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If you have mature skin, it can be difficult to know which makeup and skincare is going to work best to get you the results you crave. With so many different anti-aging products on the market, where do you begin?! We consulted board certified, New York based dermatologist Dr. Hadley King to discuss different ingredients and products that are some of her skincare and beauty favorites that will work best for mature skin.   Cleanser The first step for mature skin is choosing a good cleanser! Our Forever Clean Gentle Facial Cleanser has a gentle formula that lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The indulgent formula encourages a healthier-looking complexion as it quickly breaks down unwanted daily impurities without stripping the skin of its natural oil. See why Dr. King recommends using Forever Clean for mature skin below: “Mature skin often becomes drier and more delicate or more vulnerable to becoming irritated by harsh or drying ingredients. I recommend a gentle cleanser, like PUR's Forever Clean Gentle Cleanser. The formulation contains Humectants to hydrate and emollients to support the skin barrier. It is also rich in Botanical Extracts which help to protect the skin from environmental damage.”   Serum Using serums and other skincare products such as cleansers and moisturizers that cater to your skin type is super important to ensure that you get the best results. For mature skin, we recommend using Go with the Glow Niacinamide Drops to help keep skin looking smooth and moisturized with an age-defying blend of Niacinamide, Vitamin C, and Superfoods. See why Dr. King suggests Go with the Glow below: “Niacinamide helps improve skin tone and texture, and the formulation is also rich in Vitamin C and other antioxidants that help to protect the skin from damage from environmental stressors.”    Moisturizer Get a Lift Firming Facial Cream is a great moisturizer for mature skin! This age-defying moisturizer helps address the look of lines, wrinkles and sagging skin with a triple-action formula to help visibly renew the skins appearance while helping to create a softer, smoother surface. See why Dr. King recommends Get a Lift below: “Get a Lift contains Humectants to hydrate the skin, emollients to support the skin barrier, and Occlusives to lock in moisture-- helping the skin to look plumper and smoother. It also contains Alfalfa Extract and Manihot Esculenta Tuber Extract for additional anti-aging properties.”     Foundation When it comes to foundation for mature skin, it is best to reach for something that has a thinner consistency with lighter coverage to not exaggerate any fine lines or wrinkles. Our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 blurs the line between skincare and makeup to help enhance the look of your complexion and boost hydration for healthier-looking skin. See why Dr. King recommends this foundation below: “PUR’s 4-in-1 Tinted Moisturizer moisturizes while also providing additional anti-aging benefits from Retinol, Retinyl Palmitate, Antioxidants and Mineral Sunscreen.”   Setting Spray Having a hydrating setting spray is a great way to help set makeup and refresh skin throughout the day. We recommend using Lit Mist Illuminating Setting Spray as it instantly hydrates the complexion for an effortless glow, sets makeup and helps protect against signs of aging. Lit Mist helps revitalize the look of dull, tired skin, leaving behind a light, dewy shimmer for long-wear looks with effortless radiance to illuminate mature skin. See why Dr. King recommends Lit Mist below: “Any makeup routine can be followed by the Lit Mist Illuminating Setting Spray for extra hydration and antioxidants.”   To shop more products that work well with mature skin to create a full skincare and makeup routine, or to shop other bestselling skincare and beauty, head to purcosmetics.com

If you are active on social media, you have most likely seen viral videos of girls mixing in bronzing drops with their moisturizer to give a golden, sun kissed glow. If you have been wanting to try out this glowy trend, we have the ultimate dupe for you! Keep on reading to see how you can achieve the lit-from-within look that has taken over Instagram and Tik Tok below.   Step 1: Moisturizer Half of this trend is choosing a high quality moisturizer, such as our  4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer. Cloud Cream is a fan favorite as it utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. The 4-in-1 benefits help to hydrate, soothe, smooth, and prime the skin. Formulated with Green Algae Extract and Aloe, this moisturizer is the perfect base for this trend to prep the skin for makeup. To use, simply apply a dime sized amount onto the back of your hand and wait for step 2 before applying.   Step 2: Bronzer The next half of the trend consists of bronzing drops to mix in with your lotion, such as our No Filter Primer Blurring Photography Primer in shade Bronze Glow. This primer doubles as a bronzer as it helps conceal the look of imperfections and skin concerns for a natural, radiant-looking finish. Formulated with Hemp Seed Oil and Prismatic Blurring Micro-Pearls, this primer provides an instant glow to the skin. To use, apply a pea sized amount onto the back of your hand next to the Cloud Cream. Mix the two together until the radiant pigments of Bronze Glow mix thoroughly with Cloud Cream.   