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In case you missed it, PÜR just launched two brand new products in our Spring 2024 Collection! Silky Tint Creamy Multitasking Stick with Peptides and On Point Tint Creamy Eyeshadow & Primer with Peptides both help with effortless, everyday beauty. While these products are great on their own, they can also be paired with other PÜR multitasking products! This week in the blog, we are sharing our favorite product pairings for you to try out. Berry Blast + Berry Beautiful The first product pairing we love is Silky Tint Creamy Multitasking Stick with Peptides in shade Berry Blast and Skin Perfecting Powder Blushing Act in shade Berry Beautiful for endless blushing looks! Silky Tint is the perfect base as the skincare-infused formula effortlessly blends on the skin while the powder blush adds a sweep of multidimensional color. You can get both of these blushes in our Berry Blast Berry Beautiful 2-Piece Blush Duo to give yourself a natural, healthy-looking flush. You Go Pearl + Afterglow Another product pairing that we can’t get enough of is Silky Tint Creamy Multitasking Stick with Peptides in shade You Go Pearl and Skin Perfecting Illuminating Powder in shade Afterglow for a shimmering lit-from-within look! You Go Pearl features a pearly champagne hue while Afterglow adds a luminous-looking glow, making these two products the perfect pair to give yourself a natural-looking radiance. You can get both of these skin-loving highlighters in our You Go Pearl Afterglow 2-Piece Highlighter Duo for endless glowing looks! Cashmere + Wednesday A product pairing that we love for the eyes is our new On Point Tint Creamy Eyeshadow & Primer with Peptides in shade Cashmere and our On Point Eyeshadow Palette in shade Wednesday! On Point Tint is a creamy eyeshadow that doubles as a primer with smoothing, high-performance pigments, making it the perfect base for the shades In the On Point Eyeshadow Palette. You can get both of these eyeshadow products in our Cashmere Wednesday 2-Piece Eyeshadow Bundle to create the ultimate day-to-night looks! Suede + Saturday A product pairing that we love for a cool-toned eyeshadow look is On Point Creamy Eyeshadow & Primer with Peptides in shade Suede and On Point Tint Eyeshadow Palette in shade Saturday! On Point Tint in shade Suede is the perfect base for the On Point Tint Eyeshadow Palette to create soft or smokey eyeshadow looks. Get both of these skincare-infused eyeshadow products in our Suede Saturday 2-Piece Eyeshadow Bundle to get customizable eyeshadow looks!  To shop for more product pairings to help elevate your everyday beauty, or other multitasking beauty and skincare products, head to purcosmetics.com

Introducing the newest additions to the PÜR beauty lineup… Silky Tint Creamy Multitasking Stick with Peptides and On Point Tint Creamy Eyeshadow & Primer with Peptides! This week in the blog, we are giving you all the details on this new makeup launch and why these new products are must-haves for your makeup routine! Effortless Everyday Beauty The brand new Spring 2024 Collection features Silky Tint Creamy Multitasking Stick with Peptides and On Point Tint Creamy Eyeshadow & Primer with Peptides for the ultimate complexion-boosting beauty sticks and eye-priming serums! These two new multitasking products will help you streamline your makeup routine while providing a pop of color. Formulated with complexion-boosting ingredients, this new launch allows you to enhance your natural beauty with makeup that looks and feels the most like you. The Must-Have Complexion-Boosting Stick Silky Tint is a Creamy Multitasking Stick with Peptides that helps give cheeks and lips a complexion-boosting, monochromatic color! Featuring a sheer, blendable and buildable formula, Silky Tint seamlessly applies, blends and melts into the skin for a natural, healthy-looking flush. Formulated with Peptides, Sodium Hyaluronate and Shea and Mango Butters, this Creamy Multitasking Stick helps reduce the appearance of fine lines and wrinkles while moisturizing and locking in hydration for plumper-looking skin. Silky Tint is available in the following shades that can be mixed and matched together: Berry Best—a soft berry blush Coral Cosmo—a light coral blush Bronze Babe—a cocoa bronze bronzer You Go Pearl—a pearly champagne The Ultimate Shimmering Liquid Eyeshadow On Point Tint is a Creamy Eyeshadow & Primer with Peptides that doubles as a shimmering and dimensional liquid shadow and an eyeshadow primer for crease-free wear! The buildable, cream-to-powder formula offers light-to-medium color coverage for a pearlescent eyeshadow look. Wear On Point Tint alone for a natural look or use it as a primer under any eyeshadow to help lock shadow into place. Formulated with a Ceramide, Peptide, and Vitamin E, this Creamy Eyeshadow & Primer helps boost hydration, smooth the look of fine lines and wrinkles, and soothe the delicate skin around the eye. On Point Tint is available in the following shades: Suede—a golden taupe Silk—a metallic copper Cashmere—a ballet pink Satin—a cool mauve

