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Au natural is beautiful, but we all know that feeling we get walking out the front door in a full face of glam. It’s like we just know the day is about to be ~conquered~. But what about that mid-day moment when you come face to face with the bathroom mirror, only to be met by a shiny, cakey mess. Wonder what went wrong? Well, you probably forgot one very important product: makeup primer. Primer is like the glue that helps hold foundation to the face, and without it, your entire look can turn into a crease catastrophe. The good news is, with one simple step you can help create a flawless-looking canvas that helps lock makeup in place, plus adds an all-day glow. *Enter the PUR No Filter Blurring Primer* Now available in 3 glow-getter shades, PUR No Filter Blurring Primer is the latest skincare makeup must-have for your beauty arsenal. This radiance-boosting base is made with clean ingredients to help seal in makeup for all day wear while complimenting your unique skin tone. Want to find out which one is right for you? Keep on scrolling to discover the No Filter skincare-infused benefits, plus which tint is your match made in heaven: What Are the No Filter Primer Benefits? Powered by a Cannabis Sativa (Hemp) Seed Oil, Certain Complex and complexion-boosting ingredients, this silky makeup primer helps lock makeup in place with these added benefits: Help improve the look of imperfections: Packed with a balanced blend of Encapsulated Retinol, Lactic Acid and Ceramides, No Filter helps improve the look of wrinkles, refine the look of pores and reduce the look of uneven skin tone. Add a radiant-looking glow: Prismatic pigment made from micro-pearls helps further reduce the appearance of skin imperfections while coating the complexion in a radiant-looking glow. Hydrate the skin: Rich in Fatty Acids, Cannabis Sativa (Hemp) Seed Oil helps boost hydration in the as it helps retain moisture and soothe the look of a dry complexion. What Primer Shade Is Right for Me? Rose Gold | Perfect for fair and light skin tones, this pink-tinted blurring primer seamlessly blends into the skin to add a touch of radiance and compliment complexions with red and blush undertones. Easily add a few drops into your favorite foundation or swipe it underneath your powder highlighter for an illuminating rosy glow. Bronze| Channel your inner goddess with this radiant bronze primer. The tan tone of this lightweight base makes it a flawless match for olive and dark skin tones. With a rich undertone, you can add a touch of warmth to your overall complexion or boost your powdered bronzer by applying the primer across the cheekbone and forehead before locking it in. Blur | The original of the No Filter primer trio, this pearly white primer is ideal for all skin tones. Formulated with micro pearls and hydrating ingredients, this primer flawlessly melts into the skin, leaving behind a healthier-looking glow. 

