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Blog
Take Clean Mascara to the Next Level with the NEW Bio Charged Mascara
by Lauren Neely on Jul 31 2024
Introducing Bio Charged, a Plant-Powered Volumizing Mascara to help instantly amplify the look of your lashes with 91% naturally derived ingredients* for visible volume and a full-bodied lash! This week in the blog, we are sharing all the details on this exciting new launch and how to give your lashes undeniable volume with our newest clean mascara.
All Things Bio Charged
Give your lashes a boost of lash-loving volume with Bio Charged! Bio Charged is a clean Plant-Powered Volumizing Mascara that helps instantly amplify the look of lashes without clumping or smudging for natural-looking bold lashes with visible volume. The clean, fuss-free formula effortlessly enhances the look of natural lashes without clumping or smudging for a mascara you are sure to love! Plus, the lightweight monomaterial component ensures easy recycling for a new era of mascara that you can feel good about using.
What is Bio Charged Formulated with?
Bio Charged is enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein to help strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Bio Charged features a biobased lash-hugging fiber brush made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right-touch of TLC.
*Including water. Naturalness according to ISO 16128 standard.
How to Use Bio Charged
To help give your lashes a more volumized look, begin by placing the mascara wand at the base of your lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. Bio Charged pairs perfectly with Fully Charged Mascara Primer Powered by Magnetic Technology to help add extra length and volume to your lashes.
What to Pair with Bio Charged for the Ultimate Eye Makeup Look
To create your perfect makeup look, we recommend pairing Bio Charged with the On Point Eyeliner Pencil and On Point Tint Creamy Eyeshadow & Primer with Peptides! On Point is a waterproof Eyeliner Pencil that glides on effortlessly for soft definition and a long-lasting customizable look and is available in a neutral brown and deep black shade that can help take your look from day to night. Add some shimmer with the On Point Tint Creamy Eyeshadow & Primer with Peptides that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eye makeup looks!
To shop for Bio Charged Plant-Powered Volumizing Mascara, or other beauty and skincare must-haves, head to purcosmetics.com
Blog
This Multitasking Foundation is the Go-To Favorite for Beautifully Mature Skin
by Lauren Neely on Jul 17 2024
If you’re looking for a foundation that enhances the look of firmer, more even skin, we’ve got just the thing! Find out all the reasons why our best-selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a must-have for beautifully mature skin.
What Makes 4-in-1 Pressed Mineral Makeup Good for Mature Skin?
4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is formulated with a blend of skincare-infused ingredients such as Waltheria Extract, Shea Butter and Vitamin E to help condition and smooth the look of skin for a more even-looking skin tone. This award-winning PUR powder is also formulated with Ceretin Complex! Ceretin Complex features an encapsulated blend of Retinol, Lactic Acid, Shea Butter and a Ceramide to help improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles, making it a great choice for mature skin.
What does 4-in-1 Pressed Mineral Makeup Look Like on the Skin?
4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 features a lightweight formula that effortlessly applies on the skin with buildable, medium coverage and a natural, skin-like finish. In a perception study with 45 participants over a two-week trial, 97.8% of participants said this powder helped brighten and conceal discoloration* and 90% of participants said this PUR powder foundation helped color correct and reduce redness.*
*Independent user trial over two weeks with 45 participants.
How Do You Use This 4-in-1 Powder?
To use the best selling 4-in-1 Pressed Mineral Makeup in your daily makeup routine, start with the Chisel Brush and gently swirl the makeup brush into the mess-free compact. For light-to-medium coverage, lightly dust the powder onto the skin in circular motions for a more even-looking skin tone. For medium to full coverage, gently press the powder onto the skin and continue to build for a flawless-looking finish. To use as a concealer, gently press the powder onto the skin and apply to areas where you desire more coverage, such as dark spots or blemishes, to help blur the look of imperfections.
Don’t Just Take Our Word for It!
4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 a bestseller for a reason! Check out some of our favourite reviews to share the love for this multitasking PUR powder for mature skin:
Perfect for Mature Skin!
“Love, love, love this foundation! I am 62 years old and this is the first foundation I have found that doesn't look/feel like a foundation. It is lightweight and blends beautifully into my skin. Looks just as great in bright sunshine as it does under artificial light!” –five stars from Susan A.
Great Pressed Finishing Powder
“As a mature woman, I am finding it harder to find powders that don't look cakey. This does not. I found a winner here. I love the sheerness, yet the light coverage of this. This is a fantastic product that I will gladly buy over and over!” –five stars from Vicki B.
Fabulous!
“At nearly 69 years old, aging skin is a thing—so, I opted to make changes to my makeup products. PUR is perfect and one layer of PUR powder is all I need.” –five stars from Katy Y.
To shop for more multitasking makeup for mature skin, or other skincare-infused beauty and best selling skincare products, head to purcosmetics.com
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Check Out Our Top Makeup Picks for Blemish-Prone Skin!
by Lauren Neely on Jun 17 2024
Here at PÜR, we pride ourselves on our fan-favorite skincare-infused makeup products that can help improve the look of your skin while still being able to wear makeup! This week in the blog, we are sharing our must-have beauty products for those with blemish-prone skin to help even the look of skin tone and enhance your natural beauty.
Step 1: Primer That Doubles as Skincare
Before applying any foundation or concealer, we recommend starting with a face primer! 4-in-1 Correcting Primer Anti-Blemish & Mattifying Acne Treatment helps create a flawless-looking complexion while also helping to prevent new blemishes from appearing. Formulated with Salicylic Acid and Charcoal, this skincare primer helps clarify the look of blemish-prone skin with a crease-free, matte finish.
Step 2: Skin-Loving Foundation and Concealer
Once your skin is primed, it’s time for foundation! Best Selling 4-in-1 Love Your Selfie Longwear Foundation & Concealer features buildable medium-to-full coverage to help mask and blur the look of imperfections with over 80 different skin-loving shades. Packed with good-for-your-skin ingredients such as PÜR’s Energy Complex consisting of Ginseng, Green Tea, and Vitamin B, this is a foundation and concealer you can feel good about using! Help conceal blemishes, dark spots, and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient pump for a 2-in-1 complexion product.
Step 3: Add Some Color!
Give your skin a complexion-boosting pop of color with Silky Tint! This on-the-go Creamy Multitasking Stick with Peptides is a part of PÜR’s new spring collection and features light-to-medium coverage that effortlessly blends onto the skin with a soft-focus finish. Available in four different shades including 2 blush shades, 1 highlighter, and 1 bronzer, these multitasking sticks are formulated with Peptides, Sodium Hyaluronate, and Shea and Mango Butters to help lock in hydration and moisturize skin.
Step 4: Set It and Forget It
After applying your base makeup, set it with PÜR’s 4-in-1 Loose Setting Powder! This loose powder helps lock in makeup without cakey coverage with a soft-to-the-touch, lightweight finish. Formulated with a combination of Ginseng, Green Tea, and Vitamin B to help rejuvenate the look of your skin and blur the look of pores, this loose setting powder is like an invisible veil holding your makeup look in place!
To shop for more complexion-boosting favorites, or other best selling PÜR makeup and skincare products, head to purcosmetics.com
Blog
Celebrate Earth Month with PUR!
by Eunice Oglice on Apr 28 2023
Happy Earth Month! Earth Month is all about taking time to protect and preserve the planet by recycling, reducing waste, and paying more attention to our daily habits that may be using up excess energy. Here at PUR, we celebrate the earth all year long through our clean ingredients and sustainable packaging. This week in the blog, we are going to highlight some of our favorite ingredients as well as our new packaging!
Good-for-You Ingredients
We *try* to pay a lot of attention to the food we put in our bodies, but what about what we put on our skin? While eating clean foods is great for our health, using clean ingredients on our skin is equally as important! We prioritize using good-for-your-skin ingredients to ensure that your skincare is both better for you and the environment. Take a look at some of our favorite ingredients below!
