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If you don’t know where to start with contour, you’re not alone! Scrolling through the endless methods and products on Instagram or TikTok can get overwhelming fast. PÜR is here to help with your one-stop guide to finding your contour shade—no filters required! We’ll help you get learn (or brush up on) the basics with a few tried-and-true pointers, then run through a few options to help you find your new contour go-to. Find Your Shade Contouring is actually a no-brainer when you think about it: our faces aren’t flat. They have angles, curves, and shadows, so instead of a foundation that’s all one color we need to place a slightly darker shade on those areas that naturally have a bit of shadow. Apply a shade of 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 20 Powder Foundation, Love Your Selfie Long Wear Foundation and Concealer, or 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation that’s one to two tones darker than your main foundation anywhere you want to enhance the dimensions of your face: your cheekbones, jawline, forehead, and nose are likely where those shadows fall naturally. Learn Your Undertones Contour isn’t just about darker shades, though. Pay attention to your skin’s natural undertones—are they warm, cool, or neutral? If your skin burns easily in the sun, you probably have cool undertones (blues and reds). If your skin tans well, it likely has warmer tones like golds or yellows. Burn and then tan? Then neutral tones are probably for you! When you choose a foundation shade you want it to have the same undertones as your skin, so make sure your contour shade has those tones too! PUR’s foundations and concealers come in a wide range of shades that take undertones and overtones into account. Plus, you can use the “Find Your Shade” tool to try on shades anytime—even when you’re watching Netflix in your PJ’s. Pick a Brush Makeup tools are everything when it comes to contour! PÜR’s Chisel Brush is designed to work with 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 20 Powder Foundation, but if you’re working with a cream or liquid foundation, the BHOLDER Dual-Action Complexion Applicator may help you create a more defined look with its densely-packed synthetic bristles. In general, bigger, fluffier makeup brushes are going to give you a softer, less defined makeup look. Uncertain when you should go in with these brushes? After your favorite foundation and 4-in-1 Sculpting Concealer, but before your blush is the best time to apply your contour. Cream vs. Powder This one comes down to your personal preference—do cream products or powders make you feel more put together when you’re heading out in your makeup? You could also consider your skin type. Oilier skin types may prefer powder-based products like 4-in-1 Pressed Mineral Makeup that mattify the look of skin. PÜR beauties with dryer skin might opt for our 4-in-1 Foundation Stick. This cream-to-velvet formula can be used as a highlighter or contour cream because of the unique octagonal stick component. It’s also perfect for on-the-go beauty!   Enjoy Your Contour! Contouring shouldn’t be a stressor! The Instagram hype is real, but at the end of the day, contouring is just another part of your makeup routine to experiment with and help enhance your natural beauty. If you create your contoured look with PÜR products, you can be sure they’re infused with skin-loving skin care ingredients like PÜR’s Proprietary Ceretin Complex, Shea Butter, Aloe Vera, and Green Tea Extract to help soothe and condition your skin. Are you looking fierce and loving the look of your skin? Then that’s a PÜR-fect contour!  

Glisten. Glowing. Glossy. Glazed? That’s right: the newest term for that youthful-looking, shimmering face is inspired by the sugary doughnut you get to treat yourself after a tough week. Word on the street is this moniker took off when none other than Hailey Beiber used it as a caption on Instagram: “glazed 🍩🍩 skin all 2022. Tell a friend.” Right you are, Mrs. Beiber! We’re passing this beauty trend along to all our PÜR skin care afficionados and telling you how to get that glazed donut look this summer and beyond! To get your glaze going, you’re going to want to start with an intensely hydrating daily moisturizer. Creating an extra-smooth base for your makeup to glide onto is essential to achieve this look, so that’s our cue to introduce you to PÜR’s 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer. This pillowy moisturizer deeply hydrates with an innovative water breaking technology to help give your skin that dewy glow. Perfect for your morning or nighttime routine, 4-in-1 Cloud Cream hydrates, soothes, smooths and primes the skin for makeup while the antioxidant-rich formula helps to minimize the appearance of fine lines and wrinkles. Quenching your skin with Cloud Cream will help get you ready to create that glowy glaze look. Now that your skin is prepped and satiny soft-looking, it’s time to build up the glaze by mixing a few Go with the Glow Niacinamide Drops into your 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 or Love Your Selfie Foundation. Go with the Glow Drops are powered by age-defying Niacinamide, Vitamin C, and a superfood blend of Kale, Spinach, Aloe, and Lavender to help give your skin that radiant-looking glow. 4-in-1 Tinted Moisturizer and Love Your Selfie are both formulated with PUR’s exclusive Proprietary Ceretin Complex and other skin-loving ingredients and adding Glow Drops gives these foundation favorites an extra youthful-looking glaze! What’s the difference between “shine” and “glaze,” you ask? Mainly a difference in placement. To get a glazed doughnut glisten that is fresh-looking but not oily, it’s important to hit the high points of your face and help minimize the shine in your T-zone. Carving out the area under your eyes with 4-in-1 Sculpting Concealer will help create depth and definition for your glowy glaze. Use your PUR Chisel Brush to layer some Skin Perfecting Powder Blushing Act on the apples of your cheeks. Skin Perfecting Powders are infused with skin-loving antioxidant-rich ingredients to help condition skin, and they leave your look with a matte finish that looks soft instead of flat. For more glaze, pop some extra Glow Drops on those high points: your cheekbones, the tip of your nose, and your brow bones are the best places for that glassy look! Finally, finish off your glaze with Skin Perfecting Powder Afterglow Illuminating Powder and set it with Lit Mist Illuminating Setting Spray. Glazed doughnut skin is all about a youthful look, and Afterglow Illuminating Powder diffuses the look of fine lines and wrinkles with a sheer wash of illuminating color. Afterglow is formulated with uber-hydrating Shea Butter to help lock in moisture and Green Tea to sooth skin and reduce the appearance of redness. Top it all off by delivering instant luminosity with a spritz of Lit Mist! This silky fine mist comes in an ultra-luxe clouded pink bottle and uses Glycerin, Coconut Acid, and Safflower Seed Oil to lock in moisture. Voila! You and your new glowy glaze are ready to hit the town… or the nearest bakery!

