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March 8th is International Women’s Day, which means this special day is dedicated to celebrating and honoring all of the women in your life. While we certainly celebrate women every day, this holiday is a fun way to give women the extra love that they deserve! This week on the blog, we interviewed three different women about what makes them feel beautiful and the best advice they have received from other women.   Laurie McKee Laurie is a makeup lover based out of Chicago and posts various makeup and skincare reels on her Instagram @lauriesfaves. We love following along on her Instagram journey as she posts makeup for women over 40 and is the creator of the #fullfaceanyage hashtag! Laurie gave us super insightful answers in our interview and we loved speaking with her. Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful because of the skincare infused ingredients. While I love makeup, I feel like I’ve grown smarter about what products I’m using and applying to my skin. Knowing that my makeup is actually good for my skin gives me confidence. Confidence is beautiful!” Q: What PÜR Beauty product makes you feel most beautiful? “The Thursday On Point Eyeshadow Palette with its cool mauve shades makes me feel beautiful. The shades can easily go from day/office to date night looks. This was the only palette I brought with me on my last vacation and I was completely satisfied and didn’t feel lost without my huge eyeshadow collection. Blendable mattes and shimmers that apply like a dream with my finger. It’s perfection!” Q: What’s the best advice another woman has given you? “Empowered women empower women. In life, there is so much competition and a healthy dose of competition can be motivating, for sure. However, as I’ve grown older, it’s become much more apparent to me that women can go so much further when they work together. It doesn’t require much to be supportive to other women, to mentor and to just lend an ear. The sky’s the limit when you have a support system to keep you in check and motivated. As the mother of two daughters, it’s important for me to show them how competent they can be on their own, but to always be mindful of anyone that could use their support. You get what you give.♥️”     Jazmine Minjarez Jazmine is a long time PÜR beauty lover, and we have loved being able to follow along with her makeup journey on her Instagram @_justjazzythings_! Jazmine posts stunning makeup looks and gives all the deets on how she does it. We loved being able to interview her! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty makes me feel more beautiful by providing simple, high quality and easy to use products that fit all skin types! Seeing products on different shades of skin and different textures of skin makes me feel more included and “seen”, and to me I think that’s amazing and make me feel more beautiful.” Q: What PÜR Beauty product makes you feel most beautiful? “My all-time favorite PÜR Beauty product that makes me feel most beautiful is the Skin Perfecting Powder Blushing Act. I feel like it completes my make up look by giving me a natural touch of color and glow which makes me feel beautiful and ready for the day” Q: What’s the best advice another woman has given you? “The best advice I have ever been given from another woman is to surround yourself with women who will lift you up and empower you.”   Azeanne Jones Azeanne is a makeup artist based out of Toronto, Canada. She frequently posts her and her clients makeup looks both on her personal Instagram @ennaezaa and her makeup artistry Instagram @azysbeautyy. We love seeing all of her glamorous looks and we loved her answers in our interview! Q: How does PÜR Beauty make you feel more beautiful? “PÜR Beauty helps me feel more beautiful because it’s quality makeup. I’m able to feel confident and comfortable knowing the staying power and flawless finish is consistent for my 8 hour shifts or for my fun nights out!” Q: What PÜR Beauty product makes you feel most beautiful? “I love the Love Your Selfie Longwear Foundation & Concealer. The finish is amazing and really helps hide texture. It’s one that I suggest to a lot of my clients.” Q: What’s the best advice another woman has given you? “The best advice another woman has given me is that it’s okay to consider my needs first. It’s okay to take care of myself and consider my feelings when making decisions. There’s nothing wrong with considering people but remember that you’re a person too.”   To shop the products mentioned by these three PÜR beauties, or other bestselling beauty and skincare, head to purcosmetics.com

As Spring time approaches, it’s time to give our makeup routine a refresh! Whether you are looking to save time getting ready, start using less products, or just want a good reset, our multitasking products are the perfect additions to your makeup routine. This week in the blog we are going through some of our favorite beauty products and how to use them for a perfectly simple yet chic look.   A Multi-Tasking Must-Have First up on our makeup revamp, we have our bestselling 4-in-1 Pressed Mineral Makeup with Broad Spectrum SPF 15! This fan-favorite powder works as a foundation, concealer, powder, and sunscreen all in one product. The medium, buildable coverage leaves behind a natural finish with a lightweight feel. Formulated with Waltheria Extract, Shea Butter, and our Proprietary Ceretin Complex, this powder helps improve the look of skin tone and texture while also helping to diminish the look of fine lines and wrinkles.   To apply, we suggest using our Chisel Brush and applying the powder in circular motions to attain an even and flawless-looking finish until desired coverage is achieved. This Chisel Brush is designed to provide buildable, controlled coverage and is a perfect companion with the pressed powder!     Sculpt, Conceal, and Brighten Up next, refresh your look by trying a new concealer! Our 4-in-1 Sculpting Concealer helps to cover the look of imperfections, brightens, and renews the appearance of skin with Encapsulated Retinol and antioxidant-rich superfood ingredients. This naturally-moisturizing formula blends out seamlessly as it helps to reduce the appearance of blemishes, redness, fine lines and wrinkles, uneven skin tone, and hyperpigmentation. Formulated with Sodium Hyaluronate and our Proprietary Ceretin Complex, our Sculpting Concealer helps reduce dryness while locking in hydration for plumper-looking skin.     Take Your Lashes to the Next Level If you want to revamp your lashes to look thicker and more volumized, look no further! Our bestselling Fully Charged Mascara Powered by Magnetic Technology acts like a magnet as it attracts negatively charged lashes to the positively charged formula so each stroke coats lashes for all-day performance. Formulated with Biotin, Peptides and Carnauba Wax, Fully Charged helps condition lashes to help prevent premature lash fall out as it separates and sets each lash for length, volume, and curl.     Pops of Color Last but certainly not least for our makeup revamp list, we’re adding some color! We love using our Silky Pout Creamy Lip Chubbies as a 2-in-1 cheek and lip product. This creamy skincare-infused lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help protect skin from environmental stressors and prevent signs of aging. Available in four lip-indulgent colors, the Lip Chubbies leave a natural flush of pigment-rich color for a perfectly rosy look.   To shop more multitasking beauty to revamp your makeup look, as well as other best selling makeup and skincare, head to purcosmetics.com.