Step 3: Application Once the moisturizer and primer are mixed on the back of your hand, it’s time to apply to the skin! Start on your forehead, nose, cheeks, and chin and blend the mixture outwards towards the hairline for a natural-looking sun-kissed finish. The 2-in-1 blend will help hydrate and prime skin for a hydrated and luminous look.   Step 4: Finish the Look To take this effortlessly glowy look up a notch, try following this makeup routine! Begin by applying 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto the skin. This tinted moisturizer is perfect for barely-there makeup days as it has light coverage and a dewy, hydrated finish. Next, apply Silky Pout Creamy Lip Chubby in shade Raspberry Spritz onto cheeks and lips for a natural-looking flush of pigment-rich color. After blush and lips, apply Arch Nemesis 4-in-1 Dual-Ended Brow Pencil to the brows to give fluffy and natural-looking brow look. Last, but certainly not least, apply Fully Charged Mascara Powered by Magnetic Technology onto the lashes and voila! You have a simply yet glowy makeup look.   To shop products mentioned in this week’s blog or other bestselling skincare and multitasking beauty, head to purcosmetics.com      

March 8th is International Women’s Day, which means this special day is dedicated to celebrating and honoring all of the women in your life. While we certainly celebrate women every day, this holiday is a fun way to give women the extra love that they deserve! This week on the blog, we interviewed three different women about what makes them feel beautiful and the best advice they have received from other women.   Laurie McKee Laurie is a makeup lover based out of Chicago and posts various makeup and skincare reels on her Instagram @lauriesfaves. We love following along on her Instagram journey as she posts makeup for women over 40 and is the creator of the #fullfaceanyage hashtag! Laurie gave us super insightful answers in our interview and we loved speaking with her. Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful because of the skincare infused ingredients. While I love makeup, I feel like I’ve grown smarter about what products I’m using and applying to my skin. Knowing that my makeup is actually good for my skin gives me confidence. Confidence is beautiful!” Q: What PÜR Beauty product makes you feel most beautiful? “The Thursday On Point Eyeshadow Palette with its cool mauve shades makes me feel beautiful. The shades can easily go from day/office to date night looks. This was the only palette I brought with me on my last vacation and I was completely satisfied and didn’t feel lost without my huge eyeshadow collection. Blendable mattes and shimmers that apply like a dream with my finger. It’s perfection!” Q: What’s the best advice another woman has given you? “Empowered women empower women. In life, there is so much competition and a healthy dose of competition can be motivating, for sure. However, as I’ve grown older, it’s become much more apparent to me that women can go so much further when they work together. It doesn’t require much to be supportive to other women, to mentor and to just lend an ear. The sky’s the limit when you have a support system to keep you in check and motivated. As the mother of two daughters, it’s important for me to show them how competent they can be on their own, but to always be mindful of anyone that could use their support. You get what you give.♥️”     Jazmine Minjarez Jazmine is a long time PÜR beauty lover, and we have loved being able to follow along with her makeup journey on her Instagram @_justjazzythings_! Jazmine posts stunning makeup looks and gives all the deets on how she does it. We loved being able to interview her! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful by providing simple, high quality and easy to use products that fit all skin types! Seeing products on different shades of skin and different textures of skin makes me feel more included and “seen”, and to me I think that’s amazing and make me feel more beautiful.” Q: What PÜR Beauty product makes you feel most beautiful? “My all-time favorite PÜR Beauty product that makes me feel most beautiful is the Skin Perfecting Powder Blushing Act. I feel like it completes my make up look by giving me a natural touch of color and glow which makes me feel beautiful and ready for the day” Q: What’s the best advice another woman has given you? “The best advice I have ever been given from another woman is to surround yourself with women who will lift you up and empower you.”   Azeanne Jones Azeanne is a makeup artist based out of Toronto, Canada. She frequently posts her and her clients makeup looks both on her personal Instagram @ennaezaa and her makeup artistry Instagram @azysbeautyy. We love seeing all of her glamorous looks and we loved her answers in our interview! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty helps me feel more beautiful because it’s quality makeup. I’m able to feel confident and comfortable knowing the staying power and flawless finish is consistent for my 8 hour shifts or for my fun nights out!” Q: What PÜR Beauty product makes you feel most beautiful? “I love the Love Your Selfie Longwear Foundation & Concealer. The finish is amazing and really helps hide texture. It’s one that I suggest to a lot of my clients.” Q: What’s the best advice another woman has given you? “The best advice another woman has given me is that it’s okay to consider my needs first. It’s okay to take care of myself and consider my feelings when making decisions. There’s nothing wrong with considering people but remember that you’re a person too.”   To shop the products mentioned by these three PÜR beauties, or other bestselling beauty and skincare, head to purcosmetics.com