Aloe
Aloe in skincare is a conditioning ingredient that helps hydrate and soothe the skin. You can find Aloe in Go with the Glow Niacinamide Drops to help soothe and soften skin, Tone Up Niacinamide Firming Eye Serum to help reduce the appearance of redness, Forever Clean Gentle Cleanser to help hydrate the skin, and more!
Shea Butter
Shea Butter is a great ingredient for adding hydration and moisture back into the skin. You can find Shea Butter in Self Soothing Nourishing Probiotic Mask to help replenish the skin’s moisture barrier, 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to provide hydration deep into the skin, and in 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 to help condition the skin, and more.
Sunflower Seed Oil
Sunflower Seed Oil is a protective ingredient to add to our products as it helps protect the skin from environmental stressors and provides hydration. This skin-loving ingredient can be found in Silky Pout Creamy Lip Chubby to help protect your delicate lips, Fully Charged Mascara Powered by Magnetic Technology to helps fight premature lash fallout, and more!
Hemp Seed Oil
Hemp Seed Oil is one of our favorite ingredients to add into our formulas because of the benefits! This moisturizing ingredient helps soothe dry skin and improve overall skin comfort. You can find Hemp Seed Oil in our fan-favorite Mellow Eyes Hemp Hydrogel Rejuvenating Eye Patches to help retain the skin’s moisture and soothe dry skin for a smoother appearance, On Point Mascara with Hemp to help moisturize lashes, and Forever Soft Rejuvenating Lip Treatment to help hydrate dry skin for a smoother-looking appearance.
Packaging
While we love celebrating Earth Month all year with our clean ingredients, we also celebrate Earth Month with our packaging! We have been shifting our packaging to be more eco-friendly with recyclable folding cartons, FSC-certified cartons, and biodegradable patches. Recycling your beauty products when empty is a great way to help support the planet.
To learn more about our clean ingredients, sustainable packaging, and bestselling beauty and skincare, head to purcosmetics.com
Blog
Bundles + Kits to Get You Out the Door in No Time!
by Eunice Oglice on Apr 14 2023
Taking time to do your makeup can be stressful, especially if you are in a rush! Between doing your skincare, fixing your hair, and getting ready for whatever the day holds, it can be hard to dedicate more than 20 minutes to your appearance. This week in the blog, we are going to be going through our favorite quick makeup routines to help you look fabulous in no time!
The 5 Minute Lazy Sunday Makeup Routine
If you are wanting to wear a little bit of makeup but don’t want to dedicate a long time to get ready, the 5 Minute Lazy Sunday Makeup Routine is for you! Our 5 Minute Lazy Sunday Makeup Routine has everything you need to put your best face forward, including our indulgent 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, and a Fully Charged Mascara Powered by Magnetic Technology. To try out this routine, we recommend following these steps:
Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin to help hydrate and prep the skin.
Step 2: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum 15 in circular motions until desired coverage is achieved.
Step 3: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
The 10 Minute Work Week Makeup Routine
If you want to save time getting ready but still look put together with a bit of glam, our 10 Minute Work Week Makeup Routine is for you! Our 10 Minute Work Week Routine has everything you need for an on-the-go look that can have you out the door in just ten minutes. To try out this routine, we recommend following these steps:
Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin.
Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry.
Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage.
Step 4: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved.
Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
The 20 Minute Date Night Makeup Routine
If you’re getting ready for a date night but don’t want to spend too much time getting ready, our 20 Minute Date Night Makeup Routine is for you! Get glam with this customizable 6-piece bundle that includes everything you need for the perfect night out look. To try out this routine, we recommend following these steps:
Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin.
Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry.
Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage.
Step 4: Using a Blurring Powder Brush (not included), sweep Skin Perfecting Powder Blushing Act over the apples of your cheeks, blending along the cheekbones to your hairline. Build as desired.
Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Step 6: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved.
To shop these kits and other multitasking beauty and skincare products, head to purcosmetics.com
Blog
Our Favorite Makeup and Skincare for Mature Skin
by Eunice Oglice on Apr 03 2023
If you have mature skin, it can be difficult to know which makeup and skincare is going to work best to get you the results you crave. With so many different anti-aging products on the market, where do you begin?! We consulted board certified, New York based dermatologist Dr. Hadley King to discuss different ingredients and products that are some of her skincare and beauty favorites that will work best for mature skin.
Cleanser
The first step for mature skin is choosing a good cleanser! Our Forever Clean Gentle Facial Cleanser has a gentle formula that lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The indulgent formula encourages a healthier-looking complexion as it quickly breaks down unwanted daily impurities without stripping the skin of its natural oil. See why Dr. King recommends using Forever Clean for mature skin below:
“Mature skin often becomes drier and more delicate or more vulnerable to becoming irritated by harsh or drying ingredients. I recommend a gentle cleanser, like PUR's Forever Clean Gentle Cleanser. The formulation contains Humectants to hydrate and emollients to support the skin barrier. It is also rich in Botanical Extracts which help to protect the skin from environmental damage.”
Serum
Using serums and other skincare products such as cleansers and moisturizers that cater to your skin type is super important to ensure that you get the best results. For mature skin, we recommend using Go with the Glow Niacinamide Drops to help keep skin looking smooth and moisturized with an age-defying blend of Niacinamide, Vitamin C, and Superfoods. See why Dr. King suggests Go with the Glow below:
“Niacinamide helps improve skin tone and texture, and the formulation is also rich in Vitamin C and other antioxidants that help to protect the skin from damage from environmental stressors.”
Moisturizer
Get a Lift Firming Facial Cream is a great moisturizer for mature skin! This age-defying moisturizer helps address the look of lines, wrinkles and sagging skin with a triple-action formula to help visibly renew the skins appearance while helping to create a softer, smoother surface. See why Dr. King recommends Get a Lift below:
“Get a Lift contains Humectants to hydrate the skin, emollients to support the skin barrier, and Occlusives to lock in moisture-- helping the skin to look plumper and smoother. It also contains Alfalfa Extract and Manihot Esculenta Tuber Extract for additional anti-aging properties.”
Foundation
When it comes to foundation for mature skin, it is best to reach for something that has a thinner consistency with lighter coverage to not exaggerate any fine lines or wrinkles. Our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 blurs the line between skincare and makeup to help enhance the look of your complexion and boost hydration for healthier-looking skin. See why Dr. King recommends this foundation below:
“PUR’s 4-in-1 Tinted Moisturizer moisturizes while also providing additional anti-aging benefits from Retinol, Retinyl Palmitate, Antioxidants and Mineral Sunscreen.”
Setting Spray
Having a hydrating setting spray is a great way to help set makeup and refresh skin throughout the day. We recommend using Lit Mist Illuminating Setting Spray as it instantly hydrates the complexion for an effortless glow, sets makeup and helps protect against signs of aging. Lit Mist helps revitalize the look of dull, tired skin, leaving behind a light, dewy shimmer for long-wear looks with effortless radiance to illuminate mature skin. See why Dr. King recommends Lit Mist below:
“Any makeup routine can be followed by the Lit Mist Illuminating Setting Spray for extra hydration and antioxidants.”
To shop more products that work well with mature skin to create a full skincare and makeup routine, or to shop other bestselling skincare and beauty, head to purcosmetics.com
Blog
Spring 2023 Makeup Trends We Can’t Get Enough of
by Eunice Oglice on Mar 24 2023
Spring has *finally* sprung, which means it’s time to revamp our makeup looks for the warmer weather! We have been loving seeing different makeup trends on social media ranging from application techniques to new colors to try out for the spring season. This week in the blog, we put together four of our favorite spring makeup looks that we can’t get enough of!
Underpainting
Underpainting has been all the rage on social media lately as professional makeup artists have been sharing their techniques when applying contour. The underpainting technique consists of applying a cream contour on the skin first before applying any foundation or concealer. This technique can be achieved with our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation! By choosing a shade slightly darker than your normal foundation shade, you can contour your cheekbones, nose, or any other part of the face with ease. This age-defying formula helps plump the appearance of skin and boosts hydration for a more youthful-looking complexion.
To try out this look yourself, follow these steps:
Step 1: After applying your morning skincare, go in with our 4-in-1 Foundation Stick on places you would normally contour (cheeks, jaw, forehead, nose, etc.).
