IN THE PRESS

People Are Talking

See why beauty editors, bloggers and more are obsessing over PÜR.

20+ Years of Industry-Recognized Innovation

We’re honored to be recognized by industry experts, beauty critics, and creators for our commitment to skin-healthy ingredients and innovation.

Alix-Earle Approved

Shoppers Call this 4-in-1 Makeup ‘Perfect for Everyday’

Since becoming a breakout social media star, Alix Earle has gotten candid about her breakouts — and the skincare she uses to combat them. So when we saw her applying the new PÜR 4-in-1 Skin Tint behind the scenes for a “Wicked”-themed “Dancing With the Stars” episode, we immediately took note.

- Associate Editor, Hannah Southwick

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THE BEST FOUNDATIONS OF 2025

The 13 Best Foundations for Mature Skin, According to Experts and Testing

"This foundation 'is formulated to instantly blur blemishes and imperfections, and is super hydrating which prevents it from settling into wrinkles,' says Jamie Greenberg, celebrity makeup artist and founder of Blighlighter and Bloss."

- Hannah Jeon

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THE BEST TINTED MOISTURIZERS OF 2025

The 10 Best Tinted Moisturizers for Mature Skin, Tested & Reviewed By Makeup Artists

"For those with sensitive skin looking for a one-and-done skin tint, Greenberg likes the Pür 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation, and SPF in one. It contains all those skin-healthy ingredients, ceramides, retinol, aloe vera, and vitamins, making it a great choice for aging skin,' she tells Bazaar."

- Megan Decker

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As Seen on Celeb Edition

Winnie Harlow on the Red Carpet

Adam Burrel, celebrity MUA, uses 4-in-1 Pressed Mineral Powder Foundation in Cocoa + Chestnut and Push Up 4-in-1 Sculpting Concealer in DG3 on Winnie Harlow on the red carpet.

SEE THE LOOK

Kaley Cuoco's Emmys Look

For the face. I applied the 4-in-1 Correcting Primer all over the face. I used the 4-in-1 Love Your Selfie Foundation. It's great because it’s a foundation and concealer. also brushed a little 4-in-1 Mineral Foundation Powder in areas that really needed to stay matte.

- Jamie Greenberg, Celebrity MUA

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Chelsea Handler's Pre-Show Makeup

My daily go-to is PÜR 4-in-1 Tinted Moisturizer with SPF. I’ve used this on Chelsea Handler, she loves a really natural look when she performs so she’s worn it.

- Jamie Greenberg, Celebrity MUA

The Best Foundations of 2025

Skin Tint Takeover

"The PÜR Skin Tint with mineral SPF 50, is a super super high SPF for a Skin Tint. The fact that this works so beautifully, without any cast, is just really impressive, kudos to PÜR. This skin tint is slept on, I personally love and more people should!”

- Maryam Maquillage, Beauty Influencer

PROFESSIONAL MUA Approved

Jamie Greenberg

Usually, I’d say avoid powder foundation for dry skin, but this one is different. It hydrates, has SPF and looks so natural on the skin no matter your skin type. When you have dry skin, you don’t want to pile on a ton of makeup. Multitasking products are your friend, and PÜR's 4-in-1 Pressed Mineral Makeup is a great one!

- Jamie Greenberg, Celebrity MUA

Nydia Figueroa

A quick tip is to take some of the concealer left on your brush and swipe it from the outer corner of your eyes to your temples for an instant eye lift, I love to use a brightening concealer shade like the PÜR 4-in-1 Sculpting Concealer for this trick.

- Nydia Figueroa, Celebrity MUA

The Power of Pressed

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15 Best Mineral Foundations For All Skin Types

This pressed-powder foundation from PÜR is skin-friendly and great for sensitive and aging skin. It’s lightweight yet provides full coverage. You can apply this using an expertly crafted damp makeup sponge. It blends like a dream and gives you a clean foundation look.