One of the best parts about spring is getting to switch up your skin care and beauty routine for the warmer months. From an SPF moisturizer, toner and skincare exfoliator to adding a more hydrating serum and skin treatment into your skin care routine—spring is the time to help refresh the look of your complexion and prep for that summertime glow. And while our skin tends to get a lot of attention in the warm weather (hello, don’t forget sunscreen), there is one very important part of the face that we tend to overlook: the lips. That’s right, your pout deserves the same love and attention that you give to your skin. Not only are the lips more delicate than your complexion, but between all that talking, chewing and breathing, they put in the work. So, treat your lips to some TLC this spring with 3 easy steps that will help rev up your lip routine: 1. Exfoliate Your Pout Exfoliation is key to polishing away dry, dull skin—even on the lips. If you tend to have lips that are cracked or peeling, work in a light lip exfoliation 1-2x a week. This will help sluff away chapped skin while giving the lips a refreshing pick-me-up (something we could all use for spring.) To help exfoliate, feel free to use a gentle sugar scrub that is specifically formulated for the lips or apply your favorite face exfoliator to the pout in gentle circular motions. 2. Apply a Lip Treatment Yet again, just like your skin, your lips need their own special treatment—preferably in the form of an actual lip treatment. Similar to lip balms, a lip treatment tends to have a thicker texture that coats the lips in nourishing skincare ingredients and helps lock in moisture. Applying a lip treatment throughout the week (or throughout the day) will help indulge your lips to the hydrating ingredients they need to look their best, while giving you the perfect base to lay a matte red lipstick or shiny nude lip gloss. Reach For: Forever Soft Rejuvenating Lip Treatment | Formulated with CBD and Sunflower Oil, this Rejuvenating Lip Treatment wraps the lips in a cooling sensation and helps instantly nourish the skin for a softer, smoother-looking pout. 3. Mix Makeup and Skincare No, we aren’t saying to mix your moisturizer into your lipstick—because we’ve already done it for you (sort of). The beauty of PÜR is that all of our products are infused with skincare inspired ingredients that help indulge the skin while you wear them. The same holds true for our lip products! Next time you want to rock a bold lip or a nude pout, make sure to choose multi-tasking products that cater to your lips needs while helping you look utterly stunning. Finding a staple lipstick or lip gloss that features hydrating ingredients like CBD, Vitamin E and Fruit Extracts will help nourish the lips and leave your pout looking soft and supple. Reach For: 4-in-1 Lip Duo | Flaunt your lips however you choose with this versatile Lip Duo that features a creamy, matte lip stain on one end and a hydrating lip oil on the other. Packed with Agave, Cranberry and Sunflower Oil, this highly pigmented Lip Duo moisturizes and nourishes the lips while coating them in stand-out colour. OR Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm | When “natural” lip days are calling, indulge your lips to the Hybrid Balm that nourishes, moisturizes and hydrates the lips with the help of CBD, Shea Butter and Vitamin C.

While the saying “the eyes are the window to the soul” has always been a staple, there is nothing quite like wearing a face mask 24/7 to give us all a newfound appreciation for our peepers. Help lock your eye makeup in place for all day wear and discover the benefits of using a longwear eyeshadow primer, here!