In honor of National Lash Day, we want to talk about the ins and outs of lashes! Your eyelashes are more than just an accessory to your fabulous full-glam looks, so this week in the blog we are going to be going through how to care for your lashes, our favorite mascara to reach for, and how to take your look from day to night in one easy step.     Lash Care 101 The first step to having naturally luscious lashes is to ensure that you are taking the proper care of your lashes. This starts with ensuring that your lashes are clean, especially when you are going to bed or after going to the gym. We recommend using our Melt Away Gel Oil Makeup Remover to help breakdown makeup while providing much-needed hydration. A blend of six essential oils help break down stubborn makeup as the gel-to-milk formula removes excess oil, dirt, and daily impurities.     Look Carefully at Ingredients It is no secret that the eye area is sensitive due to the skin on and under our eyes being especially thin. Because of this, it’s uber important to make sure that we are taking the proper care of our undereyes. Our Tone Up Niacinamide Firming Eye Serum has an antioxidant rich formula with multiple hydrators and vitamins to help replenish and restore the undereyes for a visibly firmer and smoother appearance.       Our Fav Mascara It is especially important to make sure that the mascara that you apply to your lashes is full of good-for-you ingredients. Our best selling Fully Charged Mascara Powered by Magnetic Technology has a lash-loving formula that helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. A powerful blend of Biotin and Peptides deliver lash-conditioning ingredients and shine to help separate and set each lash for all day length, volume, and curl.     Day to Night To take your makeup look from day to night without having to take your makeup off and start over, try adding false lashes! Our Pro Eyelashes are handmade and feature lightweight synthetic silk fibers that add some extra glam to your look with fully customizable definition. To apply our falsies, we recommend our Pro Eyelash Glue that’s easy-to-apply with an ultra-thin brush applicator. This lash glue is formulated with Vitamin E to help moisturize and soothe the delicate skin around the eye area with a longwearing, Latex-free formula.   To shop more of our fan-favorite mascaras and other under eye treatments, head to purcosmetics.com to see more lash favorites to celebrate National Lash Day.

February 14th is right around the corner, and that means it is time to decide on some Valentine’s Day makeup and gift ideas! Whether you are deciding on your look for a romantic date or a night out with friends, we’ve got you covered. Keep reading for our sweet Valentine’s makeup ideas that can also be used as gifts for friends!   Soft and Sweet For our first Valentine’s inspired makeup look, we have this soft and subtle eyeshadow using one of our On Point Eyeshadow Palettes in shade Wednesday (Neutrals). This look is perfect for a Galentine’s date with friends, or this palette would be a great gift for a friend that enjoys trying out new eyeshadow looks. To recreate this simple yet sweet eyeshadow, follow the steps below: Step 1: With a fluffy blending brush, use shade “We Wear Pink” all over the eyelid up to the crease. Blend the color outwards so it fans out towards the tail of the eyebrow. Step 2: Next, with either a packing eyeshadow brush or your finger, apply shade “Polo Club” all over the eyelid. Be careful not to take this color up too high because we want the pink in the crease to show. Step 3: Last but not least, use Fully Charged Mascara Powered by Magnetic Technology by placing the mascara wand at the base of lashes and wiggle the wand back-and-forth and repeat to build.    I’m Blushing! For a blushing appearance, our Skin Perfecting Powder Blushing Act in Berry Beautiful is the perfect color to add a rosy flush to the face. We love this blushing look for an outdoor picnic or something where you don’t want to have on *toooo* much makeup but still want to have a little color. If you want to share the love of blush this Valentine’s day, we suggest giving one of our Blushing Acts to one of your besties. To give yourself this blushing moment, follow the steps below: Step 1: To make sure our face makeup lasts all day, begin with 4-in-1 Correcting Primer Prep & Perfect and apply all over the face and rubbing the primer in with your hands. Step 2: Next, once your skin is primed, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to help enhance the look of your complexion. You can apply this with your hands or a chisel brush depending on your preference. Step 3: Now, for the star of the show, apply shade Berry Beautiful in our Skin Perfecting Powder Blushing Act with a fluffy brush along the apples of the cheeks.   