- Esha Saxena and Srijita De

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The Best Powder Foundations Aren’t a Thing of the Past

PÜR's multitasking powder is infused with a host of skin-care-grade ingredients to help blur and minimize texture—think retinol, lactic acid, and antioxidants. At the same time, nourishing shea butter, ceramides, and glycerin work to hydrate and prevent dry skin.

- Conçetta Ciarlo

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Top Beauty Experts Reveal Their 7 Favorite Anti-Aging Foundations With Built-In SPF Protection

It also serves as a concealer and setting powder, saving you a few steps in your routine. The vegan formula provides medium to heavy coverage and comes in 21 shades.

- Lisa Cupido

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Best Powder Foundations With A Skin-Like Finish

PÜR Minerals' 4-in-1 Pressed Mineral Makeup Foundation contains SPF 15, concealer, powder and foundation in one ready-to-go compact. The first ingredient on the list is mica, a gentle mineral that is derived from crushed partials found naturally in the earth which will cover skin without the risk of clogged pores or irritation.

- Bestcovery Team

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These Are the 11 Best Foundations With SPF—And We've Tried So Many

Also nice: The SPF here is mineral-based, from titanium dioxide, an excellent choice for those with sensitive skin who may find chemical sunscreen ingredients irritating.

- Melanie Rud

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Mineral Makeup Brands

The pressed mineral foundation from PÜR Minerals is one of the best mineral cosmetics on the market. It does not appear heavy on the skin, and you just need a light touch to get enough on your brush. It can provide medium to complete coverage with little to no effort.

- Hip Girlie

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11 Best Powder Foundations for All Skin Types

This pressed mineral foundation combines the beauty and ease of application of a powder with some skincare ingredients to nourish the skin. It’s a great choice for all skin types, and it even provides sun protection.

- Maya Adivi

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The Best Foundations With SPF

For a powder option, makeup artist Nick Stenson recommends the PÜR 4-in-1 Pressed Mineral Makeup SPF 15

- Reecha Kulkarni

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22 Makeup Brands That Are Totally Cruelty-Free

As a mineral-based brand that prides itself on being vegan and cruelty-free, we think it's safe to say that PÜR is far too underrated. The products aren't just made for creating a great look, they also help you reach skin nirvana, thanks to natural, good-for-your skin ingredients.

- Refinery29

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18 Best Powder Foundations for an Oil-Free Finish

PÜR's pressed powder is designed to be your foundation, concealer, setting powder, and SPF 15 all in one. It's made with two of our favorite ingredients — shea butter and vitamin E — to help moisturize your skin.

- Nicole Saunders, Jennifer Hussein and Ashley Phillips

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10 Gym Bag Beauty Essentials to Boost Your Post-Workout Glow

Try PÜR 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, a hybrid foundation, concealer, powder, and SPF in one. It goes on so smooth, you might even forget you're wearing it!

- IPSY Editors

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Make these products part of your summer beauty routine

Upgrade your skin this summer with these moisturizers, tinted sunscreen and foundation.

- Victoria Priola

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Every Day Glow, Tinted

These 10 Tinted Moisturizers Offer Natural-Looking Coverage and a Boost of Hydration

One layer did a fantastic job of evening out our tester’s complexion and creating a radiant glow, while a second layer provided full coverage that resembled a true foundation.

- Alyssa Kaplan

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The 10 Best Tinted Moisturizers for Mature Skin, Tested & Reviewed By Makeup Artists

For those with sensitive skin looking for a one-and-done skin tint, Greenberg liks the PÜR 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation, and SPF in one.

- Megan Decker

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11 Best Cruelty-Free Tinted Moisturizers For Flawless Skin In 2025

Don’t miss out on this all-in-one primer, foundation, moisturizer, and sunscreen, which comes with multiple skin benefits! Powered with potent ingredients such as aloe leaf extract, retinol, sodium hyaluronate, and ceretin complex, it rejuvenates the skin without causing any irritation.

