Ceretin Complex is a proprietary complex blend of purified retinol, lactic acid, ceramides, and additional age-defying ingredients.

It helps smooth, firm and improve the appearance of skin and is exclusively found in PÜR Foundations, Primers, Concealers and Face Powders.

Ceretin Complex is found in all PÜR Foundations, Primers, Concealers and Face Powders. Shop a few below.

• 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15: A bestselling mineral foundation with Ceretin Complex that helps improve skin clarity while delivering buildable coverage and skincare benefits.
• Love Your Selfie Longwear Foundation & Concealer: A multi-tasking foundation and concealer infused with Ceretin Complex to support smoother-looking skin with longwear, natural-looking coverage.
• 4-in-1 Correcting Primer Dark Spot Corrector: A skin-perfecting primer with Ceretin Complex that helps smooth texture, improve the look of pores, and extend makeup wear.
• 4-in-1 Sculpting Concealer: A creamy concealer with Ceretin Complex that helps brighten, smooth, and visibly improve skin while providing flexible, buildable coverage.
• 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer: A lightweight gel-to-water moisturizer with Ceretin Complex that helps smooth the look of fine lines while delivering weightless hydration for softer, healthier-looking skin.

Ceretin Complex helps improve the look of texture over time, allowing foundation and powders to apply more evenly and sit more smoothly on skin.

Ceretin Complex combines encapsulated retinol with barrier-supporting ceramides to help smooth and renew the look of skin, making daily sun protection essential. Pairing it with SPF helps protect skin from UV exposure while supporting overall skin health, allowing you to smooth, renew, and shield in one routine.

Energy Complex is a combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the skin and is unique to PÜR.

• 4-in-1 Loose Setting Powder: A lightweight setting powder infused with Energy Complex to help refresh the look of skin while setting makeup for a smooth, soft-focus finish.
• 4-in-1 Sculpting Concealer: A creamy concealer with Energy Complex that helps revitalize the look of skin while providing smooth, buildable coverage for a brighter, more refreshed complexion.
• 4-in-1 Love Your Selfie Longwear Foundation & Concealer: A longwear foundation and concealer with Energy Complex that helps boost the look of skin’s vitality while delivering natural-looking, full coverage.
• No Filter Blurring Photography Primer: A smoothing primer with Energy Complex that helps awaken dull-looking skin while blurring the appearance of pores and fine lines for a soft-focus finish.
• Skin Perfecting Mineral Glow Bronzing Powder: Skin-perfecting face powders with Energy Complex that help refresh the look of skin while setting makeup for a smooth, naturally radiant finish.

Ginseng helps revitalize the appearance of dull skin and supports a more radiant complexion.

The Energy Complex helps boost a healthy-looking glow, preventing makeup from appearing dull or flat throughout the day.

Allantoin is a skin-soothing ingredient that helps calm the look of irritation, support moisture retention, and promote smoother, softer-looking skin.

• 4-in-1 Skin Tint: A lightweight skin tint with Allantoin that helps soothe and condition the skin while providing sheer, natural-looking coverage for a healthy-looking complexion.
• Tone Up Niacinamide Firming Eye Serum: A brightening eye serum with Allantoin that helps calm and smooth the delicate under-eye area while supporting a more refreshed, firm-looking appearance.

Yes. Allantoin is considered gentle and is commonly used in formulas designed for sensitive skin because it helps comfort and visibly reduce signs of dryness or irritation.

Yes. Allantoin helps support skin hydration and softness by improving moisture retention, making it beneficial for dry, rough, or textured skin.

Aloe Vera helps soothe, hydrate, and calm the skin while supporting moisture retention. Known for its cooling and comforting properties, it helps reduce the appearance of redness and keeps skin feeling refreshed.

• 4-in-1 Tinted Moisturizer: A hydrating tinted moisturizer with Aloe Vera that helps soothe skin while providing lightweight coverage and a naturally radiant finish.
• Cloud Cream Gel-to-Water Hydrating Essence Moisturizer: A lightweight gel-to-water moisturizer that delivers refreshing hydration while helping skin feel soothed, balanced, and visibly replenished.
• Correcting Primer Energize & Rescue: A revitalizing primer formulated to help hydrate and energize the look of skin while creating a smooth, makeup-ready base.
• Forever Clean Gentle Cleanser: A gentle daily cleanser that helps remove impurities while soothing and hydrating skin for a clean, balanced, and refreshed complexion.
• Go with the Glow Niacinamide Drops: A glow-boosting serum with Aloe Vera that helps soothe and hydrate the skin while Niacinamide visibly brightens and improves the look of tone and texture.