Springtime is around the corner, and it’s time to bring your skin out of hibernation. To ensure your skin is ready for the warmer weather, use these four skincare tips to help you get glowing right on time for spring. Exfoliate! The cold winter months can wreak havoc on your skin. With the constant shift between the cold air outside and the warm, dry air inside, your skin can appear dry and flaky looking. Adding an exfoliating step to your skincare routine once or twice a week can help you remove dead skin cells that can cause your skin to appear duller and more lackluster.  Joystick Deep Pore Exfoliating Cleanser lathers into a rich foam to remove dirt, oil, and makeup while gentle exfoliants help reveal smoother-looking skin.  Benefits Deep cleansing formula instantly breaks down oil and impurities revealing a smoother, brighter, and more radiant-looking complexion. Gentle exfoliants help remove dead skin cells revealing smoother-looking skin. Skin-detoxifying ingredients help draw out deeper pore-clogging impurities for visibly healthier-looking skin. Multitasking stick component is great for on-the-go cleansing. Great for all skin types. Brighten Once you have exfoliated your skin, you will want to maintain your glow. Using complexion and skincare products powered by energizing and brightening ingredients, you can help renew and rejuvenate your skin, helping it appear smoother and more even looking. Ceretin Serum Age Defying Concentrate is an age-defying serum powered by encapsulated retinol that addresses lines, wrinkles, blemishes, dark spots, and renews skin’s appearance.  Benefits Triple action age-defying serum helps to improve the appearance of uneven skin tone and texture. Rich in Vitamin C, Amino Acids, Lycopene, and Watermelon Extract – all powerful antioxidants that help rejuvenate the skin’s appearance. Ceretin Serum helps target and address skin discolorations, like age spots, dark spots and hyperpigmentation for a brighter, more even complexion. Helps maintain skin’s moisture and restores the skin’s resilience. Lactic Acid (AHA) helps exfoliate dead skin cells, unclog pores, and reduces the appearance of fine lines and wrinkles.  Defend Every time you step outside, your skin can come in contact with environmental stressors that can cause premature aging of the skin. Using makeup and skincare with added skin-loving ingredients, you can help protect skin from environmental stressors, leaving your skin looking and feeling its best. Tinted Moisturizer SPF 20 is an all-in-one moisturizer that hydrates, corrects, and plumps the look of skin while providing a sheer, dewy finish.  Benefits Available in 16 shades. Sodium hyaluronate helps to firm, hydrate, and retain skin’s moisture. Powered by Retinol and Retinyl Palmitate as part of Ceretin Complex, gently promotes cell turnover while helping to diminish the look of fine lines, wrinkles, and discoloration for a brighter, smoother-looking and more even skin tone and texture. Chamomile and Shea Butter soothe and calm skin. Aloe and Vitamin E condition and nourish skin. Hydrate and Moisturize No matter your skin type, keeping your skin hydrated and moisturized is essential to maintaining plumper, more youthful-looking skin. Healthy-looking skin comes from giving your skin the love it deserves by maintaining a consistent skin care routine. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer utilizes an innovative, water-breaking technology to provide hydration deep into the skin for plumper, younger-looking skin.  Benefits Powered by PUR’s proprietary Ceretin Complex, non-irritating Encapsulated Retinol, Lactic Acid, Shea Butter, and Ceramides gently promote cell turnover while helping to diminish the look of fine lines, wrinkles, and discoloration for a brighter, smoother-looking, more even skin tone and texture. This gentle time-released formula can be used both day and night. Green Algae Extract helps protect skin against damage caused by high energy visible blue light. Aloe soothes skin and helps reduce the appearance of redness. Green Tea helps fight premature signs of aging. Use this moisturizer with a hydrating formula to prep and prime skin every day for makeup application or makeup-free days. Follow these simple skin care tips, and you are well on your way to beautiful-looking skin in no time! Now, go out there and bloom like the flower you are. Use #purbeauty and tag us @purcosmetics for your chance to be featured. Shop this and more at purcosmetics.com    

If 2020 taught us anything, it would be #1 we wear makeup to feel good about ourselves and for no one else! and #2 a good skincare regimen is everything! With 2021 on the horizon, we can only hope that all of the YouTube makeup and skincare tips and tricks we picked up in 2020 will come in handy this year. To help you stay ahead of the hottest trends, we’ve put together a list of our top 2 makeup trend predictions for 2021 and how you can achieve them with PÜR’s clean, high-performance skincare! Less is More The natural, “barely there” makeup is a trend that is here to stay. Many people chose to forgo heavy makeup in 2020 and embraced their natural beauty with simple eye makeup and fresh dewy-looking skin. PÜR has many products that are perfect for embracing your natural beauty while improving the look and feel of your skin over time. Our Picks: 4-in-1 Tinted Moisturizer Now In 16 Universal Shades A multipurpose, all-in-one Broad-Spectrum SPF 20 moisturizer, primer, foundation and broad-spectrum SPF protector that’s an effortless beauty routine must for an ultra, natural-looking complexion.What it does:• An all-in-one moisturizer, primer, foundation and SPF 20• Enhances the look of your complexion and conditions the skin for a dewy finish• Preps your skin, helps protect you from the sun and boosts hydration Hybrid CBD Hydrating Tinted Lip and Cheek Balm Hybrid Balm in LMFAO and Bubbly is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin.Transformative Ingredients:CBD | Helps soothe dry skin and improve overall skin comfort.Shea | Helps nourish and deeply hydrate skinMurumuru Butter | Soothing emollient for visibly smoother, supple lipsVitamin C | Deeply moisturizes skin Fully Charged Mascara An age-defying Fully Charged Mascara Powered by Magnetic Technology that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.What It Does:• Instantly lifts, separates and defines each lash• Helps condition, nourish and strengthen eyelashes to help prevent lash lossTransformative Ingredients:Biotinoyl Tripeptidee-1 | Age-defying ingredient for eyelashes. Helps fight the follicle aging process by conditioning lashes to help prevent premature falloutPanthenol (Vitamin B5) & Vitamin C ester | Nourishes lashes, giving them more flexibility to maintain lift and curlCarnauba Wax and Beeswax | Separate and set each lash for all-day length, volume and curl. Joyful Eyes Joyful Eyes is a trend that is just as fun as it sounds! The Joyful Eyes trend is centered around creating fun and playful eyeshadow looks that really make a statement. With many people expected to wear face-coverings well into 2021, this trend allows you to speak with your eyes and express your mood in new and creative ways. Our Picks: 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer 4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.What it does:• Instantly masks and blurs the look of imperfections with medium to full coverage• Helps protect skin against damage caused by high energy visible blue light• Helps shield skin from environmental stressors, like pollution• Helps smooth the appearance of skin and refine the look of skin texture and toneTransformative Ingredients:Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light Polysaccharide Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollutionCeretin® Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone Defense 12-Piece Anti-Pollution Eyeshadow Palette Showcase your inner artist and amp up your looks with Defense—a highly pigmented, smokey eyeshadow palette featuring 12 bold shades that instantly bring drama and attention to any makeup look!Transformative Ingredients:Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of skinZingiber Officinale Root Extract, Alpinia Officinarum Root Extract & Brassica Campestris Seed Oil | Help protect skin against environmental stressors, like pollution Big Look Mascara Extreme lash enhancer with Argan Oil Take your lashes to the extreme with PÜR’s mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout color with endless build and dewy sheen.  Transformative Ingredients: Argan Oil | Nourishes and moisturizes lashes Vitamin E | Free radical-fighting antioxidant Nylon 12 | Lash lengthening fibers

