Blog

If you’re looking for a foundation that enhances the look of firmer, more even skin, we’ve got just the thing! Find out all the reasons why our best-selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a must-have for beautifully mature skin. What Makes 4-in-1 Pressed Mineral Makeup Good for Mature Skin? 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is formulated with a blend of skincare-infused ingredients such as Waltheria Extract, Shea Butter and Vitamin E to help condition and smooth the look of skin for a more even-looking skin tone. This award-winning PUR powder is also formulated with Ceretin Complex! Ceretin Complex features an encapsulated blend of Retinol, Lactic Acid, Shea Butter and a Ceramide to help improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles, making it a great choice for mature skin.   What does 4-in-1 Pressed Mineral Makeup Look Like on the Skin?  4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 features a lightweight formula that effortlessly applies on the skin with buildable, medium coverage and a natural, skin-like finish. In a perception study with 45 participants over a two-week trial, 97.8% of participants said this powder helped brighten and conceal discoloration* and 90% of participants said this PUR powder foundation helped color correct and reduce redness.* *Independent user trial over two weeks with 45 participants. How Do You Use This 4-in-1 Powder? To use the best selling 4-in-1 Pressed Mineral Makeup in your daily makeup routine, start with the Chisel Brush and gently swirl the makeup brush into the mess-free compact. For light-to-medium coverage, lightly dust the powder onto the skin in circular motions for a more even-looking skin tone. For medium to full coverage, gently press the powder onto the skin and continue to build for a flawless-looking finish. To use as a concealer, gently press the powder onto the skin and apply to areas where you desire more coverage, such as dark spots or blemishes, to help blur the look of imperfections.   Don’t Just Take Our Word for It! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 a bestseller for a reason! Check out some of our favourite reviews to share the love for this multitasking PUR powder for mature skin: Perfect for Mature Skin! “Love, love, love this foundation! I am 62 years old and this is the first foundation I have found that doesn't look/feel like a foundation. It is lightweight and blends beautifully into my skin. Looks just as great in bright sunshine as it does under artificial light!” –five stars from Susan A. Great Pressed Finishing Powder “As a mature woman, I am finding it harder to find powders that don't look cakey. This does not. I found a winner here. I love the sheerness, yet the light coverage of this. This is a fantastic product that I will gladly buy over and over!” –five stars from Vicki B. Fabulous! “At nearly 69 years old, aging skin is a thing—so, I opted to make changes to my makeup products. PUR is perfect and one layer of PUR powder is all I need.” –five stars from Katy Y.   To shop for more multitasking makeup for mature skin, or other skincare-infused beauty and best selling skincare products, head to purcosmetics.com  

Taking time to do your makeup can be stressful, especially if you are in a rush! Between doing your skincare, fixing your hair, and getting ready for whatever the day holds, it can be hard to dedicate more than 20 minutes to your appearance. This week in the blog, we are going to be going through our favorite quick makeup routines to help you look fabulous in no time!   The 5 Minute Lazy Sunday Makeup Routine If you are wanting to wear a little bit of makeup but don’t want to dedicate a long time to get ready, the 5 Minute Lazy Sunday Makeup Routine is for you! Our 5 Minute Lazy Sunday Makeup Routine has everything you need to put your best face forward, including our indulgent 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, and a Fully Charged Mascara Powered by Magnetic Technology. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin to help hydrate and prep the skin. Step 2: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum 15 in circular motions until desired coverage is achieved. Step 3: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.   The 10 Minute Work Week Makeup Routine If you want to save time getting ready but still look put together with a bit of glam, our 10 Minute Work Week Makeup Routine is for you! Our 10 Minute Work Week Routine has everything you need for an on-the-go look that can have you out the door in just ten minutes. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin. Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry. Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage. Step 4: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved. Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.   