Give ‘Em a Kiss To give your lips the Valentine’s Day treatment, try out our Silky Pout Creamy Lip Chubby in shade Raspberry Spritz! This sweet honey pink shade helps condition and protect your lips while giving a natural flush of pigment-rich color. This look is perfect for a romantic dinner or a brunch with friends! If you have a girlfriend that loves trying out new lip colors, this would also be a perfect gift. To learn how to recreate this all-pink look, follow the steps below: Step One: Using a Silky Pout Creamy Lip Chubby in shade Raspberry Spritz, apply the color on the apples of the cheeks and blend with your finger for a cream blush look. Step Two: With the same Raspberry Spritz, dab the Lip Chubby on the lips until desired opaqueness is desired for a perfectly monochrome look.   All the Drama For a look with a dramatic flair, try adding a winged eyeliner! Our On Point Waterproof Liquid Eyeliner Pen has a fine, flexible, felt-tip applicator that gently glides along the lash line to give eyes instant definition. We love adding a winged eyeliner when taking a makeup look from day to night to add a sultry look. If you have a friend who always has on winged liner, this would also be a great gift idea! To learn how to apply liquid eyeliner, follow the steps below: Step One: Hold the eyeliner pen in the inner corner of the eye. Gently glide the pen along the lash line holding the pen still and steady. Step Two: Once you get to the end of the eye, gently flick the eyeliner upwards and out to create a wing. **Pro tip: Use a piece of tape and place it on the edge of your outer lash line where you want your wing to go. Draw the wing along the tape and then remove the tape. Viola! A clean winged eyeliner.   To shop more bestselling beauty to create your perfect Valentine’s Day look, or if you are searching for more gift ideas for your girlfriends, head to purcosmetics.com

Hemp Seed Oil is getting the spotlight this week on the blog as this skindulgent ingredient is filled with amazing benefits for the skin! February 4th is National Hemp Day, and in honor of this holiday we are going to be going through the uses of Hemp and how you can implement it in your routines. If you are curious about the use of Hemp and how we implement it in our products, this blog is for you!   What Is Hemp, Anyway? Before we dive into Hemp infused skincare and makeup, let’s start with the basics. Hemp is a legal ingredient that is derived from Cannabis but is grown specifically for industrial or medicinal use. Hemp is used for a variety of products and activities such as clothing, gardening, cooking, composting, and most importantly—beauty! When Hemp Seed Oil is used in beauty products, it brings soothing and hydrating qualities to the skin. If you are interested in adding Hemp into your skincare and makeup routines, here are a few of our favorite products to get you started. Hemp-Infused Undereye PatchesFirst up on our Hemp-infused faves are our Mellow Eyes Hemp Infused Eye Patches! These skincare-infused undereye patches help reduce the look of puffiness while brightening and smoothing the appearance of the undereye area. Formulated with Hemp Seed Oil, Green Tea, and Cooling Cucumber Extract, these indulgent eye patches help retain skin’s moisture and address signs of aging, leaving the skin looking fresh, brighter and more revitalized looking. Dramatic LashesNext up on our Hemp highlights is our On Point Mascara! This lash-loving Mascara with Hemp lifts and curls the look of lashes for a natural, fanned-out lash definition look. Formulated with Hemp Seed Oil, Biotin, and Sunflower Seed Oil, this mascara helps to hydrate and moisturize lashes while nurturing the delicate skin around the lash-line with skincare ingredients. With 4-in-1 benefits including lash defining, lengthening and conditioning, this buildable mascara is perfect for everyday wear. Dreamy Eyeshadow Our Extreme Visionary 12-Piece Magnetic Eyeshadow Palette with Hemp is a warm toned eyeshadow palette that is full of ultra-creamy mattes, metallic pastels and neutral eyeshadow shades that build and blend seamlessly together to create endless color combinations. Each color is infused with Hemp Seed Oil, Green Tea Extract, and Ginseng Root Extract for a moisture-rich, high-pigment color. This luxe 12-piece eyeshadow palette allows you to create endless eyeshadow that are irresistibly dreamy. Prismatic Primer Last but not least, our No Filter Blurring Photographer Primer helps conceal the look of imperfections and skin concerns like fine lines and wrinkles for a natural, radiant-looking finish. Formulated with PUR’s Proprietary Ceretin Complex, Hemp Seed Oil, and Prismatic Blurring Micro-Pearls, this radiating primer helps to gently improve the look of skin tone and gives skin a luminescent glow look as it blurs the appearance of imperfections. To shop more best selling PUR makeup and skincare that features Hemp Seed Oil and other skin-dulgent ingredients, head to PURcosmetics.com to see the other skin-loving products we have to offer!