Step 2: Blend out the contour slightly with a blending brush or sponge.
Step 3: Now, go over the contour with your foundation/concealer and complete the rest of your routine. The contour being under your foundation and concealer will help blend any harsh lines and give a more natural-looking appearance.
Super Blush
We have been *loving* using heavy blush for the spring season! Using more blush than you usually do allows you to have some fun with your makeup and add a rosy pop of color to any look. Our Skin Perfecting Powder Blushing Act’s in shades Berry Beautiful and Pretty in Peach are perfect to try out this trend. We suggest using our Blurring Powder Brush to apply this blush to the apples of the cheeks for a beautifully blushing look.
Dewy Skin
Dewy skin has been popular for a while now, but it is here to stay for the Spring and we can’t get enough of hydrated, glowy-looking skin! Whether you are naturally dewy or need to add extra hydration to achieve the look, a lit-from-within appearance is perfect for warmer weather. Some of our favorite products to achieve dewy-looking skin include:
Lit Mist Illuminating Setting Spray to deliver instant luminosity.
Go with the Glow Niacinamide Drops to promotes a brighter and more radiant-looking appearance.
4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to provide hydration deep into the skin.
Miracle Mist Hydrating Spray to help brighten, tone, and renew the appearance of skin for a radiant-looking glow.
A Pop of Color
The last makeup trend we have been loving for spring is adding a pop of color to a natural look! Wearing little to no makeup and throwing on a bright lip is a fun and fresh way to get ready for spring weather. Our Silky Pout Creamy Lip Chubbies are the perfect lip pencils for this trend as they give natural flush of pigment-rich color to indulge your pout. Available in four different shades, Blushing Rose, a dusty rose, So Peachy, a peachy nude, Sugar Plum, a soft berry, and Raspberry Sprits, a honey pink, each of our Silky Pout’s will help you give yourself a pop of color on the lips.
**Pro Tip: Silky Pout Creamy Lip Chubbies can also be used on the cheeks to give yourself a monochromatic look!
To shop products mentioned in this week’s blog, or to shop other bestselling multitasking beauty, head to purcosmetics.com
Blog
by Eunice Oglice on Mar 20 2023
If you are active on social media, you have most likely seen viral videos of girls mixing in bronzing drops with their moisturizer to give a golden, sun kissed glow. If you have been wanting to try out this glowy trend, we have the ultimate dupe for you! Keep on reading to see how you can achieve the lit-from-within look that has taken over Instagram and Tik Tok below.
Step 1: Moisturizer
Half of this trend is choosing a high quality moisturizer, such as our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer. Cloud Cream is a fan favorite as it utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. The 4-in-1 benefits help to hydrate, soothe, smooth, and prime the skin. Formulated with Green Algae Extract and Aloe, this moisturizer is the perfect base for this trend to prep the skin for makeup.
To use, simply apply a dime sized amount onto the back of your hand and wait for step 2 before applying.
Step 2: Bronzer
The next half of the trend consists of bronzing drops to mix in with your lotion, such as our No Filter Primer Blurring Photography Primer in shade Bronze Glow. This primer doubles as a bronzer as it helps conceal the look of imperfections and skin concerns for a natural, radiant-looking finish. Formulated with Hemp Seed Oil and Prismatic Blurring Micro-Pearls, this primer provides an instant glow to the skin.
To use, apply a pea sized amount onto the back of your hand next to the Cloud Cream. Mix the two together until the radiant pigments of Bronze Glow mix thoroughly with Cloud Cream.
Step 3: Application
Once the moisturizer and primer are mixed on the back of your hand, it’s time to apply to the skin! Start on your forehead, nose, cheeks, and chin and blend the mixture outwards towards the hairline for a natural-looking sun-kissed finish. The 2-in-1 blend will help hydrate and prime skin for a hydrated and luminous look.
Step 4: Finish the Look
To take this effortlessly glowy look up a notch, try following this makeup routine!
Begin by applying 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto the skin. This tinted moisturizer is perfect for barely-there makeup days as it has light coverage and a dewy, hydrated finish.
Next, apply Silky Pout Creamy Lip Chubby in shade Raspberry Spritz onto cheeks and lips for a natural-looking flush of pigment-rich color.
After blush and lips, apply Arch Nemesis 4-in-1 Dual-Ended Brow Pencil to the brows to give fluffy and natural-looking brow look.
Last, but certainly not least, apply Fully Charged Mascara Powered by Magnetic Technology onto the lashes and voila! You have a simply yet glowy makeup look.
To shop products mentioned in this week’s blog or other bestselling skincare and multitasking beauty, head to purcosmetics.com
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How We Help Women Feel More Beautiful on International Women’s Day
by Eunice Oglice on Mar 08 2023
March 8th is International Women’s Day, which means this special day is dedicated to celebrating and honoring all of the women in your life. While we certainly celebrate women every day, this holiday is a fun way to give women the extra love that they deserve! This week on the blog, we interviewed three different women about what makes them feel beautiful and the best advice they have received from other women.
Laurie McKee
Laurie is a makeup lover based out of Chicago and posts various makeup and skincare reels on her Instagram @lauriesfaves. We love following along on her Instagram journey as she posts makeup for women over 40 and is the creator of the #fullfaceanyage hashtag! Laurie gave us super insightful answers in our interview and we loved speaking with her.
Q: How does PÜR Beauty make you feel more beautiful?
“PÜR Beauty makes me feel more beautiful because of the skincare infused ingredients. While I love makeup, I feel like I’ve grown smarter about what products I’m using and applying to my skin. Knowing that my makeup is actually good for my skin gives me confidence. Confidence is beautiful!”
Q: What PÜR Beauty product makes you feel most beautiful?
“The Thursday On Point Eyeshadow Palette with its cool mauve shades makes me feel beautiful. The shades can easily go from day/office to date night looks. This was the only palette I brought with me on my last vacation and I was completely satisfied and didn’t feel lost without my huge eyeshadow collection. Blendable mattes and shimmers that apply like a dream with my finger. It’s perfection!”
Q: What’s the best advice another woman has given you?
“Empowered women empower women. In life, there is so much competition and a healthy dose of competition can be motivating, for sure. However, as I’ve grown older, it’s become much more apparent to me that women can go so much further when they work together. It doesn’t require much to be supportive to other women, to mentor and to just lend an ear. The sky’s the limit when you have a support system to keep you in check and motivated. As the mother of two daughters, it’s important for me to show them how competent they can be on their own, but to always be mindful of anyone that could use their support. You get what you give.♥️”
Jazmine Minjarez
Jazmine is a long time PÜR beauty lover, and we have loved being able to follow along with her makeup journey on her Instagram @_justjazzythings_! Jazmine posts stunning makeup looks and gives all the deets on how she does it. We loved being able to interview her!
Q: How does PÜR Beauty make you feel more beautiful?
“PÜR Beauty makes me feel more beautiful by providing simple, high quality and easy to use products that fit all skin types! Seeing products on different shades of skin and different textures of skin makes me feel more included and “seen”, and to me I think that’s amazing and make me feel more beautiful.”
Q: What PÜR Beauty product makes you feel most beautiful?
“My all-time favorite PÜR Beauty product that makes me feel most beautiful is the Skin Perfecting Powder Blushing Act. I feel like it completes my make up look by giving me a natural touch of color and glow which makes me feel beautiful and ready for the day”
Q: What’s the best advice another woman has given you?
“The best advice I have ever been given from another woman is to surround yourself with women who will lift you up and empower you.”
Azeanne Jones
Azeanne is a makeup artist based out of Toronto, Canada. She frequently posts her and her clients makeup looks both on her personal Instagram @ennaezaa and her makeup artistry Instagram @azysbeautyy. We love seeing all of her glamorous looks and we loved her answers in our interview!
Q: How does PÜR Beauty make you feel more beautiful?
“PÜR Beauty helps me feel more beautiful because it’s quality makeup. I’m able to feel confident and comfortable knowing the staying power and flawless finish is consistent for my 8 hour shifts or for my fun nights out!”