This week we’re introducing the PÜR Beauty Pro Insider Program, an exciting new community for industry insiders, like licensed beauty professionals, celebrity makeup artists, photographers, stylists, models, on-air talent, and students taking makeup or skincare courses. The PÜR Beauty Pro Insider Program discount helps you keep your makeup kit stocked with a 20-30% discount on up to $1000 of clean, mineral-based beauty products per year. If you’re a makeup artist or beauty professional who struggles to stay stocked with clean beauty products like our 4-in-1 Pressed Mineral Powder, PÜR’s exclusive new Pro Insider discount is here to help you deliver the skincare-infused makeup looks your clients are clamoring for! The PÜR Beauty Pro Insider Program is more than a discount: it’s a professional community that gives you exclusive deals on our skincare-infused beauty products, plus emails with special promotions, product education, and access to private membership events. Not sure that you qualify for these discounts? Follow this link to our landing page to provide your beauty credentials and find out! You may be surprised by what PÜR Beauty Pro Insider program can do for you. Got your membership in hand and ready to shop? Check out some of our best selling, clean options below to stock your makeup kit for your client’s next big event.   4-in-1 Pressed Mineral Powder If you’re a looking for a clean beauty product to use in a time crunch, our best selling 4-in-1 with foundation, concealer, powder, and SPF that goes on in just 60 seconds is the best way to keep the whole bridal party on schedule. Our Pressed Mineral Powder isn’t just a major timesaver, though. Our bestselling, multi-tasking 4-in-1 Pressed Mineral Makeup is made with Waltheria Extract, which helps brighten the appearance of darks spots and the look of an uneven complexion, and Shea Butter with Vitamin E to help condition and soothe for a healthier complexion.   4-in-1 Sculpting Concealer with Skincare Ingredients PÜR products like our 4-in-1 Sculpting Concealer keep working to help improve the look of skin even after the makeup comes off! This 4-in-1 covers the look of imperfections, brightens, and renews the appearance of skin with an encapsulated retinol and antioxidant-rich superfood ingredients. Licensed esthetician and Global Education Director Lynnette Cole says, “These powerhouse ingredients not only conceal but act as a serum to improve the look and feel of skin over time.”   Fully Charged Mascara Powered By Magnetic Technology Give your clients more voluminous looking lashes with PÜR’s cult favorite Fully Charged Mascara. Fully Charged is formulated with a Biotinoyl Tripeptide that helps fight the follicle aging process by conditioning lashes and Carnauba Wax to separate and set each lash for the appearance of all day length, volume and curl. This PETA Approved mascara uses a magnetic polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate, and define the look of lashes.   4-in-1 Love Your Selfie + Bholder Brush As a hard-working beauty professional, you need to be ready with foundation shades to suit all your clients’ and Love Your Selfie Long-wear Foundation and Concealer is both! With one hundred shades to choose from, our 4-in-1 Love Your Selfie Foundation is a clean beauty option that works for just about every skin tone. Use the doe foot applicator to apply Love Your Selfie as a targeted concealer for dark spots and blemishes, or use the pump for flawless, all-over coverage. Love Your Selfie is infused with Lingonberry Extract to help protect against damage caused by high-energy visible blue light and Polysaccharide Film which helps protect skin from environmental stressors.

If you have angelic kids who sit quietly while you apply moisturizer, primer, foundation, and SPF before work in the morning, please consider writing a tell-all book about your mothering skills. For the rest of us, PUR multitasking, skincare-infused makeup is the best way to get out the door with more radiant, natural-looking skin in less than five minutes. Whether you’re a multitasking Mama yourself or you’ve just got one to shop for, here’s a quick round-up of PUR’s most Mom-friendly multitasking make up and skin care products for Mother’s Day. Don’t worry—you can read it while you blow dry your hair. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation If you’re a mom, your multitasking game is strong. Lucky for you, so is our best selling Pressed Mineral Powder Foundation, the all-in-one foundation, concealer, powder, and SPF 15 made with skin-loving skincare ingredients like Shea Butter and Vitamin E, Waltheria Extract, and PUR’s Proprietary Ceretin Complex.   Why We Love It: When you use PUR’s Pressed Mineral Powder Foundation, you are less than five minutes away from an office-ready or girl’s night “no makeup” makeup look. Infused with skin care ingredients that help to plump, lift, and firm the appearance of skin, Pressed Mineral Powder Foundation was also voted the Best Powder Foundation for Acne Prone Skin by the LA Times’ Bestcovery column! Plus, with our Find Your Shade tool, you can get a match for your unique skin tone without wrestling anyone into a car seat. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Just like your go-to party recipe, your skincare and beauty routines shine when they stick to the basics. Don’t overcomplicate your beauty and skincare routines—simplify them with this ultra-light, SPF-infused tinted moisturizer! This fan favorite provides buildable coverage with a barely-there feel and serves as your 4-in-1 moisturizer, primer, foundation, and broad-spectrum SPF.  Why We Love It: You can wear this multitasker on its own for light, dewy coverage or as a hydrating, broad-spectrum base for your Pressed Mineral Powder. 4-in-1 Tinted Moisturizer uses skincare ingredients like Chamomile and Shea Butter to help soothe skin while Aloe and Vitamin E help to condition. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer As a multitasking mama, you’re always making sure everybody stays hydrated—why not do the same for your skin? Cloud Cream moisturizer provides deep, lasting hydration with ingredients like PUR’s Proprietary Ceretin Complex, Green Algae Extract, and Aloe. This multitasker doesn’t just hydrate: it also soothes, smooths, and primes skin to help reduce the appearance of dark circles, redness, fine lines and wrinkles, uneven skin tone and hyperpigmentation. Why We Love It: This pillowy soft texture is everything! The innovative gel-to-water transforms on application for intense hydration that isn’t too heavy or sticky. Cloud Cream moisturizer is also infused with Green Algae Extract to help protect your skin from visible blue light, because we all go over our screen time limits from time to time. 4-in-1 Skin Perfecting Powders Face Palette It takes a lot of time to go rooting through your makeup drawer for four difference powder compacts. Why not keep your bronzer, highlighter, blush, and setting powder all in one place with this 4-in-1 Skin Perfecting Powders Face Palette? These powders help you attain an effortless makeup look with a soft, blendable formula that melts into your skin for a fresh, natural-looking finish. Why We Love It: Help rejuvenate the look of tired-looking skin with complexion-boosting Energy Complex! Skin Perfecting Powders are infused with a blend of invigorating skin-loving ingredients like Green Tea, Ginseng, and Vitamin B to help address signs of premature aging while rejuvenating the look of skin. The skin care-infused formula also helps minimize the appearance of fine lines and wrinkles. 4-in-1 Lip Duo Dual Ended Matte Lipstick + Lip Oil Your mom always had a lipstick in her purse—follow in her footsteps and keep this lip multitasker ready to go for skincare-infused color and hydration in one dual-ended lip product! 4-in-1 Lip Duo uses Palmitoyl Tripeptide-1 to gently help plump and revive the look of lips while Shea Butter and Coconut Oil condition and moisturize for a softer, smoother, look. Why We Love It: The transfer-resistant finish is a must for lip color that lasts—reapplying while you’re juggling Zoom calls and homework help simply won’t do. Moms are experts in versatility, and Lip Duo lets you switch between matte and glossy looks for whatever suits your mood. Go ahead, mama—add “multitasker” to your resume!

At PÜR, we care about the Earth all year round—you can read more about how to reduce, reuse, and recycle some of your PÜR favorites here. There are so many skin-loving ingredients found on this incredible planet, including many of the ingredients that we use in our multitasking PÜR makeup and skin care products. This week, we’re highlighting a plant-based ingredient that’s working as hard as you do: Aloe Vera. Aloe is featured in PÜR favorites from our bestselling 4-in-1 Tinted Moisturizer to our uber-hydrating and restorative Submerge Overnight Detox Anti-Pollution Moisturizer. Read on to learn what’s so incredible about this desert-dwelling plant, and to hear about more of the Aloe-infused products at PUR this Earth Month and every month! Why We Love Aloe Successful Succulent The Aloe Vera plant is a hardy succulent native to desert environments. Because it stores water inside its mature leaves, Aloe can live on very little water for a long time. It also makes a great houseplant—you don’t have to have a green thumb or a lot of extra time to keep an aloe plant of your own alive! Sustainable Soother We love Aloe and the Earth does too! Aloe doesn’t take as much space or water resources to farm, which some say makes it a more sustainable choice than other crops. So Many Uses! Aloe gel has been used across cultures for centuries. At PUR, we know that Aloe can help soothe skin and decrease redness. PÜR Products with Aloe At PUR, we’ve added skin-loving aloe into skin care masks, serum products, and moisturizers so that you can incorporate this hero ingredient into every aspect of your skincare routine. Check out some of our Aloe-infused options below! 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer Cloud Cream is an intense hydrator, and part of that moisture comes from Aloe! This multitasking moisturizer uses Aloe to soothe skin and help reduce the appearance of redness. Other botanicals like Green Algae Extract and Apple, Cranberry, and Raspberry Fruit Extract help protect the skin from environmental stressors and help promote a healthier-looking complexion. The innovative water-breaking technology in Cloud Cream gives it a light, pillowy texture and helps to visibly reduce the appearance of fine lines and wrinkles. 4-in-1 Correcting Primer Energize and Rescue If Aloe can survive in the parching desert, it can also help your makeup look survive a hectic workday. This Aloe-infused primer helps set the stage for a flawless makeup look by helping reduce the look of redness and pores as it soothes your skin. This multitasking makeup primer is also infused with caffeine to help perk up the skin and Squalene and coconut water to help improve skin’s hydration and texture. Are dark spots or hydration more of a concern for your skin? Look for Aloe’s skincare benefits in PUR’s 4-in-1 Correcting Primer Dark Spot Corrector and 4-in-1 Correcting Primer Hydrate and Balance. Tone Up Total Fitness Eye Serum Want to give your undereye skin a little workout? This earthy-looking green eye serum uses Aloe in combination with Turmeric, Squalane, and Neem Flower Extract to visibly help firm, lift, plump, and smooth the appearance of the under eye area. Tone Up is lightweight and cooling to help reduce puffiness under your eyes, and 50% of participants in our trial saw a reduction in wrinkle depth after using it for 28 days.* *Based on an in-house perception study      

April is upon us again, complete with the possibility of dreary, stormy afternoons spent stuck indoors dreaming about brighter spring and summer days ahead. At PÜR, we embrace those rainy April days because we know that hydration is key for a healthier-looking microbiome and flawless makeup application. Trust us: keep up that skincare routine for hydration while you’re stuck inside, and it will help your skin look refreshed and rejuvenated when the sun comes out again. What’s our go-to skincare product for locking in moisture? Our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer provides just as much hydration for your skin as those April showers provide for May flowers! Read on to find out more about this everyday moisturizer and the skin-loving, PÜR ingredients that help give your skin that dewy, April-inspired look!   What is 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer? This antioxidant-rich, gel-to-water formula utilizes an innovative water-breaking technology to provide deep hydration and help reduce the appearance of fine lines & wrinkles. 4-in-1 Cloud Cream is also a PÜR multitasking beauty must-have—in addition to hydrating the skin, this light essence moisturizer also soothes, smooths and primes the skin for every day makeup application. 