Did you know that you can customize your mascara by mixing and matching different mascara formulas? This week in the blog, we're sharing all the details on mascara cocktailing and our PURfect lash combinations! What is Mascara Cocktailing? Mascara cocktailing is when you mix two or more mascaras together to create a custom look. For example, if you have one mascara that helps lengthen your lashes, and one mascara that helps volumize your lashes, you can apply them together to get length and volume! Begin by applying whichever mascara has a thinner formula on the lashes, and then top it off with another mascara to create your perfect lash! For Extra Length + Volume The first mascara cocktail we love is Fully Charged Mascara Primer Powered By Magnetic Technology and Fully Charged Mascara Powered By Magnetic Technology! The Fully Charged Primer provides the perfect base for the Fully Charged Mascara as it helps add extra length and volume in one swipe. Once the primer has been applied to your lashes, add a swipe of Fully Charged Mascara to help lift, separate, and define each lash for fabulous lashes that wow! For Extra Length + Definition The next mascara cocktail we love is Fully Charged Mascara Powered By Magnetic Technology and Big Look Lengthening Mascara With Argan Oil! Fully Charged helps strengthen, thicken, lengthen and separate lashes, while Big Look helps take lashes to longer lengths. We recommend applying Big Look first to help lengthen lashes with the clump-resistant mascara wand before applying Fully Charged to add extra definition. For Extra Volume + Drama Another must-try mascara cocktail that we love is Big Look Lengthening Mascara With Argan Oil and On Point Mascara With Hemp! Big Look helps evenly coat lashes with game-changing volume while On Point helps strengthen, lengthen and thicken the look of lashes. We recommend applying On Point first to help define the look of lashes before applying Big Look to add extra drama for longer, more volumized-looking lashes. To shop for more eye makeup products, or other best selling makeup and skincare to help enhance your natural beauty, head to purcosmetics.com

If you are typically rushing out the door in the mornings, or don’t want to dedicate a lot of time to your makeup every day, we can help! This week in the blog, we are sharing our favorite products for a 5-minute makeup routine to help get you ready to go in no time! Cloud Cream Start your five-minute makeup routine with Cloud Cream! This Gel-to-Water Hydrating Essence Moisturizer helps to hydrate, soothe, smooth and prime the look of skin. Formulated with Ceretin Complex, Aloe, and Green Algae Extract, Cloud Cream helps reduce the look of redness and protects the skin from environmental stressors for healthier-looking skin. 4-in-1 Pressed Mineral Makeup Next, apply 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 to help give your skin flawless-looking coverage with skincare-infused ingredients! This all-in-one powder works as a foundation, concealer, powder, and SPF 15 with a lightweight feel and mess-free application. Formulated with Waltheria Extract and PUR’s exclusive Ceretin Complex featuring a hydrating Ceramide and gentle Retinol blend, 4-in-1 Pressed Mineral Makeup can help you get smoother, more even-looking skin. Blushing Act The next step we recommend is blush! Using our Skin Perfecting Powder Blushing Act, simply swirl this skincare-infused blush onto the apples of your cheeks with our Blurring Powder Brush for natural-looking color. Formulated with good-for-you skincare ingredients, including a conditioning Energy Complex and Ceretin Complex, this Skin Perfecting Powder helps improve the skin’s appearance with each sweep of color! From soft and flushed, to vibrant and bold, this blush is a must-have to give yourself rosy-looking cheeks! Mineral Glow Add a sun-kissed glow to your skin with our Skin Perfecting Mineral Glow Powder! This illuminating bronzing powder helps give you a healthy-looking glow with warmth and dimension. Infused with antioxidants and good-for-your-skin ingredients, like our skin-perfecting Ceretin Complex and skin-conditioning Energy Complex, Mineral Glow helps keep skin radiant and healthy-looking regardless of the season! Simple sweep Mineral Glow onto the cheekbones, forehead, and jawline for a natural-looking luminosity. Fully Charged Finish off this five-minute makeup routine with lashes! Fully Charged Mascara Powdered by Magnetic Technology wraps a positively charged elastic veil around each lash to help lift, separate, and define each lash for maximum, long-lasting performance. Simply wiggle the wand in a back-and-forth motion and repeat to build for longer-looking lashes that wow.   To shop for more best selling makeup to enhance your five-minute makeup routine, or other fan-favorite skincare and makeup products, head to purcosmetics.com

If you have plans this Valentine’s Day, (or just want to look cute for work!) and are looking for some makeup inspiration, you’ve come to the right place! This week in the blog, we are sharing our favorite makeup products to help you create a rosy makeup look that’s perfect for the day or date night. Pretty in Pink Blush The first product we love for Valentine’s Day is our Skin Perfecting Powder Blushing Act in shades Berry Beautiful and Pretty in Peach! These skincare-infused blushes help improve the skin's appearance with a buildable color that can go from soft and flushed to vibrant and bold! Formulated with good-for-you skincare ingredients, including conditioning Energy Complex and Ceretin Complex—a proprietary blend of a super-hydrating Ceramide that is exclusive to PUR, this Skin Perfecting Powder helps rejuvenate the look of skin while giving a blushing touch of color that is perfect for Valentine’s Day! Love Your Lips Another product that is a must-have for Valentine’s Day is our Silky Pout Creamy Lip Chubby! Available in four shades including Blushing Rose, So Peachy, Sugar Plum, and Honey Pink, these rosy shades are perfect for a Valentine’s Day pout. Formulated with hydrating Sunflower Seed Oil and conditioning Rosemary Leaf Extract, these Creamy Lip Chubby pencils help protect lips with a natural-looking flush of pigment-rich color. **Pro Tip: Silky Pout also works on the cheeks for a monochromatic blush effect! Add Some Shimmer! The next must-have product for Valentine’s Day is our Afterglow Skin Perfecting Powder! This illuminating highlighter features a buildable formula and can be used for a natural-looking radiance or a megawatt glow! Formulated with PUR’s skin-loving Ceretin Complex, Afterglow helps brighten the appearance of skin as it adds the ultimate sheen. We recommend applying this highlighter on the tops of your cheekbones, on the bridge and tip of nose, and under your brow bone to give yourself a pop of shimmer.   Flirty Eyeshadow The last product we love for Valentine’s Day is our Thursday On Point Eyeshadow Palette! Featuring six easy-to-blend matte, shimmer and metallic shades, this mauve-toned palette is perfect to customize your look! Formulated with Turmeric to help brighten the look of skin and Pomegranate Enzymes to help moisturize, this versatile eyeshadow palette can be used to create both day and nighttime Valentine’s Day looks! To shop for more makeup products that are perfect for Valentine’s Day, or other best selling beauty and skincare to add to your daily routine, head to purcosmetics.com