The 20 Minute Date Night Makeup Routine If you’re getting ready for a date night but don’t want to spend too much time getting ready, our 20 Minute Date Night Makeup Routine is for you! Get glam with this customizable 6-piece bundle that includes everything you need for the perfect night out look. To try out this routine, we recommend following these steps: Step 1: Apply Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto freshly cleansed skin. Step 2: Use your fingers to apply 4-in-1 Correcting Primer Energize & Rescue to clean, dry skin and let dry. Step 3: Using a Skin Perfecting Foundation Brush (not included) or a Chisel Brush (not included), apply the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 in circular motions until desired coverage is achieved, or smooth a small amount of 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto clean skin and blend for desired coverage. Step 4: Using a Blurring Powder Brush (not included), sweep Skin Perfecting Powder Blushing Act over the apples of your cheeks, blending along the cheekbones to your hairline. Build as desired. Step 5: Place the Fully Charged Mascara Powered by Magnetic Technology mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. Step 6: Using Silky Pout Creamy Lip Chubby, use the point of the pencil to line lips, then hold the angled edge of the pencil tip flat against lips to fill in lips with full coverage color. Dot the pencil on the cheeks and blend in with fingers until desired color is achieved.   To shop these kits and other multitasking beauty and skincare products, head to purcosmetics.com    

If you are active on social media, you have most likely seen viral videos of girls mixing in bronzing drops with their moisturizer to give a golden, sun kissed glow. If you have been wanting to try out this glowy trend, we have the ultimate dupe for you! Keep on reading to see how you can achieve the lit-from-within look that has taken over Instagram and Tik Tok below.   Step 1: Moisturizer Half of this trend is choosing a high quality moisturizer, such as our  4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer. Cloud Cream is a fan favorite as it utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. The 4-in-1 benefits help to hydrate, soothe, smooth, and prime the skin. Formulated with Green Algae Extract and Aloe, this moisturizer is the perfect base for this trend to prep the skin for makeup. To use, simply apply a dime sized amount onto the back of your hand and wait for step 2 before applying.   Step 2: Bronzer The next half of the trend consists of bronzing drops to mix in with your lotion, such as our No Filter Primer Blurring Photography Primer in shade Bronze Glow. This primer doubles as a bronzer as it helps conceal the look of imperfections and skin concerns for a natural, radiant-looking finish. Formulated with Hemp Seed Oil and Prismatic Blurring Micro-Pearls, this primer provides an instant glow to the skin. To use, apply a pea sized amount onto the back of your hand next to the Cloud Cream. Mix the two together until the radiant pigments of Bronze Glow mix thoroughly with Cloud Cream.   Step 3: Application Once the moisturizer and primer are mixed on the back of your hand, it’s time to apply to the skin! Start on your forehead, nose, cheeks, and chin and blend the mixture outwards towards the hairline for a natural-looking sun-kissed finish. The 2-in-1 blend will help hydrate and prime skin for a hydrated and luminous look.   Step 4: Finish the Look To take this effortlessly glowy look up a notch, try following this makeup routine! Begin by applying 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 onto the skin. This tinted moisturizer is perfect for barely-there makeup days as it has light coverage and a dewy, hydrated finish. Next, apply Silky Pout Creamy Lip Chubby in shade Raspberry Spritz onto cheeks and lips for a natural-looking flush of pigment-rich color. After blush and lips, apply Arch Nemesis 4-in-1 Dual-Ended Brow Pencil to the brows to give fluffy and natural-looking brow look. Last, but certainly not least, apply Fully Charged Mascara Powered by Magnetic Technology onto the lashes and voila! You have a simply yet glowy makeup look.   To shop products mentioned in this week’s blog or other bestselling skincare and multitasking beauty, head to purcosmetics.com      

March 8th is International Women’s Day, which means this special day is dedicated to celebrating and honoring all of the women in your life. While we certainly celebrate women every day, this holiday is a fun way to give women the extra love that they deserve! This week on the blog, we interviewed three different women about what makes them feel beautiful and the best advice they have received from other women.   Laurie McKee Laurie is a makeup lover based out of Chicago and posts various makeup and skincare reels on her Instagram @lauriesfaves. We love following along on her Instagram journey as she posts makeup for women over 40 and is the creator of the #fullfaceanyage hashtag! Laurie gave us super insightful answers in our interview and we loved speaking with her. Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful because of the skincare infused ingredients. While I love makeup, I feel like I’ve grown smarter about what products I’m using and applying to my skin. Knowing that my makeup is actually good for my skin gives me confidence. Confidence is beautiful!” Q: What PÜR Beauty product makes you feel most beautiful? “The Thursday On Point Eyeshadow Palette with its cool mauve shades makes me feel beautiful. The shades can easily go from day/office to date night looks. This was the only palette I brought with me on my last vacation and I was completely satisfied and didn’t feel lost without my huge eyeshadow collection. Blendable mattes and shimmers that apply like a dream with my finger. It’s perfection!” Q: What’s the best advice another woman has given you? “Empowered women empower women. In life, there is so much competition and a healthy dose of competition can be motivating, for sure. However, as I’ve grown older, it’s become much more apparent to me that women can go so much further when they work together. It doesn’t require much to be supportive to other women, to mentor and to just lend an ear. The sky’s the limit when you have a support system to keep you in check and motivated. As the mother of two daughters, it’s important for me to show them how competent they can be on their own, but to always be mindful of anyone that could use their support. You get what you give.