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer stands out because of its special gel-to-water transformation: the gel transforms into watery essence on contact with the skin, helping to leave it hydrated, more radiant, and healthier-looking. What Makes 4-in-1 Cloud Cream our Go-To for Hydration?   4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer is a hydration hero because of PÜR’s proprietary Ceretin Complex and natural botanicals that help quench your skin’s thirst. Read on for more about the clean, barrier-protecting key ingredients that give 4-in-1 Cloud Cream its multitasking everyday beauty solution! PÜR’s proprietary Ceretin Complex | At PÜR, we we make products to spark imagination, and Cloud Cream does that with Ceretin Complex! Ceretin Complex is powered by an Encapsulated Retinol, Lactic Acid, and Shea Butter, and a Ceramide that gently help diminish the look of fine lines, wrinkles, and discoloration. Our Ceretin Complex is exclusive to PUR Foundations, Primers, Concealers, and Face Powders—you can’t find this ingredient anywhere else! Green Algae Extract | For this ingredient, we’re going from up in the clouds to under the sea! Seaweeds like green algae are densely packed with vitamins, minerals, and lipids absorbed from seawater, which can translate into major benefits for the look of skin. The Green Algae Extract in 4-in-1 Cloud Cream helps protect your skin from environmental stressors, like high energy visible blue light. Aloe | If you’ve ever cared for succulents like the Aloe Vera plant, you know that just a little water goes a long way for this hydration all-star. Aloe’s ability to retain water and its gel-like consistency helps 4-in-1 Cloud Cream (and a whole bunch of other soothing, PÜR products) to soothe skin and help reduce the appearance of redness. Green Tea | Helps fight premature signs of aging. Apple, Cranberry and Raspberry Fruit Extract | Help skin maintain a healthier-looking appearance.

Now that it’s Spring, the days are getting longer, the sun is bright and warm, the trees and flowers are coloring our days with green and yellow and pink again. If you’re using this time to get out in nature, you might be wondering about how to help preserve all this beauty for future generations. Luckily, at PÜR, the Earth is on our minds and in our products all year round. PÜR is an industry trailblazer in clean beauty, creating products with good-for-your skin ingredients that prioritize multitasking for a more sustainable future. We all need to work together to help keep our planet healthy, and every little bit helps. Here are a few tips for Earth-friendly beauty, plus some multitasking options from PÜR to help you reduce your impact on the environment. Conscious Beauty Tips from PÜR Help Reduce Waste by Looking for Multitasking Products Products with more than one function have been central to PÜR’s mission for over twenty years. If you’re buying a foundation, a concealer, a powder, and an SPF, that’s four times the beauty packaging headed towards a landfill. Products like PÜR’s best-selling 4-in-1 Pressed Mineral Powder helps reduce the waste created by your beauty routine. You won’t have to sacrifice your look, either: PÜR fan favorite 4-in-1 Pressed Mineral Powder actually helps improve the appearance of skin, but we’ll tell you more about that later. Re-use What You Can Giving old beauty products or packaging a new life can make you feel like an Earth goddess! Once you’re finished with that tube of our Fully Charged Mascara, use soap and warm water to wash off remaining product and repurpose the brush to use on your brows. Beauty packaging is made to be pretty on the outside, so a lot of it can be repurposed as aesthetically pleasing storage and organization in your home. Clean out your empty 4-in-1 Cloud Cream container to create gorgeous storage for earrings, pins, or extra buttons. Feeling inspired? You can read more about how to repurpose beauty packaging over at Poosh. Recycle Beauty Packaging We’ll be honest: beauty product packaging is not always the easiest to recycle. But a little extra effort can go a long way towards sustainable beauty. Do a little research into your local recycling regulations, because “wishcycling” isn’t doing much for Mother Earth. Check the triangular recycling symbol on your beauty packaging and see if it has the number 1 or 2 printed on it. If it does, it’s probably accepted by your curbside recycling service. If you don’t see the right symbol, don’t despair just yet! Multitasking Products to Make the Most of Earth Month Want to get a little greener and simplify your morning routine at the same time? Try some of these multitasking favorites from PÜR: 4-in-1 Pressed Mineral Powder This 4-in-1 with foundation, concealer, powder, and SPF isn’t just a major timesaver. 95% of women in a clinical study experience smoother, softer skin texture in just four weeks! This 4-in-1 is made with PÜR’s signature Waltheria Extract, which helps brighten the appearance of darks spots and uneven skin tones, while Shea Butter with Vitamin E work to help condition and soothe skin for a healthier-looking complexion. Our #1 Best-Selling Product, 4-in-1 Pressed Mineral Makeup will also help you generate a bit less packaging waste this Earth Month.   4-in-1 Correcting Primer Anti-Blemish & Mattifying Primer If you’re getting frustrated by blemished skin, it’s easy to go on a product-buying binge. Instead of raiding the entire skincare aisle, stuffing your makeup drawer, and increasing waste, grab PÜR’s 4-in-1 Correcting Primer. This makeup and skin care primer instantly blurs the look of imperfections while helping address blemish-prone skin with Salicylic Acid and Beta Hydroxy Acids that gently exfoliate for a clearer-looking complexion. This must-have primer is also made with Lingonberry Extract to help protect your skin from pollution and high energy blue light. 4-in-1 Skin-Perfecting Powders Face Palette Remember that unidentifiable swirl of powder in your cosmetics drawer? It might be because you’re buying four times more powder than you need. PÜR 4-in-1 Skin-Perfecting Powder doesn’t just sit there: it’s made with a skincare infused formula that helps minimize the appearance of fine lines and wrinkles as it melts into skin for a smooth, natural-looking finish. A complexion-boosting Energy Complex is formulated with an encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide to gently improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles. This gentle time-released formula can be used both day and night so your skin can look fresh while you reduce, reuse, and recycle.   