- Kirtana Divakar and Shiboli Chakraborti

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10 Best CC Creams, Tested & Approved by Makeup Experts

Packed with skin-loving ingredients like vitamin E to nourish the skin, chamomile to soothe irritation, and sodium hyaluronate to deeply hydrate, this PÜR CC cream is a true multiuse product—acting as a moisturizer, primer, foundation, and SPF all in one.

- Danielle Cohen

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The Best Tinted Moisturizers on the Market Right Now

Hydrate, correct and plump the look of skin with this moisturizer, primer, foundation and broad spectrum SPF 20 protection in one.

- Brittany Burhop Fallon and Leiana Foye

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The Best Tinted Moisturizer of 2022

With this tinted moisturizer from PÜR, you can rest assured knowing it’s completely vegan. Not only is this product made with our animal friends in mind, but it’s also a 4-in-1 product that enhances your complexion, boosts hydration, preps skin, and protects you from the sun.

- Life & Style Staff

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Tinted Moisturizers for Oily Skin That Won’t Leave You With a Greasy Complexion

This multitasking tinted moisturizer does more than just hydrate and absorb excess oil; it also contains board spectrum SPF 20 to prevent sun damage and primes the skin for a velvet-like finish. This cruelty-free formula is also paraben-free and vegan-friendly.

- Mia Maguire

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Trust Me: These 5 Takes on Glowy Skin Are Too Good Not to Try

...before adding my PÜR 4-in-1 Tinted Moisturizer on top, which has the prettiest, most natural-looking finish.

- Caitie Schlisserman

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Most Tinted Moisturizers Have SPF, But These are the Best

If like me, you rarely want to give more than five minutes to a morning beauty routine, this multitasking glow getter should be at the top of your shopping list. It moisturizes, primes the skin for makeup, provides sun protection, all while being the makeup it preps your skin for, too.

- Nikki Brown

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Defined by Foundation

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These Are The Best Vegan Foundations Of 2021

If you are more concerned with injecting skin with healthy goodness around the clock than simply covering up imperfections, these vegan options are just the thing for you.

- Camila Barbeito

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2021 Beauty Shortlist Awards: The Winners

BEST INCLUSIVE MAKEUP PRODUCT...long wear foundation & concealer / blurs / shields / protects against blue light / smoothes

- The Beauty Shortlist

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'With this product, I just need one product all over the face and I'm good. It doesn't dry out, like many of my other concealers do, and it leaves a really lovely velvety finish that lasts all day long.'

- Thatiana Diaz

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The 36 best beauty products that launched in april

There are a jaw-dropping 100 shades in PÜR’S new line of foundation and concealers. Thanks to an innovative bottle design—which contains a doe-foot applicator for concealer and a pump for foundation—the product is the ideal two-in-one formula, providing medium to full coverage.

- Valeriya Chupinina

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31 May Beauty Launches You Need To Know About

Say goodbye to foundation frustration. PÜR 4-in-1 Love Your Selfie Foundation brought 100 different shades with its Apr. 19 launch — so you're bound to find yours.

- Jessica DeFino

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This beauty brand is launching a whopping 100 shades of foundation and concealer

The 4-in-1 Love Your Selfie Foundation will seriously be raising the bar with five shade families: light, medium, tan, dark and deep, which each have 20 options for each golden, pink and neutral undertone.

- Sophie Thompson

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PÜR is Launching 100 Foundation Shades and We’re Shook

...it’s skincare because it contains a blend of ginseng, green tea, and vitamin B to help rejuvenate skin’s appearance. There’s also: lingonberry extract, which can help protect skin from high energy blue light; polysaccharide film, which helps shield skin from environmental stressors; and ceretin complex, which can help smooth skin.