Winter can be rough on your skin, and with the exposure to the colder air outside and drier air inside, your skin may be feeling the effects of the colder weather. Drier-feeling skin or a more dull-looking complexion are common skin complaints in the winter, but there are steps you can take to help you maintain a more hydrated and balanced-looking complexion. The best thing you can do for your skin is to maintain a good skin care routine, using skin-renewing skincare products with intense hydrating ingredients. Lucky for you PÜR offers a fantastic lineup of clean, cruelty-free skin care products, each infused with good-for-your-skin ingredients to help you achieve an amazing-looking complexion all year long. Let’s get started. Use a gentle exfoliating cleanser to help you slough-away dead skin to help reveal a healthier-looking complexion. Our Skincare Pick: Joystick Exfoliating Deep Cleanser Get a smoother, brighter and healthier-looking complexion with this exfoliating deep-pore cleansing stick. This all-in-one cleanser, exfoliator and toner foams on contact to instantly draw out dirt, oil and impurities with Charcoal and Moroccan Lava Clay. Suitable for all skin types, but specifically formulated for congested, acne-prone skin. Follow up your cleansing routine with a serum to help renew the look of your skin and help reduce the appearance of discoloration. Our Skincare Pick: Ceretin Serum Age-Defying Concentrate The Secret Weapon. When PÜR introduced its proprietary Ceretin Complex to its mineral makeup formulas, it changed the beauty game forever. Now, the same anti-aging complex that revolutionized our complexion line is finally available as a highly concentrated serum. Use it as a brightening serum, moisturizing serum and an anti-aging serum—it can do it all! Next, hydration is a must! Locking in moisture during the colder months and layering your moisturizer with a skin oil is a great way to help you wake up with plumper more hydrated-looking skin. Our Skincare Picks: 4-in-1 Cloud Cream Moisturizer 4-in-1 Cloud Cream is a dreamy Gel-to-Water Hydrating Essence Moisturizer with good-for-your-skin ingredients and the ultimate hydrating, smoothing and soothing benefits. Submerge Overnight Detox Anti-Pollution Moisturizer Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology. Precious Metals Shimmering Dry Oil Elixir Hydrate, nourish and soothe your skin with Precious Metals Oil Shimmering Dry Oil Elixir, a fast-absorbing dry beauty oil that adds a healthy-looking glow to your complexion. And to finish it off, a refreshing face mist is a great way to add one last layer of hydration, locking everything in, while instantly refreshing the look and feel of your skin! Our Skincare Pick: Haze Mist CBD Replenishing Facial Setting Spray Haze Mist is a refreshing CBD Replenishing Facial Setting Spray with a skin-nourishing, plant-powered formula that instantly refreshes and hydrates skin for a visibly healthier-looking complexion.

