Foundation

Makeup, meet skincare.

Our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 powder foundation compact gives you the flawless mineral coverage you expect from PÜR with groundbreaking skincare ingredients built into our award-winning formula, including naturally brightening Waltheria Extract and PÜR’s exclusive Ceretin Complex—a proprietary blend of super-hydrating ceramides and gentle retinol. Available in 26 universal shades, it’s easy to see why our travel-friendly, cruelty-free powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application. A continual PÜR best-seller, this versatile, all-in-one foundation, concealer, powder and SPF 15 has been clinically proven to correct, prevent and interrupt your biggest skin concerns—even after the makeup comes off! Feel like you, only better. It’s quick and easy 4-in-1 beauty with skincare benefits your face will love—PÜR and simple.

4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:
Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie.™ This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Your 5-Minute Face Starts Here

Ready, set, simplify. This all-in-one starter kit includes four of our top-rated beauty essentials—designed to deliver lightweight coverage, skincare benefits, and a natural finish in just minutes. Featuring our best-selling 4-in-1 Pressed Mineral Makeup SPF 15, cruelty free application brush, hydrating face primer, and lash-lifting mascara, it's the perfect routine for beginners, pros or anyone looking to get started with good-for-you mineral makeup. Clean, multitasking formulas give you buildable coverage, added skincare benefits, and visible results—without the guesswork.

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie.™ This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 100 vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

• Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
• Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
• Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
• Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Makeup application just got a lot easier with PÜR’s Skin-Perfecting Foundation Brush. With its unique oval shape, dense bed of synthetic bristles and large grip handle that gives you plenty of control, you’ll achieve an airbrushed, full coverage effect that looks like second skin every time. Use it to flawlessly apply the new Bare It All 12-Hour 4-in-1 Skin-Perfecting Foundation or your favorite creams, powders and bronzers on the face and body.

Simplify your beauty routine with the natural-looking coverage of our famed, multipurpose 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation and broad spectrum SPF 20 protection all-in-one! Blurring the line between skincare and makeup, this Broad Spectrum SPF 20 enhances the look of your complexion, preps your skin, helps protect you from the sun and boosts hydration. This innovative 4-in-1 formula infuses the skin with powerful hydrators and proven correctives, including Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Use this tinted moisturizer alone for a one-step, ultra-natural-looking—never cakey—finish or as a hydrating, broad-spectrum base for mineral makeup application.   

A captivating, creamy 4-in-1 Foundation Stick that’s formulated with age-defying Ceretin Complex and skin-nourishing Energy Complex to conceal, contour and highlight. The results: brightening of uneven skin tone, supple hydration, reduction in dullness and the look of pores and protection against environmental stressors such as skin fatigue and signs of aging.  Eye-catching, sleek octagonal stick design. Just pop it in your bag and go. Choose from 24 creamy, flattering shades that offer beautiful, medium to full, stay-true coverage for a natural look that’s perfect for all skin types.

Makeup, meet skincare. Our 4-in-1 Pressed Mineral Powder Foundation gives you the flawless mineral coverage you expect from PÜR with groundbreaking skincare ingredients built into our award-winning formula. Our powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application. This all-in-one foundation, concealer, powder and SPF 15 has been clinically proven to correct, prevent and interrupt your biggest skin concerns – even after the makeup comes off! That's pretty smart beauty.