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Hemp Seed Oil is getting the spotlight this week on the blog as this skindulgent ingredient is filled with amazing benefits for the skin! February 4th is National Hemp Day, and in honor of this holiday we are going to be going through the uses of Hemp and how you can implement it in your routines. If you are curious about the use of Hemp and how we implement it in our products, this blog is for you!   What Is Hemp, Anyway? Before we dive into Hemp infused skincare and makeup, let’s start with the basics. Hemp is a legal ingredient that is derived from Cannabis but is grown specifically for industrial or medicinal use. Hemp is used for a variety of products and activities such as clothing, gardening, cooking, composting, and most importantly—beauty! When Hemp Seed Oil is used in beauty products, it brings soothing and hydrating qualities to the skin. If you are interested in adding Hemp into your skincare and makeup routines, here are a few of our favorite products to get you started. Hemp-Infused Undereye PatchesFirst up on our Hemp-infused faves are our Mellow Eyes Hemp Infused Eye Patches! These skincare-infused undereye patches help reduce the look of puffiness while brightening and smoothing the appearance of the undereye area. Formulated with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these indulgent eye patches help retain skin’s moisture and address signs of aging, leaving the skin looking fresh, brighter and more revitalized looking. Dramatic LashesNext up on our Hemp highlights is our On Point Mascara! This lash-loving Mascara with Hemp lifts and curls the look of lashes for a natural, fanned-out lash definition look. Formulated with Hemp Seed Oil, Biotin, and Sunflower Seed Oil, this mascara helps to hydrate and moisturize lashes while nurturing the delicate skin around the lash-line with skincare ingredients. With 4-in-1 benefits including lash defining, lengthening and conditioning, this buildable mascara is perfect for everyday wear. Dreamy Eyeshadow Our Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp is a warm toned eyeshadow palette that is full of ultra-creamy mattes, metallic pastels and neutral eyeshadow shades that build and blend seamlessly together to create endless color combinations. Each color is infused with Hemp Seed Oil, Green Tea Extract, and Ginseng Root Extract for a moisture-rich, high-pigment color. This luxe 12-piece eyeshadow palette allows you to create endless eyeshadow that are irresistibly dreamy. Prismatic Primer Last but not least, our No Filter Blurring Photographer Primer helps conceal the look of imperfections and skin concerns like fine lines and wrinkles for a natural, radiant-looking finish. Formulated with PUR’s Proprietary Ceretin Complex, Hemp Seed Oil, and Prismatic Blurring Micro-Pearls, this radiating primer helps to gently improve the look of skin tone and gives skin a luminescent glow look as it blurs the appearance of imperfections. To shop more best selling PUR makeup and skincare that features Hemp Seed Oil and other skin-dulgent ingredients, head to PURcosmetics.com to see the other skin-loving products we have to offer!

One of the best parts about spring is getting to switch up your skin care and beauty routine for the warmer months. From an SPF moisturizer, toner and skincare exfoliator to adding a more hydrating serum and skin treatment into your skin care routine—spring is the time to help refresh the look of your complexion and prep for that summertime glow. And while our skin tends to get a lot of attention in the warm weather (hello, don’t forget sunscreen), there is one very important part of the face that we tend to overlook: the lips. That’s right, your pout deserves the same love and attention that you give to your skin. Not only are the lips more delicate than your complexion, but between all that talking, chewing and breathing, they put in the work. So, treat your lips to some TLC this spring with 3 easy steps that will help rev up your lip routine: 1. Exfoliate Your Pout Exfoliation is key to polishing away dry, dull skin—even on the lips. If you tend to have lips that are cracked or peeling, work in a light lip exfoliation 1-2x a week. This will help sluff away chapped skin while giving the lips a refreshing pick-me-up (something we could all use for spring.) To help exfoliate, feel free to use a gentle sugar scrub that is specifically formulated for the lips or apply your favorite face exfoliator to the pout in gentle circular motions. 2. Apply a Lip Treatment Yet again, just like your skin, your lips need their own special treatment—preferably in the form of an actual lip treatment. Similar to lip balms, a lip treatment tends to have a thicker texture that coats the lips in nourishing skincare ingredients and helps lock in moisture. Applying a lip treatment throughout the week (or throughout the day) will help indulge your lips to the hydrating ingredients they need to look their best, while giving you the perfect base to lay a matte red lipstick or shiny nude lip gloss. Reach For: Forever Soft Rejuvenating Lip Treatment | Formulated with CBD and Sunflower Oil, this Rejuvenating Lip Treatment wraps the lips in a cooling sensation and helps instantly nourish the skin for a softer, smoother-looking pout. 3. Mix Makeup and Skincare No, we aren’t saying to mix your moisturizer into your lipstick—because we’ve already done it for you (sort of). The beauty of PÜR is that all of our products are infused with skincare inspired ingredients that help indulge the skin while you wear them. The same holds true for our lip products! Next time you want to rock a bold lip or a nude pout, make sure to choose multi-tasking products that cater to your lips needs while helping you look utterly stunning. Finding a staple lipstick or lip gloss that features hydrating ingredients like CBD, Vitamin E and Fruit Extracts will help nourish the lips and leave your pout looking soft and supple. Reach For: 4-in-1 Lip Duo | Flaunt your lips however you choose with this versatile Lip Duo that features a creamy, matte lip stain on one end and a hydrating lip oil on the other. Packed with Agave, Cranberry and Sunflower Oil, this highly pigmented Lip Duo moisturizes and nourishes the lips while coating them in stand-out colour. OR Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm | When “natural” lip days are calling, indulge your lips to the Hybrid Balm that nourishes, moisturizes and hydrates the lips with the help of CBD, Shea Butter and Vitamin C.