We don’t want to stress you out, but did you know that stress can affect the look of your skin? When you’re in a tizzy night and day, your body responds by upping its production of the stress hormone cortisol and throwing your skin’s microbiome out of whack. The key to treating “stress skin”? Get to the root of the problem and help reduce those stressors. At PÜR, stress-relief lives on Nabela Noor’s Instagram. Noor, the CEO, author of Beautifully Me, and soon-to-be mama, curates a peaceful, minimalist paradise of a space with airy accents and lots of light. Just looking at it definitely qualifies as self-care, and so do our PÜR xo Nabela skin care and makeup products. Made with self-love and self-care in mind, these Turmeric Extract-infused skincare and makeup favorites may help your skin look brighter AND help you take a few moments out of the day for you. Stress can seem unavoidable, but here are a few tried-and-true self-care indulgences, including some PÜR xo Nabela products we love to unwind with. Meditation & Mindfulness. Find a “sit spot” out in nature or in a quiet place in your home and do nothing (on purpose) for twenty minutes each day. Even taking a few deep breaths can be enough to trigger the body’s relaxation response. Our favorite way to get those twenty mindful minutes? Reset with PÜR xo Nabela Reset Detoxifying Mask. This gently exfoliating skin care mask helps remove pore-clogging impurities and brighten the appearance of dull skin. PÜR xo Nabela Reset Detoxifying Mask is made with Kaolin Clay to help gently remove pore-clogging impurities and Pomegranate Enzyme that acts as a natural Alpha Hydroxy Acid to help gently exfoliate dull, dead skin. Gently massage into skin for one minute and then let the Reset begin! Limit Screen Time. Whether it’s your inbox or the nightly news, the blue light from screens isn’t always beneficial for your skin or your stress level. Turning off the devices—especially before bed—and taking some time for you is always a great idea. What does “self-care” look like? At PÜR, look no further than PÜR xo Nabela Refresh Brightening Cleanser with Turmeric. Pamper your skin with this gel cleanser infused that combines Turmeric Extract, Papaya Extract, and Pomegranate Enzyme to help hydrate and exfoliate skin. “Stress skin” can have that dull, “blah” look—the Turmeric Extract in Refresh helps brighten the appearance of skin, and the Pomegranate Enzyme acts as a natural AHA to help gently exfoliate. Healthier looking skin = one less thing to stress about! Get Outside! Going for a jog or a stroll in a green space gets antioxidants flowing, helping your microbiome protect your skin from environmental stressors that can damage the skin. Studies say that even ten minutes in a green space—whether it’s a National Park or the courtyard outside your office—can be enough to help alleviate stress. Before you head to your local botanical garden, use some botanicals to pamper your lips with PÜR xo Nabela Celebrate You Creamy Lip Chubby! Infused with Sunflower Seed Oil and Rosemary Leaf Extract, this conditioning jumbo lip pencil helps prevent signs of aging skin and protect skin from environmental stressors. A chic shade of Shundori pink, the PÜR xo Nabela Celebrate You Creamy Lip Chubby also never needs sharpening—one less task on your to-do list! Say “No” More Often. Toxic positivity is so prevalent, it can feel like we should always be screaming “Yes!” to every opportunity or challenge. But setting boundaries and not biting off more than you can chew can help you limit stressors in your life. Want to look like a boss babe while politely declined those extra tasks? The PÜR xo Nabela Embrace Your Face Eye & Cheek Palette features velvety soft eyeshade, blush, and highlighter powders with skin-conditioning skin care ingredients like Turmeric Extract and Pomegranate Enzyme. The glam neutral looks you’ll create with this palette can also help brighten the appearance of your complexion, and the compact palette makes for stress-free application as well.