Shopping for holiday gifts can be stressful at times. And with many of us staying at home and shopping online, it can be even more difficult trying to pick out the perfect gift for that special someone in your life — even if you know them better than they know themselves.  So, we’ve paired up our favorite clean complexion and skincare products that will make your holiday shopping easy and fun! So, sit back, get comfy and throw on your favorite holiday movie as you holiday shop from home with PÜR. PÜR X Barbie™ Doll Lash Signature Cruelty Free PRO Eyelash Collection Give lashes instant volume, texture and length with this limited-edition Barbie™ Doll Lash—a 3-Piece PÜR X Barbie™ Signature Cruelty Free PRO Eyelash Collection featuring 2 sets of lashes and a vegan-friendly, latex-free PRO eyelash glue for show-stopping looks that wow for up to 30 uses! + PÜR X Barbie™ Endless Possibilities II Signature 15-Piece Eyeshadow Palette Create your own Barbie™ looks with PÜR x Barbie™ Endless Possibilities II—a playful, limited-edition Signature 15-Piece Eyeshadow Palette featuring silky smooth matte, satin and shimmer shades with high-pigmented formulas that mix and match perfectly on all skin tones! 4-in-1 Pressed Mineral Makeup Foundation with Skincare Ingredients 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is a universal, all-in-one concealer, powder and SPF 15 and skincare for daily medium to full coverage. + Disappearing Ink 4-in-1 Concealer Pen Disappearing Ink is a buildable 4-in1 Concealer Pen that quickly brightens the appearance of dark circles, hydrates skin, blurs the look of blemishes and wakes up tired-looking eyes. 4-in-1 Tinted Moisturizer A multipurpose, all-in-one Broad Spectrum SPF 20 moisturizer, primer, foundation and broad spectrum SPF protector that’s an effortless beauty routine must for an ultra, natural-looking complexion. + Disappearing Act Concealer Conceals, brightens, clarifies and is packed with age-defying ingredients all-in-one! Disappearing Act Concealer covers lines, dark circles, and blemishes. Easily blendable and buildable, this mini concealer brightens, balances and lifts the skin’s appearance with minimal effort.  Hybrid Primer CBD Hydrating Priming Serum Hybrid Primer is a powerhouse CBD Hydrating Priming Serum that features a nourishing blend of superfruits to help promote a radiant-looking complexion and prime skin for seamless makeup application. + Hybrid CBD Hydrating Tinted Lip and Cheek Balm Hybrid Balm in LMFAO and Bubbly is a multipurpose CBD Hydrating Tinted Lip and Cheek Balm that deeply hydrates, nourishes and soothes dry skin. Submerge Overnight Detox Anti-Pollution Moisturizer Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology. + Downtown Detox Detoxifying Black Lemon Mask Purify your skin with Downtown Detox—a Detoxifying Black Lemon Mask with charcoal and absorbent clay that helps draw out impurities and excess oil and cleanses away pollutants from congested pores for a visibly brighter, more radiant-looking complexion.