If you want to give yourself a more even-looking complexion, but aren’t sure where to start, we can help! This week in the blog, we are sharing our favorite primer and foundation pairings to help you find your perfect finish and coverage. Full Glam If you are looking for a complexion pairing to help give you smoother-looking skin with full coverage, try pairing our No Filter Primer Blurring Photography Primer and Love Your Selfie Longwear Foundation & Concealer! No Filter helps to moisturize, color correct, prime and illuminate the look of skin in one easy step. Formulated with our age-defying Ceretin Complex, Hemp, Coconut, and Olive Oil, No Filter helps balance the look of skin. This skin-loving primer pairs perfectly with Love Your Selfie! This Longwear Foundation and Concealer helps mask and blur the look of imperfections with our Ceretin Complex, Green Tea, Ginseng and Vitamin B. The medium-to-full coverage is perfect for full glam makeup for an airbrushed-looking glow. Everyday Beauty If you are looking for a complexion pairing that you can wear for your everyday makeup look, we recommend pairing our 4-in-1 Correcting Primer Energize and Rescue and 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15! Energize & Rescue helps improve skin hydration and reduce the look of redness. This skin-loving primer is packed with good-for-your-skin ingredients such as Probiotics, Aloe, Caffeine, and Coconut Water to help smooth and soothe skin. This primer pairs perfectly with our best selling 4-in-1 Pressed Mineral Makeup to help give skin a smoother-looking appearance. Formulated with Waltheria Extract, Shea Butter, and Ceretin Complex this multitasking powder helps improve the look of skin tone and texture with medium, buildable coverage that’s perfect for everyday wear! All Natural If you are looking for a complexion pairing to enhance your natural beauty without adding a lot of coverage, 4-in-1 Correcting Primer Redness Reducer and 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 is for you! The Redness Reducer primer helps neutralize the appearance of redness and discoloration with a conditioning formula of Shea Butter and our Ceretin Complex to help instantly brighten and firm the look of skin. This Correcting Primer pairs effortlessly with our 4-in-1 Tinted Moisturizer to help simplify your beauty routine with natural-looking coverage. This tinted moisturizer blurs the line between skincare and makeup as it enhances the look of your complexion with a natural-looking finish. Formulated with Sodium Hyaluronate, Chamomile and Shea Butter, this light-coverage tinted moisturizer helps hydrate and soothe the skin and is perfect for no-makeup-makeup days! To shop for more best selling complexion products or must-have primers to enhance your makeup routine, or other skin-loving beauty and skincare, head to purcosmetics.com

Today in the blog we’re feeling nostalgic! Let's take a dive into PUR history and give our best selling powder that started it all the props she deserves! How We Began PÜR was created in 2002 with one goal in mind—to offer PÜR Beauties multitasking beauty solutions that support and never compromise their lifestyle. Our makeup and skincare is designed to accentuate your natural-born beauty with clinically proven technology to leave skin looking and feeling its best, long after the makeup comes off! With cruelty-free and mineral-based ingredients, PÜR continues to transform the industry with our skincare-infused makeup and good-for-you skincare products.   Our Best Selling Powder   We have had one product that started it all and has been a best seller ever since, the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15! This award-winning all-in-one powder has a lightweight feel that glides onto the skin, effortlessly blending in for a flawless-looking finish with medium, buildable coverage. The no-mess mineral makeup wonder was motivated by the concept of multitasking, mineral-based beauty solutions, and has continued to be a customer favorite! Still a Best Seller Today! While our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 has been with us since the beginning, it has been a best seller ever since! Check out some press that this fan-favorite powder has received: The 11 Best Setting Powders For Every Occasion on POPSUGAR “Voted the best powder foundation of 2023, we love the PÜR 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 because it contains multitudes: it's a mineral foundation powder but it also has SPF!” This Skincare-Infused Powder Leaves My Problematic Skin Looking Airbrushed All Day Long on Style Caster “For less than $30, you’re basically getting four products in one; it’s a foundation, concealer, setting powder and has SPF 15. I’m not the only one who swears by the formula, considering it’s racked up over 2,300 perfect ratings on the brand’s direct website and over 5,700 five-stars at Amazon!” Beauty fans are obsessed with this 4-in-1 mineral powder that's a concealer, foundation, finishing powder and SPF 15 in one (and it costs under $30) on Daily Mail “Think of this PÜR compact as your secret weapon for a perfect complexion with a beautifully even color that makes you look revitalized and full of energy. If you want to give your complexion a quick boost and spend less money on make-up in 2024, turn to PÜR 4-in-1 pressed mineral powder for instant results.” To learn more about PÜR and to shop for more best selling makeup and skincare, head to purcosmetics.com