Whether it’s on the red carpet, your TikTok feed, or in-person, it’s pretty clear the fresh, dewy, glowing look of skin is here to stay. Luckily, PÜR has just the radiance-boosting skincare secret to help you achieve this evergreen approach to beauty, and it’s called (drum roll please…) Go with the Glow!   Designed to enhance your natural beauty, these glow-getting Niacinamide Drops are *the* skincare soundtrack to your AM and PM routines—with a clean, vitamin-rich formula that will help your skin look silky smooth and moisturized.   Whether you’re hoping to address skin concerns like uneven skin tone or boost your glow before a special event, help your skin look radiant and bright as you sit back, relax, and Go with the Glow!   WHAT IS GO WITH THE GLOW?  Radiance-boosting Go with the Glow Niacinamide Drops can be applied to freshly cleansed skin as a serum to help promote a more even skin tone, reduce the appearance of fine lines and wrinkles and provide parched skin with much-needed moisture.   Velvety smooth upon application, these glow-getting drops condition the complexion with a gentle blend of age-defying skincare ingredients like Niacinamide, Plant-based Squalene and Vitamin C to help promote healthier-looking skin.   KEEP READING TO DISCOVER THE BENEFITS!  Go with the Glow Niacinamide Drops help:  Even the appearance of the complexion for a visibly improved look of skin tone and texture  Improve skin hydration for dewier-looking skin  Reduce the appearance of fine lines and wrinkles for an age-defying complexion  Moisturize skin for a radiant, glowing look  In an independent user perception study,* participants also said that Go with the Glow helped reduce the appearance of shine and redness in the skin, as well as helping their skin appear brighter. Sounds like a #nofilter day to us.  *Conducted over 5 days with 32 respondents.  SKIN-LOVING KEY INGREDIENTS:  Take a look at the skincare superstars behind these ultra-conditioning Niacinamide Drops.  Niacinamide | A form of Vitamin B3, Niacinamide helps to even the appearance of skin tone, improve skin texture, and helps reduce the appearance of fine lines and wrinkles for a more luminous look of skin.  Squalene | An age-defying moisturizing ingredient, Squalene helps improve skin hydration for a healthier-looking complexion.  Vitamin C | Helps even the appearance of uneven skin tone for a brighter appearance of skin.  Superfood Blend | Featuring Kale, Spinach, Aloe, and Lavender, this skincare cocktail moisturizes and helps soothe skin for a more hydrated look.  HOW DO I INCORPORATE GO WITH THE GLOW INTO MY SKINCARE ROUTINE?  Adding Go with the Glow into your AM and PM skincare routines is PÜR and simple. All you have to do is apply one to two pumps onto freshly cleansed skin for a smoother-looking complexion.   Pro Tip: Mix one pump of Go with the Glow Niacinamide Drops with 4-in-1 Love Your Selfie Foundation or 4-in-1 Tinted Moisturizer for the ultimate hydrating glow. TikTok filters could never.  Tag us on social @purcosmetics with *all* the natural light selfies!  

PÜR-fecting the basics of your skincare routine can make all the difference when it comes to showcasing a healthier-looking complexion. But with so many options out there, how do you know which cleanser is best for your skin?

“Discover what makes you beautifully you.” - Nabela Embrace self-love and self-care with this limited edition PÜR xo Nabela collection made in collaboration with author, designer and CEO Nabela Noor. From skincare to makeup must-haves, this is the ultimate collection for beauty lovers looking for functional, everyday essentials to add to their daily self-care routines. “This collection was designed with your self-love journey in mind,” says Noor. “I wanted every product to be a gentle reminder through the names, purposes, and functionalities that you deserve the love and care you so generously give to others.” Explore practical, multitasking products that celebrate YOU with this limited edition PÜR xo Nabela collection made in collaboration with Author, designer and CEO Nabela Noor. Featuring a skincare- infused Eye & Cheek Palette, a Brightening Cleanser and Detoxifying Mask with Turmeric, as well as a Creamy Lip Chubby—these everyday beauty products are made with good-for-your-skin ingredients that you can feel good about. Coupled with PÜR’s skincare-infused formulas, this makeup and skincare collection embodies South Asian hero ingredients, like Turmeric Extract and Pomegranate Enzyme to help purify and brighten dull skin for amore radiant-looking complexion. “I hope that the PÜR xo Nabela collection inspires you to celebrate yourself a little more,” says Noor. “To discover what makes you beautifully you and to become a staple in your beauty routines.” Meet the limited edition PÜR xo Nabela Collection—made in collaboration with author, designer and CEO Nabela Noor: Embrace Your Face | Face, Eye & Cheek Palette Express your true self and unique beauty with this PÜR xo Nabela Embrace Your Face all-in-one face palette. Featuring two highlighters, two blushes, and four eyeshadow shades, this limited-edition palette showcases a beautifully curated collection of mattes, metallics, and neutrals to create everyday looks that are as neutral or glam that you want. Mixing and matching perfectly for all skin tones and ages, these silky-smooth, vibrant pigments build and blend for endless makeup looks that will help you discover what makes you beautifully you. Refresh | Brightening Cleanser with Turmeric Exfoliate the day away with PÜR xo Nabela Refresh Brightening Cleanser. Start your morning and evening skincare routine off with this gentle cleanser that helps cleanse, exfoliate, and brighten the look of skin for a clearer-looking complexion. Formulated with natural exfoliants, this turmeric-infused cleanser is designed to remove dull, dry skin, helping to reveal a healthier, smoother-looking complexion. Reset | Detoxifying Mask with Turmeric Relax and unwind with PÜR xo Nabela Reset Detoxifying Mask. This rinse-off, skincare-infused face mask helps exfoliate, brighten and smooth skin for a more even-looking complexion. Formulated with natural exfoliants, this turmeric-infused face mask helps polish away dull, dry skin while invigorating the complexion to help reveal healthier, smoother-looking skin. Celebrate You | Creamy Lip Chubby Transform your makeup routine into a self-love ritual with PÜR xo Nabela Celebrate You Creamy Lip Chubby. This ultra-conditioning lip chubby delivers high-impact color with a wearable, cream finish and the ease in application of a jumbo lip pencil that never needs sharpening. You are worth celebrating! Let the PÜR xo Nabela beauty collection accompany you as a positive, uplifting presence wherever your skincare and self-love journey take you.

