Keep Calm & Press On: The 4-in-1 Powder That Does It All

When we launched our 4-in-1 Pressed Mineral Makeup SPF 15 in 2002, we set out to create a complexion product that truly does it all. Long before multitasking makeup became a trend, we believed one compact should deliver coverage, comfort, and protection, in the FIRST, clean, Talc-free formula.

Today, our 4-in-1 Pressed Powder remains a best-selling staple because it continues to deliver real results for real skin, every day.

What Makes the 4-in-1 Pressed Powder Different

This isn’t just a pressed powder — it’s a foundation alternative designed for everyday wear. Each compact combines:

• Foundation-level coverage that’s buildable and natural-looking
• Concealing power to blur imperfections and even tone
• A smooth, set finish that wears comfortably all day
• SPF 15 protection for daily sun defense

The result is a breathable, skin-like finish that looks polished but never heavy.

Real Skin. Real Results.

Pressed isn’t just easy to use — it delivers visible results. In a consumer study with 45 participants. Results may vary.

• 95% said skin looked smoother after use
• 91% noticed a more even tone over time
• 89% agreed it provided comfortable wear all day

These results reflect what customers have told us for years: Pressed works — and it feels good wearing it.

Recognized for Doing More With Less

Pressed has also earned recognition for exactly what it was created to do: simplify your routine without sacrificing results.

Best Multi-Tasking Powder: PÜR 4-in-1 Pressed Mineral Powder Foundation SPF 15

A beauty editor described it as foolproof and easy to use, calling out its medium, buildable coverage that lets skin breathe — perfect for days when you don’t want full coverage, but still want a smooth, filtered-looking finish. And of course, the 4-in-1 benefits were front and center: foundation, concealer, powder, and SPF — all in one compact.

The Original Multitasker

Our 4-in-1 Pressed Powder delivers:

• Foundation-level coverage
• Targeted concealing
• A smooth, set finish
• Everyday SPF 15 protection

It wasn’t trend-driven in 2002 — it was intentional. And it’s why Pressed continues to fit seamlessly into routines today.

A PUR Icon, Then and Now

Since its launch in 2002, the 4-in-1 Pressed Powder has been more than just a multitasking product — it set the standard for inclusive, versatile complexion coverage. From the very beginning, we offered a shade range and undertone selection that was unmatched, making it one of the first powders to provide options for Neutral, Pink, and Golden undertones across 23 shades.

This commitment to diverse, wearable shades ensures that everyone can find a match that looks natural, feels comfortable, and performs beautifully — no overcomplication, no guessing, just a tried-and-true essential that delivers flawless results every time.

A Proven Essential Since 2002

Trends change. Routines evolve. But the need for dependable, high-performing makeup stays the same.

For more than two decades, our 4-in-1 Pressed Powder has remained a staple because it delivers what matters most: effective coverage, comfortable wear, and real results — all in one compact.