- Elizabeth Denton

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Adut Akech Could Only Find One Foundation In Austraila & This Is Why Shade Expansions Are Vital

Because of brands that followed, like Morphe with 60 shades of foundation and PÜR Cosmetics offering 100 shades, inclusivity in the beauty industry (and other industries, for that matter) is being addressed head on. Not to mention, it makes room for darker-skinned models like Duckie Thot and Akech herself to have exposure in the fashion and beauty industries.

- Ari Bines

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How I Found My Foundation Shade (Even Though There Were 100 Choices)

It didn't take a whole lot of product for a full coverage finish, either — just a few dabs here and there, blended out with the brand's new BHOLDER Dual-Action Complexion Applicator (which features densely packed bristles and a firm silicone core for precision blending). See the before-and-after magic below.

- Khalea Underwood

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PÜR Cosmetics Is Dropping A New Foundation In 100 Shades, & It's Coming So Soon

It's got a pump to dispense an all-over amount, as well as a doe foot applicator for extra precision, if you want to target your blemishes. The foundation is also packed with skin-loving ingredients to treat your complexion while you wear it, including green tea, ginseng, and vitamin B. Best of all, though, are those 100 shades, organized by undertone and just begging to be swatched.

- Bella Gerard

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This makeup brand are launching a 100-shade foundation & concealer

We're really hoping that this robust range paves the way for other brands to think bigger and better about their shade variations before releasing a new product. As for PÜR - keep up the good work guys, you're killing it.

- Gabrielle Dyer

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PÜR’s Love Your Selfie Foundation-Concealer Hybrid Comes in 100 Shades

Enter, PÜR, a brand that is shattering those standards with Love Your Selfie, a four-in-one foundation, concealer, skin-care, and long-wearing product that boasts a staggering 100-shade range. (Yes, you read that right.) The formula is a full-coverage liquid texture with a natural-looking finish.

- Karina Hoshikawa

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Martha Stewart Uses the Underrated Foundation That Fans Say Makes Skin Look Totally “Airbrushed”

Martha Stewart may have loyal fans when it comes to her culinary and home décor talents, but considering how incredible she looks at 84 years old, I’ve been devoted to following her beauty regimen. I’m not only impressed by her affordable makeup and skin care staples... but by her cleverness in using multi-purpose products.

- Alyssa Morin

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Rooted in Skincare

13 Best Face Washes for Acne-Prone Skin

PÜR's Blemish and Pore Clearing Cleanser lives up to its name. It uses salicylic acid to unclog pores and bentonite clay, charcoal, sulfur, and niacinamide to reduce excess oil and treat active breakouts.

- Samantha Olson and Jasmine Washington

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18 New Cleansers to Immediately Level Up Your Skincare Game in 2022

A collab with author, designer, and CEO Nabela Noor, this cleanser’s star ingredient may be skincare-favorite turmeric, but it also features papaya extract to exfoliate and pomegranate enzyme to hydrate.

- Lindy Segal

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These Are The 15 Best Charcoal Masks You Can Buy Right Now

As its name suggests, this mask is purple with refined glitter that's more luminous than elementary school arts and crafts project. You'll be tempted to take a selfie (or twelve) while the charcoal and witch hazel water clear your skin.

- Nicole Saunders

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The Ultimate Travel Guide for Acne Sufferers

Gentle on skin but tough on acne-causing bacteria, this exfoliating cleanser detoxifies thanks to ingredients like charcoal and Moroccan Lava Clay.

- Lindsay Tigar

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13 Derm-Approved Ways To Get Rid Of Puffy Undereyes — Fast

Enter this best-selling priming stick, which delivers a cool blast to under eyes while helping depuff with a hit of caffeine in a single swipe. More importantly, it instantly disappears into skin, so you can proceed with your mascara, liner, and shadow straight away.

- Erika Stalder

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Confidence in Complexion

The Best Cream Contour Sticks

PÜR’s 4-in-1 Foundation Stick is a multi-tasking product that can be used to contour, conceal, blur, brighten, and so much more. Made with good-for-skin nutrients like green tea and ginseng; minerals like titanium dioxide and iron oxides; and the brand’s own Ceretin Complex, which comprises lactic acid, shea butter, and ceramides, among other things, this is the rare contour stick that also offers skin care benefits.