As Spring time approaches, it’s time to give our makeup routine a refresh! Whether you are looking to save time getting ready, start using less products, or just want a good reset, our multitasking products are the perfect additions to your makeup routine. This week in the blog we are going through some of our favorite beauty products and how to use them for a perfectly simple yet chic look.   A Multi-Tasking Must-Have First up on our makeup revamp, we have our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15! This fan-favorite powder works as a foundation, concealer, powder, and sunscreen all in one product. The medium, buildable coverage leaves behind a natural finish with a lightweight feel. Formulated with Waltheria Extract, Shea Butter, and our Proprietary Ceretin Complex, this powder helps improve the look of skin tone and texture while also helping to diminish the look of fine lines and wrinkles.   To apply, we suggest using our Chisel Brush and applying the powder in circular motions to attain an even and flawless-looking finish until desired coverage is achieved. This Chisel Brush is designed to provide buildable, controlled coverage and is a perfect companion with the pressed powder!     Sculpt, Conceal, and Brighten Up next, refresh your look by trying a new concealer! Our 4-in-1 Sculpting Concealer helps to cover the look of imperfections, brightens, and renews the appearance of skin with Encapsulated Retinol and antioxidant-rich superfood ingredients. This naturally-moisturizing formula blends out seamlessly as it helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and hyperpigmentation. Formulated with Sodium Hyaluronate and our Proprietary Ceretin Complex, our Sculpting Concealer helps reduce dryness while locking in hydration for plumper-looking skin.     Take Your Lashes to the Next Level If you want to revamp your lashes to look thicker and more volumized, look no further! Our bestselling Fully Charged Mascara Powered by Magnetic Technology acts like a magnet as it attracts negatively charged lashes to the positively charged formula so each stroke coats lashes for all-day performance. Formulated with Biotin, Peptides and Carnauba Wax, Fully Charged helps condition lashes to help prevent premature lash fall out as it separates and sets each lash for length, volume, and curl.     Pops of Color Last but certainly not least for our makeup revamp list, we’re adding some color! We love using our Silky Pout Creamy Lip Chubbies as a 2-in-1 cheek and lip product. This creamy skincare-infused lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help protect skin from environmental stressors and prevent signs of aging. Available in four lip-indulgent colors, the Lip Chubbies leave a natural flush of pigment-rich color for a perfectly rosy look.   To shop more multitasking beauty to revamp your makeup look, as well as other best selling makeup and skincare, head to purcosmetics.com.

February 14th is right around the corner, and that means it is time to decide on some Valentine’s Day makeup and gift ideas! Whether you are deciding on your look for a romantic date or a night out with friends, we’ve got you covered. Keep reading for our sweet Valentine’s makeup ideas that can also be used as gifts for friends!   Soft and Sweet For our first Valentine’s inspired makeup look, we have this soft and subtle eyeshadow using one of our On Point Eyeshadow Palettes in shade Wednesday (Neutrals). This look is perfect for a Galentine’s date with friends, or this palette would be a great gift for a friend that enjoys trying out new eyeshadow looks. To recreate this simple yet sweet eyeshadow, follow the steps below: Step 1: With a fluffy blending brush, use shade “We Wear Pink” all over the eyelid up to the crease. Blend the color outwards so it fans out towards the tail of the eyebrow. Step 2: Next, with either a packing eyeshadow brush or your finger, apply shade “Polo Club” all over the eyelid. Be careful not to take this color up too high because we want the pink in the crease to show. Step 3: Last but not least, use Fully Charged Mascara Powered by Magnetic Technology by placing the mascara wand at the base of lashes and wiggle the wand back-and-forth and repeat to build.    I’m Blushing! For a blushing appearance, our Skin Perfecting Powder Blushing Act in Berry Beautiful is the perfect color to add a rosy flush to the face. We love this blushing look for an outdoor picnic or something where you don’t want to have on *toooo* much makeup but still want to have a little color. If you want to share the love of blush this Valentine’s day, we suggest giving one of our Blushing Acts to one of your besties. To give yourself this blushing moment, follow the steps below: Step 1: To make sure our face makeup lasts all day, begin with 4-in-1 Correcting Primer Prep & Perfect and apply all over the face and rubbing the primer in with your hands. Step 2: Next, once your skin is primed, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to help enhance the look of your complexion. You can apply this with your hands or a chisel brush depending on your preference. Step 3: Now, for the star of the show, apply shade Berry Beautiful in our Skin Perfecting Powder Blushing Act with a fluffy brush along the apples of the cheeks.   