Q: What PÜR Beauty product makes you feel most beautiful?
“I love the Love Your Selfie Longwear Foundation & Concealer. The finish is amazing and really helps hide texture. It’s one that I suggest to a lot of my clients.”
Q: What’s the best advice another woman has given you?
“The best advice another woman has given me is that it’s okay to consider my needs first. It’s okay to take care of myself and consider my feelings when making decisions. There’s nothing wrong with considering people but remember that you’re a person too.”
To shop the products mentioned by these three PÜR beauties, or other bestselling beauty and skincare, head to purcosmetics.com
Blog
Happy One Year Anniversary to Go with the Glow!
by Eunice Oglice on Mar 03 2023
Happy anniversary to one of our fan favorite serums, Go with the Glow Niacinamide Drops! We can’t believe these Superfood drops hit the shelves only one year ago, and we couldn’t be more excited that you all love the drops as much as we do! This week in the blog, we are going to be going through the highlights of Go with the Glow with product reviews, comments from our favorite board certified dermatologist Dr. Hadley King, Tik Tok’s and press!
What is Go with the Glow?
In case you haven’t heard by now, Go with the Glow Niacinamide Drops help reduce the appearance of dark spots while keeping skin looking smooth, even, and moisturized. Formulated with age-defying Niacinamide, Squalane, Vitamin C and a Superfood blend, these indulgent drops help reduce the appearance of redness while promoting a brighter, more radiant-looking complexion. In a perception study over 30 days with 34 respondents, 82.4% of users said their skin looked smoother while 80% said their skin appeared brighter.*
Let’s Hear from Our Customers!
To begin our Go with the Glow highlights, we want to start by hearing some of our customer reviews! Go with the Glow could not have been as successful as it is without all of you. Here are some of our favorite reviews that real customers have left about Go with the Glow:
Sarah G.
5.0 star rating
“Best product I have used in a long time! Helps plump my skin, making it look and feel hydrated and youthful! The sheer glow this product gives is incredible and makes my skin look and feel so healthy!”
Ktroeck24
5.0 star rating
“Great! I love this facial serum! I have been using it for over a month now and it has my face so smooth, soft, and glowing! I don't even have to use makeup anymore. I will definitely purchase more when I run out.”
Jnm78
5.0 star rating
“I received my go with the glow facial serum and I love it! It has my face feeling so soft and not to mention the glow is added to my face. I would recommend this facial serum to anybody that would love to try it. Hopefully you will love it as much as I do!”
Tone
5.0 star rating
“This really gives my skin a beautiful glow. I am allergic to several things, so I have to be careful as to what I use on my face. But this is perfect for me! It gives me a clean natural look with the perfect glow. I just love it!”
Is it Dermatologist Approved?
We consulted our favorite dermatologist Dr. Hadley King, a board certified dermatologist that is based in New York, to discuss our Go with the Glow drops! We asked Dr. King about her opinion on the ingredients and formula of this Niacinamide serum and if she believed this serum would be effective or not. See what Dr. King had to say about this serum below:
”Niacinamide, a form of vitamin B3, is a super star ingredient and multitasker. It's been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture,” says Dr. King. “Some studies have also found that it may help reduce the appearance of age spots and other forms of skin discoloration. And it can have stabilizing effects on the skin's barrier function, which can help improve moisture retention.”
On Social Media
Seeing Go with the Glow featured on Tik Tok in your “get ready with me” videos or your everyday makeup routines is always exciting! Here are a couple of our favorite Tik Tok’s that feature our Go with the Glow Niacinamide Drops:
@breesglam on TikTok
We love seeing this video from @breesglam! In this TikTok, she is responding to a comment asking what primer she recommends using. @breesglam responded and said that she uses Go with the Glow as a replacement for a primer
“The one thing that I changed in my routine are the Go with the Glow drops! I prime my skin with this before applying my Love Your Selfie Longwear Foundation & Concealer for a more natural, skin-like finish.”
@jamiemakeup on Tik Tok
Jamie Greenberg, a renowned makeup artist who has done makeup on celebrities such as Kaley Cuoco and Chelsea Handler, featured our Go with the Glow drops on her TikTok! Jamie is showing us how she got a bride ready for her wedding day using our Go with the Glow drops.
“We’re going to get you snatched!” says Jamie in her Tik Tok where she is using all PUR products for this brides special day.
Thank you all for Go with the Glow’s successful year! To shop more bestselling skincare and beauty products, head to purcosmetics.com to see more of what we have to offer!
*In-house user trial over 30 days with 34 respondents. Participants used Go with the Glow Niacinamide Drops.
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Give Your Makeup Routine a Revamp with Multitasking Beauty
by Eunice Oglice on Feb 27 2023
As Spring time approaches, it’s time to give our makeup routine a refresh! Whether you are looking to save time getting ready, start using less products, or just want a good reset, our multitasking products are the perfect additions to your makeup routine. This week in the blog we are going through some of our favorite beauty products and how to use them for a perfectly simple yet chic look.
A Multi-Tasking Must-Have
First up on our makeup revamp, we have our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15! This fan-favorite powder works as a foundation, concealer, powder, and sunscreen all in one product. The medium, buildable coverage leaves behind a natural finish with a lightweight feel. Formulated with Waltheria Extract, Shea Butter, and our Proprietary Ceretin Complex, this powder helps improve the look of skin tone and texture while also helping to diminish the look of fine lines and wrinkles.
To apply, we suggest using our Chisel Brush and applying the powder in circular motions to attain an even and flawless-looking finish until desired coverage is achieved. This Chisel Brush is designed to provide buildable, controlled coverage and is a perfect companion with the pressed powder!
Sculpt, Conceal, and Brighten
Up next, refresh your look by trying a new concealer! Our 4-in-1 Sculpting Concealer helps to cover the look of imperfections, brightens, and renews the appearance of skin with Encapsulated Retinol and antioxidant-rich superfood ingredients. This naturally-moisturizing formula blends out seamlessly as it helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and hyperpigmentation. Formulated with Sodium Hyaluronate and our Proprietary Ceretin Complex, our Sculpting Concealer helps reduce dryness while locking in hydration for plumper-looking skin.
Take Your Lashes to the Next Level
If you want to revamp your lashes to look thicker and more volumized, look no further! Our bestselling Fully Charged Mascara Powered by Magnetic Technology acts like a magnet as it attracts negatively charged lashes to the positively charged formula so each stroke coats lashes for all-day performance. Formulated with Biotin, Peptides and Carnauba Wax, Fully Charged helps condition lashes to help prevent premature lash fall out as it separates and sets each lash for length, volume, and curl.
Pops of Color
Last but certainly not least for our makeup revamp list, we’re adding some color! We love using our Silky Pout Creamy Lip Chubbies as a 2-in-1 cheek and lip product. This creamy skincare-infused lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help protect skin from environmental stressors and prevent signs of aging. Available in four lip-indulgent colors, the Lip Chubbies leave a natural flush of pigment-rich color for a perfectly rosy look.
To shop more multitasking beauty to revamp your makeup look, as well as other best selling makeup and skincare, head to purcosmetics.com.
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by Eunice Oglice on Feb 19 2023
In honor of National Lash Day, we want to talk about the ins and outs of lashes! Your eyelashes are more than just an accessory to your fabulous full-glam looks, so this week in the blog we are going to be going through how to care for your lashes, our favorite mascara to reach for, and how to take your look from day to night in one easy step.
Lash Care 101
The first step to having naturally luscious lashes is to ensure that you are taking the proper care of your lashes. This starts with ensuring that your lashes are clean, especially when you are going to bed or after going to the gym. We recommend using our Melt Away Gel Oil Makeup Remover to help breakdown makeup while providing much-needed hydration. A blend of six essential oils help break down stubborn makeup as the gel-to-milk formula removes excess oil, dirt, and daily impurities.
