PÜR™ was chosen to participate in the “Clean Ingredients” and “Cruelty-Free” pillars for Conscious Beauty at Ulta Beauty™. PÜR™ aligns with ULTA Beauty’s Clean Ingredient standards, meaning that their formulas do not contain ingredients within ULTA’s Made Without List, this list includes ingredients like parabens and phthalates. This is just one of the ways Conscious Beauty at ULTA Beauty™ provides information to make it easy for you to make beauty choices you feel good about. PÜR’s core complexion and skincare products are infused with good-for-skin ingredients that improve the look and feel of skin over time. Each ingredient is carefully selected and formulated to create innovative and intentional products that help consumers live a cleaner lifestyle without compromise. PÜR never formulates with parabens, gluten, SLS, mineral oil, talc or gluten.
“It is so exciting to see how consumers have become more conscious about skincare and cosmetics,” said Lynnette Cole, Global Education Director and Licensed Esthetician at PÜR. “Being clean has always been important to us; it is what the brand is rooted in and goes into everything we do at PÜR.” “We are thrilled to re-introduce ourselves as one of the trailblazers in cruelty-free clean beauty, being clean before clean was cool.”
The PÜR No, No List:
- Parabens
- Mineral Oil
- Talc
- Petroleum
- SLS
- Phthalates & DEHP
- Gluten
PÜR Key Clean Ingredients:
- Aloe
- Agave Extract
- Vitamin E
- Ceretin® Complex
- Super Foods
- Bamboo and Pea Extracts
- Energy Complex
- Sodium Hyaluronate
- Elderberry Fruit Extract
- Turmeric
- Green Tea
- Hemp
- & Many, many more.
For more information, visit purcosmetics.com and ulta.com/conscious-beauty
