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Cloud Cream is a fan-favorite Gel-to-Water Hydrating Essence Moisturizer that is packed with good-for-your-skin ingredients to help instantly moisturize and prep skin for makeup application. This week in the blog, we are giving some love to our beloved Cloud Cream and sharing all the details that you need to know about this all-in-one moisturizer! What is Cloud Cream? Incredibly hydrating, yet light, water-based Cloud Cream is a moisturizing dream come true! This Gel-to-Water Hydrating Essence Moisturizer helps condition and prime skin with limitless hydration for a radiant and healthier-looking complexion that glows. Skin is instantly moisturized, prepped and primed to help makeup go on flawlessly, making this the perfect moisturizer to help lock in hydration for your nighttime skincare routine and help prep and plump the look of skin for your morning skincare routine! What Makes Cloud Cream so Great? Cloud Cream is formulated with skin-loving ingredients including Ceretin Complex, Aloe and Green Algae Extract. This blend of ingredients helps smooth the look of fine lines and wrinkles, helps reduce the appearance of redness, and helps protect skin from environmental stressors such as high energy visible blue light. The luxurious Gel-to-Water Hydrating Essence Moisturizer formula transforms upon application without being sticky causing your your skin to look so dreamy, you might feel like you’re on cloud nine! The Proof is in the Results! In an independent user trial over the course of two weeks with 50 participants, Cloud Cream had impressive results! 98% of participants felt that Cloud Cream was very hydrating on their skin, and 98% also felt that the Gel-to-Water Hydrating Essence Moisturizer had a lightweight feel on their skin.* 96% of participants felt that Cloud Cream helped seal in moisture and helped restore balance to the look of their skin.* *Independent user trial over two weeks with 50 participants   What Pairs Well with Cloud Cream? Cloud Cream effortlessly pairs with other skincare products from the PUR Beauty collection. We recommend pairing Cloud Cream with Sea Fresh Purifying Gel Foam Cleanser to help deeply cleanse skin before applying a serum, such as Go with the Glow Niacinamide Drops to help brighten the look of skin for a more radiant-looking appearance. As a last step, apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer.   To shop for Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, or other best selling skincare to help elevate your daily routine, head to purcosmetics.com

We are super excited to be launching our new skincare line that is focused on the “less is more” approach to skincare! This new line of products includes skin-loving ingredients and our new packaging for a luxurious, eco-friendly experience. This week in the blog, we’re going to take you through the details of all five of our new products, as well as get some insight from our favorite board certified Dermatologist, Dr. Hadley King!   Sea Fresh Purifying Gel Foam Cleanser First up on our new skincare launch is our Sea Fresh Cleanser! This Purifying Gel Foam harnesses the power of the sea with conditioning marine-based extracts to gently wash away dead skin, dirt, oil, and other impurities without stripping the skin. Formulated with a hydrating blend of Sea Water, Sea Kelp and Green Algae, Sea Fresh helps replenish the skin’s moisture barrier with hydration for a more rejuvenated, healthier-looking complexion. Let’s see what Dr. King has to say about these indulgent ingredients below: “Sea Kelp and Green Algae condition the skin and offer antioxidant properties to help soothe the skin.  Another key ingredient is Sea Water--which has recently been trending on TikTok, so this can be positioned as a better way of taking advantage of the benefits of Sea Water.”   Ceretin Boost Age Defying Retinol Serum Next up we have Ceretin Boost! This Age Defying Retinol Serum helps plump, hydrate and firm the appearance of skin with age-defying benefits. Formulated with 2% Ceretin Complex, Niacinamide, and Marine Biotics, Ceretin Boost helps even the look of skin tone and texture while addressing the appearance of fine lines and wrinkles. This deeply hydrating and firming formula delivers a burst of microspheres that help keep ingredients in their purest form until released upon application. See how Dr. King uses Ceretin Boost below: “Because of the high concentration of Ceretin Complex ensuring more potent results from Retinol, I'd recommend applying it to clean skin at bedtime, starting every other night and increasing to every night as tolerated. Follow with a good moisturizer, like Get a Lift Firming Facial Cream Moisturizer.”   Tropical C Brightening Vitamin C & Peptide Moisturizer Brighten the look of dull, lackluster skin with Tropical C! This Brightening Vitamin C & Peptide Moisturizer helps improve the skin’s barrier function and awaken the appearance of skin with a burst of hydration. Formulated with Vitamin C, Peptides, and Hyaluronic Acid, Tropical C helps condition skin for a more radiant-looking complexion. See what Dr. King has to say about the formula of Tropical C below: “Enzymes are a great choice for those with sensitive skin who cannot tolerate Alpha and Beta Hydroxy Acids. They provide a gentler way to exfoliate and brighten the skin. Hyaluronic Acid and Aloe hydrate and soothe, while the Peptide enhances barrier function and provides anti-aging benefits.”   Rescue C Brightening Vitamin C & Peptide Eye Cream Up next, we have Rescue C, our Vitamin C & Peptide Eye Cream! Refresh the appearance of tired-looking eyes and give the look of a well-rested glow with this “perk me up” energizing eye cream. Formulated with Vitamin C, Caffeine, and Peptides, Rescue C helps brighten and hydrate the undereye area, while helping to reduce the look of puffiness for a firmer-looking appearance. This ultra-luxe, lightweight formula is super creamy and goes on smoothly for an energized look. See what Dr. King says about the ingredients in Rescue C below: “Squalane supports the skin barrier while Caffeine decreases puffiness, and the Peptide firms. Vitamin C's antioxidant properties also protect help from environmental damage and help brighten.”   Self Soothing Nourishing Probiotic Mask Last but not least, we have our Self Soothing Nourishing Probiotic Mask! This creamy, multitasking leave-on treatment and/or wash off mask is formulated with the soothing and comforting power of skin-conditioning Calendula, a Chamomile Extract, and a deeply hydrating Cucumber Extract. These skin-loving ingredients work together to help replenish the skin’s moisture barrier with hydration for a more rejuvenated, healthier-looking complexion. See why Dr. King recommends Self Soothing below: “Ceramides, Shea Butter, Safflower Seed Oil, and the Probiotic Complex support the skin barrier, while Cucumber, Chamomile and Cica help to soothe the skin. And Kaolin Clay absorbs excess sebum.  I'd recommend using it once a week.”   To shop these brand new skincare products with ingredients that are pure and simple, or to shop other best selling skincare products and multitasking beauty, head to purcosmetics.com  