Look Carefully at Ingredients
It is no secret that the eye area is sensitive due to the skin on and under our eyes being especially thin. Because of this, it’s uber important to make sure that we are taking the proper care of our undereyes. Our Tone Up Niacinamide Firming Eye Serum has an antioxidant rich formula with multiple hydrators and vitamins to help replenish and restore the undereyes for a visibly firmer and smoother appearance.
Our Fav Mascara
It is especially important to make sure that the mascara that you apply to your lashes is full of good-for-you ingredients. Our best selling Fully Charged Mascara Powered by Magnetic Technology has a lash-loving formula that helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. A powerful blend of Biotin and Peptides deliver lash-conditioning ingredients and shine to help separate and set each lash for all day length, volume, and curl.
Day to Night
To take your makeup look from day to night without having to take your makeup off and start over, try adding false lashes! Our Pro Eyelashes are handmade and feature lightweight synthetic silk fibers that add some extra glam to your look with fully customizable definition. To apply our falsies, we recommend our Pro Eyelash Glue that’s easy-to-apply with an ultra-thin brush applicator. This lash glue is formulated with Vitamin E to help moisturize and soothe the delicate skin around the eye area with a longwearing, Latex-free formula.
To shop more of our fan-favorite mascaras and other under eye treatments, head to purcosmetics.com to see more lash favorites to celebrate National Lash Day.
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Valentine’s Day Inspired Glam & Gifts
by Eunice Oglice on Feb 10 2023
February 14th is right around the corner, and that means it is time to decide on some Valentine’s Day makeup and gift ideas! Whether you are deciding on your look for a romantic date or a night out with friends, we’ve got you covered. Keep reading for our sweet Valentine’s makeup ideas that can also be used as gifts for friends!
Soft and Sweet
For our first Valentine’s inspired makeup look, we have this soft and subtle eyeshadow using one of our On Point Eyeshadow Palettes in shade Wednesday (Neutrals). This look is perfect for a Galentine’s date with friends, or this palette would be a great gift for a friend that enjoys trying out new eyeshadow looks. To recreate this simple yet sweet eyeshadow, follow the steps below:
Step 1: With a fluffy blending brush, use shade “We Wear Pink” all over the eyelid up to the crease. Blend the color outwards so it fans out towards the tail of the eyebrow.
Step 2: Next, with either a packing eyeshadow brush or your finger, apply shade “Polo Club” all over the eyelid. Be careful not to take this color up too high because we want the pink in the crease to show.
Step 3: Last but not least, use Fully Charged Mascara Powered by Magnetic Technology by placing the mascara wand at the base of lashes and wiggle the wand back-and-forth and repeat to build.
I’m Blushing!
For a blushing appearance, our Skin Perfecting Powder Blushing Act in Berry Beautiful is the perfect color to add a rosy flush to the face. We love this blushing look for an outdoor picnic or something where you don’t want to have on *toooo* much makeup but still want to have a little color. If you want to share the love of blush this Valentine’s day, we suggest giving one of our Blushing Acts to one of your besties. To give yourself this blushing moment, follow the steps below:
Step 1: To make sure our face makeup lasts all day, begin with 4-in-1 Correcting Primer Prep & Perfect and apply all over the face and rubbing the primer in with your hands.
Step 2: Next, once your skin is primed, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to help enhance the look of your complexion. You can apply this with your hands or a chisel brush depending on your preference.
Step 3: Now, for the star of the show, apply shade Berry Beautiful in our Skin Perfecting Powder Blushing Act with a fluffy brush along the apples of the cheeks.
Give ‘Em a Kiss
To give your lips the Valentine’s Day treatment, try out our Silky Pout Creamy Lip Chubby in shade Raspberry Spritz! This sweet honey pink shade helps condition and protect your lips while giving a natural flush of pigment-rich color. This look is perfect for a romantic dinner or a brunch with friends! If you have a girlfriend that loves trying out new lip colors, this would also be a perfect gift. To learn how to recreate this all-pink look, follow the steps below:
Step One: Using a Silky Pout Creamy Lip Chubby in shade Raspberry Spritz, apply the color on the apples of the cheeks and blend with your finger for a cream blush look.
Step Two: With the same Raspberry Spritz, dab the Lip Chubby on the lips until desired opaqueness is desired for a perfectly monochrome look.
All the Drama
For a look with a dramatic flair, try adding a winged eyeliner! Our On Point Waterproof Liquid Eyeliner Pen has a fine, flexible, felt-tip applicator that gently glides along the lash line to give eyes instant definition. We love adding a winged eyeliner when taking a makeup look from day to night to add a sultry look. If you have a friend who always has on winged liner, this would also be a great gift idea! To learn how to apply liquid eyeliner, follow the steps below:
Step One: Hold the eyeliner pen in the inner corner of the eye. Gently glide the pen along the lash line holding the pen still and steady.
Step Two: Once you get to the end of the eye, gently flick the eyeliner upwards and out to create a wing.
**Pro tip: Use a piece of tape and place it on the edge of your outer lash line where you want your wing to go. Draw the wing along the tape and then remove the tape. Viola! A clean winged eyeliner.
To shop more bestselling beauty to create your perfect Valentine’s Day look, or if you are searching for more gift ideas for your girlfriends, head to purcosmetics.com
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Our Must-Have Hemp Infused Beauty and Skincare Products
by Eunice Oglice on Feb 06 2023
Hemp Seed Oil is getting the spotlight this week on the blog as this skindulgent ingredient is filled with amazing benefits for the skin! February 4th is National Hemp Day, and in honor of this holiday we are going to be going through the uses of Hemp and how you can implement it in your routines. If you are curious about the use of Hemp and how we implement it in our products, this blog is for you!
What Is Hemp, Anyway? Before we dive into Hemp infused skincare and makeup, let’s start with the basics. Hemp is a legal ingredient that is derived from Cannabis but is grown specifically for industrial or medicinal use. Hemp is used for a variety of products and activities such as clothing, gardening, cooking, composting, and most importantly—beauty! When Hemp Seed Oil is used in beauty products, it brings soothing and hydrating qualities to the skin. If you are interested in adding Hemp into your skincare and makeup routines, here are a few of our favorite products to get you started.
Hemp-Infused Undereye PatchesFirst up on our Hemp-infused faves are our Mellow Eyes Hemp Infused Eye Patches! These skincare-infused undereye patches help reduce the look of puffiness while brightening and smoothing the appearance of the undereye area. Formulated with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these indulgent eye patches help retain skin’s moisture and address signs of aging, leaving the skin looking fresh, brighter and more revitalized looking.
Dramatic LashesNext up on our Hemp highlights is our On Point Mascara! This lash-loving Mascara with Hemp lifts and curls the look of lashes for a natural, fanned-out lash definition look. Formulated with Hemp Seed Oil, Biotin, and Sunflower Seed Oil, this mascara helps to hydrate and moisturize lashes while nurturing the delicate skin around the lash-line with skincare ingredients. With 4-in-1 benefits including lash defining, lengthening and conditioning, this buildable mascara is perfect for everyday wear.
Dreamy Eyeshadow Our Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp is a warm toned eyeshadow palette that is full of ultra-creamy mattes, metallic pastels and neutral eyeshadow shades that build and blend seamlessly together to create endless color combinations. Each color is infused with Hemp Seed Oil, Green Tea Extract, and Ginseng Root Extract for a moisture-rich, high-pigment color. This luxe 12-piece eyeshadow palette allows you to create endless eyeshadow that are irresistibly dreamy.
Prismatic Primer Last but not least, our No Filter Blurring Photographer Primer helps conceal the look of imperfections and skin concerns like fine lines and wrinkles for a natural, radiant-looking finish. Formulated with PUR’s Proprietary Ceretin Complex, Hemp Seed Oil, and Prismatic Blurring Micro-Pearls, this radiating primer helps to gently improve the look of skin tone and gives skin a luminescent glow look as it blurs the appearance of imperfections. To shop more best selling PUR makeup and skincare that features Hemp Seed Oil and other skin-dulgent ingredients, head to PURcosmetics.com to see the other skin-loving products we have to offer!