Take the fall as an opportunity to rethink your moisturizing routine and indulge in a deeply conditioning, antioxidant-rich PÜR moisturizer that helps to create a healthier-looking complexion. It’s no secret that PÜR moisturizers are formulated with cruelty-free, good-for-you skincare-infused ingredients for all skin tones and types. But which one is right for you? Whether you are looking to help improve the look of aging skin, indulge your skin with intense daily hydration, or wake up refreshed after a creamy nighttime treatment, there’s a PÜR moisturizer for your skincare needs. I WANT MY PÜR MOISTURIZER TO… …Help reduce the appearance of fine lines and wrinkles TRY: Get A Lift Firming Facial Cream Moisturizer Make the most of your skincare routine with Get A Lift, a multi-action moisturizer that delivers deep hydration to parched skin while also helping to reduce the appearance of common signs of aging, like fine lines and wrinkles. This lightweight, creamy formula helps restore and firm the appearance of skin for the look of an age-defying, more hydrated complexion Infused with a Ceramide and a skin-loving blend of plant-based ingredients like Alfalfa and Tuber Extracts, Get A Lift helps reduce the appearance of fine lines and wrinkles for a more radiant-looking complexion Fast-absorbing, non-greasy moisturizer can be applied day or night to help encourage a more even-looking complexion SUPPLEMENT: Ceretin Serum Age-Defying Concentrate Upgrade your skincare journey for a more vibrant-looking glow with an antioxidant-packed serum! Ceretin Serum is a velvety, age-defying concentrate that’s powered by Encapsulated Retinol to help reduce the appearance of fine lines, wrinkles, and dark spots for a more clarified-looking complexion. Featuring PÜR’s Proprietary Ceretin Complex, Lactic Acid, Goji Berries, Vitamin C, and more, this nutrient-rich serum helps exfoliate away dead skin for a brighter-looking, more even-looking skin tone and texture. Apply Ceretin Serum before Get A Lift moisturizer for maximum skin-loving results. … Deliver the ultimate daytime hydration TRY: 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer 4 benefits in one? Yes, please! Help hydrate, soothe, smooth, and prime the skin with PÜR 4-in-1 Cloud Cream. Pillowy-soft and incredibly refreshing, 4-in-1 Cloud Cream is a must-have moisturizer for your skincare routine. Ultra-light moisturizer showcases unique gel-to-water technology that delivers hydration deep into the skin for the ultimate conditioning experience Helps to address skin concerns with PÜR’s Proprietary Ceretin Complex and Aloe Green Algae Extract helps protect the complexion from environmental stressors like high energy visible blue light Helps create a smooth skin surface for your foundation, encouraging a more even application SUPPLEMENT: Hybrid Primer CBD Hydrating Priming Serum The glass effect is totally trending right now, and Hybrid Primer is just the serum to help create an ultra-soothed, naturally hydrated look. With 25mg CBD and Green Tea, Turmeric, and Elderberry Extracts, this CBD Hydrating Priming Serum helps soothe dry, stressed skin while also invigorating the complexion for a more vibrant appearance. Help smooth the look of skin and prep it for a more even foundation application with Hybrid Primer. Simply apply 1-2 drops onto cleansed skin after moisturizing with the easy-to-use applicator for a deeply conditioned complexion. … Help protect and renew the appearance of my skin overnight TRY: Submerge Overnight Detox Anti-Pollution Moisturizer Not only does a good night’s sleep help *us* feel ready to take on the world, but it also helps our skin glow its best. Give your complexion a lending hand with Submerge, the moisturizer that wears like a sleep skincare mask to help restore skin’s hydration levels. Formulated with Sodium Hyaluronate, Charcoal, and a unique blend of plant-based powerhouse ingredients, this moisturizer intensely conditions skin overnight to help renew the appearance of your complexion Alteromonas Ferment Extract aids in protecting skin from environmental stressors Helps to revitalize the appearance of fatigued, dull, and dry skin and create a brighter, smoother, and softer-looking appearance throughout the night SUPPLEMENT: Tone It Up Total Eye Fitness Serum Prep for your nighttime moisturizer with Tone It Up, the superstar serum that targets the delicate under eye area with age-defying antioxidants and intensely hydrating nutrients to help reduce the appearance of common signs of aging like fine lines and wrinkles, dark circles, and crow’s feet. This lightweight, cooling serum helps bring relief to the puffy, tired under eye area with Niacinamide, Dermafit Mineral Complex, Sodium Hyaluronate, Squalene, and more. Plus, Tone It Up delivers real results. After continued use, 66% saw an increase in skin hydration after 14 days, 60% saw a reduction in skin roughness after 56 days, and 50% noticed a reduction in the appearance of wrinkle depth after 28 days.