Give ‘Em a Kiss To give your lips the Valentine’s Day treatment, try out our Silky Pout Creamy Lip Chubby in shade Raspberry Spritz! This sweet honey pink shade helps condition and protect your lips while giving a natural flush of pigment-rich color. This look is perfect for a romantic dinner or a brunch with friends! If you have a girlfriend that loves trying out new lip colors, this would also be a perfect gift. To learn how to recreate this all-pink look, follow the steps below: Step One: Using a Silky Pout Creamy Lip Chubby in shade Raspberry Spritz, apply the color on the apples of the cheeks and blend with your finger for a cream blush look. Step Two: With the same Raspberry Spritz, dab the Lip Chubby on the lips until desired opaqueness is desired for a perfectly monochrome look.   All the Drama For a look with a dramatic flair, try adding a winged eyeliner! Our On Point Waterproof Liquid Eyeliner Pen has a fine, flexible, felt-tip applicator that gently glides along the lash line to give eyes instant definition. We love adding a winged eyeliner when taking a makeup look from day to night to add a sultry look. If you have a friend who always has on winged liner, this would also be a great gift idea! To learn how to apply liquid eyeliner, follow the steps below: Step One: Hold the eyeliner pen in the inner corner of the eye. Gently glide the pen along the lash line holding the pen still and steady. Step Two: Once you get to the end of the eye, gently flick the eyeliner upwards and out to create a wing. **Pro tip: Use a piece of tape and place it on the edge of your outer lash line where you want your wing to go. Draw the wing along the tape and then remove the tape. Viola! A clean winged eyeliner.   To shop more bestselling beauty to create your perfect Valentine’s Day look, or if you are searching for more gift ideas for your girlfriends, head to purcosmetics.com

Hemp Seed Oil is getting the spotlight this week on the blog as this skindulgent ingredient is filled with amazing benefits for the skin! February 4th is National Hemp Day, and in honor of this holiday we are going to be going through the uses of Hemp and how you can implement it in your routines. If you are curious about the use of Hemp and how we implement it in our products, this blog is for you!   What Is Hemp, Anyway? Before we dive into Hemp infused skincare and makeup, let’s start with the basics. Hemp is a legal ingredient that is derived from Cannabis but is grown specifically for industrial or medicinal use. Hemp is used for a variety of products and activities such as clothing, gardening, cooking, composting, and most importantly—beauty! When Hemp Seed Oil is used in beauty products, it brings soothing and hydrating qualities to the skin. If you are interested in adding Hemp into your skincare and makeup routines, here are a few of our favorite products to get you started. Hemp-Infused Undereye PatchesFirst up on our Hemp-infused faves are our Mellow Eyes Hemp Infused Eye Patches! These skincare-infused undereye patches help reduce the look of puffiness while brightening and smoothing the appearance of the undereye area. Formulated with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these indulgent eye patches help retain skin’s moisture and address signs of aging, leaving the skin looking fresh, brighter and more revitalized looking. Dramatic LashesNext up on our Hemp highlights is our On Point Mascara! This lash-loving Mascara with Hemp lifts and curls the look of lashes for a natural, fanned-out lash definition look. Formulated with Hemp Seed Oil, Biotin, and Sunflower Seed Oil, this mascara helps to hydrate and moisturize lashes while nurturing the delicate skin around the lash-line with skincare ingredients. With 4-in-1 benefits including lash defining, lengthening and conditioning, this buildable mascara is perfect for everyday wear. Dreamy Eyeshadow Our Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp is a warm toned eyeshadow palette that is full of ultra-creamy mattes, metallic pastels and neutral eyeshadow shades that build and blend seamlessly together to create endless color combinations. Each color is infused with Hemp Seed Oil, Green Tea Extract, and Ginseng Root Extract for a moisture-rich, high-pigment color. This luxe 12-piece eyeshadow palette allows you to create endless eyeshadow that are irresistibly dreamy. Prismatic Primer Last but not least, our No Filter Blurring Photographer Primer helps conceal the look of imperfections and skin concerns like fine lines and wrinkles for a natural, radiant-looking finish. Formulated with PUR’s Proprietary Ceretin Complex, Hemp Seed Oil, and Prismatic Blurring Micro-Pearls, this radiating primer helps to gently improve the look of skin tone and gives skin a luminescent glow look as it blurs the appearance of imperfections. To shop more best selling PUR makeup and skincare that features Hemp Seed Oil and other skin-dulgent ingredients, head to PURcosmetics.com to see the other skin-loving products we have to offer!