When you are searching for a new foundation, it can be hard to figure out which one works best for your skin type. With so many different foundation formulas, how can you choose? This week in the blog, we are highlighting the benefits of using a powder foundation, how to apply it, and why we have been loving using a powder foundation!  Our #1 Product At PUR, our powder foundation is out #1 best selling product—and for good reason! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is an all-in-one powder that works as a foundation, concealer, finishing powder, and SPF 15 while giving skin a smoother-looking appearance. Formulated with Ceretin Complex, our proprietary blend of encapsulated Retinol, Lactic Acid, and a Ceramide, Shea Butter, and Vitamin E, 4-in-1 Pressed helps diminish the look of fine lines and wrinkles as it helps moisturize and brighten the look of skin. How to Use a Powder Foundation When you are applying a powder foundation, it is important that your skin is hydrated before applying any products. We recommend applying Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto the skin before applying any foundation to help prep and prime skin for makeup application. Next, follow the instructions below to get the most out of this best selling powder foundation: For light-to-medium coverage, lightly swirl the Airbrush Blurring Powder Brush into the mess-free compact. Gently dust onto the skin. For medium to full coverage, lightly swirl the Chisel Brush into the mess-free compact. Press powder onto the skin and continue to build. To use as a finishing powder, use the Powder Brush found in Brushing Act 5 Piece Brush Set to help set the complexion. To use as a concealer, gently press the powder onto the skin with the Chisel Brush to help blur the look of imperfections. Don’t Just Take Our Word for It! Take a look at some of the reviews for 4-in-1 Pressed Mineral Makeup and why it is a best seller for a reason! Wonderful Product! “This is amazing!! It is everything as described and more. This has become my new makeup line, I'm so excited to try the other products. It looks natural and goes on smooth and light. So easy and quick to apply a little goes a long way, too! I couldn't be happier!” –Five stars from Luciana Amazing! “This foundation feels so good on my skin, my skin finally can breathe! It is a lightweight foundation that really brightens, smooths your complexion and evens skin tone. It doesn’t cake and is not messy at all compared to liquid foundations. You get a foundation and skincare in one product! After applying this product my skin feels and looks amazing! Definitely recommend!” –Five stars from Nica2020 Love This Powder! “I love this powder—it offers good coverage for the appearance of even skin tone. I love that it has a mirror and SPF so you can use it on days you just want some really light coverage or you can throw it in your purse for a midday touch up!” –Five stars from beckycc8c5 To shop for the best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, or other must-have beauty and skincare products, head to purcosmetics.com

When doing your makeup, it is super important to prep your skin before applying any foundation or complexion products! Prepping your skin can help your makeup apply smoothly and will help your makeup look better throughout the day. This week in the blog, we are sharing our favorite skin prep products to help you give yourself a flawless-looking complexion! Start with Freshly Cleansed Skin The first step in our skin prep routine is a cleanser! Forever Clean is a Gentle Cleanser that helps replenish skin and restore balance to the complexion as it helps gently remove any dirt or makeup. Formulated with Green Tea, Ginseng, and Vitamin B, Forever Clean helps hydrate and soothe the look of skin, making it a perfect first step in a skin prep routine! Hydrate Your Undereyes After cleansing your skin, we recommend applying our Mellow Eyes Help Hydrogel Rejuvenating Eye Patches! These undereye patches are great for skin prep as they help reduce the look of puffiness and brighten and smooth the look of your undereye area. Formulated with Cucumber Extract, Green Tea Extract, and Argan Oil, these hydrogel eye patches help plump and prep the undereyes. We recommend applying Mellow Eyes after cleansing your skin and leaving them on for 10-20 minutes while you do the rest of your skin prep. Apply a Multitasking Serum Next, we recommend applying our Go with the Glow Niacinamide Drops to help give your skin a more radiant-looking glow! These multitasking drops are great for makeup prep as they help lock in hydration and soothe and soften the look of skin. Formulated with Squalane, Vitamin C, and a Superfood Blend, Go with the Glow helps even the look of skin for a brighter-looking appearance. Don’t Forget Moisturizer! As the last step of your skin prep routine, we recommend applying Cloud Cream to help hydrate, soothe, smooth and prime your complexion. This dreamy, all-in-one Gel-to-Water Hydrating Essence Moisturizer deeply hydrates skin as it preps for makeup application. Formulated with Aloe and Green Tea Extract, Cloud Cream helps reduce the look of dark spots and redness as it quickly absorbs into the skin before you apply any complexion products. To shop for more skin prep products to add to your makeup routine, or other best selling skincare and beauty products, head to purcosmetics.com

The New Year is the perfect time to revamp your makeup routine to include more multitasking products! Here at PÜR, we offer numerous multitasking makeup products to help you save time in your routines while enhancing your natural beauty. This week in the blog, we are sharing some of our must-have makeup products to help you get more out of your makeup in 2024! An All-in-One Powder We couldn’t talk about a simplified beauty routine without starting with our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15! This all-in-one powder serves as a foundation, concealer, finishing powder and SPF 15 protection while instantly giving skin a smoother-looking appearance. Formylated with Waltheria Extract to help brighten and our Ceretin Complex to help improve the look of skin tone and texture, 4-in-1 Pressed Mineral Makeup is a must-have in your simplified makeup routine! Monochromatic Lips and Cheeks Another product we recommend to start multitasking is our Silky Pout Creamy Lip Chubby! This 2-in-1 product works for both lips and cheeks for a naturally-flushed look. Formulated with Sunflower Seed Oil and Rosemary Leaf Extract, Silky Pout helps hydrate the lips and cheeks with a pigment-rich color for a rosy-looking appearance. Available in four different pinky shades, this Lip Chubby is the perfect multitasker to add to your routine! Multipurpose Highlighter Our No Filter Primer Blurring Photography Primer is one of our favorites for multitasking! Formulated with Hemp Seed Oil and Prismatic Blurring Micro-Pearls, this primer helps conceal the look of imperfections for a natural, radiant-looking finish. This skin-loving primer comes in three illuminating shades that work both under makeup and on top of foundation! We recommend applying No Filter under foundation to help illuminate the look of skin, as well as on top of foundation on the cheekbones, nose, and brow bone as a liquid highlighter. Sculpting Concealer as a Highlighter and Contour Another multitasker that we love is our 4-in-1 Sculpting Concealer! This Concealer with Skincare Ingredients helps conceal imperfections, as well as a contour and highlight! Choosing a shade that is slightly lighter than your skin tone can help brighten areas on the face, such as the undereye area, while choosing a concealer a couple of shades darker than your natural skin tone is great for contouring under the cheekbones to give yourself natural-looking definition. To shop for more multitasking products to simplify your makeup routine, or other best selling skincare and beauty favorites, head to purcosmetics.com