World Kindness Day is a special day celebrated worldwide that challenges us to be kind to those around us. There are many ways you can celebrate World Kindness Day. You can buy coffee for the person behind you at the coffee shop. Give a compliment to one of your coworkers or smile at everyone you encounter throughout the day. Believe it or not, beauty and self-care is a great way to show someone kindness. Helping someone take care of themselves is the ultimate way to show them you care because self-care is essential in today’s sometimes stressful times. We’ve put together the ultimate self-care guide so you and your loved ones can be kind to yourself while being kind to your skin with our clean, high-performance, cruelty-free beauty products. Let’s make kindness the norm with PÜR. Step #1 Create a Relaxing Space Creating a relaxing environment takes a little preparation. Find a quiet and comfortable area that you can tune out the world and relax. This can be a bedroom, den or large bathroom, just make sure it is free of clutter and as quiet as possible. Step #2 Double Cleanse It may seem odd to clean your skin twice but adding in a pre-cleanse step can improve the look and feel of your skin by breaking down makeup, dirt and skincare products like sunscreen. We love using our Melt Away Gel Oil Makeup Remover. Depending on your skin type, follow that makeup remover step up with either the Forever Clean Gentle Cleanser for a gentle cleanse or the See No More Deep Pore Cleanser for a deeper cleanse with exfoliating skincare properties. Step #2 Time to Mask PÜR offers several mask options for all skin types, all of which can give you 15-20 minutes of relaxing time to yourself. DownTown Detox Detoxifying Black Lemon Mask is ideal for drawing out pore-clogging impurities and gently exfoliating dry skin. Step #3 Let’s Moisturize No matter your skin type, we have a moisturizer for you! From lightweight gel moisturizers to age-defying formulas,we have what you need to lock in moisture while nourishing and priming skin with added hydration for a radiant and healthier-looking complexion that glows. Step #4  Eye cream The delicate skin under the eye needs its own moisturizer. Hydrate and help reduce the appearance of aging and puffiness with Hazy Daze CBD Soothing Eye Cream. Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under-eye area with a superfood blend of green tea, mushroom and sunflower seed extract.  Step #5 Pay It Forward! World Kindness Day focuses on being kind to others. Kindness comes in many forms, but ultimately it starts with you! Show yourself how much you care by practicing some self-care today!

Halloween is a great time to experiment with your makeup looks and push yourself outside of your comfort zone. The costume ideas are endless, all it takes is a little creativity. You can be a glamorous princess, or you can take a spookier approach and go all out zombie creating a one-of-a-kind special effect makeup look. Either way, you may find yourself using more makeup than you normally would on a daily basis. So how do you care for your skin after a night of Halloween fun? Well, just as we have some amazing complexion products to help you achieve your Halloween look, we also have great cleansers and treatments to help soothe the look and feel of your skin after your makeup comes off. So treat, don’t trick, your skin this season using clean, good-for-your-skin PÜR skincare products to help keep your complexion looking clean and feeling fresh. Melt Away Gel Oil Makeup Remover Melt Away Gel is a multi-action Oil Makeup Remover formulated with hydrating, plant-based ingredients that help clear away impurities and help protect against signs of aging caused by high energy visible blue light. Joystick Exfoliating Deep Pore Cleanser Get a smoother, brighter and healthier-looking complexion with this exfoliating deep-pore cleansing stick. This all-in-one cleanser, exfoliator and toner foams on contact to instantly draw out dirt, oil and impurities with charcoal and Moroccan Lava Clay. Suitable for all skin types, but specifically formulated for congested, acne-prone skin. Downtown Detox Detoxifying Black Lemon Mask Purify you skin with Downtown Detox—a Detoxifying Black Lemon Mask with charcoal and absorbent clay that helps draw out impurities and excess oil and cleanses away pollutants from congested pores for a visibly brighter, more radiant-looking complexion. Submerge Overnight Detox Anti-Pollution Moisturizer Deeply nourish and help purify your skin overnight with Submerge—An Overnight Detox Anti-Pollution Moisturizer that drastically helps reduces the appearance of dry skin, fine lines and wrinkles with intense hydration and anti-pollution technology. Hazy Daze CBD Soothing Eye Cream Hazy Daze is a plant-powered CBD Soothing Eye Cream that deeply nourishes and soothes the under-eye area with a superfood blend of green tea, mushroom and sunflower seed extract. We hope you have a spooky-good time this Halloween and make sure to tag us in your ‘boo-tiful’ looks @purcosmetics for your chance to be featured.

