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March 8th is International Women’s Day, which means this special day is dedicated to celebrating and honoring all of the women in your life. While we certainly celebrate women every day, this holiday is a fun way to give women the extra love that they deserve! This week on the blog, we interviewed three different women about what makes them feel beautiful and the best advice they have received from other women.   Laurie McKee Laurie is a makeup lover based out of Chicago and posts various makeup and skincare reels on her Instagram @lauriesfaves. We love following along on her Instagram journey as she posts makeup for women over 40 and is the creator of the #fullfaceanyage hashtag! Laurie gave us super insightful answers in our interview and we loved speaking with her. Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful because of the skincare infused ingredients. While I love makeup, I feel like I’ve grown smarter about what products I’m using and applying to my skin. Knowing that my makeup is actually good for my skin gives me confidence. Confidence is beautiful!” Q: What PÜR Beauty product makes you feel most beautiful? “The Thursday On Point Eyeshadow Palette with its cool mauve shades makes me feel beautiful. The shades can easily go from day/office to date night looks. This was the only palette I brought with me on my last vacation and I was completely satisfied and didn’t feel lost without my huge eyeshadow collection. Blendable mattes and shimmers that apply like a dream with my finger. It’s perfection!” Q: What’s the best advice another woman has given you? “Empowered women empower women. In life, there is so much competition and a healthy dose of competition can be motivating, for sure. However, as I’ve grown older, it’s become much more apparent to me that women can go so much further when they work together. It doesn’t require much to be supportive to other women, to mentor and to just lend an ear. The sky’s the limit when you have a support system to keep you in check and motivated. As the mother of two daughters, it’s important for me to show them how competent they can be on their own, but to always be mindful of anyone that could use their support. You get what you give.♥️”     Jazmine Minjarez Jazmine is a long time PÜR beauty lover, and we have loved being able to follow along with her makeup journey on her Instagram @_justjazzythings_! Jazmine posts stunning makeup looks and gives all the deets on how she does it. We loved being able to interview her! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful by providing simple, high quality and easy to use products that fit all skin types! Seeing products on different shades of skin and different textures of skin makes me feel more included and “seen”, and to me I think that’s amazing and make me feel more beautiful.” Q: What PÜR Beauty product makes you feel most beautiful? “My all-time favorite PÜR Beauty product that makes me feel most beautiful is the Skin Perfecting Powder Blushing Act. I feel like it completes my make up look by giving me a natural touch of color and glow which makes me feel beautiful and ready for the day” Q: What’s the best advice another woman has given you? “The best advice I have ever been given from another woman is to surround yourself with women who will lift you up and empower you.”   Azeanne Jones Azeanne is a makeup artist based out of Toronto, Canada. She frequently posts her and her clients makeup looks both on her personal Instagram @ennaezaa and her makeup artistry Instagram @azysbeautyy. We love seeing all of her glamorous looks and we loved her answers in our interview! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty helps me feel more beautiful because it’s quality makeup. I’m able to feel confident and comfortable knowing the staying power and flawless finish is consistent for my 8 hour shifts or for my fun nights out!” Q: What PÜR Beauty product makes you feel most beautiful? “I love the Love Your Selfie Longwear Foundation & Concealer. The finish is amazing and really helps hide texture. It’s one that I suggest to a lot of my clients.” Q: What’s the best advice another woman has given you? “The best advice another woman has given me is that it’s okay to consider my needs first. It’s okay to take care of myself and consider my feelings when making decisions. There’s nothing wrong with considering people but remember that you’re a person too.”   To shop the products mentioned by these three PÜR beauties, or other bestselling beauty and skincare, head to purcosmetics.com

Halloween is one of the most creative days of the year regarding makeup looks. Whether you choose to go all-out for your costume this year or go for a more subdued look, makeup can help accentuate whatever Halloween look you choose to style this year. We have rounded up five different makeup products to help you create fabulous, ghostly looks this Halloween season!   Mysterious Multitasking Essentials It can be daunting to try to figure out which products you need to complete your Halloween inspired makeup look. Investing in our Multitasking Essentials Best Sellers Kit can help take off the pressure of trying to gather all of your different makeup products. As a bonus, this Best Sellers Kit can be used year-round for all of your makeup needs. The Kit includes:   4-in-1 Correcting Primer Energize & Rescue Mini: A probiotic-powered, skincare infused formula to help hydrate and improve the look of dull, tired skin. Fully Charged Mascara Mini: A mascara powered by Magnetic Technology to act like a magnet, attracting negatively charged lashes to the positively charged formula so each stroke coats lashes and helps thicken, volumize and separate lashes. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF: A bestselling, multi-tasking 4-in-1 Pressed Mineral Makeup with medium, buildable coverage, a lightweight feel, and a skincare-infused formula to help reduce the appearance of dark circles, redness, fine lines, and uneven skin tone. Chisel Brush: A cruelty-free makeup brush designed to help provide buildable, controlled coverage and flawless-looking application. Flat top dense brush bristles help to easily buff and conceal imperfections for a blurred finish.   Spooky Eyeliner A liquid eyeliner is an essential to have in your bag for Halloween makeup looks. The possibilities of looks you can create with an eyeliner pen is endless. Use the On Point Waterproof Liquid Eyeliner Pen to give yourself a dramatic wing, draw a spiderweb on your eye, draw the outline of a mask, or create intricate eye looks—the possibilities are endless!   Rosy Cheeks Using a fun, vibrant lipstick can be the final touch for any Halloween makeup looks. Use Silky Pout Creamy Lip Chubbies to create fun holiday looks—whether it be rosy cheeks for a scarecrow inspired look or fake blood for a grotesque take on Halloween makeup.     Chilling Contour Contour is essential for Halloween makeup. The use of contour is extremely versatile as contour was created to help shape your face. You can use contour to help hollow out your cheekbones for a skull-inspired look or apply a dark hue under the eyes and around the forehead for a zombie-like appearance. We find that using a creamy contour, such as our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation in a shade darker than your natural skin tone works best for carving out cheekbones or accentuating other facial features.   Eerie Eyeshadow The beauty of eyeshadow for Halloween is that it can be applied on places of the face besides the eyes. The possibility of makeup looks with eyeshadow are endless! Using one of our On Point Eyeshadow Palettes can help you hollow out the look of eyes for a spooky look, create designs on the face to accentuate a costume, create artistic looks such as skulls, clowns, or beauty queens.   To see more bestselling beauty and skincare products, head to purcosmetics.com. Be sure to tag us @purcosmetics if you use any of our products for your spooky Halloween looks!