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Introducing PUR’s 22 Bestselling Makeup and Skincare Products of 2022
by Eunice Oglice on Feb 02 2023
As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a skincare fav that you tell everyone about? Keep on reading to see if your favorite PUR items made the list!
Drumroll Please…. Here Are Our 11 Bestselling Makeup Products of 2022
Listed below we have our top 11 bestselling makeup products of 2022! Whether you’re looking to check out some new beauty products, or if you want to see what other people are loving, here are our top 11 bestselling makeup products:
4-in-1 Correcting Primer Prep & Perfect
Coming in at number 11 we have our 4-in-1 Correcting Primer Prep & Perfect, which is infused with skincare ingredients that help smooth the appearance of skin, reduce the appearance of fine lines and wrinkles, and helps makeup wear longer.
Skin Perfecting Powder Balancing Act Shine Control Powder
At number 10 we have our Skin Perfecting Powder Balancing Act Shine Control Powder, which is a lightweight powder that helps to combat shine and leaves behind a soft matte finish.
4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation
Next up we have our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation, a medium-to-full coverage foundation stick that helps cover imperfections and smooths skin with hydrating skincare ingredients and leaves behind a soft velvet matte finish.
Fully Charged Mascara Powered by Magnetic Technology
At number 8 we have our Fully Charged Mascara Powered by Magnetic Technology, which is our magnetic powered mascara that uses magnetic technology to act like a magnet that attracts lashes to the positively-charged formula so each stroke helps to thicken, volumize, and separate lashes for all-day performance.
4-in-1 Tinted Moisturizer Broad Spectrum SPF 20
Lucky number 7 is our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20, which is our skincare-infused, lightweight tinted moisturizer that hydrates, corrects, and plumps the look of skin while providing a buildable coverage with a dewy, hydrated finish.
Love Your Selfie Longwear Foundation & Concealer
At number 6 we have our Love Your Selfie foundation, which is formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish.
Silky Pout Creamy Lip Chubby
Right in the middle of our makeup line up we have our Lip Chubbies, which are our creamy skincare-infused lip pencils available in four shades and are formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips.
On Point Eyeshadow Palettes
Coming in at number 4 we have our On Point Eyeshadow Palettes, which are available in four different color stories and feature 6 easy-to-blend matte, shimmer, and metallic shades that let you go from weekday to weekend for customizable looks.
Multitasking Essentials Best Sellers Kit
Coming up in third place we have out Multitasking Essentials Best Sellers Kit, a 4-piece kit that includes everything you need to create a natural, everyday look that only takes a few minutes to create.
4-in-1 Sculpting Concealer
In second place we have our 4-in-1 Sculpting Concealer that helps cover the look of imperfections as it brightens and renews the look of skin with medium-to-full coverage with a lightweight feel.
4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients
And in 1st place we have…. 4-in-1 Pressed Mineral Makeup! This #1 bestselling powder foundation works as a foundation, concealer, and SPF 15! With medium, buildable coverage and a skincare-infused formula, it is no wonder why this is our #1 product in the makeup department!
Introducing Our 11 Bestselling Skincare Products of 2022
Listed below we have our top 11 bestselling products that you all purchased the most throughout 2022! Do you think our #1 skincare product is a mask? A serum? What about a cleanser? Keep on reading to find out!
Lit Mist Illuminating Setting Spray
At number 11 we have our Illuminating Setting Spray that delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow.
Get A Lift Firming Facial Cream Moisturizer
Coming up at number 10 is our luxe facial cream, Get A Lift, which is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience.
Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay
At number 9 we have our Mudd Masque, which uses Calcium Bentonite Clay to draw our pore-clogging impurities and exfoliate dead skin for a brighter, smoother-looking complexion.
Forever Clean Gentle Cleanser
Our Forever Clean Gentle Cleanser comes in at number 8 as it gently cleanses away dirt, impurities, and makeup while helping to restore and replenish balance to the complexion.
Submerge Overnight Detox Anti-Pollution Moisturizer
At number 8 we have Submerge, an overnight moisturizer that wears like a skincare sleep mask that helps lock in hydration and provide protection against pollution and signs of aging.
Joystick Exfoliating Deep-Pore Cleanser
Coming in at number 6 we have Joystick, our Exfoliating Deep-Pore Cleanser that lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin.
See No More Deep Pore Cleanser
At number 5 we have our Deep Pore Cleanser which helps to visibly reduce the appearance of fine lines and wrinkles and helps unclog pores for a clearer, brighter-looking skin tone.
Tone Up Niacinamide Firming Eye Serum
Next up we have Tone Up, our lightweight, cooling eye serum that helps to lift, smooth, and plump the look of the under eye area with an antioxidant rich formula.
4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer
At number 3 we have our Cloud Cream, a Gel-to-Water Hydrating Essence Moisturizer that utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin.
Go with the Glow Niacinamide Drops
In second place we have our Go with the Glow Niacinamide Drops, which help reduce the appearance of dark spots while keeping skin looking smooth and moisturized with a radiant-looking glow.
Mellow Eyes Hemp-Infused Eye Patches
And in first place in our skincare category we have Mellow Eyes, our Help-Infused Eye Patches that help reduce the look of puffiness as they brighten and smooth the appearance of the under-eye area.
And there we have it! Our 22 top selling items for 2022. To shop these products, or other skincare and beauty items that we love, head over to PURcosmetics.com to see more.
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Reset & Refresh with Top Predicted Skincare Trends for 2023
by Eunice Oglice on Jan 20 2023
New year, new you! Right? Whether you have ambitious new year’s resolutions or none at all, now is the time to focus on skin health as we head into 2023! This week in the blog, we are going to be looking at the top skincare trends that are predicted to be big in 2023 with the help of board certified dermatologist Dr. Hadley King.
To Cycle or Not to Cycle…
While skin cycling certainly had its time in the spotlight last year, it has not completely faded away! Experts are saying that while skin cycling is great, more ‘advanced skin cycling’ is predicted to be big this year. Advanced skin cycling means that instead of following the traditional 4 night cycle of switching between an exfoliation night, retinol night, and 2 rest nights, that you can switch it up depending on your skin! This means that if your skin can tolerate higher doses, maybe add in a retinol every third day. Or if your skin is still super dry even after 2 rest days, maybe reducing retinol nights to once a week. Let’s see why dermatologist Dr. Hadley King loves the idea of customized skin cycling below:
“Those with sensitive skin may benefit the most from having recovery nights and limiting the nights for active ingredients. But because the cycle is entirely customizable, any skin type can benefit.”
Multi-Tasking Time Savers
It has been predicted that multitasking beauty is going to be big this year! Lucky for us, we have tons of 4-in-1 products with all different kinds of benefits ranging from SPF, hydration, smoothing, and more. Makeup that doubles as skincare is something that helps save you time and helps improve your skin, making it a win-win! Some of our favorite multitasking products include our 4-in-1 Pressed Mineral Powder that helps improve dark circles, redness, fine lines and wrinkles, and uneven skin tone, and our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that hydrates, soothes, smooths, and primes the skin. See why Dr. King is a fan of our 4-in-1 products below:
“As our knowledge about and interest in skincare has increased, so has our appreciation for the potential benefits of active ingredients like peptides, retinol, niacinamide, antioxidants etc. And so it makes sense that we don't want to use a product that is *only* a moisturizer when we can instead use a moisturizer that also offers additional benefits like anti-aging peptides and antioxidants, for example.”
Spotlight Ingredient
Ceramides are expected to be a popular ingredient in skincare and beauty products this year, and for good reason! Ceramide ingredients help hydrate and plump the look of skin while helping to strengthen the skins barrier. Ceramides are an ingredient that is included in PUR’s Proprietary Ceretin Complex that is made up of blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide. This Complex can be found in several of our products, such as our 4-in-1 Love Your Selfie Longwear Foundation & Concealer, 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, and much, much more! See why Dr. King loves Ceramides below:
“Ceramides are thought to be the most important component for maintaining barrier function. When there are healthy moisture levels in the skin, it provides the best barrier to moisture loss.”
Sometimes, Less Really is More!