While New Year’s Eve is traditionally a holiday full of glamour and celebration, it is also a time for new beginnings! This week in the blog, we are going to share some pure and simple makeup tips to help elevate your natural beauty for the new year. Multitasking Color The first makeup tip we have been loving for the new year is matching your blush and lip color for an effortlessly monochromatic look. This can be achieved with our Silky Pout Creamy Lip Chubby! Available in four different shades, this creamy skincare-infused pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition skin with a natural flush of pigment-rich color for both the lips and cheeks. Natural-Looking Glow Our Skin Perfecting Powder Afterglow Illuminating Highlighter is the perfect champagne-tinted color to add some radiance to the skin for the new year! The creamy formula goes on like a powder and melts into the skin for a natural-looking finish. Instead of only applying highlighter on the cheeks, we also love to apply it on the tip of the nose, the upper brow bone, and the inner corner of the eyes to have a luminous-looking glow on places other than just your cheekbones! Brown Eyeliner A simple way to elevate any look for the new year is to add some eyeliner! Our On Point Eyeliner Pencil in shade Down to Earth is the perfect eyeliner to add a touch of warmth and smokiness to your eye makeup. This self-sharpening gel eyeliner pencil helps deliver maximum color payoff with precise application with a rich brown color that pairs perfectly with our On Point Eyeshadow Palettes. The skincare-infused formula helps moisturize lashes while conditioning the skin around the lash line with a long wear time. Longer-Looking Lashes Another product we love for a pure and simple makeup look is mascara! Fully Charged Mascara Powered by Magnetic Technology is an easy way to help elevate any look as it coats each individual lash for thicker, more volumized-looking lashes. The lash-loving mascara formula helps fight premature lash fallout for lashes that speak volumes with one simple flutter. To shop for more makeup products to elevate your pure and simple look for New Year’s Eve, or other best selling beauty and skincare, head to purcosmetics.com

New Year's Eve is upon us, which means we need to find the perfect holiday lip color for our NYE plans! This week in the blog, we are sharing our favorite Silky Pout Creamy Lip Chubby hues so you can find your perfect lip color to ring in the new year. About Silky Pout Creamy Lip Chubby Silky Pout is a Creamy Lip Chubby that allows you to indulge your pout with the ultimate hydration. Featuring a skincare-infused formula, Silky Pout is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your lips. The pigment-rich color leaves a natural flush on lips and can also be used on the cheeks for a 2-in-1 added blush effect.  4 Different Lip-Loving Shades These creamy Silky Pout lip and cheek pencils are available in four different wearable shades! Choose from Blushing Rosé, a neutral dusty rose for an easy everyday lip, So Peachy, a peachy nude for a pop of color, Sugar Plum, a deep soft berry for the perfect berry lip, or Raspberry Spritz, a honey pink that adds the perfectly rosy hue to the lips. Each of these four shades is worn comfortably as they help moisturize and soften the appearance of lips for the ultimate skincare-infused lip pencil.  Why Our Customers Love Silky Pout While we think Silky Pout is the perfect lip chubby for New Year's Eve, don’t just take our word for it! Check out some of our verified customer reviews about why they love our best selling Silky Pout Creamy Lip Chubby shades: Creamy Without Drying! “The silky pout lip chubby is a great size. It's perfect to carry in a makeup bag, purse, or even in a pocket. I liked that it's self-sharpening. All you need to do is twist the bottom. The coverage was very even. I like that it's a satin finish. I liked the product overall! It's easy to apply and doesn't smudge or bleed too much.” –Five stars from vanessa6297 Hydrating Color “You need this chubby! I love the way this lip color goes on so smoothly and hydrates my lips. The shade “Blushing Rosé” is very neutral and gives just a hint of a mauve pink hue. Added bonus--it is self-sharpening. A perfect item to add to your cosmetic bag!” –Five stars from WKinCLT My New Favorite Lipstick “I’m in love with this lipstick! This one is the perfect balance between matte and hydrating. It doesn’t make my lips look dry and caked, and it lasts a long time. I got the plum shade and it’s perfect with my cool undertones! I will definitely purchase it again.” –Five stars from Julie137 To shop for more makeup products to elevate your New Year's Eve look, or other best selling beauty and skincare products, head to purcosmetics.com