Taking time to do your makeup can be stressful, especially if you are in a rush! Between doing your skincare, fixing your hair, and getting ready for whatever the day holds, it can be hard to dedicate more than 20 minutes to your appearance. This week in the blog, we are going to be going through our favorite quick makeup routines to help you look fabulous in no time!   The 5 Minute Lazy Sunday Makeup Routine If you are wanting to wear a little bit of makeup but don’t want to dedicate a long time to get ready, the 5 Minute Lazy Sunday Makeup Routine is for you! Our 5 Minute Lazy Sunday Makeup Routine has everything you need to put your best face forward, including our indulgent 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, and a Fully Charged Mascara Powered by Magnetic Technology. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin to help hydrate and prep the skin. Step 2: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum 15 in circular motions until desired coverage is achieved. Step 3: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.   The 10 Minute Work Week Makeup Routine If you want to save time getting ready but still look put together with a bit of glam, our 10 Minute Work Week Makeup Routine is for you! Our 10 Minute Work Week Routine has everything you need for an on-the-go look that can have you out the door in just ten minutes. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin. Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry. Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage. Step 4: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved. Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.   The 20 Minute Date Night Makeup Routine If you’re getting ready for a date night but don’t want to spend too much time getting ready, our 20 Minute Date Night Makeup Routine is for you! Get glam with this customizable 6-piece bundle that includes everything you need for the perfect night out look. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin. Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry. Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage. Step 4: Using a Blurring Powder Brush (not included), sweep Skin Perfecting Powder Blushing Act over the apples of your cheeks, blending along the cheekbones to your hairline. Build as desired. Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. Step 6: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved.   To shop these kits and other multitasking beauty and skincare products, head to purcosmetics.com    

If you have mature skin, it can be difficult to know which makeup and skincare is going to work best to get you the results you crave. With so many different anti-aging products on the market, where do you begin?! We consulted board certified, New York based dermatologist Dr. Hadley King to discuss different ingredients and products that are some of her skincare and beauty favorites that will work best for mature skin.   Cleanser The first step for mature skin is choosing a good cleanser! Our Forever Clean Gentle Facial Cleanser has a gentle formula that lathers away dirt, excess oil and stubborn makeup with maximum foam that’s sulfate-free. The indulgent formula encourages a healthier-looking complexion as it quickly breaks down unwanted daily impurities without stripping the skin of its natural oil. See why Dr. King recommends using Forever Clean for mature skin below: “Mature skin often becomes drier and more delicate or more vulnerable to becoming irritated by harsh or drying ingredients. I recommend a gentle cleanser, like PUR's Forever Clean Gentle Cleanser. The formulation contains Humectants to hydrate and emollients to support the skin barrier. It is also rich in Botanical Extracts which help to protect the skin from environmental damage.”   Serum Using serums and other skincare products such as cleansers and moisturizers that cater to your skin type is super important to ensure that you get the best results. For mature skin, we recommend using Go with the Glow Niacinamide Drops to help keep skin looking smooth and moisturized with an age-defying blend of Niacinamide, Vitamin C, and Superfoods. See why Dr. King suggests Go with the Glow below: “Niacinamide helps improve skin tone and texture, and the formulation is also rich in Vitamin C and other antioxidants that help to protect the skin from damage from environmental stressors.”    Moisturizer Get a Lift Firming Facial Cream is a great moisturizer for mature skin! This age-defying moisturizer helps address the look of lines, wrinkles and sagging skin with a triple-action formula to help visibly renew the skins appearance while helping to create a softer, smoother surface. See why Dr. King recommends Get a Lift below: “Get a Lift contains Humectants to hydrate the skin, emollients to support the skin barrier, and Occlusives to lock in moisture-- helping the skin to look plumper and smoother. It also contains Alfalfa Extract and Manihot Esculenta Tuber Extract for additional anti-aging properties.”     Foundation When it comes to foundation for mature skin, it is best to reach for something that has a thinner consistency with lighter coverage to not exaggerate any fine lines or wrinkles. Our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 blurs the line between skincare and makeup to help enhance the look of your complexion and boost hydration for healthier-looking skin. See why Dr. King recommends this foundation below: “PUR’s 4-in-1 Tinted Moisturizer moisturizes while also providing additional anti-aging benefits from Retinol, Retinyl Palmitate, Antioxidants and Mineral Sunscreen.”   Setting Spray Having a hydrating setting spray is a great way to help set makeup and refresh skin throughout the day. We recommend using Lit Mist Illuminating Setting Spray as it instantly hydrates the complexion for an effortless glow, sets makeup and helps protect against signs of aging. Lit Mist helps revitalize the look of dull, tired skin, leaving behind a light, dewy shimmer for long-wear looks with effortless radiance to illuminate mature skin. See why Dr. King recommends Lit Mist below: “Any makeup routine can be followed by the Lit Mist Illuminating Setting Spray for extra hydration and antioxidants.”   To shop more products that work well with mature skin to create a full skincare and makeup routine, or to shop other bestselling skincare and beauty, head to purcosmetics.com