As we bid farewell to the warmer months and embrace the cooler months, you may notice that more than just the color of the leaves is changing. With colder weather comes drier air, which could cause your skin to change too, becoming drier-looking or blemish-prone. In the summer months—depending on where you live, the moisture level in the air is much higher giving you the appearance of the coveted “summer glow.” As the seasons change the humidity level may drop and this could potentially lead to drier-feeling skin or breakouts. The key to maintaining your dewy-looking skin is to shift your skincare routine to fit the changing weather. PÜR has some fantastic, clean, high-performance, complexion and skincare products to choose from. We’ve picked a few of our best-selling skin care products to help take your routine from summer—to fall and into winter with ease

PÜR The Complexion Authority™ is excited to announce their participation in Conscious Beauty at ULTA Beauty™. This program empowers you with transparency and choice by offering clean, cruelty-free, vegan, and sustainably packaged products. It also highlights brands that positively impact our communities and planet! Since PÜR’s inception in 2002, they have always created clean, cruelty-free, high-performance, complexion and skincare products for all; and this initiative is an extension of that mission and commitment.

Fall has arrived and it seems like just yesterday it was summer. But, if you’re like us at PÜR, fall is one of our favorite seasons; cozy sweaters, pumpkin everything and cooler weather. So how do you get out of summer-mode and embrace all of the fall feels? One way is to update your makeup and skin care routine. This fall the runways are packed with fun makeup trends as well as unexpected twists on your fall favorites. So, to make your life easier we picked out some of our favorite fall makeup looks to help you get ahead of the game—because who doesn’t want to be the first in their social circles to rock these fun fall makeup and skincare trends?

PÜR offers makeup and skin care products that not only can help leave you with a flawless looking complexion but are also infused with good-for-your-skin ingredients that may help to protect your skin from environmental stressors such as blue light. So, before you toss out your laptop take a look at the skincare-infused Blue Light Defense PÜR products listed below to help you keep your skin looking and feeling its best.

If some of the upcoming fall makeup trends have inspired you, then you know that one thing is for sure, this season fresh face beauty is in! And since September is National Skincare Awareness Month, we’ve decided that this is the perfect time to help you better understand your skin and your skin care routine. Let PÜR, and Global Education Director and Licensed Esthetician at PÜR Lynnette Cole, help your skin look and feel its best as we move into National Skincare Awareness Month and beyond… because healthy-looking skin is always in, regardless of the season.

Mascara or false lashes can transform an eye look and can really make your eyes pop—but depending on skill level, they can be tricky to apply. With so many beauty products and methods of application to choose from, you may be wondering where to start? We’ve curated a list of some of our favorite PÜR mascara and false lashes to help you achieve the perfect eyelash look, faster than you can bat an eye.