Yes. Aloe Vera is known for its calming properties and is commonly used to help comfort dry or sensitive-looking skin.

Aloe Vera helps hydrate and smooth the skin before makeup application, creating a more even base that supports comfortable, longer-lasting wear.

Also known as Superfood Blend.

Antioxidants help protect the skin from environmental stressors like pollution and free radicals that can contribute to premature aging. They support healthier-looking skin and help maintain a brighter, more even-looking complexion.

• 4-in-1 Sculpting Concealer: A creamy concealer with antioxidants that helps protect the look of skin while providing smooth, buildable coverage for a brighter, more perfected complexion.
• Cloud Cream Gel-to-Water Hydrating Essence Moisturizer: A lightweight moisturizer with antioxidants that helps defend against environmental stressors while delivering refreshing hydration for softer, healthier-looking skin.
• Tropical C Brightening Vitamin C & Peptide Moisturizer: A brightening moisturizer with antioxidants that helps protect against environmental stressors while supporting a more radiant, even-looking complexion.
• Forever Clean Gentle Cleanser: A refreshing facial cleanser with antioxidants that helps remove impurities while helping defend skin against environmental stressors.
• Bio Charged Plant-Powered Volumizing Mascara: An antioxidant-rich moisturizer that helps energize the look of skin while defending against environmental stressors for a healthier-looking glow.

Antioxidants/Superfood Blend helps defend against environmental stressors while supporting a brighter, healthier-looking complexion.

Antioxidants help protect skin from environmental aggressors that can contribute to dullness and uneven-looking skin tone.

Caffeine helps energize and visibly de-puff the look of skin while promoting a more refreshed, even appearance.

• 4-in-1 Sculpting Concealer: A creamy concealer with Caffeine that helps visibly brighten and energize the look of under-eyes while delivering smooth, buildable coverage.
• 4-in-1 Correcting Primer Energize & Rescue: A revitalizing primer with Caffeine that helps awaken the look of tired skin while smoothing texture and extending makeup wear.
• Rescue C Brightening Vitamin C & Peptide Eye Cream: A brightening eye cream with Caffeine that helps reduce the look of puffiness while Vitamin C supports a more radiant, refreshed-looking eye area.
  

Yes. Caffeine is commonly used in under-eye formulas because it helps visibly de-puff and smooth the look of tired skin.

Caffeine helps visibly de-puff and smooth skin, creating a more refreshed canvas for smoother concealer and foundation application.

Green Tea helps provide antioxidant protection while soothing the look of skin for a calmer, more balanced complexion.

• Mellow Eyes Hydrogel Rejuvenating Eye Patches: Hydrogel eye patches with Green Tea that help soothe and refresh the delicate under-eye area while reducing the look of puffiness and fatigue.
• Cloud Cream Gel-to-Water Hydrating Essence Moisturizer: A lightweight moisturizer with Green Tea that helps calm and protect the skin while delivering refreshing hydration for a soft, healthy-looking glow.
• Forever Clean Gentle Cleanser: A refreshing facial cleanser with Green Tea that helps soothe the skin while gently removing impurities for a clean, balanced complexion.

Green Tea provides antioxidant protection while helping soothe the look of skin.

Yes. Green Tea is often used in formulas for sensitive or breakout-prone skin because it helps calm and balance the complexion.

Hyaluronic Acid is also known as Sodium Hyaluronate.

Hyaluronic Acid attracts and retains moisture, helping skin appear plumper, smoother, and more hydrated. Sodium Hyaluronate, a smaller molecular form, helps deliver hydration more effectively for lasting comfort and softness.