As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a skincare fav that you tell everyone about? Keep on reading to see if your favorite PUR items made the list! Drumroll Please…. Here Are Our 11 Bestselling Makeup Products of 2022 Listed below we have our top 11 bestselling makeup products of 2022! Whether you’re looking to check out some new beauty products, or if you want to see what other people are loving, here are our top 11 bestselling makeup products: 4-in-1 Correcting Primer Prep & Perfect Coming in at number 11 we have our 4-in-1 Correcting Primer Prep & Perfect, which is infused with skincare ingredients that help smooth the appearance of skin, reduce the appearance of fine lines and wrinkles, and helps makeup wear longer. Skin Perfecting Powder Balancing Act Shine Control Powder At number 10 we have our Skin Perfecting Powder Balancing Act Shine Control Powder, which is a lightweight powder that helps to combat shine and leaves behind a soft matte finish. 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation Next up we have our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation, a medium-to-full coverage foundation stick that helps cover imperfections and smooths skin with hydrating skincare ingredients and leaves behind a soft velvet matte finish.   Fully Charged Mascara Powered by Magnetic Technology At number 8 we have our Fully Charged Mascara Powered by Magnetic Technology, which is our magnetic powered mascara that uses magnetic technology to act like a magnet that attracts lashes to the positively-charged formula so each stroke helps to thicken, volumize, and separate lashes for all-day performance. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Lucky number 7 is our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20, which is our skincare-infused, lightweight tinted moisturizer that hydrates, corrects, and plumps the look of skin while providing a buildable coverage with a dewy, hydrated finish. Love Your Selfie Longwear Foundation & Concealer At number 6 we have our Love Your Selfie foundation, which is formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish. Silky Pout Creamy Lip Chubby Right in the middle of our makeup line up we have our Lip Chubbies, which are our creamy skincare-infused lip pencils available in four shades and are formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips. On Point Eyeshadow Palettes Coming in at number 4 we have our On Point Eyeshadow Palettes, which are available in four different color stories and feature 6 easy-to-blend matte, shimmer, and metallic shades that let you go from weekday to weekend for customizable looks. Multitasking Essentials Best Sellers Kit Coming up in third place we have out Multitasking Essentials Best Sellers Kit, a 4-piece kit that includes everything you need to create a natural, everyday look that only takes a few minutes to create. 4-in-1 Sculpting Concealer In second place we have our 4-in-1 Sculpting Concealer that helps cover the look of imperfections as it brightens and renews the look of skin with medium-to-full coverage with a lightweight feel. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients And in 1st place we have…. 4-in-1 Pressed Mineral Makeup! This #1 bestselling powder foundation works as a foundation, concealer, and SPF 15! With medium, buildable coverage and a skincare-infused formula, it is no wonder why this is our #1 product in the makeup department! Introducing Our 11 Bestselling Skincare Products of 2022 Listed below we have our top 11 bestselling products that you all purchased the most throughout 2022! Do you think our #1 skincare product is a mask? A serum? What about a cleanser? Keep on reading to find out! Lit Mist Illuminating Setting Spray At number 11 we have our Illuminating Setting Spray that delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow. Get A Lift Firming Facial Cream Moisturizer Coming up at number 10 is our luxe facial cream, Get A Lift, which is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay At number 9 we have our Mudd Masque, which uses Calcium Bentonite Clay to draw our pore-clogging impurities and exfoliate dead skin for a brighter, smoother-looking complexion. Forever Clean Gentle Cleanser Our Forever Clean Gentle Cleanser comes in at number 8 as it gently cleanses away dirt, impurities, and makeup while helping to restore and replenish balance to the complexion. Submerge Overnight Detox Anti-Pollution Moisturizer At number 8 we have Submerge, an overnight moisturizer that wears like a skincare sleep mask that helps lock in hydration and provide protection against pollution and signs of aging. Joystick Exfoliating Deep-Pore Cleanser Coming in at number 6 we have Joystick, our Exfoliating Deep-Pore Cleanser that lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin. See No More Deep Pore Cleanser At number 5 we have our Deep Pore Cleanser which helps to visibly reduce the appearance of fine lines and wrinkles and helps unclog pores for a clearer, brighter-looking skin tone. Tone Up Niacinamide Firming Eye Serum Next up we have Tone Up, our lightweight, cooling eye serum that helps to lift, smooth, and plump the look of the under eye area with an antioxidant rich formula. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer At number 3 we have our Cloud Cream, a Gel-to-Water Hydrating Essence Moisturizer that utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. Go with the Glow Niacinamide Drops In second place we have our Go with the Glow Niacinamide Drops, which help reduce the appearance of dark spots while keeping skin looking smooth and moisturized with a radiant-looking glow. Mellow Eyes Hemp-Infused Eye Patches And in first place in our skincare category we have Mellow Eyes, our Help-Infused Eye Patches that help reduce the look of puffiness as they brighten and smooth the appearance of the under-eye area. And there we have it! Our 22 top selling items for 2022. To shop these products, or other skincare and beauty items that we love, head over to PURcosmetics.com to see more.    