♥️”     Jazmine Minjarez Jazmine is a long time PÜR beauty lover, and we have loved being able to follow along with her makeup journey on her Instagram @_justjazzythings_! Jazmine posts stunning makeup looks and gives all the deets on how she does it. We loved being able to interview her! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful by providing simple, high quality and easy to use products that fit all skin types! Seeing products on different shades of skin and different textures of skin makes me feel more included and “seen”, and to me I think that’s amazing and make me feel more beautiful.” Q: What PÜR Beauty product makes you feel most beautiful? “My all-time favorite PÜR Beauty product that makes me feel most beautiful is the Skin Perfecting Powder Blushing Act. I feel like it completes my make up look by giving me a natural touch of color and glow which makes me feel beautiful and ready for the day” Q: What’s the best advice another woman has given you? “The best advice I have ever been given from another woman is to surround yourself with women who will lift you up and empower you.”   Azeanne Jones Azeanne is a makeup artist based out of Toronto, Canada. She frequently posts her and her clients makeup looks both on her personal Instagram @ennaezaa and her makeup artistry Instagram @azysbeautyy. We love seeing all of her glamorous looks and we loved her answers in our interview! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty helps me feel more beautiful because it’s quality makeup. I’m able to feel confident and comfortable knowing the staying power and flawless finish is consistent for my 8 hour shifts or for my fun nights out!” Q: What PÜR Beauty product makes you feel most beautiful? “I love the Love Your Selfie Longwear Foundation & Concealer. The finish is amazing and really helps hide texture. It’s one that I suggest to a lot of my clients.” Q: What’s the best advice another woman has given you? “The best advice another woman has given me is that it’s okay to consider my needs first. It’s okay to take care of myself and consider my feelings when making decisions. There’s nothing wrong with considering people but remember that you’re a person too.”   To shop the products mentioned by these three PÜR beauties, or other bestselling beauty and skincare, head to purcosmetics.com

As Spring time approaches, it’s time to give our makeup routine a refresh! Whether you are looking to save time getting ready, start using less products, or just want a good reset, our multitasking products are the perfect additions to your makeup routine. This week in the blog we are going through some of our favorite beauty products and how to use them for a perfectly simple yet chic look.   A Multi-Tasking Must-Have First up on our makeup revamp, we have our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15! This fan-favorite powder works as a foundation, concealer, powder, and sunscreen all in one product. The medium, buildable coverage leaves behind a natural finish with a lightweight feel. Formulated with Waltheria Extract, Shea Butter, and our Proprietary Ceretin Complex, this powder helps improve the look of skin tone and texture while also helping to diminish the look of fine lines and wrinkles.   To apply, we suggest using our Chisel Brush and applying the powder in circular motions to attain an even and flawless-looking finish until desired coverage is achieved. This Chisel Brush is designed to provide buildable, controlled coverage and is a perfect companion with the pressed powder!     Sculpt, Conceal, and Brighten Up next, refresh your look by trying a new concealer! Our 4-in-1 Sculpting Concealer helps to cover the look of imperfections, brightens, and renews the appearance of skin with Encapsulated Retinol and antioxidant-rich superfood ingredients. This naturally-moisturizing formula blends out seamlessly as it helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and hyperpigmentation. Formulated with Sodium Hyaluronate and our Proprietary Ceretin Complex, our Sculpting Concealer helps reduce dryness while locking in hydration for plumper-looking skin.     Take Your Lashes to the Next Level If you want to revamp your lashes to look thicker and more volumized, look no further! Our bestselling Fully Charged Mascara Powered by Magnetic Technology acts like a magnet as it attracts negatively charged lashes to the positively charged formula so each stroke coats lashes for all-day performance. Formulated with Biotin, Peptides and Carnauba Wax, Fully Charged helps condition lashes to help prevent premature lash fall out as it separates and sets each lash for length, volume, and curl.     Pops of Color Last but certainly not least for our makeup revamp list, we’re adding some color! We love using our Silky Pout Creamy Lip Chubbies as a 2-in-1 cheek and lip product. This creamy skincare-infused lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help protect skin from environmental stressors and prevent signs of aging. Available in four lip-indulgent colors, the Lip Chubbies leave a natural flush of pigment-rich color for a perfectly rosy look.   To shop more multitasking beauty to revamp your makeup look, as well as other best selling makeup and skincare, head to purcosmetics.com.