• 4-in-1 Tinted Moisturizer: A hydrating tinted moisturizer with Hyaluronic Acid that helps attract moisture to skin while delivering lightweight coverage and a dewy finish.
• 4-in-1 Sculpting Concealer: A creamy concealer with Hyaluronic Acid that helps attract moisture to the skin while delivering smooth, flexible coverage for a plumper-looking under-eye area.
• Tone Up Niacinamide Firming Eye Serum: A firming eye serum with Hyaluronic Acid that helps deeply hydrate the delicate under-eye area while Niacinamide supports a brighter, smoother-looking appearance.
• Tropical C Brightening Vitamin C & Peptide Moisturizer: A brightening moisturizer with Hyaluronic Acid that helps lock in hydration while Vitamin C supports a more radiant, even-looking complexion.
• Cloud Balm Hydrating Lip Treatment with Bakuchiol: A nourishing lip treatment with Hyaluronic Acid that helps hydrate and smooth dry lips while Bakuchiol supports softer, healthier-looking lips.

Sodium Hyaluronate is a form of Hyaluronic Acid with a smaller molecular size, helping support deeper hydration and smoother-looking skin.

Yes. Hyaluronic acid is suitable for all skin types, including dry, oily, combination, and sensitive skin. Because it is lightweight and non-comedogenic, it hydrates without clogging pores or feeling heavy on the skin.

Niacinamide is also known as Vitamin B3.

Niacinamide helps improve the look of uneven skin tone, minimize the appearance of pores, and support the skin barrier. It also helps balance oil while promoting a smoother, more refined-looking complexion.

• 4-in-1 Skin Tint: A lightweight skin tint with Niacinamide that helps visibly improve the look of skin tone and texture while providing sheer, natural-looking coverage.
• Tone Up Niacinamide Firming Eye Serum: A firming eye serum with Niacinamide that helps brighten the look of dark circles while improving the appearance of smoothness and elasticity.
• Lit Mist Illuminating Setting Spray: A hydrating setting spray with Niacinamide that helps refresh the look of skin while setting makeup for a radiant, healthy-looking glow.
• Ceretin Boost Age Defying Retinol Serum: A targeted treatment with Niacinamide that helps support smoother, more even-looking skin while enhancing the benefits of retinol.
• Go with the Glow Niacinamide Drops: A glow-boosting serum with Niacinamide that helps visibly brighten the complexion while improving the look of tone and texture.
  
  

Yes. Niacinamide helps balance the look of excess oil and refine the appearance of pores.

Niacinamide helps refine the look of pores and uneven texture, creating a more blurred base for longer-lasting complexion wear.

Peptides help support skin’s natural collagen, improving the look of firmness and smoothness while enhancing a supple, skin-like application.

• Silky Tint Creamy Multitasking Stick with Peptides: A creamy multitasking stick with Peptides that helps support smoother-looking skin while delivering blendable color for cheeks, lips, or eyes.
• On Point Tint Creamy Eyeshadow & Primer with Peptides: A hydrating lip tint with Peptides that helps condition and smooth the look of lips while delivering comfortable, buildable color.
• Ceretin Boost Age Defying Retinol Serum: A targeted treatment with Peptides that helps support firmer-looking skin while enhancing the appearance of smoothness and elasticity.
• Ceretin Boost Age Defying Retinol Serum: A volumizing mascara with Peptides that helps condition lashes while delivering lifted, fuller-looking volume.
• Rescue C Brightening Vitamin C & Peptide Eye Cream: A brightening eye cream with Peptides that helps support firmer-looking skin while improving the appearance of smoothness around the delicate eye area.

Peptides help support skin’s natural collagen for firmer-looking, smoother skin.

Yes. Peptides help support a more supple, skin-like finish while promoting smoother-looking skin over time.

Shea Butter deeply nourishes and conditions the skin while helping to lock in moisture. Rich in fatty acids, it helps soften dry skin and support a smooth, supple feel.

• 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15: A bestselling mineral foundation with Shea Butter that helps nourish the skin while delivering buildable coverage and a smooth, natural-looking finish.
• 4-in-1 Love Your Selfie Longwear Foundation & Concealer: A longwear foundation and concealer with Shea Butter that helps condition the skin while delivering comfortable, full-coverage wear.
• Bio Charged Plant-Powered Volumizing Mascara: A volumizing mascara with Shea Butter that helps condition lashes while delivering fuller-looking volume and lift.
• Tropical C Brightening Vitamin C & Peptide Moisturizer: A brightening moisturizer with Shea Butter that helps deeply nourish the skin while supporting a softer, more radiant-looking complexion.
• Cloud Balm Hydrating Lip Treatment with Bakuchiol: A nourishing lip treatment with Shea Butter that helps deeply moisturize and soften dry lips for a smoother, healthier-looking pout.
  