Hemp Seed Oil is getting the spotlight this week on the blog as this skindulgent ingredient is filled with amazing benefits for the skin! February 4th is National Hemp Day, and in honor of this holiday we are going to be going through the uses of Hemp and how you can implement it in your routines. If you are curious about the use of Hemp and how we implement it in our products, this blog is for you!   What Is Hemp, Anyway? Before we dive into Hemp infused skincare and makeup, let’s start with the basics. Hemp is a legal ingredient that is derived from Cannabis but is grown specifically for industrial or medicinal use. Hemp is used for a variety of products and activities such as clothing, gardening, cooking, composting, and most importantly—beauty! When Hemp Seed Oil is used in beauty products, it brings soothing and hydrating qualities to the skin. If you are interested in adding Hemp into your skincare and makeup routines, here are a few of our favorite products to get you started. Hemp-Infused Undereye PatchesFirst up on our Hemp-infused faves are our Mellow Eyes Hemp Infused Eye Patches! These skincare-infused undereye patches help reduce the look of puffiness while brightening and smoothing the appearance of the undereye area. Formulated with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these indulgent eye patches help retain skin’s moisture and address signs of aging, leaving the skin looking fresh, brighter and more revitalized looking. Dramatic LashesNext up on our Hemp highlights is our On Point Mascara! This lash-loving Mascara with Hemp lifts and curls the look of lashes for a natural, fanned-out lash definition look. Formulated with Hemp Seed Oil, Biotin, and Sunflower Seed Oil, this mascara helps to hydrate and moisturize lashes while nurturing the delicate skin around the lash-line with skincare ingredients. With 4-in-1 benefits including lash defining, lengthening and conditioning, this buildable mascara is perfect for everyday wear. Dreamy Eyeshadow Our Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp is a warm toned eyeshadow palette that is full of ultra-creamy mattes, metallic pastels and neutral eyeshadow shades that build and blend seamlessly together to create endless color combinations. Each color is infused with Hemp Seed Oil, Green Tea Extract, and Ginseng Root Extract for a moisture-rich, high-pigment color. This luxe 12-piece eyeshadow palette allows you to create endless eyeshadow that are irresistibly dreamy. Prismatic Primer Last but not least, our No Filter Blurring Photographer Primer helps conceal the look of imperfections and skin concerns like fine lines and wrinkles for a natural, radiant-looking finish. Formulated with PUR’s Proprietary Ceretin Complex, Hemp Seed Oil, and Prismatic Blurring Micro-Pearls, this radiating primer helps to gently improve the look of skin tone and gives skin a luminescent glow look as it blurs the appearance of imperfections. To shop more best selling PUR makeup and skincare that features Hemp Seed Oil and other skin-dulgent ingredients, head to PURcosmetics.com to see the other skin-loving products we have to offer!

As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a skincare fav that you tell everyone about? Keep on reading to see if your favorite PUR items made the list! Drumroll Please…. Here Are Our 11 Bestselling Makeup Products of 2022 Listed below we have our top 11 bestselling makeup products of 2022! Whether you’re looking to check out some new beauty products, or if you want to see what other people are loving, here are our top 11 bestselling makeup products: 4-in-1 Correcting Primer Prep & Perfect Coming in at number 11 we have our 4-in-1 Correcting Primer Prep & Perfect, which is infused with skincare ingredients that help smooth the appearance of skin, reduce the appearance of fine lines and wrinkles, and helps makeup wear longer. Skin Perfecting Powder Balancing Act Shine Control Powder At number 10 we have our Skin Perfecting Powder Balancing Act Shine Control Powder, which is a lightweight powder that helps to combat shine and leaves behind a soft matte finish. 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation Next up we have our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation, a medium-to-full coverage foundation stick that helps cover imperfections and smooths skin with hydrating skincare ingredients and leaves behind a soft velvet matte finish.   Fully Charged Mascara Powered by Magnetic Technology At number 8 we have our Fully Charged Mascara Powered by Magnetic Technology, which is our magnetic powered mascara that uses magnetic technology to act like a magnet that attracts lashes to the positively-charged formula so each stroke helps to thicken, volumize, and separate lashes for all-day performance. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Lucky number 7 is our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20, which is our skincare-infused, lightweight tinted moisturizer that hydrates, corrects, and plumps the look of skin while providing a buildable coverage with a dewy, hydrated finish. Love Your Selfie Longwear Foundation & Concealer At number 6 we have our Love Your Selfie foundation, which is formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish. Silky Pout Creamy Lip Chubby Right in the middle of our makeup line up we have our Lip Chubbies, which are our creamy skincare-infused lip pencils available in four shades and are formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips. On Point Eyeshadow Palettes Coming in at number 4 we have our On Point Eyeshadow Palettes, which are available in four different color stories and feature 6 easy-to-blend matte, shimmer, and metallic shades that let you go from weekday to weekend for customizable looks. Multitasking Essentials Best Sellers Kit Coming up in third place we have out Multitasking Essentials Best Sellers Kit, a 4-piece kit that includes everything you need to create a natural, everyday look that only takes a few minutes to create. 