As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a skincare fav that you tell everyone about? Keep on reading to see if your favorite PUR items made the list! Drumroll Please…. Here Are Our 11 Bestselling Makeup Products of 2022 Listed below we have our top 11 bestselling makeup products of 2022! Whether you’re looking to check out some new beauty products, or if you want to see what other people are loving, here are our top 11 bestselling makeup products: 4-in-1 Correcting Primer Prep & Perfect Coming in at number 11 we have our 4-in-1 Correcting Primer Prep & Perfect, which is infused with skincare ingredients that help smooth the appearance of skin, reduce the appearance of fine lines and wrinkles, and helps makeup wear longer. Skin Perfecting Powder Balancing Act Shine Control Powder At number 10 we have our Skin Perfecting Powder Balancing Act Shine Control Powder, which is a lightweight powder that helps to combat shine and leaves behind a soft matte finish. 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation Next up we have our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation, a medium-to-full coverage foundation stick that helps cover imperfections and smooths skin with hydrating skincare ingredients and leaves behind a soft velvet matte finish.   Fully Charged Mascara Powered by Magnetic Technology At number 8 we have our Fully Charged Mascara Powered by Magnetic Technology, which is our magnetic powered mascara that uses magnetic technology to act like a magnet that attracts lashes to the positively-charged formula so each stroke helps to thicken, volumize, and separate lashes for all-day performance. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Lucky number 7 is our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20, which is our skincare-infused, lightweight tinted moisturizer that hydrates, corrects, and plumps the look of skin while providing a buildable coverage with a dewy, hydrated finish. Love Your Selfie Longwear Foundation & Concealer At number 6 we have our Love Your Selfie foundation, which is formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish. Silky Pout Creamy Lip Chubby Right in the middle of our makeup line up we have our Lip Chubbies, which are our creamy skincare-infused lip pencils available in four shades and are formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips. On Point Eyeshadow Palettes Coming in at number 4 we have our On Point Eyeshadow Palettes, which are available in four different color stories and feature 6 easy-to-blend matte, shimmer, and metallic shades that let you go from weekday to weekend for customizable looks. Multitasking Essentials Best Sellers Kit Coming up in third place we have out Multitasking Essentials Best Sellers Kit, a 4-piece kit that includes everything you need to create a natural, everyday look that only takes a few minutes to create. 4-in-1 Sculpting Concealer In second place we have our 4-in-1 Sculpting Concealer that helps cover the look of imperfections as it brightens and renews the look of skin with medium-to-full coverage with a lightweight feel. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients And in 1st place we have…. 4-in-1 Pressed Mineral Makeup! This #1 bestselling powder foundation works as a foundation, concealer, and SPF 15! With medium, buildable coverage and a skincare-infused formula, it is no wonder why this is our #1 product in the makeup department! Introducing Our 11 Bestselling Skincare Products of 2022 Listed below we have our top 11 bestselling products that you all purchased the most throughout 2022! Do you think our #1 skincare product is a mask? A serum? What about a cleanser? Keep on reading to find out! Lit Mist Illuminating Setting Spray At number 11 we have our Illuminating Setting Spray that delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow. Get A Lift Firming Facial Cream Moisturizer Coming up at number 10 is our luxe facial cream, Get A Lift, which is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay At number 9 we have our Mudd Masque, which uses Calcium Bentonite Clay to draw our pore-clogging impurities and exfoliate dead skin for a brighter, smoother-looking complexion. Forever Clean Gentle Cleanser Our Forever Clean Gentle Cleanser comes in at number 8 as it gently cleanses away dirt, impurities, and makeup while helping to restore and replenish balance to the complexion. Submerge Overnight Detox Anti-Pollution Moisturizer At number 8 we have Submerge, an overnight moisturizer that wears like a skincare sleep mask that helps lock in hydration and provide protection against pollution and signs of aging. Joystick Exfoliating Deep-Pore Cleanser Coming in at number 6 we have Joystick, our Exfoliating Deep-Pore Cleanser that lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin. See No More Deep Pore Cleanser At number 5 we have our Deep Pore Cleanser which helps to visibly reduce the appearance of fine lines and wrinkles and helps unclog pores for a clearer, brighter-looking skin tone. Tone Up Niacinamide Firming Eye Serum Next up we have Tone Up, our lightweight, cooling eye serum that helps to lift, smooth, and plump the look of the under eye area with an antioxidant rich formula. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer At number 3 we have our Cloud Cream, a Gel-to-Water Hydrating Essence Moisturizer that utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. Go with the Glow Niacinamide Drops In second place we have our Go with the Glow Niacinamide Drops, which help reduce the appearance of dark spots while keeping skin looking smooth and moisturized with a radiant-looking glow. Mellow Eyes Hemp-Infused Eye Patches And in first place in our skincare category we have Mellow Eyes, our Help-Infused Eye Patches that help reduce the look of puffiness as they brighten and smooth the appearance of the under-eye area. And there we have it! Our 22 top selling items for 2022. To shop these products, or other skincare and beauty items that we love, head over to PURcosmetics.com to see more.    

New year, new you! Right? Whether you have ambitious new year’s resolutions or none at all, now is the time to focus on skin health as we head into 2023! This week in the blog, we are going to be looking at the top skincare trends that are predicted to be big in 2023 with the help of board certified dermatologist Dr. Hadley King.   To Cycle or Not to Cycle… While skin cycling certainly had its time in the spotlight last year, it has not completely faded away! Experts are saying that while skin cycling is great, more ‘advanced skin cycling’ is predicted to be big this year. Advanced skin cycling means that instead of following the traditional 4 night cycle of switching between an exfoliation night, retinol night, and 2 rest nights, that you can switch it up depending on your skin! This means that if your skin can tolerate higher doses, maybe add in a retinol every third day. Or if your skin is still super dry even after 2 rest days, maybe reducing retinol nights to once a week. Let’s see why dermatologist Dr. Hadley King loves the idea of customized skin cycling below: “Those with sensitive skin may benefit the most from having recovery nights and limiting the nights for active ingredients. But because the cycle is entirely customizable, any skin type can benefit.”   Multi-Tasking Time Savers It has been predicted that multitasking beauty is going to be big this year! Lucky for us, we have tons of 4-in-1 products with all different kinds of benefits ranging from SPF, hydration, smoothing, and more. Makeup that doubles as skincare is something that helps save you time and helps improve your skin, making it a win-win! Some of our favorite multitasking products include our 4-in-1 Pressed Mineral Powder that helps improve dark circles, redness, fine lines and wrinkles, and uneven skin tone, and our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that hydrates, soothes, smooths, and primes the skin. See why Dr. King is a fan of our 4-in-1 products below: “As our knowledge about and interest in skincare has increased, so has our appreciation for the potential benefits of active ingredients like peptides, retinol, niacinamide, antioxidants etc.  And so it makes sense that we don't want to use a product that is *only* a moisturizer when we can instead use a moisturizer that also offers additional benefits like anti-aging peptides and antioxidants, for example.”      Spotlight Ingredient Ceramides are expected to be a popular ingredient in skincare and beauty products this year, and for good reason! Ceramide ingredients help hydrate and plump the look of skin while helping to strengthen the skins barrier. Ceramides are an ingredient that is included in PUR’s Proprietary Ceretin Complex that is made up of blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide. This Complex can be found in several of our products, such as our 4-in-1 Love Your Selfie Longwear Foundation & Concealer, 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer, and much, much more! See why Dr. King loves Ceramides below: “Ceramides are thought to be the most important component for maintaining barrier function. When there are healthy moisture levels in the skin, it provides the best barrier to moisture loss.”   Sometimes, Less Really is More! While having a 10-step skincare routine may be fun, dermatologists have spoken and say that it is not necessary! Choosing high quality products with effective ingredients is better for your skin than layering on too many products that don’t necessarily work together. Dermatologists say that a cleanser, such as Forever Clean Gentle Cleanser, a retinol/serum, such as Go with the Glow Niacinamide Drops, and a moisturizer, such as Get A Lift Firming Facial Cream Moisturizer, is enough to keep your skin in good shape! See what Dr. King has to say about skincare routines below: “I think one reason this idea [of using less] has gotten so popular is that the popularity of skin care and active ingredients has exploded--with mostly good results, but there are many people who are overdoing it, or who have more sensitive skin and have been struggling with actives in their routine. So, this idea allows for the benefits of the actives while keeping it all more tolerable, decreasing the risk for irritation.” To shop and learn more about skincare to help improve your skin this year, or other bestselling beauty, head over to purcosmetics.com