As 2022 has come and gone, it’s time for us to round up our top 22 bestselling products of 2022! Do you have a favorite PUR makeup product that you definitely could not live without? What about a skincare fav that you tell everyone about? Keep on reading to see if your favorite PUR items made the list! Drumroll Please…. Here Are Our 11 Bestselling Makeup Products of 2022 Listed below we have our top 11 bestselling makeup products of 2022! Whether you’re looking to check out some new beauty products, or if you want to see what other people are loving, here are our top 11 bestselling makeup products: 4-in-1 Correcting Primer Prep & Perfect Coming in at number 11 we have our 4-in-1 Correcting Primer Prep & Perfect, which is infused with skincare ingredients that help smooth the appearance of skin, reduce the appearance of fine lines and wrinkles, and helps makeup wear longer. Skin Perfecting Powder Balancing Act Shine Control Powder At number 10 we have our Skin Perfecting Powder Balancing Act Shine Control Powder, which is a lightweight powder that helps to combat shine and leaves behind a soft matte finish. 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation Next up we have our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation, a medium-to-full coverage foundation stick that helps cover imperfections and smooths skin with hydrating skincare ingredients and leaves behind a soft velvet matte finish.   Fully Charged Mascara Powered by Magnetic Technology At number 8 we have our Fully Charged Mascara Powered by Magnetic Technology, which is our magnetic powered mascara that uses magnetic technology to act like a magnet that attracts lashes to the positively-charged formula so each stroke helps to thicken, volumize, and separate lashes for all-day performance. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Lucky number 7 is our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20, which is our skincare-infused, lightweight tinted moisturizer that hydrates, corrects, and plumps the look of skin while providing a buildable coverage with a dewy, hydrated finish. Love Your Selfie Longwear Foundation & Concealer At number 6 we have our Love Your Selfie foundation, which is formulated to help instantly mask blemishes and imperfections with full coverage, leaving behind a natural, skin-like, selfie-ready, matte finish. Silky Pout Creamy Lip Chubby Right in the middle of our makeup line up we have our Lip Chubbies, which are our creamy skincare-infused lip pencils available in four shades and are formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips. On Point Eyeshadow Palettes Coming in at number 4 we have our On Point Eyeshadow Palettes, which are available in four different color stories and feature 6 easy-to-blend matte, shimmer, and metallic shades that let you go from weekday to weekend for customizable looks. Multitasking Essentials Best Sellers Kit Coming up in third place we have out Multitasking Essentials Best Sellers Kit, a 4-piece kit that includes everything you need to create a natural, everyday look that only takes a few minutes to create. 4-in-1 Sculpting Concealer In second place we have our 4-in-1 Sculpting Concealer that helps cover the look of imperfections as it brightens and renews the look of skin with medium-to-full coverage with a lightweight feel. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients And in 1st place we have…. 4-in-1 Pressed Mineral Makeup! This #1 bestselling powder foundation works as a foundation, concealer, and SPF 15! With medium, buildable coverage and a skincare-infused formula, it is no wonder why this is our #1 product in the makeup department! Introducing Our 11 Bestselling Skincare Products of 2022 Listed below we have our top 11 bestselling products that you all purchased the most throughout 2022! Do you think our #1 skincare product is a mask? A serum? What about a cleanser? Keep on reading to find out! Lit Mist Illuminating Setting Spray At number 11 we have our Illuminating Setting Spray that delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow. Get A Lift Firming Facial Cream Moisturizer Coming up at number 10 is our luxe facial cream, Get A Lift, which is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay At number 9 we have our Mudd Masque, which uses Calcium Bentonite Clay to draw our pore-clogging impurities and exfoliate dead skin for a brighter, smoother-looking complexion. Forever Clean Gentle Cleanser Our Forever Clean Gentle Cleanser comes in at number 8 as it gently cleanses away dirt, impurities, and makeup while helping to restore and replenish balance to the complexion. Submerge Overnight Detox Anti-Pollution Moisturizer At number 8 we have Submerge, an overnight moisturizer that wears like a skincare sleep mask that helps lock in hydration and provide protection against pollution and signs of aging. Joystick Exfoliating Deep-Pore Cleanser Coming in at number 6 we have Joystick, our Exfoliating Deep-Pore Cleanser that lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin. See No More Deep Pore Cleanser At number 5 we have our Deep Pore Cleanser which helps to visibly reduce the appearance of fine lines and wrinkles and helps unclog pores for a clearer, brighter-looking skin tone. Tone Up Niacinamide Firming Eye Serum Next up we have Tone Up, our lightweight, cooling eye serum that helps to lift, smooth, and plump the look of the under eye area with an antioxidant rich formula. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer At number 3 we have our Cloud Cream, a Gel-to-Water Hydrating Essence Moisturizer that utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin. Go with the Glow Niacinamide Drops In second place we have our Go with the Glow Niacinamide Drops, which help reduce the appearance of dark spots while keeping skin looking smooth and moisturized with a radiant-looking glow. Mellow Eyes Hemp-Infused Eye Patches And in first place in our skincare category we have Mellow Eyes, our Help-Infused Eye Patches that help reduce the look of puffiness as they brighten and smooth the appearance of the under-eye area. And there we have it! Our 22 top selling items for 2022. To shop these products, or other skincare and beauty items that we love, head over to PURcosmetics.com to see more.    

Are you wondering how celebrities and influencers always have picture-perfect makeup? We reached out to professional makeup artist Jamie Greenberg, who is a LA based makeup artists with celebrity clients such as Radisha Jones and Kaley Cuoco, to find out her tips and tricks so our makeup can be flawless for all of your upcoming holiday parties this season.     Step 1: Start with Clean Skin Starting with clean skin is an essential first step for any MUA approved makeup routine. Making sure that you are starting with a blank slate is the best way to ensure that your end result can look its best. We love starting with Forever Clean Gentle Cleanser to remove excess oil and help restore balance to the complexion. See why Jamie is so passionate about starting with clean skin below:   “I like to compare prepping your skin to preparing a canvas for a painting—you’re literally preparing your skin for the makeup you’re about to put on it!”     