As you know, Fall is upon us which means it’s time to bring back out the vampy lips and darker eyes as we approach the cooler weather. This week in the blog, we are going to be talking about Fall trends that we’ve been loving this season as well as some of our favorite products! From winged eyeliner to darker lip colors, keep reading to find out the Fall trends we can’t get enough of.   From Day to Night Eyeshadow First up are multicolored lids. This makeup trend is so fun to try out and is something you can try at home! The trend is done by having at least two eyeshadow colors on your eyelid. We recommend using a darker color on the outer and inner corner of the eye with a shimmer in the center for a “halo” eyeshadow effect. This can be done with any of our On Point Eyeshadow Palettes, but we particularly love this trend with our Wednesday palette. To create this trend yourself, follow the steps below:   To begin, first apply shade “On The Go” all over the eyelid and the crease of your eye with a fluffy blending brush. This shade will act as a base, making other eyeshadow hues easier to blend on top. Next, with the same fluffy blending brush, apply shade “Caffeine Please” on the inner and outer corner of the eyelid. Take this shade all the way into the crease, making sure to leave the center of the eyelid bare. Remember to blend this shade in so you do not have any harsh lines. Next, for the final part of this multicolored lids trend, apply “Coffee Date” to the center of the eyelid up to the crease. Use a packing brush that has been sprayed with makeup setting spray or use your finger directly to get the most pigment. Follow up with your favorite mascara and admire your trendy eyeshadow look!   Very Berry Lips Next, in honor of Fall is berry colored lips. Rocking a darker hue on the lips as the weather cools down is perfect for a sultry, mysterious look. Our Silky Pout Creamy Lip Chubbies are perfect for this trend as the creamy skincare-infused lip pencil has hydrating ingredients to help condition and protect delicate lips. Blushing Rose (Dusty Rose) or Sugar Plum (Soft Berry) works best to do this trend. To Wing Or Not To Wing… We have been seeing cat eyes everywhere this season and for good reason! It seems that a classic cat eye never goes out of style and is acceptable year round. A dramatic or simple wing can elevate any look. Using the On Point Waterproof Liquid Eyeliner Pen for cat eyes makes the winged eyeliner glide on as the felt-tip applicator is more user-friendly for winged liner, but our On Point Eyeliner Pencil could also work in a pinch.   *PUR Pro Tip: If you can’t seem to master a sharp wing no matter how hard you try, using clear tape can help! Use a small piece of tape and gently place it at a diagonal from the outer corner of your eye. Angle the tape slightly upwards for a guide on where your wing should go for mess-free application!     Embrace Your Natural Beauty We can all agree that we hope that natural beauty stays on trend forever, right?! Fresh, dewy skin is an effortless look and can be achieved with a good skincare regimen and a tinted moisturizer, such as our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20. Use the following recommended skincare routine to help get your skin looking fresh so your natural beauty can glow through.   For natural beauty, it is important that you have clean and hydrated skin. Start off with Forever Clean Gentle Cleanser to remove any dirt, impurities, or excess oil from the skin. This cleanser is gentle enough for everyday use as it helps maintain skin’s moisture and plumpness. Next, go in with a moisturizer. Remember that the key to naturally glowing skin is skin that is hydrated! Our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that provides a deep hydration while it preps and primes skin for makeup application. Once skin is prepped and ready for makeup, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to hydrate and help correct the skin while providing buildable coverage. This tinted moisturizer is great for natural beauty days as it has a dewy, hydrating finish that enhances the look of your complexion with an added bonus of sun protection. To lock in our look, top it off with Miracle Mist Hydrating Spray. This Miracle Mist refreshes, hydrates, and sets makeup while giving you a radiant-looking glow that is the *perfect* final touch for our natural beauty look.   Want to learn more about trends we’re loving and other best selling makeup and skincare? Visit purcosmetics.com to stay in the loop on all thing’s beauty.