Why use four different products when you can have it all in 1? Here at PUR, we are big fans of using multitasking products to save time when getting ready by eliminating extra steps. This week on the blog, we have Jamie Greenberg discussing her favorite multitasking products. Jamie is a professional makeup artist who works with big-name celebrities such as Kaley Cuoco and Kristen Steward to create show-stopping red carpet looks. To find out about her favorite multitasking products and how she uses them, keep on reading!   4-in-1 Pressed Mineral Makeup First up for our favorite multitasking products is our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15. This powder is a foundation, concealer, powder, and SPF all in 1 and is formulated with conditioning skincare ingredients to help reduce the appearance of dark circles, redness, fine lines and wrinkles, and uneven skin tone. The lightweight, buildable coverage is a best seller for a reason as its multitasking formula helps you save time without having to sacrifice quality! See why professional MUA Jamie Greenberg has to say about 4-in-1 Pressed Mineral Makeup below: “I love the 4-in-1 formula of this powder. It acts as a foundation, concealer, powder, and foundation all in one. It also has a lot of skin loving ingredients like Shea Butter and Vitamin E. The formula is unbeatable!”   PUR 4-in-1 Sculpting Concealer Next up for our list of favorite multitaskers, we have a 4-in-1 Sculpting Concealer to help cover the look of imperfections, brighten, renew, and moisturize skin! This skincare infused concealer helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and dark spots for a seamless finish on the skin. Let’s see what Jamie has to say about this concealer below: “Minimize your routine and use PUR 4 in 1 concealer and spot treat with a beauty blender to make it look like real skin”   4-in-1 Love Your Selfie™ Longwear Foundation & Concealer If you are looking for a full coverage foundation that helps instantly mask blemishes and imperfections, look no further! 4-in-1 Love Your Selfie Longwear Foundation & Concealer works as a foundation, concealer, has skincare benefits, and long wear benefits all in one product! This skincare infused formula is available in 100 shades and helps to conceal redness and discoloration, blemishes and skin imperfections with its unique dual-applicator component. We love Love Your Selfie for full glam makeup days, see why Jamie loves it, too: “The PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer is a game changer and definitely my holy grail product. It acts as a long lasting foundation and concealer at once and has tons of skin loving ingredients. I love multifunctional products that work hard for the user, and this is definitely one of those products.”   4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 For days when you want a light coverage foundation with 4-in-1 benefits, try reaching for our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20! This dewy formula is a moisturizer, primer, foundation, and SPF all in one and has a skincare infused formula to enhance the look of your natural complexion. With ingredients such as Chamomile and Shea Butter, this 4-in-1 Tinted Moisturizer helps to soothe the skin. See why pro MUA Jamie loves our 4-in-1 Tinted Moisturizer below: “I’m obsessed with PUR’s 4 in 1 tinted moisturizer because it’s light weight, leaves you looking super hydrated, and feels fantastic. It also has SPF 20 and a great color range too!”   4-in-1 Correcting Primer Prep & Perfect Our 4-in-1 Correcting Prep & Perfect Primer is a 4-in-1 formula that works as a makeup primer, pore reducer, redness reducer, and works to help even the look of skin tone. Prep & Perfect is infused with skincare ingredients to help condition and moisturize the skin and helps makeup wear longer. See the creative way that Jamie uses our Correcting Primer below: “I would recommend applying a little PUR 4-in-1 Correcting Primer to the eyelid and under eye area. A good base is key!”   To shop more multitasking products to save you time, as well as other best selling beauty and skincare, head over to purcosmetics.com