4-in-1 Sculpting Concealer In second place we have our 4-in-1 Sculpting Concealer that helps cover the look of imperfections as it brightens and renews the look of skin with medium-to-full coverage with a lightweight feel. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients And in 1st place we have…. 4-in-1 Pressed Mineral Makeup! This #1 bestselling powder foundation works as a foundation, concealer, and SPF 15! With medium, buildable coverage and a skincare-infused formula, it is no wonder why this is our #1 product in the makeup department! Introducing Our 11 Bestselling Skincare Products of 2022 Listed below we have our top 11 bestselling products that you all purchased the most throughout 2022! Do you think our #1 skincare product is a mask? A serum? What about a cleanser? Keep on reading to find out! Lit Mist Illuminating Setting Spray At number 11 we have our Illuminating Setting Spray that delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow. Get A Lift Firming Facial Cream Moisturizer Coming up at number 10 is our luxe facial cream, Get A Lift, which is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay At number 9 we have our Mudd Masque, which uses Calcium Bentonite Clay to draw our pore-clogging impurities and exfoliate dead skin for a brighter, smoother-looking complexion. Forever Clean Gentle Cleanser Our Forever Clean Gentle Cleanser comes in at number 8 as it gently cleanses away dirt, impurities, and makeup while helping to restore and replenish balance to the complexion. Submerge Overnight Detox Anti-Pollution Moisturizer At number 8 we have Submerge, an overnight moisturizer that wears like a skincare sleep mask that helps lock in hydration and provide protection against pollution and signs of aging. Joystick Exfoliating Deep-Pore Cleanser Coming in at number 6 we have Joystick, our Exfoliating Deep-Pore Cleanser that lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin. See No More Deep Pore Cleanser At number 5 we have our Deep Pore Cleanser which helps to visibly reduce the appearance of fine lines and wrinkles and helps unclog pores for a clearer, brighter-looking skin tone. Tone Up Niacinamide Firming Eye Serum Next up we have Tone Up, our lightweight, cooling eye serum that helps to lift, smooth, and plump the look of the under eye area with an antioxidant rich formula. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer At number 3 we have our Cloud Cream, a Gel-to-Water Hydrating Essence Moisturizer that utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. Go with the Glow Niacinamide Drops In second place we have our Go with the Glow Niacinamide Drops, which help reduce the appearance of dark spots while keeping skin looking smooth and moisturized with a radiant-looking glow. Mellow Eyes Hemp-Infused Eye Patches And in first place in our skincare category we have Mellow Eyes, our Help-Infused Eye Patches that help reduce the look of puffiness as they brighten and smooth the appearance of the under-eye area. And there we have it! Our 22 top selling items for 2022. To shop these products, or other skincare and beauty items that we love, head over to PURcosmetics.com to see more.    

With the new year upon us, it’s time to revamp our skincare routine! Whether you are wanting to try out a new face serum or want to start incorporating a face mask into your skincare rotation, we’ve got just what you need to head into the new year with healthy-looking skin. This week on the blog, we have the help from Board-Certified Dermatologist Dr. Hadley King to discuss ingredients and products to try in the new year.     Step 1: Cleanser The first step of any skincare routine should always start with a cleanser to gentle cleanse the skin to remove any dirt, oil, or impurities. Dr. King recommends reaching for something gentle, such as Forever Clean Gentle Cleanser, to help restore balance to the complexion. Forever Clean is gentle enough to use every day to help maintain skins moisture and plumpness. See why Dr. King suggests starting with Forever Clean below: “I recommend the Forever Clean Gentle Cleanser because it gently cleanses without stripping the skin of its natural oils, and it contains Aloe, which has hydrating, and antioxidant properties.”     Step 2: Serum When choosing a serum, Dr. King recommends reaching for a multitasking serum, such as Go with the Glow, to help your skin in more ways with just one product. Go with the Glow Niacinamide Drops help even the appearance of skin tone and texture, locks in hydration and helps soften and soothe the skin all at once! See why else Dr. King loves this multitasking serum below: “Niacinamide, a form of vitamin B3, is a super star ingredient and multitasker. It's been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture. Some studies have also found that it may help reduce the appearance of age spots and other forms of skin discoloration.”     Step 3: Moisturizer Having a good moisturizer is essential to perfecting your skincare routine. We suggest our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer to provide hydration deep into the skin for plumper-looking skin. Cloud Cream hydrates, smooths, soothes, and primes the skin for 4-in-1 benefits. See what Dr. King has to say about the ingredients in Cloud Cream below: “This non-comedogenic formulation hydrates, supports the skin barrier and locks in moisture with Glycerin, Triglycerides and Shea Butter. It also contains Aloe, which hydrates and has as a number of other botanical extracts that have antioxidant properties. It also contains Lactic Acid, which hydrates and gently exfoliates to help keep pores clear.”     Step 4: Under Eyes The final step to any daily skincare routine is an undereye treatment! We love Tone Up Niacinamide Firming Eye Serum to help lift, smooth and plump the appearance of the undereye. Tone Up helps brighten and reduce the look of puffy under eyes for a healthier looking undereye. This Firming Eye Serum features powerhouse ingredient, Niacinamide, which Dr. King discusses below: “The Tone Up Niacinamide Firming Eye Serum is a great way to incorporate this multi-tasking ingredient into your skincare routine. I love the lightweight texture and cooling sensation that soothes and can help to de-puff. Sodium Hyaluronate hydrates the skin and Squalane support the skin barrier--together they make the skin look smoother and plumper.”     