While having a 10-step skincare routine may be fun, dermatologists have spoken and say that it is not necessary! Choosing high quality products with effective ingredients is better for your skin than layering on too many products that don’t necessarily work together. Dermatologists say that a cleanser, such as Forever Clean Gentle Cleanser, a retinol/serum, such as Go with the Glow Niacinamide Drops, and a moisturizer, such as Get A Lift Firming Facial Cream Moisturizer, is enough to keep your skin in good shape! See what Dr. King has to say about skincare routines below:
“I think one reason this idea [of using less] has gotten so popular is that the popularity of skin care and active ingredients has exploded--with mostly good results, but there are many people who are overdoing it, or who have more sensitive skin and have been struggling with actives in their routine. So, this idea allows for the benefits of the actives while keeping it all more tolerable, decreasing the risk for irritation.”
To shop and learn more about skincare to help improve your skin this year, or other bestselling beauty, head over to purcosmetics.com
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Professional MUA Approved Multitasking Products
by Eunice Oglice on Jan 13 2023
Why use four different products when you can have it all in 1? Here at PUR, we are big fans of using multitasking products to save time when getting ready by eliminating extra steps. This week on the blog, we have Jamie Greenberg discussing her favorite multitasking products. Jamie is a professional makeup artist who works with big-name celebrities such as Kaley Cuoco and Kristen Steward to create show-stopping red carpet looks. To find out about her favorite multitasking products and how she uses them, keep on reading!
4-in-1 Pressed Mineral Makeup
First up for our favorite multitasking products is our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15. This powder is a foundation, concealer, powder, and SPF all in 1 and is formulated with conditioning skincare ingredients to help reduce the appearance of dark circles, redness, fine lines and wrinkles, and uneven skin tone. The lightweight, buildable coverage is a best seller for a reason as its multitasking formula helps you save time without having to sacrifice quality! See why professional MUA Jamie Greenberg has to say about 4-in-1 Pressed Mineral Makeup below:
“I love the 4-in-1 formula of this powder. It acts as a foundation, concealer, powder, and foundation all in one. It also has a lot of skin loving ingredients like Shea Butter and Vitamin E. The formula is unbeatable!”
PUR 4-in-1 Sculpting Concealer
Next up for our list of favorite multitaskers, we have a 4-in-1 Sculpting Concealer to help cover the look of imperfections, brighten, renew, and moisturize skin! This skincare infused concealer helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and dark spots for a seamless finish on the skin. Let’s see what Jamie has to say about this concealer below:
“Minimize your routine and use PUR 4 in 1 concealer and spot treat with a beauty blender to make it look like real skin”
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
If you are looking for a full coverage foundation that helps instantly mask blemishes and imperfections, look no further! 4-in-1 Love Your Selfie Longwear Foundation & Concealer works as a foundation, concealer, has skincare benefits, and long wear benefits all in one product! This skincare infused formula is available in 100 shades and helps to conceal redness and discoloration, blemishes and skin imperfections with its unique dual-applicator component. We love Love Your Selfie for full glam makeup days, see why Jamie loves it, too:
“The PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer is a game changer and definitely my holy grail product. It acts as a long lasting foundation and concealer at once and has tons of skin loving ingredients. I love multifunctional products that work hard for the user, and this is definitely one of those products.”
4-in-1 Tinted Moisturizer Broad Spectrum SPF 20
For days when you want a light coverage foundation with 4-in-1 benefits, try reaching for our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20! This dewy formula is a moisturizer, primer, foundation, and SPF all in one and has a skincare infused formula to enhance the look of your natural complexion. With ingredients such as Chamomile and Shea Butter, this 4-in-1 Tinted Moisturizer helps to soothe the skin. See why pro MUA Jamie loves our 4-in-1 Tinted Moisturizer below:
“I’m obsessed with PUR’s 4 in 1 tinted moisturizer because it’s light weight, leaves you looking super hydrated, and feels fantastic. It also has SPF 20 and a great color range too!”
4-in-1 Correcting Primer Prep & Perfect
Our 4-in-1 Correcting Prep & Perfect Primer is a 4-in-1 formula that works as a makeup primer, pore reducer, redness reducer, and works to help even the look of skin tone. Prep & Perfect is infused with skincare ingredients to help condition and moisturize the skin and helps makeup wear longer. See the creative way that Jamie uses our Correcting Primer below:
“I would recommend applying a little PUR 4-in-1 Correcting Primer to the eyelid and under eye area. A good base is key!”
To shop more multitasking products to save you time, as well as other best selling beauty and skincare, head over to purcosmetics.com
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Cold Girl Makeup Tips That Are Perfect for Chilly Weather
by Eunice Oglice on Jan 09 2023
Flushed cheeks, rosy lips, matte skin, fluffy brows… these are all qualities of what social media has deemed as “cold girl” makeup, and we can’t get enough! Cold girl makeup is a makeup technique that mimics the way skin looks when you have been outside during any chilly weather. It is effortlessly chic, and we are going to take you through everything you need to know so you, too, can have the perfect cold girl look this winter.
Step 1: A Matte, Flawless Base
To begin your cold girl makeup look, we must start with a smooth, matte base. To achieve this, we suggest reaching for a foundation with light-to-medium coverage that gives a matte finish, such as our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients. This powder foundation is perfect for this trend as it gives a natural finish and has buildable coverage.
Step 2: Chilly Cheeks
A flushed, rosy cheek is a must-have for the cold girl makeup look! We recommend reaching for one of our Silky Pout Creamy Lip Chubbies in shade Raspberry Spritz or Sugar Plum to give cheeks a flushed-look. To apply, simply rub the lip chubby on each cheek and tip of nose until you achieve the coverage you desire.
Step 3: Fluffy Brows
Having a fluffy, clean-looking brow is a perfect addition to our cold girl look! Reach for our Arch Nemesis 4-in-1 Dual-Ended Brow Pencil, available in three shades, and use the small tip to gently outline the base of the brow with short, hair-like strokes. Clearly define the arch and tail to a desirable shape. Use the slanted, triangular side to fill in any sparse areas for a thicker, more defined brow using tiny, upward strokes. With the included brush, brush brow hairs upwards for a feathery effect.
Step 4: Sparkly Lids
Having sparkly eyeshadow when trying to mimic the cold girl makeup look is a must! We love using our Thursday On Point Eyeshadow Palette to achieve this look. Simply apply shade “Happy Hour” all over the lid with your fingertip for the ultimate pigment and an effortlessly messy look. Finish off the eye look with our Big Look Lengthening Mascara with Argan Oil for a wispy, false eyelash effect.
Step 5: Mauve Lips
Last but not least for the lips, indulge your pout in the ultimate hydration with our multi-use Silky Pout Creamy Lip Chubby in shade Blushing Rose. Follow with a layer of our Forever Soft Rejuvenating Lip Treatment to give lips a boost of hydration and shine to moisturize and condition lips.
Want to learn more about cold girl makeup and other trendy makeup looks? Head over to purcosmetics.com to see more popular beauty and other bestselling makeup and skincare products.
Blog
New Year, New Skincare Routine!
by Eunice Oglice on Jan 03 2023
With the new year upon us, it’s time to revamp our skincare routine! Whether you are wanting to try out a new face serum or want to start incorporating a face mask into your skincare rotation, we’ve got just what you need to head into the new year with healthy-looking skin. This week on the blog, we have the help from Board-Certified Dermatologist Dr. Hadley King to discuss ingredients and products to try in the new year.
Step 1: Cleanser
The first step of any skincare routine should always start with a cleanser to gentle cleanse the skin to remove any dirt, oil, or impurities. Dr. King recommends reaching for something gentle, such as Forever Clean Gentle Cleanser, to help restore balance to the complexion. Forever Clean is gentle enough to use every day to help maintain skins moisture and plumpness. See why Dr. King suggests starting with Forever Clean below:
“I recommend the Forever Clean Gentle Cleanser because it gently cleanses without stripping the skin of its natural oils, and it contains Aloe, which has hydrating, and antioxidant properties.”