Flushed cheeks, rosy lips, matte skin, fluffy brows… these are all qualities of what social media has deemed as “cold girl” makeup, and we can’t get enough! Cold girl makeup is a makeup technique that mimics the way skin looks when you have been outside during any chilly weather. It is effortlessly chic, and we are going to take you through everything you need to know so you, too, can have the perfect cold girl look this winter.     Step 1: A Matte, Flawless Base To begin your cold girl makeup look, we must start with a smooth, matte base. To achieve this, we suggest reaching for a foundation with light-to-medium coverage that gives a matte finish, such as our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients. This powder foundation is perfect for this trend as it gives a natural finish and has buildable coverage.       Step 2: Chilly Cheeks A flushed, rosy cheek is a must-have for the cold girl makeup look! We recommend reaching for one of our Silky Pout Creamy Lip Chubbies in shade Raspberry Spritz or Sugar Plum to give cheeks a flushed-look. To apply, simply rub the lip chubby on each cheek and tip of nose until you achieve the coverage you desire.     Step 3: Fluffy Brows Having a fluffy, clean-looking brow is a perfect addition to our cold girl look! Reach for our Arch Nemesis 4-in-1 Dual-Ended Brow Pencil, available in three shades, and use the small tip to gently outline the base of the brow with short, hair-like strokes. Clearly define the arch and tail to a desirable shape. Use the slanted, triangular side to fill in any sparse areas for a thicker, more defined brow using tiny, upward strokes. With the included brush, brush brow hairs upwards for a feathery effect.     Step 4: Sparkly Lids Having sparkly eyeshadow when trying to mimic the cold girl makeup look is a must! We love using our Thursday On Point Eyeshadow Palette to achieve this look. Simply apply shade “Happy Hour” all over the lid with your fingertip for the ultimate pigment and an effortlessly messy look. Finish off the eye look with our Big Look Lengthening Mascara with Argan Oil for a wispy, false eyelash effect.     Step 5: Mauve Lips Last but not least for the lips, indulge your pout in the ultimate hydration with our multi-use Silky Pout Creamy Lip Chubby in shade Blushing Rose. Follow with a layer of our Forever Soft Rejuvenating Lip Treatment to give lips a boost of hydration and shine to moisturize and condition lips.   Want to learn more about cold girl makeup and other trendy makeup looks? Head over to purcosmetics.com to see more popular beauty and other bestselling makeup and skincare products.    

Jamie Greenberg is a Los Angeles based makeup artist with expertise ranging from iconic red carpet glam to real beauty and natural makeup looks. Jamie has had several campaigns and collaborations with top selling magazines and has worked with A-List celebrities such as Kaley Cuoco, Kristen Stewart, and Elizabeth Moss. Today in the blog, we are going through which products Jamie used on Kaley Cuoco to get her red carpet ready.     Lights, Camera, Action! We are flattered that Jamie Greenberg used PUR products on Hollywood Star Kaley Cuoco for the 2022 Emmy’s. Jamie posted every product that she used to get Kaley red carpet ready so you can recreate this red carpet glam at home! We are going to go through each product that Jamie used to get Kaley ready for the red carpet. Jamie is as excited about PUR as we are, which we can see in this Instagram caption below. “@kaleycuoco’s makeup look is all @purcosmetics!!! I’ve been talking about PÜR like a broken record because we love it so much lol.”   All About the Face Jamie used several PUR products on Kaley to have her looking angelic and ethereal for the Emmy’s. Jamie started with 4-in-1 Correcting Primer Energize & Rescue to help hydrate and smooth the skin while helping to restore the skin’s microbiome. Next, Jamie went in with the iconic 4-in-1 Love Your Selfie Longwear Foundation & Concealer to help mask any blemishes and imperfections with full coverage for red carpet ready skin. Once the foundation was on, Jamie went in with our 4-in-1 Sculpting Concealer to help cover imperfections and then set the face with a combination of 4-in-1 Loose Setting Powder and our #1 bestselling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients to ensure that Kaley’s makeup was set and secure for a night of Emmy celebrations. Check out Jamie’s Instagram @jamiemakeup to see a video on how she applies her favorite PUR products!  Bronze & Glow To give Kaley a sun-kissed glow, Jamie applied Skin Perfecting Powder Bronzing Act Matte Bronzer in Light on Kaley’s cheekbones and around the perimeter of her face before applying a generous blushing dose of Skin Perfecting Powder Blushing Act in shade Berry Beautiful on the cheeks and upper cheekbones to give Kaley a sweet, rosy appearance. Jamie topped off the look with Skin Perfecting Powder Afterglow Illuminating Powder to give a luminous healthy-looking glow for Kaley to shimmer under the flashing lights on the red carpet.  