- Adeline Duff

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I Tested the Viral 5-Minute Makeup Hack From TikTok to See If It Really Works, and Whoa

The key here is to use cream or liquid makeup products for every step — powders won't do. I grabbed the... PÜR 4-in-1 Sculpting Concealer to cover blemishes...

- Jessica Harrington

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Juiced-Up Skin Care Is Going to Be Big for 2021—Here’s What We Know

We love a good makeup/skin-care hybrid, and this concealer from PÜR Cosmetics doesn't disappoint. Not only does it cover up last night's dark circles, but it features a blend of superfoods (think turmeric and elderberry fruit extract) for under-eyes that glow.

- Michelle Rostamian

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The Best Foundations For Sensitive Skin

This creamy foundation stick from PÜR offers medium-to-full coverage with a velvety matte finish, but it’ll sneakily double as a skin care product in the process... You can use this as a foundation, of course, but the stick can also multitask as a contour, bronzer, or highlighter, pending your shade choice.

- Caroline Goldstein

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The Best Under Eye Concealers For Women Over 50

Now since we don’t have to worry about dark circles as a medical problem, and just a lack of sleep or aging issue, we can look at the wonderful concealers that will help to cover the problem areas. Happy shopping!

- Honey

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Mellow Moments

Leave Your Bags at the Door: 12 Best Under-Eye Patches

Plus, the eye patches contain caffeine. Fenda says this is a great ingredient for dark circles, because it helps improve circulation by constricting the blood vessels. She says caffeine can also absorb accumulated water, which helps reduce puffiness and swelling around the eyes.

- Breanna Mona

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Wake Up With These 12 Eye Creams and Patches to Brighten Eyes

Infused with hemp, these eye patches will help reduce puffiness from around the eye.

- Samantha Callender

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Perfected & Primed

43 Cheap Beauty Products Every Bougie AF Woman Needs

This 4-in-1 correcting primer gets 4.5 stars for delivering an even foundation for your cosmetics. Retinol combines with proprietary Ceretin Complex for a youthful, hydrated appearance.

- Ileana Morales Valentine

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For Makeup That Lasts All Day, Try One of These Primers

Whether your dark spots are a result of sun damage or leftover from a breakout, this dark spot neutralizer from PÜR will mask any trace of them. At the same time, it claims to condition the skin, blur enlarged pores, and reduce the appearance of fine lines and wrinkles with a blend of encapsulated retinol, lactic acid, ceramides, and shea butter.

- Michelle Rostamian

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3 Age-Defying Makeup Tips Experts Swear By For Mature Skin

'Applying a luminous primer, like No Filter Blurring Photography, before foundation will help emphasize your features and provide a subtle youthful glow to the skin,' notes Cole.

- Merrell Readman

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8 New Primers With Acne-Fighting & Skin-Brightening Ingredients

'The added retinol helps exfoliate the skin and encourage skin turnover, which helps with collagen production. This exfoliation helps diminish the appearance of the sunspots over time, too.'

- Taylor Lane

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Bring on the COLOR

13 Beauty Tricks for a More Sculpted Face

'The best way to do this technique is by starting at the temples and sweeping [blush] to your cheekbones for a lifted and contoured look. I love using a blush stick like the PÜR Cosmetics Silky Tint Sticks because it's perfect for precise placement.'

- Hallie Gould

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How to Contour With Blush, the Hidden Gem in Your Makeup Bag

'A powder can be used in a more natural or dramatic way without much effort,' Nydia Figueroa, a makeup artist and the owner of Faces By Nydia Makeup Studio in Cedar Grove, New Jersey. 'It also stays put when applied so you won't have to worry about it losing its shape as the day goes on.' She recommends the PÜR Cosmetics Skin Perfecting Powder Blushing Act.