Step 2: Serum
When choosing a serum, Dr. King recommends reaching for a multitasking serum, such as Go with the Glow, to help your skin in more ways with just one product. Go with the Glow Niacinamide Drops help even the appearance of skin tone and texture, locks in hydration and helps soften and soothe the skin all at once! See why else Dr. King loves this multitasking serum below:
“Niacinamide, a form of vitamin B3, is a super star ingredient and multitasker. It's been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture. Some studies have also found that it may help reduce the appearance of age spots and other forms of skin discoloration.”
Step 3: Moisturizer
Having a good moisturizer is essential to perfecting your skincare routine. We suggest our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to provide hydration deep into the skin for plumper-looking skin. Cloud Cream hydrates, smooths, soothes, and primes the skin for 4-in-1 benefits. See what Dr. King has to say about the ingredients in Cloud Cream below:
“This non-comedogenic formulation hydrates, supports the skin barrier and locks in moisture with Glycerin, Triglycerides and Shea Butter. It also contains Aloe, which hydrates and has as a number of other botanical extracts that have antioxidant properties. It also contains Lactic Acid, which hydrates and gently exfoliates to help keep pores clear.”
Step 4: Under Eyes
The final step to any daily skincare routine is an undereye treatment! We love Tone Up Niacinamide Firming Eye Serum to help lift, smooth and plump the appearance of the undereye. Tone Up helps brighten and reduce the look of puffy under eyes for a healthier looking undereye. This Firming Eye Serum features powerhouse ingredient, Niacinamide, which Dr. King discusses below:
“The Tone Up Niacinamide Firming Eye Serum is a great way to incorporate this multi-tasking ingredient into your skincare routine. I love the lightweight texture and cooling sensation that soothes and can help to de-puff. Sodium Hyaluronate hydrates the skin and Squalane support the skin barrier--together they make the skin look smoother and plumper.”
Step 5: Face Mask
Incorporating a face mask into your skincare routine is a great way to exfoliate and deeply cleanse the skin. Using a mask such as Downtown Detox, a Detoxifying Black Lemon Mask, can help draw out pore-clogging impurities and excess oil for brighter, more radiant-looking skin. See why Dr. King recommends adding Downtown Detox into your skincare routing below:
“The Downtown Detox Detoxifying Black Lemon Mask is a great option because it contains Bentonite Clay and Charcoal, which help to absorb and remove excess oil, as well as Lactic Acid, which gently exfoliates.”
To shop our bestselling skincare products to help with your skincare concerns or other must-have beauty items, head to purcosmetics.com
Blog
Our Favorite Multi-Tasking Product of the Year is…
by Eunice Oglice on Dec 19 2022
If you didn’t already guess, our 4-in-1 Pressed Mineral Makeup is our favorite multitasking product of the year! This powder is our bestseller for a reason, and this week in the blog we want to highlight some of our favorite qualities of this all-in-one powder. Keep on reading to find out tips and tricks on how to apply the powder, professional makeup artist reviews, and more!
Multitasking Benefits
Our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients is more than just a powder—it is a powder foundation, concealer, powder and SPF 15 all in one product! This multitasking powder can help you achieve smoother-looking skin with its skincare-infused formula to help brighten and smooth the skin. Here are some of our favorite ways to use and wear this versatile powder:
Wear it as a powder foundation on days when you want a medium, buildable coverage with a natural finish and added SPF for sun protection.
For even more coverage, apply it as a concealer with a dense packing brush over blemishes and dark spots. Its skincare-infused formula helps reduce the appearance of dark circles, redness, and uneven skin tone.
Throw the 4-in-1 Pressed Mineral Makeup in your bag for powder touch ups while on-the-go.
Use as a setting powder to lock makeup in place for a longer wear time.
Pro Tip: Grab a shade darker that your natural skin tone to apply the powder as a contour/bronzer for a chiseled look. Likewise, using a shade lighter than your natural skin tone will help brighten the skin to give a more lit-from-within looking appearance.
How to Apply
To use our 4-in-1 Pressed Mineral Makeup, we recommend using a Skin Perfecting Foundation Brush or a Chisel Brush (both sold separately) to achieve an even and flawless-looking finish. Apply the powder in circular motions and layer as needed for desired coverage. Another way to apply this powder foundation is with a dry Blending Sponge (sold separately). Using a sponge allows you to press the powder into the skin to achieve more coverage than if you applied the powder with a brush.
*Pro Tip: Press the blending sponge into the pressed powder and use the concentrated powder to contour your face. We recommend applying powder under your bronzer/contour to define your cheekbones, or under the eyes to brighten the face.
What’s the Buzz
We don’t want to brag, but our 4-in-1 powder foundation has been praised on various websites this year! We have rounded up four of our favorite professional reviews as we want to highlight all the qualities that our 4-in-1 Pressed Powder Foundation has to offer.
Glamour: The 19 Best Foundations for Oily Skin in 2022
Best Multitasking Powder: Pür 4-in-1 Pressed Mineral Powder Foundation SPF 15
Our Pressed Mineral Powder was voted as the best multitasking powder for oily skin by Glamour! We love how versatile our powder is and how it can be used on all different skin types. See what the writers from Glamour had to say below:
“[Jamie] Greenberg sent along no less than three exclamation points when recommending this powder, and for good reason. While we’d typically opt for liquid, she says Pür’s 4-in-1 foundation is foolproof and easy to use, thanks to the medium buildable coverage that lets your skin breathe. It also means less makeup for you when you don't need full coverage but still want a Paris filter-esque look. Oh, and if you're wondering what the 4-in-1 refers to, you’re getting a foundation, concealer, powder, and SPF in one compact.”
Bustle: The Best Vegan Foundations
Best Pressed Powder Vegan Foundation With SPF
We got a shout out from Bustle for being one of the best vegan foundations! See what the writers over at Bustle had to say about our bestselling powder:
“Another vegan pressed powder compact, PÜR Cosmetics gives you SPF 15 protection using titanium dioxide. The brand’s 4-In-1 Pressed Mineral Makeup SPF 15 is a light-to-medium-coverage foundation that even includes a mirror for easy on-the-go application. The powder is infused with multiple nourishing ingredients like Shea Butter and Vitamin E.”
Vogue: The 50 Best Beauty Products Under $50, According to the Pros
Pur 4-in-1 Pressed Mineral Makeup
It is an honor to be chosen by vogue as one of the 50 best beauty products, especially when all the products on this list were curated by experts. See why the professionals love our 4-in-1 Pressed Mineral Powder below:
“Why We Love It: According to Greenberg, this is “an incredible multitasking product that has coverage, SPF, and adds hydration. I’ve never used a powder that was hydrating like this. It’s great for all skin types. Thanks to a blend of Waltheria Extract, Shea Butter, Vitamin E, and the brand’s Ceretin Complex, this not only provides medium, buildable coverage but works to brighten, smooth, and condition the skin. Just think of it as a skin care makeup hybrid!”
Customer Reviews
While we love professional reviews, reviews from our loyal customers are our favorite! After reading all of your kind words about our 4-in-1 Pressed Mineral Makeup, here are some of our favorite reviews showing how our customers love our powder as much as we do!
Love this product
Love this product! I have been using Pur powder for about 10 years for so many reasons. It has coverage like foundation but does not feel heavy, feels smooth and clean after application and has many skin care benefits! -Susan H.– 5.0 star rating
Absolutely amazing
Absolutely amazing! This stuff is my absolute favor thing I've ever found in makeup! It covers everything and is just magic! I love it! - Virginia H. – 5.0 star rating
4 in 1 makeup
I have used this product for several years and absolutely swear by it. It is very natural and soft looking, does not cake in wrinkles and provides great coverage. - Cynthia M. – 5.0 star rating
Great Coverage
I love my 4 in 1 mineral powder. The coverage is great. You get a complete look with only this one product. -Tricia P. – 5.0 star rating
Overall, we are thankful for 4-in-1 Pressed Mineral Makeup and how much time it saved us throughout the year. To check out more of our bestselling multi-use 4-in-1 products, as well as other beauty and skincare, head over to purcosmetics.com