Step 5: Face Mask Incorporating a face mask into your skincare routine is a great way to exfoliate and deeply cleanse the skin. Using a mask such as Downtown Detox, a Detoxifying Black Lemon Mask, can help draw out pore-clogging impurities and excess oil for brighter, more radiant-looking skin. See why Dr. King recommends adding Downtown Detox into your skincare routing below: “The Downtown Detox Detoxifying Black Lemon Mask is a great option because it contains Bentonite Clay and Charcoal, which help to absorb and remove excess oil, as well as Lactic Acid, which gently exfoliates.”   To shop our bestselling skincare products to help with your skincare concerns or other must-have beauty items, head to purcosmetics.com

The under-eye area often gets overlooked, as we are prone to cover our dark circles with layers of concealer instead of trying to fix the issue. Taking care of the under eye area can help reduce the look of puffiness, dark under eye circles, and dry under eyes. In this blog, we are going to be going through three different products to implement into your eye care routine with the help of award-winning dermatologist, Dr. Hadley King.     Yes, You Should Be Using an Eye Cream Using an eye cream helps to smooth the under eyes, as well as help with dark circles and fine lines. Tone Up, our Niacinamide Firming Eye Serum has an antioxidant rich formula that helps reduce the appearance of fine lines, wrinkles, dark circles, and crow’s feet. This lightweight, cooling eye serum helps reduce the look of puffy, tired under eyes for plumper, softer-looking skin. Niacinamide is the key ingredient in Tone Up as it helps to even the appearance of skin tone and texture while addressing the appearance of fine lines and wrinkles. When we asked Dr. King about Tone Up, and specifically about Niacinamide, she said:  “Niacinamide is also a potent antioxidant that brightens skin by fading hyperpigmentation and reducing redness. And it increases the skin's production of ceramides, which help strengthen the skin barrier, preventing loss of moisture. The Tone Up Niacinamide Firming Eye Serum is a great way to incorporate this multi-tasking ingredient into your skincare routine. I love the lightweight texture and cooling sensation that soothes and can help to de-puff.”       Skincare Is Fun! Under eye patches are a great way to give some extra TLC to your under eyes. Our best selling Mellow Eyes Hemp Infused Eye Patches help reduce the look of puffiness, brighten and smooth the appearance of the under-eye area. Formulates with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these nutrient-rich eye patches help seal in moisture while revitalizing tired, dehydrated under eyes. We love to use these under eyes first thing in the morning to help refresh skin before taking on the day. See why Dr. King loves Mellow Eyes below: “PUR Mellow Eyes Hemp Infused Eye Patches have a great texture and are fun to use! Glycerin and Sodium Hyaluronate hydrate the skin and Hemp Seed Oil and Argan Oil support the skin barrier, to help make the skin look plump, smooth and healthy.”  **Pro Tip: Store Mellow Eyes in the fridge to add an extra cooling sensation to the under eyes.   Say Goodbye to Puffy Under Eyes Pamper your eyes and improve your look as you achieve the perfect eye makeup application with this hydrating, all-purpose, cooling HydraGel Lift Under Eye Perfecting Primer! Formulated with a blend of Caffeine and an Encapsulated Water Complex, this unique under eye primer helps prep and smooth the skin under the eye for an instantly brighter, firmer, lifted look while blurring imperfections for easier concealer application. See what Dr. King has to say about the benefits of HydraGel Lift below: “Caffeine can constrict superficial blood vessels in the under-eye area, resulting in decreased puffiness. It can also enhance the absorption of other ingredients.”   To see more eye care products, or other best selling skincare and beauty products, head over to purcosmetics.com  

This week on the blog we have Dr. Hadley King, a highly respected New York based dermatologist that specializes in medical and cosmetic dermatology. Dr. King has been featured on Good Morning America and in numerous publications including Harper's Bazaar, Glamour, Women's Health, Refinery 29, Men's Health, Elle, Good Housekeeping, Self and many more. This week, Dr. King is going to pop into the blog to share her favorite skincare products for different skin types.     Recommended Products for Sensitive Skin If you frequently notice redness, burning, or tingling sensations when applying your nightly skincare, you may have sensitive skin. Here are Dr. Hadley King’s recs for skin care that helps meet sensitive skin needs:   Get A Lift Firming Facial Cream Moisturizer Get A Lift is an Antioxidant rich Firming Facial Cream Moisturizer that features a moisture-boosting formula to help protect and brighten skin’s appearance. The non-greasy, lightweight formula helps give skin a more even-looking skin tone and texture. See why Dr. King suggests this product below:   “The Get a Lift Firming Facial Cream is a nice option for sensitive skin because it contains moisturizing ingredients as well as Oat Kernel Extract, which helps to support and protect the skin barrier.”   Forever Clean Gentle Cleanser Forever Clean cleanser helps to gently cleanse away dirt, impurities, and makeup, while helping replenish and restore balance to the complexion. Forever Clean is gentle enough to use every day to help soothe sensitive skin. See what Dr. King has to say about Forever Clean below:   “I also recommend the Forever Clean Gentle Cleanser because it gently cleanses without stripping the skin of its natural oils, and it contains Aloe, which has hydrating properties.”   