- Paige Stables and Emily Rekstis

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Nabela Noor’s New Beauty Collaboration Celebrates Her Bangladeshi Heritage

The PÜR x Nabela collection is built around Noor’s tentpole themes of self-love and self-care, and arrives in soft blush pink packaging that’s as dreamy and bright as her video aesthetic.

- Nerisha Penrose

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21 CBD Products That Will Elevate Your Beauty Routine But Won't Get You High

PÜR Skin Haze CBD Glass Glow Skin Highlighter helps you achieve that glass-skin look with that soothed-skin feel. (In addition to its star ingredient, the formula also includes aloe and turmeric.) Bonus: Your complexion will be hydrated without looking overly wet.

- Meirav Devash and Marci Robin

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The 16 Most Kissable Wedding Day Lipsticks

PÜR's lip duo contains a super pigmented lip stain opposite a glossy, hydrating lip oil. You can wear them separately or together — both products keep your lips soft and smooth.

- Hannah Savin

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31 New Beauty Products That'll Get You *Very* Excited For Spring

This blush is more than just pretty — it actually helps protect your skin from damaging blue light with an infusion of Xanthophyll, a sunscreen-esque ingredient that blocks the blue light energy emitted from your phone and laptop screens.

- Jessica DeFino

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We Didn't Think It Was Possible, but These Products Make It Easy to Apply Makeup in the Dark

...consider taking one of the products in PÜR's new Out of the Blue Collection. Each of them has lights built into the packaging, making it easy to see where exactly you're swiping your lipstick and eye shadow.

- Jesa Marie Calaor

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11 Setting Sprays That Actually Last Through S-E-X

Newsflash: vegans can get in on setting sprays, too. This gentle, cruelty-free PÜR Miracle Mist Hydrating Spray... is a nonirritating option. Use it to soften mineral makeup and get rid of those pesky creases.

- Alaina Demopoulos

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We’re Totally Obsessed With These Affordable Makeup Brushes

Big-box stores like Ulta, Walmart, and Target are our go-to for affordable shampoo, face masks, and body lotions, but they're also home to some pretty fab and budget makeup brushes. Find out which ones are worth your bucks ahead.

- ggallagher

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All About the Eyes

The 15 Best New Beauty Products That Are Launching In March

This mascara promises to deliver defined, volumized and lengthened lashes in just a few swipes while also boosting overall lash health. The pigment is infused with hemp seed oil for moisture, biotin for strengthening properties and sunflower seed oil for added nourishment.

- Victoria Moorhouse

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9 Best Eyelash Glues to Keep Extensions in Place

This gentle, fast-drying formula is ideal for contact lens wearers or anyone with sensitive eyes, says Thomas. It has a wand for easy application, stays put all day and night, and can be easily removed with just warm water and a gentle tug.

- Brigitt Earley

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17 Holiday Eyeshadow Palettes to Keep the Season Merry and Bright

Hidden among soft pink, rose, and brown you’ll find surprise shades like bright teal and orange. Create a neutral romantic look or try something a bit more flashy.

- Ariana Yaptangco

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How To Wear 2019's Best New Eyeshadow Palettes

Not only does this product come packaged in a light-up vanity case... but the formula includes xanthophyll, an ingredient that helps fight the harmful effects of blue light.

- Taylor Lane

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Retire Your Basic Smoky Eye & Upgrade to One of These Dark Eyeshadow Palettes

Besides the blend of matte and shimmer jewel tones to choose from, this innovative palette is also formulated to protct your skin from blue light exposure, also known as cell phone and computer screen light.

- Nikki Brown

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The 19 Best Beauty Products That Launched in February

A combo of vitamin B5 and biotinoyl tripeptide-1 help nourish your lashes without weighing them down, which means the added carnauba wax and beeswax are able to lift and separate for maximum volume.

