In the Press


PEOPLE ARE TALKING
See why beauty editors, bloggers and more are obsessing over PÜR.






YAHOO

PÜR Announces Partnership with Celebrity Makeup Artist Jamie Greenberg
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients 

wwd.com

The 15 Best Foundations for Acne-Prone Skin to Make Your Blemishes Invisible
Featured: Love Your Selfie™ Longwear Foundation & Concealer

hipgirlie.com

best mineral foundations
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients


Allure

How to Contour With Blush,
the Hidden Gem in Your Makeup Bag
Featured: Skin Perfecting Powder Blushing Act in Berry Beautiful

SEVENTEEN

The Best Face Washes for Fighting Acne
Featured: See No More Deep Pore Cleanser 

ESSENCE

CBD-Infused Beauty Products To Celebrate 4/20
Featured: Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm



BYRDIE

I Tried the Cult-Favorite Magnetic Mascara Celebs Love—Here's How It Holds Up
Featured: Fully Charged Mascara 

EliteDaily.com

The Best Cream Contour Sticks
Featured: 4-in-1 Foundation Stick 

Pennlive.com

Make these products part of your summer beauty routine
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients

Who What Wear

18 New Cleansers to Immediately Level Up Your Skincare Game in 2022
Featured: PÜR xo Nabela Refresh Brightening Cleanser with Turmeric 

The List

These Are The Best Vegan Foundations Of 2021
Featured: Love Your Selfie™ Longwear Foundation & Concealer 

Reviewed

For Makeup That Lasts All Day, Try One of These primers
Featured: 4-in-1 Correcting Primer Dark Spot Corrector 

The Zoe Report

How Nabela Noor Leveraged TikTok For A Mental Health Movement
Featured: PÜR xo Nabela Vault

Coveteur

This Year’s Biggest Beauty Trend? Dolphin Skin
Featured: Skin Perfecting Powder Afterglow Illuminating Powder

Allure

The Best New Makeup Launches Arriving in November
Featured: PÜR xo Nabela Celebrate You Creamy Lip Chubby

The List

The Best Foundations With SPF
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15



Elle

Nabela Noor’s New Beauty Collaboration Celebrates Her Bangladeshi Heritage
Featured: PÜR xo Nabela Presale Vault

Life & Style

The Best Tinted Moisturizer of 2021
Featured: 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 

SHE FINDS

3 Age-Defying Makeup Tips Experts Swear By For Mature Skin
Featured: No Filter Primer Blurring Photography Primer 


Refinery29

22 Makeup Brands That Are Totally Cruelty-Free
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15

Elite Daily

43 Cheap Beauty Products Every Bougie AF Woman Needs
Featured: 4-in-1 Correcting Primer Prep & Perfect 



Honey Good

The best under eye concealer for women over 50
Featured: 4-in-1 Sculpting Concealer 

ESSENCE

CBD-Infused Beauty Products To Celebrate 4/20
Featured: Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm 


StyleCaster

Tinted Moisturizers for Oily Skin That Won’t Leave You With a Greasy Complexion
Featured: 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 


Essence

Wake Up With These 12 Eye Creams and Patches to Brighten Eyes
Featured: Mellow Eyes Hemp-Infused Eye Patches 


PopSugar

I Tested the Viral 5-Minute Makeup Hack From TikTok to See If It Really Works, and Whoa
Featured: 4-in-1 Sculpting Concealer 

Best Products

17 Best Powder Foundations for an Oil-Free Finish
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation

Healthline

Leave Your Bags at the Door: 12 Best Under-Eye Patches of 2021
Featured: Mellow Eyes Hemp-Infused Eye Patches

Allure

21 CBD Products That Will Elevate Your Beauty Routine But Won't Get You High
Featured: Skin Haze CBD Glass Glow Skin Highlighter 

Byrdie

Best Powder Foundations
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients 

LA Times

Best Powder Foundations
Featured: 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients 

Coveteur

Juiced-Up Skin Care Is Going To Be Big For 2021—Here’s What We Know
Featured: 4-in-1 Sculpting Concealer 

Forbes

The 15 Best New Beauty Products That Are Launching In March
Featured: On Point Mascara

Cosmetic Executive Women

International Women’s Day Spotlight: Amanda Kahn, PÜR
Featured: 4-in-1 Sculpting Concealer 

THE BEAUTY SHORTLIST

2021 beauty shortlist Awards: the winners
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

NYLON

this could be the reason for your under eye circles
Featured: 4-in-1 Sculpting Concealer 

StyleCraze.com

11 Best Cruelty-Free Tinted Moisturizers For Flawless Skin In 2021
Featured: 4-in-1 Tinted Moisturizer

 




Who What Wear

Trust Me: These 5 Takes on Glowy Skin Are Too Good Not to Try
Featured: 4-in-1 Tinted Moisturizer

SHEfinds

The One Anti-Aging Ingredient Derms Swear By For Looking 10 Years Younger: CBD
Featured: Hybrid Primer CBD Hydrating Priming Serum 