Step 2: Don’t Skip Out on Skincare! Using a brightening serum can help take your makeup to the next level. We love using Go with the Glow Niacinamide Drops to add a radiant-looking glow to the skin to help reduce redness and promote a brighter, plumper-looking complexion. Having a hydrating skincare routine before applying makeup will help your makeup last longer and look more natural throughout the day. We love what Jamie had to say about skincare below:   “Great skincare isn’t even an option… it’s like drinking water. EVERYONE NEEDS IT! Half of a good makeup look comes from prepping the skin beforehand. Cleansing, hydrating, using SPF… all of that contributes so much to the looks you see on red carpets or Instagram. On top of that, the better your skincare routine, the less makeup you need to achieve that gorgeous glow we all strive for. It’s a no brainer… take care of your skin!”      Step 3: Eyes Before Face Applying your eye makeup before going in with foundation and/or concealer allows you to clean up any fallen eyeshadow or smudged eyeliner without messing up your base. This is especially true if you are going in with darker eyeshadow colors that may have fallout. One of our favorite palettes for holiday parties is our On Point Eyeshadow Palette in shade “Saturday (Bolds).” This color story is so fun for holiday glam and can help you create the perfect smoky eye. See Jamie’s technique for applying eyeshadow below:   “Don’t be afraid to blend some darker colors in the corners of your eyes. Some days I like to put a lighter shade on my lid and blend darker into the corner and some days I like to do dark on my lid and get lighter as I go up. I love the idea of using [eyeshadow] as an eyeliner as well.”     Step 4: Don’t Go Too Heavy with Foundation When doing a full glam makeup look, there is no need to pile on foundation! We love using a tinted moisturizer like our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 when doing party makeup as it is more comfortable on the skin and allows your natural skin to shine through (especially with the proper skincare!). See why Jamie reaches for our tinted moisturizer below:   “It moisturizes, primes, covers, and protects from the sun. The ingredients are amazing: Sodium Hyaluronate, Aloe and Vitamin E to hydrate, Ceretin Complex with Retinol to diminish the look of lines and wrinkles, and Chamomile and Shea Butter to help soothe.”     Step 5: Neutral Lips to Balance Out Sparkly Eyes When doing a bold smoky eye, we like to balance out our look with a neutral lip. Our Silky Pout Creamy Lip Chubby in shade Blushing Rose is a perfect dusty nude to pair with a dark eye look. Silky Pout has a creamy skincare-infused formula that helps to condition and protect lips while leaving a natural flush of pigment rich color. See Jamie’s review on our Lip Chubbies below:   “These are so easy to swipe on. They feel great. You can layer them, wear them alone, and or put a gloss on top of it. And of course, they’re good for you.”   If you try out any of these tips for your next holiday party or event, be sure to tag us @purcosmetics so we can check out your looks! To see more of our bestselling beauty and skincare products, head over to purcosmetics.com    

The exciting time of Black Friday and Cyber Monday sales are upon us. It’s time to get our wish lists together on what we want to get for stocking stuffers or gifts for ourselves this season! In this blog, we have celebrity makeup artist Jamie Greenberg sharing her favorite makeup items that are perfect additions to your holiday wish list.     On Point for the Holidays The first item on our gift list is our On Point Eyeshadow Palettes. The On Point Eyeshadow collection includes four different color palettes including neutrals, mauves, warm browns, and cool bolds so you can choose a palette based on you/your friend’s complexion and eye color. Jamie Greenberg loves the Friday Brown color eyeshadow palette and says:   “This palette has the most perfect shades for an orange eye look that will complement the eyes. The shadows don't contain Talc, and there's barely any fallout.”     Two is Better Than One Next up is our Double Shot Fully charged Mascara Duo that includes two *full sized* mascaras! This lash-loving duo is part of our holiday collection and includes our best selling mascara powered by Magnetic Technology to help thicken, volumize, and separate the look of lashes. We love this duo for a stocking stuffer as it comes in perfect packaging to tuck away in a stocking this holiday season. This item is a great addition to your holiday wish list, and Jamie says:   “I love the Fully Charged Mascara because it works with a magnetic technology that really attaches to your lashes. It makes them fuller, volumized, and all-around a better lash. I have sensitive eyes and it works well with mine.”     Skincare Infused Full Coverage Foundation For a full coverage, selfie ready, matte finish foundation, reach for Love Your Selfie Longwear Foundation and Concealer. This 4-in-1 foundation is the perfect item to add to a wish list if you are looking for a new foundation to help instantly mask blemishes, dark spots, and imperfections for skin you can feel confident in. Jamie Greenberg recently used this foundation on her celebrity client, Kaley Cuoco, and said:   “So buildable. So natural-looking. Clean. 4 in 1! I can’t recommend this foundation/concealer enough,”     For Effortless Holiday Glam If you want to add a little sparkle to your Black Friday/Cyber Monday wish list, Eyes for You Eye Makeup Trio is the perfect addition. This 3-piece eye trio includes a best selling mini Fully Charged Mascara, a full size *new* limited edition gloss hybrid eyeshadow, and a full sized On Point Waterproof Eyeliner Pen (one of Jamie Greenberg’s faves!) to help create effortless glam this holiday season in minutes. See why our On Point Waterproof Eyeliner Pen is Jamie’s fav below:   “If you're wanting a more dramatic eye, the PUR On Point Waterproof Liquid Eyeliner Pen is for you. The fine tip makes it so easy to create that perfect cat eye flick. If you want to create a sharper, bolder look, especially on the top lid, go for the liquid liner. The fine tip makes it easier to be precise with your application.”   The Gift of Self Care To round up our wish list for this Black Friday/Cyber Monday, we couldn’t have a wish list without including Mellow Eyes Hemp Infused Eye Patches! These eye patches are Hemp-infused and help reduce the look of puffiness, brighten, and smooth the appearance of the under-eye area. We love to put these on as we are doing our skincare or any time, we feel like we need a pick-me-up. Jamie uses eye patches regularly on her clients and says:   "If you look like you could use some extra rest, eye patches work wonders! I love putting eye patches in the fridge and using them on my clients before getting them ready to get the blood flowing."   To see more holiday beauty items and holiday kits, as well as our other best selling makeup and skincare, head to purcosmetics.com  

