulated with Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Mom can use this Tinted Moisturizer alone for a one-step, ultra-natural-looking finish for a smoother, healthier-looking complexion! To shop for more PÜR Beauty must-haves to give Mom on Mother’s Day 2024, head to purcosmetics.com

While it is easy to get caught up in the latest makeup trends, there is nothing like a go-to product to have in your daily makeup routine! This week in the blog, we are sharing all the details of our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 and the skincare-infused ingredients from our award-winning formula! What Makes 4-in-1 Pressed Mineral Makeup Good for Your Skin? 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is formulated with a blend of skincare-infused ingredients to help hydrate and brighten the look of skin! This pressed powder is formulated with Waltheria Extract to help give you a radiant-looking complexion, along with Shea Butter, Vitamin E, and PUR’s Ceretin Complex to help even the look of your skin tone and condition and moisturize skin. What is Ceretin Complex and What Does it Do? This best selling powder is full of skin-loving ingredients, but our ingredient that this award-winning powder is formulated with is Ceretin Complex! Ceretin Complex features an encapsulated blend of Retinol, Lactic Acid, Shea Butter and a Ceramide to help improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles. Ceretin Complex is gentle enough to be used daily to help give you a smoother, more youthful-looking complexion. What does 4-in-1 Pressed Mineral Makeup Look Like on the Skin? The blend of these skin-loving ingredients in 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 helps this multitasking powder simplify your makeup routine while improving the look of skin. This all-in-one cosmetics formula can be used as a foundation, concealer, setting powder, and SPF! The lightweight powder effortlessly glides onto the skin for a flawless-looking finish with medium, buildable coverage. How Do You Use This 4-in-1 Powder? To use the best selling 4-in-1 Pressed Mineral Makeup in your daily Spring makeup routine, start with the Chisel Brush and gently swirl the makeup brush into the mess-free compact. For light-to-medium coverage, lightly dust the powder onto the skin in circular motions for a more even-looking skin tone. For medium to full coverage, gently press the powder onto the skin and continue to build for a flawless-looking finish. To use as a concealer, gently press the powder onto the skin and apply to areas where you desire more coverage, such as dark spots or blemishes, to help blur the look of imperfections and enjoy the skincare-infused benefits! To shop for more multitasking makeup to elevate your daily routine, or other skincare-infused beauty and best selling skincare products, head to purcosmetics.com

Easter is right around the corner, which means we have been busy putting together Easter baskets for all of our loved ones! This week in the blog, we are sharing our favorite Easter basket PÜR beauty additions to help you put together the ultimate beauty-loving basket. Silky Tint Creamy Multitasking Stick with Peptides The first product that we can’t get enough of is our new Silky Tint Creamy Multitasking Stick with Peptides! This multitasking stick is a perfect addition to any Easter basket as we have four different shades to choose from! Whether you choose Coral Cosmo or Berry Best for a rosy blush, Bronze Babe for added warmth, or You Go Pearl for a lit-from-within-looking glow, Silky Tint has you covered. This on-the-go Creamy Multitasking Stick with Peptides features light-to-medium coverage that effortlessly blends onto the skin with a soft-focus finish. Silky Pout Creamy Lip Chubby Another must-have for any beauty-lover is our Silky Pout Creamy Lip Chubby! Available in four shades including Blushing Rose, So Peachy, Sugar Plum, and Honey Pink, these rosy shades are perfect for Easter. Formulated with hydrating Sunflower Seed Oil and conditioning Rosemary Leaf Extract, these Creamy Lip Chubby pencils help protect lips with a natural-looking flush of pigment-rich color. Mellow Eyes Hemp Hydrogel Rejuvenating Eye Patches Another PÜR product we recommend adding to an Easter basket is our Mellow Eyes Hemp Hydrogel Rejuvenating Eye Patches! These fan-favorite under eye patches help reduce the look of puffiness and brighten and smooth the appearance of the undereye area. Infused with a refreshing blend of Cucumber Extract, Green Tea Extract, Argan Oil and more, these hydrogel eye patches help condition, refresh and comfort the delicate skin around the eyes. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 The next must-have for Easter is our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15! Created with a blend of consciously chosen skincare-infused ingredients, this all-in-one powder serves as a foundation, concealer, finishing powder and SPF 15 while instantly giving skin a smoother-looking appearance.

In case you missed it, we just launched two brand new multitasking color products for our Spring 2024 collection, one of which being the new Silky Tint Creamy Multitasking Stick with Peptides! This week in the blog, we are sharing our favorite ways to multitask with this must-have complexion product. Multitask with Blush! The first way to multitask with Silky Tint Creamy Multitasking Stick With Peptides is by using our two blush shades, Coral Cosmo and Berry Best, on your cheeks and lips! This lightweight, 2-in-1 Peptide-infused formula seamlessly applies, blends and melts onto the skin. Coral Cosmo adds a warm pop of a peachy coral color, while Berry Best leaves behind a sheer tint of a cool berry hue. Both blush shades add a natural-looking flush to the cheeks but can also be used on the lips for a monochromatic color look! Simply twist up the mess-free stick and swipe directly onto the apples of your cheeks and lips for a creamy pop of color. All Over Highlight The next color that we love to multitask with is Silky Tint Creamy Multitasking Stick with Peptides in shade You Go Pearl! This pearl shimmer shade adds a natural-looking dewy finish to your complexion to highlight your natural beauty. With a luminous finish and buildable, blendable formula, this highlighting stick is perfect for adding light to your cheekbones, upper brow bone, nose, and inner corners of the eyes for a lit-from-within look. You can take your glow up a level by using You Go Pearl to multitask by highlighting your body! Swipe Silky Tint on your shoulders and collarbones to add a shimmer and sheen to your skin to accentuate your features and get your glow on! Multitasking Bronzer The last shade that we love to multitask with is Silky Tint Creamy Multitasking Stick with Peptides in shade Bronze Babe! This sheer, buildable warm-toned highlight can be layered to help increase coverage for natural-looking warmth. While we love using Bronze Babe to add warmth and definition to our face, we also love using this skin-loving bronzer to accentuate our collarbones! Twist up the easy-to-use stick and swipe under your cheekbone and on the temples of your forehead to add a natural-looking bronze to your face, or swipe under/above your collarbones to help add extra definition. To shop for the products in our new Spring 2024 color collection, or other best selling skincare and beauty products, head to purcosmetics.com