Why use four different products when you can have it all in 1? Here at PUR, we are big fans of using multitasking products to save time when getting ready by eliminating extra steps. This week on the blog, we have Jamie Greenberg discussing her favorite multitasking products. Jamie is a professional makeup artist who works with big-name celebrities such as Kaley Cuoco and Kristen Steward to create show-stopping red carpet looks. To find out about her favorite multitasking products and how she uses them, keep on reading!   4-in-1 Pressed Mineral Makeup First up for our favorite multitasking products is our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15. This powder is a foundation, concealer, powder, and SPF all in 1 and is formulated with conditioning skincare ingredients to help reduce the appearance of dark circles, redness, fine lines and wrinkles, and uneven skin tone. The lightweight, buildable coverage is a best seller for a reason as its multitasking formula helps you save time without having to sacrifice quality! See why professional MUA Jamie Greenberg has to say about 4-in-1 Pressed Mineral Makeup below: “I love the 4-in-1 formula of this powder. It acts as a foundation, concealer, powder, and foundation all in one. It also has a lot of skin loving ingredients like Shea Butter and Vitamin E. The formula is unbeatable!”   PUR 4-in-1 Sculpting Concealer Next up for our list of favorite multitaskers, we have a 4-in-1 Sculpting Concealer to help cover the look of imperfections, brighten, renew, and moisturize skin! This skincare infused concealer helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and dark spots for a seamless finish on the skin. Let’s see what Jamie has to say about this concealer below: “Minimize your routine and use PUR 4 in 1 concealer and spot treat with a beauty blender to make it look like real skin”   4-in-1 Love Your Selfie™ Longwear Foundation & Concealer If you are looking for a full coverage foundation that helps instantly mask blemishes and imperfections, look no further! 4-in-1 Love Your Selfie Longwear Foundation & Concealer works as a foundation, concealer, has skincare benefits, and long wear benefits all in one product! This skincare infused formula is available in 100 shades and helps to conceal redness and discoloration, blemishes and skin imperfections with its unique dual-applicator component. We love Love Your Selfie for full glam makeup days, see why Jamie loves it, too: “The PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer is a game changer and definitely my holy grail product. It acts as a long lasting foundation and concealer at once and has tons of skin loving ingredients. I love multifunctional products that work hard for the user, and this is definitely one of those products.”   4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 For days when you want a light coverage foundation with 4-in-1 benefits, try reaching for our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20! This dewy formula is a moisturizer, primer, foundation, and SPF all in one and has a skincare infused formula to enhance the look of your natural complexion. With ingredients such as Chamomile and Shea Butter, this 4-in-1 Tinted Moisturizer helps to soothe the skin. See why pro MUA Jamie loves our 4-in-1 Tinted Moisturizer below: “I’m obsessed with PUR’s 4 in 1 tinted moisturizer because it’s light weight, leaves you looking super hydrated, and feels fantastic. It also has SPF 20 and a great color range too!”   4-in-1 Correcting Primer Prep & Perfect Our 4-in-1 Correcting Prep & Perfect Primer is a 4-in-1 formula that works as a makeup primer, pore reducer, redness reducer, and works to help even the look of skin tone. Prep & Perfect is infused with skincare ingredients to help condition and moisturize the skin and helps makeup wear longer. See the creative way that Jamie uses our Correcting Primer below: “I would recommend applying a little PUR 4-in-1 Correcting Primer to the eyelid and under eye area. A good base is key!”   To shop more multitasking products to save you time, as well as other best selling beauty and skincare, head over to purcosmetics.com

If you didn’t already guess, our 4-in-1 Pressed Mineral Makeup is our favorite multitasking product of the year! This powder is our bestseller for a reason, and this week in the blog we want to highlight some of our favorite qualities of this all-in-one powder. Keep on reading to find out tips and tricks on how to apply the powder, professional makeup artist reviews, and more!   Multitasking Benefits Our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients is more than just a powder—it is a powder foundation, concealer, powder and SPF 15 all in one product! This multitasking powder can help you achieve smoother-looking skin with its skincare-infused formula to help brighten and smooth the skin. Here are some of our favorite ways to use and wear this versatile powder: Wear it as a powder foundation on days when you want a medium, buildable coverage with a natural finish and added SPF for sun protection. For even more coverage, apply it as a concealer with a dense packing brush over blemishes and dark spots. Its skincare-infused formula helps reduce the appearance of dark circles, redness, and uneven skin tone. Throw the 4-in-1 Pressed Mineral Makeup in your bag for powder touch ups while on-the-go. Use as a setting powder to lock makeup in place for a longer wear time. Pro Tip: Grab a shade darker that your natural skin tone to apply the powder as a contour/bronzer for a chiseled look. Likewise, using a shade lighter than your natural skin tone will help brighten the skin to give a more lit-from-within looking appearance.   How to Apply To use our 4-in-1 Pressed Mineral Makeup, we recommend using a Skin Perfecting Foundation Brush or a Chisel Brush (both sold separately) to achieve an even and flawless-looking finish. Apply the powder in circular motions and layer as needed for desired coverage. Another way to apply this powder foundation is with a dry Blending Sponge (sold separately). Using a sponge allows you to press the powder into the skin to achieve more coverage than if you applied the powder with a brush. *Pro Tip: Press the blending sponge into the pressed powder and use the concentrated powder to contour your face. We recommend applying powder under your bronzer/contour to define your cheekbones, or under the eyes to brighten the face.     