Halloween is one of the most creative days of the year regarding makeup looks. Whether you choose to go all-out for your costume this year or go for a more subdued look, makeup can help accentuate whatever Halloween look you choose to style this year. We have rounded up five different makeup products to help you create fabulous, ghostly looks this Halloween season!   Mysterious Multitasking Essentials It can be daunting to try to figure out which products you need to complete your Halloween inspired makeup look. Investing in our Multitasking Essentials Best Sellers Kit can help take off the pressure of trying to gather all of your different makeup products. As a bonus, this Best Sellers Kit can be used year-round for all of your makeup needs. The Kit includes:   4-in-1 Correcting Primer Energize & Rescue Mini: A probiotic-powered, skincare infused formula to help hydrate and improve the look of dull, tired skin. Fully Charged Mascara Mini: A mascara powered by Magnetic Technology to act like a magnet, attracting negatively charged lashes to the positively charged formula so each stroke coats lashes and helps thicken, volumize and separate lashes. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF: A bestselling, multi-tasking 4-in-1 Pressed Mineral Makeup with medium, buildable coverage, a lightweight feel, and a skincare-infused formula to help reduce the appearance of dark circles, redness, fine lines, and uneven skin tone. Chisel Brush: A cruelty-free makeup brush designed to help provide buildable, controlled coverage and flawless-looking application. Flat top dense brush bristles help to easily buff and conceal imperfections for a blurred finish.   Spooky Eyeliner A liquid eyeliner is an essential to have in your bag for Halloween makeup looks. The possibilities of looks you can create with an eyeliner pen is endless. Use the On Point Waterproof Liquid Eyeliner Pen to give yourself a dramatic wing, draw a spiderweb on your eye, draw the outline of a mask, or create intricate eye looks—the possibilities are endless!   Rosy Cheeks Using a fun, vibrant lipstick can be the final touch for any Halloween makeup looks. Use Silky Pout Creamy Lip Chubbies to create fun holiday looks—whether it be rosy cheeks for a scarecrow inspired look or fake blood for a grotesque take on Halloween makeup.     Chilling Contour Contour is essential for Halloween makeup. The use of contour is extremely versatile as contour was created to help shape your face. You can use contour to help hollow out your cheekbones for a skull-inspired look or apply a dark hue under the eyes and around the forehead for a zombie-like appearance. We find that using a creamy contour, such as our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation in a shade darker than your natural skin tone works best for carving out cheekbones or accentuating other facial features.   Eerie Eyeshadow The beauty of eyeshadow for Halloween is that it can be applied on places of the face besides the eyes. The possibility of makeup looks with eyeshadow are endless! Using one of our On Point Eyeshadow Palettes can help you hollow out the look of eyes for a spooky look, create designs on the face to accentuate a costume, create artistic looks such as skulls, clowns, or beauty queens.   To see more bestselling beauty and skincare products, head to purcosmetics.com. Be sure to tag us @purcosmetics if you use any of our products for your spooky Halloween looks!

As you know, Fall is upon us which means it’s time to bring back out the vampy lips and darker eyes as we approach the cooler weather. This week in the blog, we are going to be talking about Fall trends that we’ve been loving this season as well as some of our favorite products! From winged eyeliner to darker lip colors, keep reading to find out the Fall trends we can’t get enough of.   From Day to Night Eyeshadow First up are multicolored lids. This makeup trend is so fun to try out and is something you can try at home! The trend is done by having at least two eyeshadow colors on your eyelid. We recommend using a darker color on the outer and inner corner of the eye with a shimmer in the center for a “halo” eyeshadow effect. This can be done with any of our On Point Eyeshadow Palettes, but we particularly love this trend with our Wednesday palette. To create this trend yourself, follow the steps below:   To begin, first apply shade “On The Go” all over the eyelid and the crease of your eye with a fluffy blending brush. This shade will act as a base, making other eyeshadow hues easier to blend on top. Next, with the same fluffy blending brush, apply shade “Caffeine Please” on the inner and outer corner of the eyelid. Take this shade all the way into the crease, making sure to leave the center of the eyelid bare. Remember to blend this shade in so you do not have any harsh lines. Next, for the final part of this multicolored lids trend, apply “Coffee Date” to the center of the eyelid up to the crease. Use a packing brush that has been sprayed with makeup setting spray or use your finger directly to get the most pigment. Follow up with your favorite mascara and admire your trendy eyeshadow look!   Very Berry Lips Next, in honor of Fall is berry colored lips. Rocking a darker hue on the lips as the weather cools down is perfect for a sultry, mysterious look. Our Silky Pout Creamy Lip Chubbies are perfect for this trend as the creamy skincare-infused lip pencil has hydrating ingredients to help condition and protect delicate lips. Blushing Rose (Dusty Rose) or Sugar Plum (Soft Berry) works best to do this trend. To Wing Or Not To Wing… We have been seeing cat eyes everywhere this season and for good reason! It seems that a classic cat eye never goes out of style and is acceptable year round. A dramatic or simple wing can elevate any look. Using the On Point Waterproof Liquid Eyeliner Pen for cat eyes makes the winged eyeliner glide on as the felt-tip applicator is more user-friendly for winged liner, but our On Point Eyeliner Pencil could also work in a pinch.   *PUR Pro Tip: If you can’t seem to master a sharp wing no matter how hard you try, using clear tape can help! Use a small piece of tape and gently place it at a diagonal from the outer corner of your eye. Angle the tape slightly upwards for a guide on where your wing should go for mess-free application!     Embrace Your Natural Beauty We can all agree that we hope that natural beauty stays on trend forever, right?! Fresh, dewy skin is an effortless look and can be achieved with a good skincare regimen and a tinted moisturizer, such as our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20. Use the following recommended skincare routine to help get your skin looking fresh so your natural beauty can glow through.   For natural beauty, it is important that you have clean and hydrated skin. Start off with Forever Clean Gentle Cleanser to remove any dirt, impurities, or excess oil from the skin. This cleanser is gentle enough for everyday use as it helps maintain skin’s moisture and plumpness. Next, go in with a moisturizer. Remember that the key to naturally glowing skin is skin that is hydrated! Our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that provides a deep hydration while it preps and primes skin for makeup application. Once skin is prepped and ready for makeup, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to hydrate and help correct the skin while providing buildable coverage. This tinted moisturizer is great for natural beauty days as it has a dewy, hydrating finish that enhances the look of your complexion with an added bonus of sun protection. To lock in our look, top it off with Miracle Mist Hydrating Spray. This Miracle Mist refreshes, hydrates, and sets makeup while giving you a radiant-looking glow that is the *perfect* final touch for our natural beauty look.   Want to learn more about trends we’re loving and other best selling makeup and skincare? Visit purcosmetics.com to stay in the loop on all thing’s beauty.