Recommended Products for Blemish Prone/Oily Skin If you find that your skin becomes shiny throughout the day, or if you experience breakouts on the skin, we suggest the following products to help address blemish prone/oily skin needs:   Downtown Detox Detoxifying Black Lemon Face Mask Downtown Detox is a Detoxifying Black Lemon Face Mask with Charcoal and Absorbent Clay that helps draw out pore-clogging impurities and excess oil to cleanse away pore-clogging impurities for a visibly brighter, more radiant-looking complexion. See why Dr. King recommends Downtown Detox below:   “The Downtown Detox Detoxifying Black Lemon Mask is another great option because it contains Bentonite Clay and Charcoal, which help to absorb and remove excess sebum, as well as Lactic Acid, which gently exfoliates.”   See No More Deep Pore Cleanser See No More exfoliating deep pore cleanser visibly helps smooth and diminish the appearance of blemishes and skin imperfections while helping to minimize the appearance of pores. See No More has a skincare-infused formula that helps reduce the appearance of an uneven skin tone. See why Dr. King suggests See No More for combination skin below:   “The See No More Deep Pore Cleanser is also great for oily and acne-prone skin because it contains both Salicylic Acid and Lactic Acid to gently exfoliate to help prevent and treat clogged pores.”   Recommended Products for Fine Lines and Wrinkles If you are looking to address fine lines and wrinkles and crave a smoother looking complexion, we recommend the following products:   Get A Lift Firming Facial Cream Moisturizer Get A Lift is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. The Ceramide-rich formula helps tighten, restore firmness, and retain skin’s moisture. See why Dr. King recommends this product below:   “The Get a Lift Firming Facial Cream is also great for anti-aging because it contains Humectants, Emollients and Occlusives to hydrate and moisturize to visibly plump and smooth the skin, as well as Antioxidants to protect the skin.”   Tone Up Niacinamide Firming Eye Serum Tone Up is a Niacinamide Firming Eye Serum that helps to lift, smooth and plump the appearance of skin in the under-eye area. This luxe eye serum features an antioxidant rich formula that helps reduce the appearance of fine lines, wrinkles, dark circles, and crow’s feet.   “The Tone Up Niacinamide Firming Eye Serum contains Humectants to hydrate the skin and Emollients to support the skin barrier. It also contains antioxidants to help protect the skin, and Niacinamide, which can help improve skin tone and texture.”   Recommended Products for Combination Skin If your skin is oily in some areas (like the T-zone) and dry in other areas, you may have combination skin. We suggest the following skincare products to help balance combination skin:   4-in-1 Correcting Primer Anti-Blemish & Mattifying Primer 4-in-1 Correcting Primer instantly blurs the look of imperfections while helping address blemish-prone skin and helping control shine with conditioning skincare ingredients. The skincare-infused formula helps control shine and minimize the look of pores. See why Dr. King suggests this primer for combination skin:   “The Anti-Blemish & Mattifying Acne Treatment 4-in-1 Correcting Primer is great for combination skin because it can be applied specifically to the area that tends to be oiler—such as the T Zone or hormonal areas.”   Get A Lift Firming Facial Cream Moisturizer Get a Lift is a non-greasy moisturizer that helps the skin retain moisture while helping to create a softer, smoother-looking appearance. Get a Lift Firming Facial Cream Moisturizer is a great option for combination skin as the non-greasy, yet moisture-boosting formula will help to balance out the skin. See why Dr. Kind suggests this moisturizer below:   “The Get a Lift Firming Facial Cream is very moisturizing but has a light texture and absorbs quickly—perfect for combination skin.”   Recommended Products for Dry Skin If you find that your skin tends to look and feel rough, itchy, or flaky, you may have dry skin. We suggest the following products to help provide extra hydration for dry skin:    Get a Lift Firming Facial Cream Moisturizer Get a Lift is great option as a moisturizer for dry skin because it contains hydrating ingredients such as Linoleic Fatty Acids (Omega 6), Ceramides and Oat Kernel Extract to help soothe the skin while helping to promote a softer, smoother texture. See why Dr. King loves Get a Lift for dry skin below:   “The Get a Lift Firming Facial Cream is a nice option for dry skin because it contains moisturizing ingredients as well as Oat Kernel Extract, which helps to support and protect the skin barrier.”   Melt Away Gel Oil Makeup Remover Melt Away is a uber-gentle multi-action makeup remover that helps provide much needed hydration to the skin without stripping the skin of its natural oils. This Gel Oil Makeup Remover is formulated with conditioning ingredients such as Panthenol, Sunflower Seed Oil and Olive Oil to help condition skin for a softer appearance whole also breaking down makeup. See why Dr. King recommends Melt Away for dry skin below:   “The Melt Away Gel Oil Makeup Remover is also good for dry skin because it breaks down and removes makeup without drying the skin.  And it contains Emollients to support the skin barrier.”   To learn more about bestselling PUR skincare for specific skin concerns, head to PURcosmetics.com

We don’t all have the same skin type, so why should we all be using the same foundation? With so many different shades, finishes, and formulas, finding the perfect foundation for your skin can be a daunting task. Lucky for you we have New York City based dermatologist Dr. Hadley King, who has been featured in Harper’s Bazaar, Glamour, Refinery 29 and more, here to help us out! If you’re struggling to find the right foundation for you, you’ve come to the right place.     If You Have Dry Skin… If your skin tends to be dry and flaky, or if you are wanting to add a dewy glow to your skin, PUR’s 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 may be for you! This tinted moisturizer blurs the line between skincare and makeup while also helping to enhance the look of your complexion, prep your skin, and help protect you from the sun while boosting hydration. PUR Tinted Moisturizer infuses the skin with powerful hydrators and can be used as a one-step, ultra-natural-looking finish for the skin. See what dermatologist Dr. King has to say about 4-in-1 Tinted Moisturizer Below:   “PUR’s 4-in-1 Tinted Moisturizer is a great choice because it contains hydrating and moisturizing ingredients like sodium hyaluronate, aloe, ceramides, shea butter and vitamin E, as well as skin-calming ingredients like chamomile. It's also rich in antioxidants and contains all-mineral sunscreens, spf 20. And the coverage is buildable, which offers versatility.”     