If you have wrapped up your holiday shopping (pun intended) but are still looking for stocking stuffers, you’ve come to the right place! This week in the blog, we are going through some of our favorite makeup and skincare products that fit perfectly in a stocking just in time for the holidays! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 The first product that is a must-have for holiday stockings this year is our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15! Created with a blend of consciously chosen skincare-infused ingredients, this all-in-one powder serves as a foundation, concealer, finishing powder and SPF 15 protection while instantly giving skin a smoother-looking appearance. The convenient packaging is perfect for on-the-go and is sleek enough to effortlessly fit inside a stocking! Mellow Eyes Hemp Hydrogel Rejuvenating Eye Patches Another product we recommend using as a stocking stuffer is our Mellow Eyes Hemp Hydrogel Rejuvenating Eye Patches! These fan-favorite under eye patches were designed to help reduce the look of puffiness and brighten and smooth the appearance of the undereye area. Infused with a refreshing blend of Cucumber Extract, Green Tea Extract, Argan Oil and more, these hydrogel eye patches help condition, refresh and comfort the delicate skin around the eyes all at once! Self Soothing Nourishing Probiotic Mask Give the gift of self care this year with our Self Soothing Nourishing Probiotic Mask! This hydrating mask makes the perfect stocking stuffer as it helps soothe dry, distressed skin with the comforting power of skin-conditioning Calendula, Chamomile Extract, and Cucumber Extract. Doubling up as a leave on treatment, this multitasking cream formula can be rinsed off or massaged into skin, locking in moisture as an overnight treatment for a 2-in-1 stocking stuffer! Fully Charged Mascara Powered by Magnetic Technology The next gift that we recommend as a stocking stuffer is our Fully Charged Mascara Powered by Magnetic Technology! Powered by innovative magnetic technology, this mascara attracts negatively-charged lashes towards the positively-charged mascara. The lash-loving formula coats each lash with every application, leaving your lashes appearing thicker, more volumized, and more separated, taking lashes to extreme lengths. To shop for more best selling makeup and skincare for the perfect stocking stuffers this year, or other fan-favorite beauty products, head to purcosmetics.com

‘Tis the season for cozy outfits, festive get-togethers, and holiday glam! If you have a holiday party on the horizon, we have the *perfect* makeup look that is both cheery and festive. This week in the blog, we are taking you through the steps on how to achieve effortless holiday glam!  Step 1: Foundation The first step to this holiday glam is foundation. We recommend using Love Your Selfie Longwear Foundation & Concealer to help mask and blur the look of imperfections as it helps enhance your natural beauty. We recommend applying Love Your Selfie with a Liquid Chisel Brush for medium-to-full coverage and an airbrushed-looking glow. *Pro Tip: Love Your Selfie can also be used as a concealer! Unscrew the pump to access a doe foot applicator for an effortless concealer application. Step 2: Setting Powder After applying our foundation and concealer with Love Your Selfie, set your makeup with our 4-in-1 Loose Setting Powder! This Lightweight Blurring Powder helps blur the look of pores and set makeup with a matte finish. Apply the loose setting powder with our Airbrush Blurring Powder Brush and gently sweep the powder onto the face.   Step 3: Blush We can’t have a holiday makeup look without rosy cheeks! Our Skin Perfecting Powder Blushing Act in shade Pretty in Peach or Berry Beautiful adds the perfect pop of color to the cheeks. This skincare-infused blush adds a natural flush of color with a satin-matte finish. We recommend applying this blush with our Blurring Powder Brush for a flawless-looking finish. Step 4: Eyes For a holiday glam eye makeup look, we recommend using our 3-Piece Eye Polish Kit! This glamorous kit includes two cream eyeshadows, a silicone applicator, and a deluxe mini of the fan-favorite Fully Charged Mascara Powered by Magnetic Technology! To apply, use the silicone applicator and sweep shade Gilded Copper or Malted Bronze onto the eyelid for a brilliant, multidimensional look. Finish with a coat of Fully Charged for thicker, more volumized-looking lashes! Step 5: Lips The last step for this holiday look is lips! We recommend using Silky Pout Creamy Lip Chubby in shade Sugar Plum for a soft berry lip. The creamy, skincare-infused lip pencil helps condition lips with a natural flush of pigment-rich color for the perfect holiday pout! To shop the products mentioned in this week’s blog for your next holiday party, or to shop other best selling beauty and skincare, head to purcosmetics.com

While we love the holiday season, we could do without the dry cold weather. If you have been looking for ways to help give yourself a dewy-looking appearance all season long, you’ve come to the right place! This week in the blog, we are going to be giving you our favorite product recommendations so you can maintain a healthy-looking glow even in the Winter. Cloud Cream Gel-to-Water Hydrating Essence Moisturizer The first product we recommend for Winter is a moisturizer! Cloud Cream Gel-to-Water Hydrating Essence Moisturizer deeply moisturizes and soothes the skin with limitless hydration for a more radiant-looking appearance. Formulated with skin-dulgent ingredients such as Green Tea Extract and Aloe to help hydrate and protect the skin from environmental stressors, Cloud Cream is a must-have for cold weather! Self Soothing Nourishing Probiotic Mask The next product that we love for Winter is our Self Soothing Nourishing Probiotic Mask! This skin-loving mask helps soothe dry skin with conditioning Calendula, Chamomile Extract, and Cucumber Extract to help replenish the skin's moisture barrier and reduce the look of redness. Doubling up as a leave-on treatment, this multitasking cream formula can be rinsed off or massaged into skin, locking in moisture as an overnight treatment for an extra boost of hydration. Skin Perfecting Powder Afterglow Illuminating Powder A makeup product that we recommend to give the skin a glowy look is our Skin Perfect Powder Afterglow Illuminating Powder. This powder is an instant pick-me-up that features a golden, sun-kissed sheen for radiant-looking skin all year long! Infused with powerful antioxidants and good-for-your-skin ingredients such as Green Tea and Shea Butter, the Afterglow Illuminating Powder helps soothe and condition skin for a soft, dewy-looking finish. Lit Mist Illuminating Setting Spray Another product we recommend to help revitalize the look of dull, tired-looking skin is Lit Mist! This Illuminating Setting Spray instantly hydrates the complexion for an effortless glowy look as it helps set makeup into place. Lit Mist is formulated with antioxidants such as Green Tea, Ginseng, and Vitamin B to deliver good-for-your-skin ingredients in just one spritz! This setting spray is a must-have for dry Winter Skin to help give yourself a light, dewy shimmer. To shop the hydrating products mentioned in this week’s blog, or other best selling beauty and skincare products, heat to purcosmetics.com