If you are an avid Tik-Toker or frequently read updates from the beauty community, then you have likely heard of the “siren eyes” makeup trend. This sultry look is created with smoky winged eyeliner that creates a lifted eye look for added intensity. If you’re curious about what a siren eye look is or how to create the look yourself, we’ve got you covered.        What Are Siren Eyes? Let’s start by figuring out what siren eyes even are before trying to learn how to recreate it. Siren eyes is a trend based around an eyeshadow technique that is similar to our known-and-loved winged eyeliner. What is different from siren eyes and winged liner is the smudgy-sharp fox eye look. The siren eye is designed to help you embrace your inner femininity with a dramatic, dark eye that lifts the eye. This makeup technique elongates the look of eyes for an ultimate feline look.   “Saturday” On Point Eyeshadow Palette   How to Achieve Siren Eyes with PUR “Saturday” On Point Eyeshadow Palette    1. Start the Base The first step regarding the siren eye look is setting the base of your eye look. Using our Saturday On Point Eyeshadow Palette, go in with shade Risqué (a light beige) all over the lid with a fluffy blending brush to gently blend out any harsh lines. You’ll want to keep the base of the eyes simple so the eyeliner can stand out. Adding eyeshadow before applying the eyeliner will make other eyeshadow hues easier to blend on top.    2. Blend Color on Lash Line Halfway Up Lid Take shade Walk of Shame (a deep emerald) and apply it along your lash line and continue to the outer edge of your crease. Blend this eyeshadow color upwards to where it is a little less than halfway up your eyelid. This is going to create a diffused, smudgy eye makeup look. Use a smaller, denser brush to make it easier to control where the color goes.   3. Add Some Depth Next, with a small, dense blending eyeshadow brush, go in with Nightcap (a dark grey) on the lash line in the same motion you would use to apply eyeliner. Carefully create a wing with the same Nightcap shadow starting on the edge of the eye and gently winging the eyeshadow outwards. It is okay if your wing is a little messy! This will add dimension to your eye look.   4.Time For the Liner On top of the shadow eyeliner you have already created, go in with On Point Waterproof Liquid Eyeliner Pen to create a winged eyeliner. This eyeliner should be right on the lash line and should wing out to the approximate length of your brow, depending on the level of drama you want in the look. Once you have your wing, apply a small line in a V-shape to your inner corner. This step elevates the cat-eye inspired look.   5. Add to Your Lower Lash Line If you want to fully embody the siren eyes trend, apply shades Walk of Shame (a deep emerald) and Nightcap (a dark grey) in the same order you applied on the upper lash line to your bottom lash line with a small blending brush.   6. Blend, Blend, Blend Now that all of your eyeliner is on, take a dense eyeshadow brush and blend all three colors (Walk of Shame, Nightcap, and On Point Liquid Eyeliner) on the upper lash line together. Keep this eye look smoky and smudgy but be careful not to go overboard. The darker eyeshadow colors shouldn’t cover the whole eyelid.   7. Clean it Up Take a clean makeup wipe or apply makeup remover on a Q-Tip and clean up eyeshadow beneath your wing if necessary.   8. Bring on the Lashes! Finish off the look with Fully Charged Mascara Powered by Magnetic Technology on the top and bottom lashes and enjoy your on-trend, lifted eyeshadow look!