If You Want Full Coverage…  If you are looking for full coverage with a matte finish to instantly mask blemishes and imperfections, 4-in-1 Love Your Selfie Longwear Foundation & Concealer may be the hero foundation you’ve been looking for! This Longwear Foundation & Concealer has 100 vegan-friendly shades that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. With a skincare-infused formula and 4-in-1 benefits, Love Your Selfie can help you achieve flawless, full coverage. See Dr. King’s opinion on Love your Selfie Longwear Foundation below:   “For those seeking full coverage and a matte finish, Love Your Selfie Longwear Foundation & Concealer is a great choice. It comes in 100 shades! Perfect for all skin tones and can help conceal discolorations, redness, blemishes, and other imperfections. And although there is a matte finish, the formulation is suitable for all skin types because it also contains hydrating and moisturizing ingredients like glycerin, ceramides, shea butter and sunflower seed oil.”    If You Have Oily Skin… This bestselling, multitasking 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients is a great option for those who have oily skin and do not want to layer on too many products. With medium, buildable coverage and a lightweight feel, this natural finish powder foundation won’t settle into fine lines and wrinkles. The award-winning, skincare-infused formula helps to reduce the appearance of dark circles, redness, and uneven skin tone. Voted Best Powder Foundation for Acne Prone Skin by the LA Times’ Bestcovery Column, this pressed mineral powder is a best seller for a reason. See what Dr. Hadley King has to say below:   “For those with oily or acne-prone skin, the 4-in-1 Pressed Mineral Powder Foundation is a great choice because of the powder texture, but it's not drying because it also contains ingredients that moisturize and support the skin barrier, like triglycerides, ceramides and shea butter.”   Want to learn about more makeup for your skin type as well as other bestselling products? Visit purcosmetics.com today!

September is officially Self Improvement Month! That means it is time to focus on self-improvement and find ways to make your everyday life a *little* bit better. Whether that be reading a good book, eating a healthy meal, or catching up on your rest, self-care is important year round. Sit back and relax as we go through how to create the ultimate skincare routine to help elevate your Self Improvement Month with our favorite skincare products.     Clean Slate In order to have a true self care spa day, it is important to ensure that your skin is cleansed and prepped before going in with any other skincare products. Forever Clean Gentle Cleanser helps maintain the skin’s moisture and plumpness with a skincare-infused formula to help reduce the appearance of an uneven skin tone. With Green Tea, Ginseng, and Vitamin B, this complexion-boosting blend helps address signs of premature aging while helping to renew the skin’s appearance. Starting with the Forever Clean Cleanser is a great way to ensure that you have a clean face to work with before moving on in your skincare routine.   Que the Cucumbers For year and years, we have seen the image of self care be a green face mask while sitting in the bathtub with cucumbers over our eyes. While it is not necessary to do the whole movie-scene self care, putting on a detoxifying face mask to clean our pores can make you feel refreshed. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay draws out pore-clogging impurities and exfoliates dead skin for a brighter and smoother-looking complexion. The gentle skin care ingredients, including Echinacea Purpurea Extract and Cucumber Extract, help to hydrate and soothe the skin, leaving behind a brighter and healthier-looking complexion. If you are looking for a reset for look of your skin while working on self-improvement, fan-favorite Dirty Girl mask is the way to go.     Get Your Glow On Nothing screams self care more than having dewy, glowing-looking skin. Go with the Glow Niacinamide Drops can help give you a fresh look with ingredients such as Squalane and Superfood Blends of Kale, Spinach, Aloe, and Lavender that help improve skin hydration for the radiant-looking glow we all crave. If you really want to take your self care up a notch, add a couple of drops of Go with the Glow to your favorite foundation or tinted moisturizer to give yourself the ultimate hydrating glow look.   Sitting on Cloud Nine Making sure your skin is hydrated and soothed is an important part of maintaining self care. This Cloud Cream Gel-to-Water Hydrating Essence Moisturizer is 4-in-1, meaning it will hydrate, soothe, smooth, and prime the skin. Hydrating ingredients such as Green Algae Extract, Green Tea, and Aloe work together to help protect skin from visible blue light, reduce the appearance of redness, and help address premature signs of aging.   PÜR Pro Tip: Don’t forget about the skin on your neck, décolleté, and lips! Along with the face, it’s important to moisturize these areas for hydrating, youthful-looking benefits.   Bye-Bye, Tired Looking Eyes! An eye cream or eye serum is essential for a self care skincare routine. Best Selling Tone Up Niacinamide Firming Eye Serum helps to lift, smooth, and plump the appearance of the undereye area. With ingredients such as Squalane, Aloe, and Niacinamide, this eye serum helps even the appearance of skin tone, softens the look of skin, and soothes dry skin to help reduce the appearance of redness. If you stayed up too late last night watching re-runs of Friends (that’s self care, right?!), this eye serum will help replenish and restore the look of skin to  help reduce the look of puffy, tired eyes.     Nothing Says Self Care More… Eye mask patches have taken the self care world by storm—and for good reason! Nothing screams “I take care of myself” more than an undereye mask selfie on your Insta Story. These Mellow Eyes Hemp Infused Eye Patches help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. These eye mask patches are perfect when prepping for concealer application or for refreshing the skin while helping to address dark circles and tired, dehydrated under eyes.   PÜR Pro Tip: Multi-mask by applying Mellow Eyes and Dirty Girl Mudd Masque for the ultimate masking and self care experience.