BUSTLE

The Best Foundations For Sensitive Skin
Featured: 4-in-1 Foundation Stick

O THE OPRAH MAGAZINE

9 best eyelash glue to keep extension in place
Featured: PRO LASH GLUE

STYLE CASTER

most tinted moisturizers have SPF, but these are the best
Featured: PÜR 4-in-1 Tinted MOISTURIZIER BROAD SPECTRUM SPF 20





IPSY

10 Gym Bag Beauty Essentials to Boost Your Post-Workout Glow
Featured: 4-IN-1 PRESSED MINERAL POWDER FOUNDATION 



STYLECRAZE

19 Best Cruelty-Free Makeup Foundations
Featured: 4-IN-1 PRESSED MINERAL FOUNDATION 

ELLE

14 Holiday Palettes We'd Like To Find In Our Stockings
Featured: Crystal Clear Ultimate Face Palette


BUZZFEED

48 Products You Might Find Yourself DayDreaming About
Featured: PUR X BARBIE™ Iconic Lips Signature Semi-Matte Lipstick 

GLOWSLY

11 Best Powder Foundations for All Skin Types: Mineral Makeup Guide
Featured: PÜR 4-in-1 Pressed Mineral Powder Foundation SPF 15 


REFINERY29

22 Beauty Products That Won Our Editors' Hearts In April
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 



COVETEUR

The 36 best beauty products that launched in april
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 

 

THE ZOE REPORT

31 New May 2019 Beauty Products That You'll Want To Use All Spring (& Summer)
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 


GLAMOUR

This beauty brand is launching a whopping 100 shades of foundation and concealer
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 


STYLECASTER

PÜR is Launching 100 Foundation Shades and We’re Shook
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 


BUSTLE

Adut Akech’s Foundation Shade Wasn't Easy To Find While Living In Australia
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer



THE ZOE REPORT

PÜR 4-in-1 Love Your Selfie Foundation Comes In 100 Shades — Here's How I Found Mine
Featured: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 



ELITE DAILY

Where To Get PÜR Cosmetics' Love Your Selfie Foundation, Which Comes In 100 Shades
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER 




COSMOPOLITAN

This Makeup Brand Is Launching A Foundation And Concealer In 100 Shades!!
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER 



ALLURE

PÜR’s Love Your Selfie Foundation-Concealer Hybrid Comes in 100 Shades
Featured: 4-IN-1 LOVE YOUR SELFIE™ LONGWEAR FOUNDATION & CONCEALER



HARPER'S BAZAAR

These Are The 15 Best Charcoal Masks You Can Buy Right Now
Featured: PURPLE PORE PUNISHER 



TOTAL BEAUTY

The 16 Most Kissable Wedding Day Lipsticks
Featured: 4-IN-1 LIP DUO 


THE ZOE REPORT

8 New Primers With Good-For-You Ingredients
Featured: 4-IN-1 CORRECTING PRIMER - DARK SPOT CORRECTOR 


THE ZOE REPORT

These New 2019 Eyeshadow Palettes Are SO Wearable & Here's Proof
Featured: OUT OF THE BLUE LIGHT UP EYESHADOW PALETTE 



BRIT + CO

We’re Totally Obsessed With These Affordable Makeup Brushes
Featured: PÜR PILLOW BLEND COLLECTION 


StyleCaster

Retire Your Basic Smoky Eye & Upgrade to One of These Dark Eyeshadow Palettes
Featured: OUT OF THE BLUE LIGHT UP VANITY EYESHADOW PALETTE


COVETEUR

The 19 Best beauty Products That Launhced In February
Featured: FULLY CHARGED LIGHT UP MASCARA 


THE ZOE REPORT

31 New March 2019 Beauty Products That Give All The Springtime Feels0
Featured: OUT OF THE BLUE VANITY BLUSH PALETTE



TOTALBEAUTY

The Ultimate Guide For Acne Sufferes
Featured: JOYSTICK EXFOLIATING


POPSUGAR

These Products Make It Easy To Apply Makeup in the Dark
Featured: OUT OF THE BLUE COLLECTION 


REFINERY29

12 Derm-Approved Ways To Get Rid Of Puffy Undereyes — Fast
Featured: HYDRAGEL LIFT 


STYLECRAZE

15 Best Mineral Foundations For 2018
Featured: 4-IN-1 PRESSED MINERAL FOUNDATION 

ELITE DAILY

This PÜR x The Grinch Stole Christmas Collection Will Make Your Heart Grow 3 Sizes


BUSTLE

What Is In The PÜR x 'The Grinch' Makeup Collection? It Will Make You Feel So Festive
Featured: THE GRINCH™ COLLECTION

POPSUGAR

All the Whos in Whoville Will Love This Grinch Holiday Collection
Featured: THE GRINCH™ COLLECTION 

TEEN VOGUE

PÜR Unveils 'The Grinch'–Inspired 5-Piece Beauty Collection
Featured: THE GRINCH™ COLLECTION




Refinery29

11 Makeup Brands That Are Totally Cruelty-Free
Featured: FULLY CHARGED MASCARA



POPSUGAR

11 Setting Sprays That Actually Last Through SEX
Featured: MIRACLE MIST