What’s the Buzz We don’t want to brag, but our 4-in-1 powder foundation has been praised on various websites this year! We have rounded up four of our favorite professional reviews as we want to highlight all the qualities that our 4-in-1 Pressed Powder Foundation has to offer. Glamour: The 19 Best Foundations for Oily Skin in 2022 Best Multitasking Powder: Pür ​​4-in-1 Pressed Mineral Powder Foundation SPF 15 Our Pressed Mineral Powder was voted as the best multitasking powder for oily skin by Glamour! We love how versatile our powder is and how it can be used on all different skin types. See what the writers from Glamour had to say below: “[Jamie] Greenberg sent along no less than three exclamation points when recommending this powder, and for good reason. While we’d typically opt for liquid, she says Pür’s 4-in-1 foundation is foolproof and easy to use, thanks to the medium buildable coverage that lets your skin breathe. It also means less makeup for you when you don't need full coverage but still want a Paris filter-esque look. Oh, and if you're wondering what the 4-in-1 refers to, you’re getting a foundation, concealer, powder, and SPF in one compact.” Bustle: The Best Vegan Foundations Best Pressed Powder Vegan Foundation With SPF We got a shout out from Bustle for being one of the best vegan foundations! See what the writers over at Bustle had to say about our bestselling powder: “Another vegan pressed powder compact, PÜR Cosmetics gives you SPF 15 protection using titanium dioxide. The brand’s 4-In-1 Pressed Mineral Makeup SPF 15 is a light-to-medium-coverage foundation that even includes a mirror for easy on-the-go application. The powder is infused with multiple nourishing ingredients like Shea Butter and Vitamin E.” Vogue: The 50 Best Beauty Products Under $50, According to the Pros Pur 4-in-1 Pressed Mineral Makeup It is an honor to be chosen by vogue as one of the 50 best beauty products, especially when all the products on this list were curated by experts. See why the professionals love our 4-in-1 Pressed Mineral Powder below: “Why We Love It: According to Greenberg, this is “an incredible multitasking product that has coverage, SPF, and adds hydration. I’ve never used a powder that was hydrating like this. It’s great for all skin types. Thanks to a blend of Waltheria Extract, Shea Butter, Vitamin E, and the brand’s Ceretin Complex, this not only provides medium, buildable coverage but works to brighten, smooth, and condition the skin. Just think of it as a skin care makeup hybrid!” Customer Reviews While we love professional reviews, reviews from our loyal customers are our favorite! After reading all of your kind words about our 4-in-1 Pressed Mineral Makeup, here are some of our favorite reviews showing how our customers love our powder as much as we do! Love this product Love this product! I have been using Pur powder for about 10 years for so many reasons. It has coverage like foundation but does not feel heavy, feels smooth and clean after application and has many skin care benefits! -Susan H.– 5.0 star rating   Absolutely amazing Absolutely amazing! This stuff is my absolute favor thing I've ever found in makeup! It covers everything and is just magic! I love it! - Virginia H. – 5.0 star rating   4 in 1 makeup I have used this product for several years and absolutely swear by it. It is very natural and soft looking, does not cake in wrinkles and provides great coverage. - Cynthia M. – 5.0 star rating   Great Coverage I love my 4 in 1 mineral powder. The coverage is great. You get a complete look with only this one product. -Tricia P. – 5.0 star rating   Overall, we are thankful for 4-in-1 Pressed Mineral Makeup and how much time it saved us throughout the year. To check out more of our bestselling multi-use 4-in-1 products, as well as other beauty and skincare, head over to purcosmetics.com

We don’t all have the same skin type, so why should we all be using the same foundation? With so many different shades, finishes, and formulas, finding the perfect foundation for your skin can be a daunting task. Lucky for you we have New York City based dermatologist Dr. Hadley King, who has been featured in Harper’s Bazaar, Glamour, Refinery 29 and more, here to help us out! If you’re struggling to find the right foundation for you, you’ve come to the right place.     If You Have Dry Skin… If your skin tends to be dry and flaky, or if you are wanting to add a dewy glow to your skin, PUR’s 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 may be for you! This tinted moisturizer blurs the line between skincare and makeup while also helping to enhance the look of your complexion, prep your skin, and help protect you from the sun while boosting hydration. PUR Tinted Moisturizer infuses the skin with powerful hydrators and can be used as a one-step, ultra-natural-looking finish for the skin. See what dermatologist Dr. King has to say about 4-in-1 Tinted Moisturizer Below:   “PUR’s 4-in-1 Tinted Moisturizer is a great choice because it contains hydrating and moisturizing ingredients like sodium hyaluronate, aloe, ceramides, shea butter and vitamin E, as well as skin-calming ingredients like chamomile. It's also rich in antioxidants and contains all-mineral sunscreens, spf 20. And the coverage is buildable, which offers versatility.”     If You Want Full Coverage…  If you are looking for full coverage with a matte finish to instantly mask blemishes and imperfections, 4-in-1 Love Your Selfie Longwear Foundation & Concealer may be the hero foundation you’ve been looking for! This Longwear Foundation & Concealer has 100 vegan-friendly shades that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. With a skincare-infused formula and 4-in-1 benefits, Love Your Selfie can help you achieve flawless, full coverage. See Dr. King’s opinion on Love your Selfie Longwear Foundation below:   “For those seeking full coverage and a matte finish, Love Your Selfie Longwear Foundation & Concealer is a great choice. It comes in 100 shades! Perfect for all skin tones and can help conceal discolorations, redness, blemishes, and other imperfections. And although there is a matte finish, the formulation is suitable for all skin types because it also contains hydrating and moisturizing ingredients like glycerin, ceramides, shea butter and sunflower seed oil.”    If You Have Oily Skin… This bestselling, multitasking 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients is a great option for those who have oily skin and do not want to layer on too many products. With medium, buildable coverage and a lightweight feel, this natural finish powder foundation won’t settle into fine lines and wrinkles. The award-winning, skincare-infused formula helps to reduce the appearance of dark circles, redness, and uneven skin tone. Voted Best Powder Foundation for Acne Prone Skin by the LA Times’ Bestcovery Column, this pressed mineral powder is a best seller for a reason. See what Dr. Hadley King has to say below:   “For those with oily or acne-prone skin, the 4-in-1 Pressed Mineral Powder Foundation is a great choice because of the powder texture, but it's not drying because it also contains ingredients that moisturize and support the skin barrier, like triglycerides, ceramides and shea butter.”   Want to learn about more makeup for your skin type as well as other bestselling products? Visit purcosmetics.com today!