And just like that summer is officially–unofficially over. For most Americans, Labor Day is a day to celebrate employees and their achievements throughout the year—i.e., time to relax, unwind and if you’re lucky, eat some amazing BBQ! For us at PÜR we want you to spend the day doing whatever makes you feel good. Whether you are lounging by the pool or eating popcorn and watching movies all day. Whatever you choose to do, we have the perfect makeup and skin care products to help you have a fabulous Labor Day! BBQ Bae Now, who doesn’t love some good BBQ? What we don’t love is barbeque sauce ruining our makeup. Our suggestion? A lightweight tinted moisturizer with SPF protection locked in with a powder and finished off with a setting spray to help goof-proof your makeup all day long. Our suggestions: The 4-in-1 Tinted Moisturizer with SPF 20, topped with Translucent Loose Setting Powder and finished off with the Matte Mist Anti-Pollution Setting Spray. Binge-watch Beauty Taking it easy? We don’t blame you. The best thing to do when you are staying in is to focus on good skincare. Our suggestions: Downtown Detox Detoxifying Black Lemon Mask.Submerge Overnight Detox Anti-Pollution Moisturizer. Hazy Daze CBD Soothing Eye Creamand the Haze Mist CBD Replenishing Facial Setting Spray. Poolside Babe Lounging by the pool? Sounds so relaxing. Depending on your style, you may want to keep your complexion products light or go full-on-glam, hey we’re not judging. Either way you will want to make sure your makeup stays put for longer. Our suggestions: Try using the4-in-1 Tinted Moisturizer with SPF 20, add the4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 for a little more coverage. And if you’re just lounging poolsidepair it with the On Point Waterproof Liquid Eyeliner Pen.  Matte Mist Anti-Pollution Setting Spray. And if you’re feeling really glam, try theFESTIVAL 2.0 12-Piece Pressed Pigments Palette. We hope you enjoy your Labor Day. Now off you go to enjoy the weekend, you have earned it. And hop on over to purcosmetics.com while you are at it, there is a 30% Off Sale happening this weekend!

PÜR The Complexion Authority™ and sister brand butter LONDON™ teamed up with Barbie™ once again to inspire endless possibilities. Iconic, playful and limitless. This collection focuses on the Barbie™ mission to see what happens when girls believe that they can be anything! This beautiful collection features all of the fantastic PÜR™ formulas you have grown to love, featuring dreamy skincare, highly pigmented complexion products and collectible makeup tools, including a limited-edition 3-Piece nail lacquer collection from butter London. The entire collection is set in playful, luxe packaging and is sure to channel Barbie™ inspiration. Containing fun and playful pops of color and universally flattering neutrals, this collection creates confidence-boosting looks that you are sure to love.

There seems to be a growing interest around environmental factors and how they can potentially impact our skin overtime. For years we have been taught to wear SPF, cleanse our skin and eat right, but what about the increasing concerns many are having about pollution and their skin? Pollution may not cross your mind when you step outside of your home. Still, according to The National Center for Biotechnology Information, “Air pollution represents another environmental threat to which millions of humans worldwide are exposed.” But what exactly is “anti-pollution” skincare and cosmetics? PÜR has always placed innovation and good-for-your-skin ingredients at the forefront and we are here to help you better understand the Defense Collection and how these innovative makeup and skincare products could have a positive effect on the look and feel of your skin.

So, it’s nearing the end of summer and spending more time outdoors while the weather is still pleasant seems like a fantastic idea: fresh air, cool breezes and sun-kissed skin.  C’mon, who doesn’t love warm weather? And as much as we could all use more vitamin D, too much exposure can potentially negatively impact your skin. At PÜR, we formulate our products with good-for-your-skin ingredients, including broad-spectrum SPF complexion products and correctors to help nourish and brighten the appearance of skin—which is a must in the warmer months. So we’ve put together a list of our favorite skincare and complexion products to help you keep your skin looking and feeling its best this summer and beyond…

It’s time to defend your natural beauty with PÜR. Fearless, bold and intentional. This 5-Piece ultimate Defense Collection features innovative skincare, makeup and skin treatments to help Ü defend your skin from environmental stressors such as pollution. When it comes to clean beauty, there are no smoke and mirrors here, only the same good-for-your-skin skincare-infused formulas you have grown to love from PÜR. This makeup and skin care collection was inspired by the constant exposure to pollution and irritants that many people face daily. Featuring game-changing formulas that help address the visible signs of aging that can be induced from coming in contact with pollution, the PÜR Defense Collection includes high-impact makeup and nourishing skincare, each set in modern black packaging. This Defense Collection was designed to help you maintain your lifestyle—without compromise.