Shea Butter helps deeply nourish dry skin, preventing foundation and powder from clinging to rough or flaky areas.

Yes. Shea Butter helps nourish and condition skin, making it ideal for dry or mature-looking skin.

Squalane is a lightweight moisturizing ingredient that helps replenish the skin’s natural lipids without feeling heavy. It supports hydration, improves softness, and helps maintain a healthy-looking skin barrier.

• Correcting Primer Energize & Rescue: A revitalizing primer with Squalane that helps hydrate, smooth the look of skin, and create a balanced, makeup-ready base.
• Go with the Glow Niacinamide Drops: A glow-boosting serum with Squalane that helps lock in moisture while Niacinamide supports a brighter, more even-looking complexion.

Squalane helps deliver lightweight moisture while supporting a smooth, comfortable finish.

Yes. Squalane is lightweight and non-greasy, making it suitable for both dry and oily skin types.

Vitamin C helps brighten the appearance of skin, improve the look of uneven tone, and support a more radiant complexion. It also provides antioxidant protection against environmental stressors.

• Go with the Glow Niacinamide Drops: A glow-boosting serum with Vitamin C that helps visibly brighten the complexion while Niacinamide improves the look of tone and texture.
• Bio Charged Plant-Powered Volumizing Mascara: A plant-powered mascara with Vitamin C that helps condition lashes while delivering fuller-looking volume and lift.
• Tropical C Brightening Vitamin C & Peptide Moisturizer: A brightening moisturizer with Vitamin C that helps improve the look of uneven skin tone while supporting a more radiant, healthy-looking complexion.
• Rescue C Brightening Vitamin C & Peptide Eye Cream: A brightening eye cream with Vitamin C that helps reduce the look of dark circles while supporting a more radiant, refreshed-looking eye area.

Vitamin C helps brighten the look of uneven skin tone and promote radiance.

Yes. Vitamin C is commonly used in daily skincare routines to help maintain a healthy-looking glow.

Vitamin E helps nourish and protect the skin while supporting moisture retention. Known for its antioxidant properties, it helps keep skin feeling soft and conditioned.

• 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15: A bestselling mineral foundation with Vitamin E that helps nourish and protect the skin while delivering buildable coverage and a smooth, natural-looking finish.
• 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20: A hydrating tinted moisturizer with Vitamin E that helps condition the skin while providing sheer, natural-looking coverage and a healthy-looking glow.
• Get A Lift Firming Facial Cream: A rich facial moisturizer with Vitamin E that helps nourish the skin while supporting a firmer, smoother-looking complexion.
• Glossy Lip Tint Plumping Tinted Lip Oil: A nourishing lip oil with Vitamin E that helps condition and soften lips while delivering glossy, plumping color.
• On Point Tint Creamy Eyeshadow & Primer with Peptides: A hydrating lip tint with Vitamin E that helps moisturize and smooth lips while providing comfortable, buildable color.

Vitamin E provides antioxidant support while helping condition and soften skin.

Vitamin E helps support antioxidant performance and complements Vitamin C in protecting against environmental stressors.

Zinc Oxide provides non-nano Mineral SPF 50 protection that is reef-safe and sensitive skin-friendly, while helping shield skin from UVA/UVB rays with a natural-looking finish.

• 4-in-1 Skin Tint Mineral SPF 50: A lightweight skin tint with Zinc Oxide that helps provide mineral-based sun protection while delivering sheer, natural-looking coverage.
• 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20: A hydrating tinted moisturizer with Zinc Oxide that helps protect the skin from UV rays while providing breathable, natural-looking coverage.

Zinc Oxide provides non-nano Mineral SPF 50 protection that helps shield skin from UVA and UVB rays.

Non-nano Zinc Oxide is considered gentle and is commonly used in reef-safe, sensitive skin-friendly mineral sunscreen formulas.