Labor Day weekend is upon us, meaning the time for Summer is slowly but surely coming to an end as we switch out our tank tops for our favorite cardigan. But we’re not saying goodbye to Summer just yet without going on *oneee* more Summertime trip. If you are panicking on what to pack for this last Summertime hoorah, here are some of our ~ultimate cool girl~ travel essentials for Labor Day weekend that you don’t want to miss.    Undereye patches are your best friend if you *accidently* eat too many salty snacks or stay up too late hunched over your phone at all hours of the night (guilty). Our best selling PÜR Mellow Eyes Hemp-Infused Eye Patches are a great skincare option to help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. With ingredients, such as Cannabis Sativa (Hemp) Seed Oil and Cooling Cucumber Extract, these eye patches help retain the skin’s moisture, soothe dry skin, and help reduce the appearance of puffiness. Regardless of what you are planning on doing this Labor Day, Mellow Eye Patches should definitely be included in your weekend bag.  It’s hard to figure out which makeup you want to pack on a weekend getaway. How do you avoid packing too much? How can you be sure you’re not forgetting anything?! Our just-launched Multitasking Essentials Best Sellers Kit is the answer to your questions as this kit is packed with a PUR 4-in-1 primer, 4-in-1 pressed mineral powder, a mascara, and a chisel brush. The 4-in-1 Correcting Primer Energize and Rescue Mini and the 4-in-1 Pressed Mineral Makeup Foundation work together to help extend the look of makeup while giving buildable coverage and a natural powder finish along with the flat top and densely packed Chisel Brush helping to ensure a flawless-looking application. The Fully Charged Mascara Powered by Magnetic Technology helps your lashes maintain lift and curl while appearing more flexible. Packed with on-the-go multitasking essentials, this Best Sellers Kit has everything you need for a natural, everyday look this Labor Day weekend. To accompany your natural makeup base, consider adding a fun eyeshadow to complement your look! Whether you are spending time with family or going out on the town, the On Point Eyeshadow Palettes have you covered. With four color stories to choose from and six easy-to-blend matte, shimmer, and metallic shades in each palette, these On Point Eyeshadow Palettes help you go from weekday to weekend effortlessly with customizable looks and intense color payoff. Throw a palette (or two... or three…) in your bag this weekend for ultimate eyeshadow looks.   **Pro Tip: Use the “Wednesday” palette for a sweet daytime look and “Saturday” for a sultry smokey eye.   Wait! Don’t forget about the lips when packing for this weekend! Throw a couple of PÜR’s Silky Pout Creamy Lip Chubbies in your bag to help condition and protect delicate lips while leaving a natural flush of pigment-rich lip color for the perfect-looking pout. With key ingredients like Sunflower Seed Oil and Rosemary Leaf Extract, these creamy lip chubbies help condition the lips while also helping protect lips from environmental stressors. Available in four different buildable shades including Blushing Rosé, So Peachy, Sugar Plum, and Raspberry Spritz, you are sure to find a 2-in-1 lip and blush color that works for you.   **Pro Tip: Apply a dab of any of the four Lip Chubby’s to the cheeks for a quick, on-the-go flush of color!        

Ohhh, eye liner. A love-hate relationship. Eyeliner can accentuate the eyes and allow creativity but can sometimes be difficult to apply. It is easy to run into issues when applying eye liner in a traditional sense with either an ink pen or a pencil applicator. Nonetheless, if you are tired of wiping off and reapplying your gel eyeliner two or three times every morning—try using eyeshadow as eyeliner! Follow the steps below if you want to create a smoky eye with the PÜR On Point Thursday Palette as an eyeliner option for an effortless look.   Step 1: Prime the Eyes   Do not skip this step! Priming your eyes is basically the glue that will help make your eyeshadow last longer on your eyelids. The HydraGel Lift Under Eye Perfecting Primer is an all-purpose, cooling eye primer that hydrates the lid and under eye area for an instant brighter, firmer, lifted look while blurring imperfections. Apply directly to the eyelid and under eye for a flawless application.   **Tip: If you do not have access to an eyeshadow primer, the 4-in-1 Sculpting Concealer can work as a substitute. Apply the concealer on the eyelid as you would an eye primer, but do not set with powder. The tackiness from the concealer can help your eyeshadow adhere to your eyes for a longer wear time.     Step 2: Go in with an All Over Color   Using the On Point: Thursday Eyeshadow Palette, apply the shade “Wine Time,” a light purple mauve shade, all over the lid. With a fluffy blending eyeshadow brush, go slightly over the crease but do not touch the brow bone. Use windshield wiper motions to ensure the eyeshadow has an even application over the lid and is fully blended. The eyeshadow should blend upwards on the eye and should not have any harsh lines.     Step 3: Apply a Darker Shade in the Crease   Next, use the shade “Day Date,” a pinky mauve eyeshadow shade, in the crease of the eyelid. With a slightly smaller or more densely packed fluffy blending brush, use windshield wiper motions to apply “Day Date” only in the crease. This step will add depth and dimension to the eyeshadow look.   Step 4: Apply a Shimmer on the Lid   Apply the shade “Happy Hour,” a shimmery pink mauve, only on the lid. With a small, flat, packing brush, apply “Happy Hour” in a stamping/tapping motion to the lid. Make sure this shade does not go over the crease, as we want to ensure that “Day Date” is still visible. This eyeshadow should be applied in a semicircle shape with the flat side of the semicircle on your lash line.   **Tip: Spray your brush with Miracle Mist Hydrating Spray for more pigment in the shimmer before applying it to your lid.     Step 5: Apply a Highlight Shade on the Brow Bone   With the same palette, use shade “Pampered,” a champagne shimmer, on the brow bone directly under the center/arch of the eyebrow and on the inner corner of the eye. With a small fluffy blending brush (such as the brush you used in step 3) lightly apply “Pampered” to highlight the brow bone and inner corner. This step can help give your eye a more lifted look.   Step 6: Create a Wing with Eyeshadow   Using the shade “Taxi Please,” a dark mauvy grey, on a small, angled brush, gently stamp the shade on the lash line. You may need to apply two to three layers to achieve the level of darkness you want for your eyeliner look. Once you have the “eyeliner” where you want it, flick the end out on the edge of your eyelid to create a wing.   **Tip: For a more glam eyeshadow look, use the shade “Friday Jr.” instead of “Taxi Please” to create a dark shimmery wing.   Step 7: Clean up the eyeshadow   For the final step of this look, you will need makeup remover and a Q-tip or a makeup wipe to clean any fallout or mistakes from the eyeshadow. Make sure you gently clean under the wing from step 6 to create a sharp line. This step helps your eyeshadow appear cleaner and more put together.