With Thanksgiving season in full swing, it is time to reflect on this past year and think about what we are the most thankful for! While we are always thankful for our new 2023 product launches, this week in the blog we are going to highlight some of our favorite reviews from some of our best selling products! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 We can’t talk about what we are thankful for without starting with our #1 best selling 4-in-1 Pressed Mineral Makeup! This Broad Spectrum SPF 15 powder foundation features a lightweight feel that glides onto the skin, effortlessly blending in for a flawless-looking finish. Here are some of our favorite reviews of this award-winning powder that customers are super thankful for: “I absolutely love how smooth this powder goes on and how lightless it feels! I would definitely recommend it to any woman I know. The coverage is so light and airy that you feel like you have nothing on at all.” –five stars from christinep93 “This is amazing!! It is everything as described and more. It is easy and quick to apply and a little goes a long way! It covers imperfections very well. I love this powder, I couldn't be happier! I highly recommend it.” –five stars from lucianab1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer Another product we are thankful for is our dreamy Cloud Cream! This Gel-to-Water Hydrating Essence Moisturizer deeply hydrates skin for a softer smoother-looking appearance. Here are some reviews from customers that we are thankful for with this skin-dulgent moisturizer: “This cloud cream lives up to the name as upon opening it is so light and airy. This moisturizer has Green Tea, Shea Butter, Aloe, and encapsulated Retinol. I love this as a primer before your makeup application!” –five stars from lindaconte “I am very picky when it comes to moisturizer and this one was beyond expectations. Cloud Cream Gel-to-Water Hydrating Essence Moisturizer is like nothing I have ever tried before. I love how it does not leave your skin feeling wet. It literally absorbs right away leaving no residue behind.” –five stars from stylist0180 Ceretin Boost Age Defying Retinol Serum Another product that we want to highlight is Ceretin Boost! This Age Defying Retinol Serum is part of our luxurious Spring 2023 skincare collection. Ceretin Boost helps plump, hydrate, and firm the look of skin as it helps even the look of skin tone and texture. Here are some of our favorite customer reviews that we are especially thankful for: “This Ceretin Boost Age Defying Retinol Serum is a game changer for me. I immediately could tell that my skin looked younger, smoother, and more even looking. The fine lines on my forehead and around my eyes were relaxed and filled in from the very first time I used it. The glow of your skin after just one application is incredible!” –five stars from babydock “This Retinol serum is so gentle!! So soothing and plumping. The product sinks into your skin and feels so refreshing and hydrating. I started to notice results within two weeks! So thankful!” –five stars from blackmoon639 To shop the best selling products mentioned in this week’s blog, or other must-have makeup and skincare, head to purcosmetics.com

If you have ever struggled with a blemish or imperfection on your skin before a big event, you know how stressful it can be to try to cover it up with makeup! This week in the blog we are sharing a step-by-step tutorial on the “sandwich concealer” trend that can help make your blemish less noticeable in no time! Step 1: Setting Spray While setting spray is usually the last step in our makeup routines, we are going to start our makeup with setting spray for this sandwich concealer trend! To begin, spray 1-2 spritzes of Lit Mist Illuminating Setting Spray onto your finger and gently press on and around the blemish. Wait for it to dry down before moving it to step 2. Step 2: Loose Powder After the setting spray has fully dried on the skin, we are ready for step 2! With an Airbrush Blurring Powder Brush, gently dip the brush in our 4-in-1 Loose Setting Powder Lightweight Blurring Powder in shade Translucent before tapping off excess powder from the brush. Apply a thin layer of the Loose Setting Powder onto the skin. Sweep away any excess powder so you have a smooth base before moving on to step 3. Step 3: Concealer Next, apply our 4-in-1 Sculpting Concealer with Skincare Ingredients on top of the Loose Setting Powder in a circular pattern around the blemish. Be careful not to apply the concealer directly onto the blemish as we want to be able to evenly blend out the concealer without applying too much product. Allow the concealer to dry down for 3-5 minutes before blending with the Liquid Chisel Brush. Step 4: Setting Powder Now, it is time to repeat! With the same Airbrush Blurring Powder Brush and 4-in-1 Loose Setting Powder Lightweight Setting Powder from step 2, we are going to repeat the same steps. Gently dip the brush in the translucent setting powder before tapping off excess powder from the brush. Apply a thin layer of the Loose Setting Powder onto the skin. Sweep away any excess powder for smooth, even-looking coverage. Step 5: Setting Spray Last but not least, give your skin a final spray of Lit Mist Illuminating Setting Spray to help deliver instant luminosity while setting and refreshing makeup. Allow the setting spray to fully dry before moving onto the rest of your makeup routine and voila! To shop the skin-loving products mentioned in this week’s blog, or other best selling beauty and makeup, head to purcosmetics.com

