In the press
See why beauty editors, bloggers and more are
obsessing over PÜR.
Take Clean Mascara to the Next Level with the N...
Introducing Bio Charged, a Plant-Powered Volumizing Mascara to help instantly amplify the look of your lashes with 91% naturally derived ingredients* for visible volume and a full-bodied lash! This...
READ THE STORYThis Best Selling Multitasking Foundation is a ...
If you have mature skin and are looking for a foundation that will give the appearance of firmer, more even...
READ THE STORYJump for Joy for the Joystick Exfoliating Deep ...
Joystick is an Exfoliating Deep Pore Clay Cleansing Stick that is a must-have in your skincare routine! Thi...
READ THE STORYPerfect Your On-The-Go Beau...
With vacation season in full swing, what better time than now to simplif...
READ THE STORYPUR Favorite SPF Essentials...
With the hot summer season in full swing, it’s important that you wear S...
READ THE STORYThe Must-Have Moisturizer o...
Cloud Cream is a fan-favorite Gel-to-Water Hydrating Essence Moisturizer...
READ THE STORYMust-Have Makeup Essentials...
Enhance your natural beauty this summer effortlessly with the PUR 4-in-1...
READ THE STORYCheck Out Our Top Makeup Pi...
Here at PÜR, we pride ourselves on our fan-favorite skincare-infused mak...
READ THE STORYPUR Has You Covered this Su...
Summer is *almost* here, and to help you get ready for the hot summer se...
READ THE STORYHow to Get Shimmering Eye M...
Everyone is talking about PÜR’s newest multitasking beauty must-have—On ...
READ THE STORYHave a Mom-umental Mother’s...
Mother’s Day is right around the corner, which means it’s time to figure...
READ THE STORYOur Skincare-Infused 4-in-1...
While it is easy to get caught up in the latest makeup trends, there is ...
READ THE STORYElevate Your Easter Beauty ...
Easter is right around the corner, which means we have been busy putting...
READ THE STORYHow to Multitask with Our N...
In case you missed it, we just launched two brand new multitasking color...
READ THE STORYCustomize Your Makeup Look ...
In case you missed it, PÜR just launched two brand new products in our S...
READ THE STORYIntroducing our NEW Spring ...
Introducing the newest additions to the PÜR beauty lineup… Silky Tint Cr...
READ THE STORYWhat is Ceretin Complex?
If you are a fan of PÜR beauty and skincare products, you have probably ...
READ THE STORYWhy You Should be Cocktaili...
Did you know that you can customize your mascara by mixing and matching ...
READ THE STORYThe Ultimate 5-Minute Makeu...
If you are typically rushing out the door in the mornings, or don’t want...
READ THE STORYOur Favorite Flirty Makeup ...
If you have plans this Valentine’s Day, (or just want to look cute for w...
READ THE STORYPURfect Your Base with Thes...
If you want to give yourself a more even-looking complexion, but aren’t ...
READ THE STORYPowdered Perfection: How It...
Today in the blog we’re feeling nostalgic! Let's take a dive into PUR hi...
READ THE STORYWhy You Should be Using a P...
When you are searching for a new foundation, it can be hard to figure ou...
READ THE STORYUpgrade Your Skin Prep Rout...
When doing your makeup, it is super important to prep your skin before a...
READ THE STORYNew Year, Simplified Routine
The New Year is the perfect time to revamp your makeup routine to includ...
READ THE STORYNew Year’s Eve Made Pure an...
While New Year’s Eve is traditionally a holiday full of glamour and cele...
READ THE STORYMeet Us Under the Mistletoe...
New Year's Eve is upon us, which means we need to find the perfect holid...
READ THE STORYPUR-fect Stocking Stuffers ...
If you have wrapped up your holiday shopping (pun intended) but are stil...
READ THE STORYOur Favorite Pure and Simpl...
‘Tis the season for cozy outfits, festive get-togethers, and holiday gla...
READ THE STORYBeauty and Makeup Hacks to ...
While we love the holiday season, we could do without the dry cold weath...
READ THE STORYPÜR Beauty Reviews We Are T...
With Thanksgiving season in full swing, it is time to reflect on this pa...
READ THE STORYThe Ultimate Makeup Hack: S...
If you have ever struggled with a blemish or imperfection on your skin b...
READ THE STORYLove Your Selfie this Singl...
Singles Day is an exciting holiday dedicated to embracing being single! ...
READ THE STORYBoost Your Skincare Routine...
As the temperatures outside continue to drop, we will most likely be spe...
READ THE STORYFour Spooky Skincare and Ma...
If you can’t get enough of all things skincare and makeup, you need to m...
READ THE STORYOur Favorite Halloween Make...
Halloween is right around the corner, and if you’re not interested in dr...
READ THE STORYThe Perfect Holiday Gifts f...
With the holidays right around the corner, it’s time to start thinking a...
READ THE STORYMultitasking Moments with PÜR
Here at PUR, we offer many multitasking products to help you streamline ...
READ THE STORYHow to Tell if Your Skin is...
Have you ever wondered if you have dry skin, or if your skin is just deh...
READ THE STORYWhat’s the Difference Betwe...
Foundation and concealer are two products that both help even the look o...
READ THE STORYHow to Take Your Beauty Rou...
As Fall time quickly approaches, we start thinking about all the things ...
READ THE STORYHow to Choose the Right Fou...
When it comes to foundation, finding the right shade is often easier sai...
READ THE STORYOur Favorite Fall Makeup Pr...
The season of cool air and pumpkin-flavored-everything is upon us, which...
READ THE STORYHow to Recreate the Viral S...
Makeup trends are a fun way to switch up your beauty routines and try so...
READ THE STORYOur Ultimate Back-to-School...
Back-to-school season is here, which means it’s time to get back in the ...
READ THE STORYHow to Multitask with Your ...
We pride ourselves on creating multitasking beauty to help you get the m...
READ THE STORYBack to School Beauty and S...
Back-to-school season is upon us, which means it's time to get everythin...
READ THE STORYMeet 2 NEW PÜR 4-Piece On-t...
Meet our brand new, highly anticipated 4-piece skincare and makeup kits,...
READ THE STORYHow to Choose the Right Pri...
A makeup primer is something that is designed to help extend the wear ti...
READ THE STORYThis Summers Must-Try Makeu...
With summer in full swing, we are seeing tons of different makeup trends...
READ THE STORY