- Valeriya Chupinina

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Over the Years

This Could Be The Reason For Your Under-Eye Circles

Additionally, under-eye circles can be genetic, Lynnette Cole, PÜR’s global education director and licensed esthetician, pointed out. 'Dark under-eye circles are something that many people face and are nothing anyone should feel self-conscious about,' she said.

- Lauren Rearick

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PÜR Announces Partnership with Celebrity Makeup Artist Jamie Greenberg

PÜR Beauty, the complexion authority, is proud to announce its collaboration with Jamie Greenberg – a renowned makeup artist with clients including Kaley Cuoco, Busy Phillips and Chelsea Handler.

- PÜR

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CBD-Infused Beauty Products To Celebrate 4/20

Get a dewy, fresh flush look with this formula that deeply moisturizes dry skin while imparting a subtle wash of color for a natural and radiant appearance.

- Emerald Elitou

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The Anti-Aging Power Of CBD, According To Experts

Cole explains that as CBD is rich in nutrients, it can help to smooth the skin and reduce fine lines and wrinkles. Her recommendation? PÜR Hybrid Priming Serum. The CBD infused serum will also help to protect against environmental stressors, working against further aging in the skin.

- Marissa Matozzo

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22 Makeup Brands That Are Totally Cruelty-Free

The products aren't just made for creating a great look, they also help you reach skin nirvana, thanks to natural, good-for-your skin ingredients. Plus, the brand's entirely against animal testing and more environmentally friendly than many.

- Refinery29

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48 Products You Might Find Yourself Daydreaming About

You should've seen my continued surprise when I discovered the lipstick itself was coated in shimmering glitter as well. Aside from being the most aesthetically pleasing beauty product I've ever seen, it also stayed on really well for my entire night despite not having a lip liner at my disposal and eating a slice of pizza.

- Heather Braga

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This PÜR x 'The Grinch' Collection Will Make Your Heart Grow Three Sizes This Year

PÜR's five-piece collaboration gave me all the holiday feels with Dr. Seuss-inspired packaging, green and red color palettes, color-changing products, and holiday-scented products to boot — all of which instantly transported me to snowy Whoville, even though it's only October!

- Stephanie Montes

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There's A 'The Grinch' Makeup Line & It Will Make Your Heart Grow Three Sizes

One such brand is the cruelty-free company PÜR cosmetics, who made a PÜR x The Grinch range in honor of the new upcoming Dr. Seuss animated remake... The brand teamed up with Illumination Studios (who is spearheading the reanimation,) to create a festive, grow-your-heart, five-piece beauty and skin-care products.

- Marlen Komar

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All the Whos in Whoville Will Love This Grinch Holiday Collection

The holiday line features a smattering of cosmetic confections inspired by everyone's favorite holiday story. Dr. Seuss lovers will be thrilled to see the bold green hue that's synonymous with the Grinch makes its way into an eye shadow palette, mask, and color-changing balm. Also included in the collection is a selection of face masks that will make you look as lit from within as Cindy-Lou Who herself.

- Sarah Siegel

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PÜR Unveils 'The Grinch'–Inspired 5-Piece Beauty Collection

PÜR collaborated on the Grinch-inspired products in partnership with Illumination, the film studio behind Despicable Me and the latest iteration of How the Grinch Stole Christmas, which translates to cartoonishly adorable packaging, bright colors, and perfectly on-theme products.

- Leah Prinzivalli

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Cruelty Free Vegan Makeup Brands: 27 Best Picks For 2026

Here are some other brands that have earned our respect for churning out products that are vegan or cruelty-free. The list comprises companies that contain effective luxurious formulas that do not involve animals in the making process.

- Esha Saxena and Asmita De

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Clean Beauty, Celebrated Always

Every mention, every testimonial, every five-star review validates what we believe: that clean, skin-healthy ingredients aren't a compromise—they're the standard.

As our formulations continue to evolve, our commitment to transparency and efficacy remains constant.