If you are an avid Tik-Toker or frequently read updates from the beauty community, then you have likely heard of the “siren eyes” makeup trend. This sultry look is created with smoky winged eyeliner that creates a lifted eye look for added intensity. If you’re curious about what a siren eye look is or how to create the look yourself, we’ve got you covered.        What Are Siren Eyes? Let’s start by figuring out what siren eyes even are before trying to learn how to recreate it. Siren eyes is a trend based around an eyeshadow technique that is similar to our known-and-loved winged eyeliner. What is different from siren eyes and winged liner is the smudgy-sharp fox eye look. The siren eye is designed to help you embrace your inner femininity with a dramatic, dark eye that lifts the eye. This makeup technique elongates the look of eyes for an ultimate feline look.   “Saturday” On Point Eyeshadow Palette   How to Achieve Siren Eyes with PUR “Saturday” On Point Eyeshadow Palette    1. Start the Base The first step regarding the siren eye look is setting the base of your eye look. Using our Saturday On Point Eyeshadow Palette, go in with shade Risqué (a light beige) all over the lid with a fluffy blending brush to gently blend out any harsh lines. You’ll want to keep the base of the eyes simple so the eyeliner can stand out. Adding eyeshadow before applying the eyeliner will make other eyeshadow hues easier to blend on top.    2. Blend Color on Lash Line Halfway Up Lid Take shade Walk of Shame (a deep emerald) and apply it along your lash line and continue to the outer edge of your crease. Blend this eyeshadow color upwards to where it is a little less than halfway up your eyelid. This is going to create a diffused, smudgy eye makeup look. Use a smaller, denser brush to make it easier to control where the color goes.   3. Add Some Depth Next, with a small, dense blending eyeshadow brush, go in with Nightcap (a dark grey) on the lash line in the same motion you would use to apply eyeliner. Carefully create a wing with the same Nightcap shadow starting on the edge of the eye and gently winging the eyeshadow outwards. It is okay if your wing is a little messy! This will add dimension to your eye look.   4.Time For the Liner On top of the shadow eyeliner you have already created, go in with On Point Waterproof Liquid Eyeliner Pen to create a winged eyeliner. This eyeliner should be right on the lash line and should wing out to the approximate length of your brow, depending on the level of drama you want in the look. Once you have your wing, apply a small line in a V-shape to your inner corner. This step elevates the cat-eye inspired look.   5. Add to Your Lower Lash Line If you want to fully embody the siren eyes trend, apply shades Walk of Shame (a deep emerald) and Nightcap (a dark grey) in the same order you applied on the upper lash line to your bottom lash line with a small blending brush.   6. Blend, Blend, Blend Now that all of your eyeliner is on, take a dense eyeshadow brush and blend all three colors (Walk of Shame, Nightcap, and On Point Liquid Eyeliner) on the upper lash line together. Keep this eye look smoky and smudgy but be careful not to go overboard. The darker eyeshadow colors shouldn’t cover the whole eyelid.   7. Clean it Up Take a clean makeup wipe or apply makeup remover on a Q-Tip and clean up eyeshadow beneath your wing if necessary.   8. Bring on the Lashes! Finish off the look with Fully Charged Mascara Powered by Magnetic Technology on the top and bottom lashes and enjoy your on-trend, lifted eyeshadow look!

While the saying “the eyes are the window to the soul” has always been a staple, there is nothing quite like wearing a face mask 24/7 to give us all a newfound appreciation for our peepers. Help lock your eye makeup in place for all day wear and discover the benefits of using a longwear eyeshadow primer, here!