Take the fall as an opportunity to rethink your moisturizing routine and indulge in a deeply conditioning, antioxidant-rich PÜR moisturizer that helps to create a healthier-looking complexion. It’s no secret that PÜR moisturizers are formulated with cruelty-free, good-for-you skincare-infused ingredients for all skin tones and types. But which one is right for you? Whether you are looking to help improve the look of aging skin, indulge your skin with intense daily hydration, or wake up refreshed after a creamy nighttime treatment, there’s a PÜR moisturizer for your skincare needs. I WANT MY PÜR MOISTURIZER TO… …Help reduce the appearance of fine lines and wrinkles TRY: Get A Lift Firming Facial Cream Moisturizer Make the most of your skincare routine with Get A Lift, a multi-action moisturizer that delivers deep hydration to parched skin while also helping to reduce the appearance of common signs of aging, like fine lines and wrinkles. This lightweight, creamy formula helps restore and firm the appearance of skin for the look of an age-defying, more hydrated complexion Infused with a Ceramide and a skin-loving blend of plant-based ingredients like Alfalfa and Tuber Extracts, Get A Lift helps reduce the appearance of fine lines and wrinkles for a more radiant-looking complexion Fast-absorbing, non-greasy moisturizer can be applied day or night to help encourage a more even-looking complexion SUPPLEMENT: Ceretin Serum Age-Defying Concentrate Upgrade your skincare journey for a more vibrant-looking glow with an antioxidant-packed serum! Ceretin Serum is a velvety, age-defying concentrate that’s powered by Encapsulated Retinol to help reduce the appearance of fine lines, wrinkles, and dark spots for a more clarified-looking complexion. Featuring PÜR’s Proprietary Ceretin Complex, Lactic Acid, Goji Berries, Vitamin C, and more, this nutrient-rich serum helps exfoliate away dead skin for a brighter-looking, more even-looking skin tone and texture. Apply Ceretin Serum before Get A Lift moisturizer for maximum skin-loving results. … Deliver the ultimate daytime hydration TRY: 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer 4 benefits in one? Yes, please! Help hydrate, soothe, smooth, and prime the skin with PÜR 4-in-1 Cloud Cream. Pillowy-soft and incredibly refreshing, 4-in-1 Cloud Cream is a must-have moisturizer for your skincare routine. Ultra-light moisturizer showcases unique gel-to-water technology that delivers hydration deep into the skin for the ultimate conditioning experience Helps to address skin concerns with PÜR’s Proprietary Ceretin Complex and Aloe Green Algae Extract helps protect the complexion from environmental stressors like high energy visible blue light Helps create a smooth skin surface for your foundation, encouraging a more even application SUPPLEMENT: Hybrid Primer CBD Hydrating Priming Serum The glass effect is totally trending right now, and Hybrid Primer is just the serum to help create an ultra-soothed, naturally hydrated look. With 25mg CBD and Green Tea, Turmeric, and Elderberry Extracts, this CBD Hydrating Priming Serum helps soothe dry, stressed skin while also invigorating the complexion for a more vibrant appearance. Help smooth the look of skin and prep it for a more even foundation application with Hybrid Primer. Simply apply 1-2 drops onto cleansed skin after moisturizing with the easy-to-use applicator for a deeply conditioned complexion. … Help protect and renew the appearance of my skin overnight TRY: Submerge Overnight Detox Anti-Pollution Moisturizer Not only does a good night’s sleep help *us* feel ready to take on the world, but it also helps our skin glow its best. Give your complexion a lending hand with Submerge, the moisturizer that wears like a sleep skincare mask to help restore skin’s hydration levels. Formulated with Sodium Hyaluronate, Charcoal, and a unique blend of plant-based powerhouse ingredients, this moisturizer intensely conditions skin overnight to help renew the appearance of your complexion Alteromonas Ferment Extract aids in protecting skin from environmental stressors Helps to revitalize the appearance of fatigued, dull, and dry skin and create a brighter, smoother, and softer-looking appearance throughout the night SUPPLEMENT: Tone It Up Total Eye Fitness Serum Prep for your nighttime moisturizer with Tone It Up, the superstar serum that targets the delicate under eye area with age-defying antioxidants and intensely hydrating nutrients to help reduce the appearance of common signs of aging like fine lines and wrinkles, dark circles, and crow’s feet. This lightweight, cooling serum helps bring relief to the puffy, tired under eye area with Niacinamide, Dermafit Mineral Complex, Sodium Hyaluronate, Squalene, and more. Plus, Tone It Up delivers real results. After continued use, 66% saw an increase in skin hydration after 14 days, 60% saw a reduction in skin roughness after 56 days, and 50% noticed a reduction in the appearance of wrinkle depth after 28 days.