Pretty in Pink For the eyes, Jamie went in with On Point Eyeshadow Palette in shade Wednesday for a neutral yet rosy eyeshadow look. Jamie then went in with On Point Waterproof Liquid Eyeliner Pen to give eyes instant definition while resisting smudging and fading for all day wear. For the lashes, Jamie went in with our Fully Charged Mascaras including Fully Charged Mascara Primer and Fully Charged Mascara both Powered by Magnetic Technology.   Kisses For the Camera For the lips, Jamie applied two of our Silky Pout Creamy Lip Chubby in shades Raspberry Spritz and Blushing Rose for a natural flush of pigment-rich lip color to condition and protect lips. We can see Jamie applying a Silky Pout Lip Chubby on Kaley in one of her Instagram videos as she was getting Kaley ready for the Emmy’s. Jamie topped off the look with Lit Mist Illuminating Setting Spray to deliver instant luminosity while setting makeup for an all-day, radiant-looking glow.   We loved getting to learn about how Jamie used some of our favorite PUR beauty and skincare products to get Kaley Cuoco ready to walk down the red carpet. Be sure to check out @jamiemakeup on Instagram to keep up with her PUR makeup looks! To shop these products or other bestselling PUR beauty, go to PURcosmetics.com.

With the “clean girl aesthetic” being all the rage, it can sometimes be challenging to find a formula that is both clean and has enough coverage for your specific skin tone and type. Enter: our best selling PÜR 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients. This all-in-one 4-in-1 pressed powder, concealer, foundation, and SPF is versatile for many different skin types with a skin care infused formula that you can feel good about. For those looking for a powder that provides a natural finish with good-for-your skin ingredients, it’s time to see what this 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients cult favorite has to offer.     What makes 4-in-1 Pressed Powder, Concealer, Foundation and SPF stand out? The 4-in-1 Powder Foundation is a bestselling foundation, concealer, powder, and broad spectrum SPF in one multitasking product. Not only is this face powder convenient to throw in your bag when you are on the go, but it also has a skin care infused formula that helps reduce the appearance of dark circles, redness, fine lines, wrinkles, and an uneven skin tone. What makes it so skin-loving? It’s skin care ingredients! The 4-in-1 pressed powder, concealer, foundation, and SPF is created with a Ceretin Complex, which is an encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide that gently helps improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles. If you have been having trouble finding a product that is better for your skin while also providing skin care results, look no further! This powder foundation also helps to plump, lift, and firm the appearance of skin. It has medium, buildable coverage with a natural finish to help you achieve the complexion you want without looking cakey. With 26 skin care-infused powder foundation shades, this universally flattering powder is great for all skin tones and skin types.     How do I use a powder foundation? Using a Skin Perfecting Foundation Brush or a Chisel Brush, apply the 4-in-1 pressed powder, concealer, foundation, and SPF in circular motions to help achieve an even and flawless-looking finish. You can layer as needed for desired coverage to help give your skin a healthy-looking glow. “For a flawless application, apply your pressed foundation with the PÜR Chisel Brush,” says Lynnette Cole, our PÜR Global Educator. “The dense, flat head will give you buildable coverage and a beautiful finish.” To apply this product with a sponge, use a dampened Mini Blending Sponge and lightly press the sponge into the powder and proceed to press the powder into the skin until you achieve your preferred coverage.   Don’t just take our word for it… We conducted a perception study to put our 4-in-1 powder to the test. In just 4 weeks, 95% of participants reported a softer, smoother texture and 89% saw an increase in skin radiance. In just 6 weeks, 75% experienced visibly less skin irritation.* 4-in-1 pressed powder, concealer, foundation, and SPF has been voted “Best Powder Foundation for Acne Prone Skin” by the LA Times Bestcovery Column. With over 10 million units sold, 29,000 product reviews, and thousands of 5-star reviews on all retailer sites, it is no secret why the 4-in-1 pressed powder, concealer, foundation, and SPF is PÜR’s #1 best selling multitasking vegan foundation.   *8 Week Clinical Study. Participants used 4-in-1 Pressed Mineral Makeup, Prep & Perfect Primer.