Singles Day is an exciting holiday dedicated to embracing being single! This fun-loving holiday allows those who are single to celebrate their relationship status. In honor of Singles Day, we want to shine a light on our Love Your Selfie Longwear Foundation & Concealer because you should always have love for yourself—especially on Singles Day! What is Love Your Selfie? Love Your Selfie is a groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer that helps instantly mask and blur the look of imperfections as it helps enhance your natural beauty. With 100 different shades with cool (pink), neutral, and warm (gold) undertones, you are sure to find your perfect match that seamlessly blends onto the skin for an airbrushed-looking finish. What is Love Your Selfie Formulated with? This Longwear Foundation & Concealer is formulated with our age-defying Ceretin Complex that consists of Retinol, Lactic Acid, Shea Butter, and a Ceramide to help gently improve the look of skin tone and texture. Along with Ceretin Complex, Love Your Selfie also includes a blend of Green Tea, Ginseng, and Vitamin B to help address signs of premature aging. How Do I Use Love Your Selfie? Love Your Selfie features a traditional pump and a built-in doe foot applicator to help achieve targeted, buildable coverage. To use as an all-over foundation, apply one to two pumps of Love Your Selfie and blend onto the skin with our Liquid Chisel Brush. For more targeted application in places that you may want more coverage, such as under the eyes or imperfections, use the doe foot applicator and gently apply onto the skin and blend. What Does Love Your Selfie Pair Well with? To achieve a flawless-looking complexion, we recommend pairing Love Your Selfie with our 4-in-1 Loose Setting Powder Lightweight Blurring Powder to help blur the look of pores and help set makeup with a translucent matte finish. To add dimension to the skin for a sun-kissed glow, apply our Skin Perfecting Mineral Glow Bronzing Powder to the cheekbones and Skin Perfecting Powder Blushing Act in Pretty in Peach or Berry Beautiful to the apples of cheeks for a pop of color. To shop the best selling Love Your Selfie Longwear Foundation & Concealer, or other must-have beauty products mentioned in this week's blog, head to purcosmetics.com

As the temperatures outside continue to drop, we will most likely be spending more time indoors to avoid the chilly temperatures. This makes Fall the perfect time to add Retinol to your skincare routine as we will be avoiding the sun and the cold weather, which can make Retinol less effective. This week in the blog, we are talking about how Retinol can help elevate your skincare routine! Why Should You Add Retinol to Your Skincare Routine? Retinol is a mega-popular skincare ingredient that is known for helping to even the look of skin and reduce the appearance of fine lines and wrinkles. Adding a Retinol serum to your skincare routine during the cooler seasons of Fall and Winter is preferred as we typically spend more time indoors to avoid the chilly weather. This makes it the perfect time to implement Retinol as spending time in the sun can make this powerhouse ingredient less effective. Which Retinol Serum Should I Use? Ceretin Boost is our Age Defying Retinol Serum that helps to visibly plump, hydrate, brighten, and firm the look of skin with a quick-absorbing formula for a healthier-looking appearance. This deeply hydrating and firming formula delivers a burst of microspheres that help keep ingredients in their purest form until released upon application.  What is Ceretin Boost Formulated With? Ceretin Boost is formulated with a 2% concentration of our Ceretin Complex, which is a blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide, to help gently improve the look of skin tone and texture, as well as fine lines and wrinkles. This Age Defying Retinol Serum also includes 2% Niacinamide and Marine Biotics to help even and firm the appearance of skin. What Should I Pair with Ceretin Boost? Ceretin Boost pairs perfectly with other products in our skincare collection, such as Sea Fresh Purifying Gel Foam Cleanser to help gently wash away dirt, oil, impurities, and makeup without over-drying or stripping skin. Along with Sea Fresh, we also love pairing Ceretin Boost with Get a Lift Firming Facial Cream to help hydrate, lift, and condition skin for a more even skin tone and texture. To shop the best selling skincare products mentioned in this week's blog, or other must-have beauty products, head to purcosmetics.com

If you can’t get enough of all things skincare and makeup, you need to make sure you are avoiding some common beauty and skincare mistakes! Have no fear—this week in the blog, we are going through four scary mistakes to beware of, as well as recommendations on how to fix each mistake so you can have a flawless-looking appearance in no time! Mistake #1: Sleeping with Makeup On While falling asleep with our makeup on may be something we are all guilty of, it is a major makeup mistake to beware of! Sleeping in your makeup can lead to clogged pores and an uneven skin tone, which is something we want to avoid. Instead, we recommend using our Forever Clean Gentle Cleanser to help gently cleanse away dirt, oil, and impurities to help restore balance to your complexion.   Mistake #2: Not Properly Prepping the Skin The second makeup mistake to beware of is not properly prepping your skin before applying makeup. Using a moisturizer and a primer before applying your makeup can help keep your makeup on longer and help soothe the look of your skin. We recommend applying Tropical C Brightening Vitamin C & Peptide Moisturizer and our No Filter Primer Blurring Photography Primer to help hydrate and prime the skin for a natural, radiant-looking finish. Mistake #3: Applying Skincare in the Wrong Order A common skincare mistake to try to avoid is applying your skincare products in the wrong order. Applying your skincare in order of products with a thinner consistency, such as our fan-favorite Go with the Glow Niacinamide Drops, before applying any products with a thicker consistency, such as our age-defying Get A Lift Firming Facial Cream Moisturizer, can help each product better absorb into the skin to get more dramatic-looking results. Mistake #4: Not Sticking to a Skincare Routine To see results from your skincare, it is important that you consistently use a product for at least a month! If you are not sure how to create a skincare routine, start by choosing a cleanser based on your skin type. A skincare routine example for someone with oily skin would be starting with Sea Fresh Purifying Gel Foaming Cleanser to help deeply cleanse skin before applying a serum such as Ceretin Boost Age Defying Retinol Serum. As a final step, help lock in hydration with our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer for a simple 3-step daily skincare routine. To shop the must-have skincare and beauty products mentioned in this week’s blog or other bestselling PÜR products, head to purcosmetics.com