While we’re personally hoping for things to come a bit more into focus in our lives at the moment, the #BlurredSkin trend is the one instance where we’re thankful for blurred lines. When it comes to skin, that soft-focus, dewy filter look is all the rage, from the red carpet to TikTok and everywhere in between. Some have lauded #BlurredSkin as the simple way to an editorial, airbrushed appearance while others have put it forth as *the* look for natural light selfies. Regardless, with a vanishing effect that makes you want to get out a magnifying glass, the #BlurredSkin trend definitely has our attention for more flawless-looking and timeless makeup looks. Soft-focus up for these four simple steps to achieving the PÜR Blur. 1. Time to Prime Ready, set, prime! Set your skin up for soft-focus success by starting off the look with a primer application. A primer is the glue that holds your glow together to prevent those shiny, cakey mid-day creases that really harsh the vibe. Help mattify the complexion and lock your makeup into place with PÜR’s 4-in-1 Correcting Primer Hydrate & Balance. What we love about this multi-tasking, must-have primer is the skincare-infused formula; not only does this primer help create a base for coverage of skin imperfections, but it helps address them. With PÜR’s Proprietary Ceretin Complex, Shea Butter, Pentavitin, Grape Seed Extract and more, this star-studded skincare treatment helps promote a brighter and smoother-looking complexion, encouraging us to feel comfortable in our own skin. TO APPLY: Simply spread onto freshly moisturized skin. Allow to dry, then follow with your favorite PÜR foundation. 2. Conceal to Feel There’s a special type of relief saved for that After Concealer moment, when our skin imperfections are blurred away for the day. With PÜR’s 4-in-1 Sculpting Concealer, blend out seamless coverage to improve the appearance of blemishes, redness, and fine lines and wrinkles for a more even-looking skin tone. Help brighten the appearance of your skin, especially the delicate, dark under eye area for a more refined-looking complexion. Featuring PÜR’s Proprietary Ceretin Complex, Sodium Hyaluronate, and Caffeine, this multi-tasking concealer helps condition and revitalize the skin to help create a glowing look. TO APPLY: Apply a small amount to the desired area and smooth on with fingers or a brush. Pro Tip: Pairs perfectly with our bestselling 4-In-1 Pressed Mineral Makeup Foundation With Skincare Ingredients. 3. Balance It Out One of the most iconic features of the #BlurredSkin trend is the seamless, consistent color and coverage throughout the skin. Following your concealer with a lightweight powder helps manage oil control and minimize shine for a luminous ~ Who is she? ~ glowing look. We recommend PÜR’s silky Skin Perfecting Balancing Act Shine Control Powder to leave behind a luxe, soft matte finish that has you ready to take on the selfie game. Help keep shine at bay without adding coverage with this skincare-infused formula that helps to blur the appearance of pores and imperfections for a flawless-looking, matte complexion. TO APPLY: Using the Blurring Powder Brush, lightly sweep Balancing Act over any shiny areas on the face for a fresh, natural-matte finish. 4. All Set Lock in your complete #BlurredSkin look with a setting spray like PÜR’s Matte Mist Anti-Pollution Mattifying Setting Spray with Charcoal to help mattify the complexion. We love Matte Mist for its dual-action design. In addition to helping set your makeup, it also helps protect skin from environmental stressors, like high energy visible blue light. Refresh skin with a spritz of Matte Mist’s antioxidant-infused skincare formula that helps bring balance to oily and combination skin types for reduced appearance of shine and a natural-looking glow. TO APPLY: Shake well before use. With eyes closed, hold the bottle 8-10 inches away from the face and evenly spray 2-3 pumps before or after makeup application. Reapply throughout the day to refresh the skin.

Like so many trends this past year, Tik Tok has gifted us yet another beauty hack, this time, how to help attain full & fluffy brows that we think are absolutely to-die-for. Whether you’re going for a natural, minimal #faceoftheday or a show-stopping statement brow for bright and bold glam, the Soap Brow Method is a super simple way to help tame and direct your brow hair for effortless, slicked-up looks. But What Even Are Soap Brows? While the term “Soap Brows” is often used in a general sense to describe the look and effect of these glossy, brushed-out brows, we’re using it more specifically to reference the technique of achieving them. Just like they sound, Soap Brows utilize a mixture of soap and setting spray to create high-definition, fanned-out brows. We’re all about multi-action, multi-use makeup products, so we kind of nerded out when we discovered that the regular, glycerin-based soap bars we all most likely already have at home (a fresh one—not that ancient one in the corner of the shower) have gravity-defying powers that help lock brow hairs into place for all-day wear. Because of that, soap, and by extension “Soap Brows,” have evolved as an alternative to brow gel to help hold even the most stubborn of brow hairs in place for a long-lasting, fluffy yet polished look. One reason we’re hopping on this trend is because it’s useful for all brow types, no matter whether we have naturally thick or thin brows. The Soap Brow technique instantly volumizes the appearance of thin brows for a more dramatic look. For more thick or uncooperative brows, this method helps shape and set brow hairs with an editorial-ready polish. And it’s beginner-friendly, so brow babes of any experience level can try this one out to up their brow game. How Do You *Do* Soap Brows? Here’s our PÜR and simple guide to soap brows, fit with all our secret tips and tricks to creating this slicked-up, faux-laminated look for fuller-looking statement brows. Here’s What You’ll Need: Arch Nemesis 4-in-1 Dual-Ended Brow Pencil: Not only will our Arch Nemesis Brow Pencil come in super handy when it’s time to fill in any patches or add extra dimension to your brows, but it also comes with an ultra-defining spoolie brush to groom your brows, which you’ll need to brush in the soap paste. Forever Clean Gentle Cleanser: Our choice of soap for the perfect soap brows is Forever Clean, our gentle, botanical-infused cleanser. We love this option because it contains Glycerin, a skin-loving ingredient that coats each hair to help coax them into place. Plus, traditional bar soaps can possibly irritate the skin, so this is a gentle, skin-soothing base for your brows. Matte Mist Anti-Pollution Mattifying Setting Spray: A good setting spray will help hold your brows in place, but a *great* setting spray will help hold your brows in place and help protect skin from environmental stressors. This charcoal-infused setting spray will help lock in your look so that your soap brows last longer, all while helping protect skin from environmental stressors, like high energy visible blue light. Here’s What to Do: Step 1: Spray Spoolie Brush with Facial Mist Setting Spray Spritz 3-5 spurts of Matte Mist Setting Spray onto your Arch Nemesis Spoolie Brush to prime the bristles. Step 2: Apply Soap onto Spoolie Brush Carefully create a suds-free soap paste by dispensing a small amount of Forever Clean onto the Arch Nemesis brush. We always think buildable is best, so start with a little and add more if you need. Step 3: Comb Brows into Desired Shape Brush up and away, manipulating the shape of your brows to your liking. Then, gently press the brows into place with your finger. Work quickly, as the soap dries fast! Step 4: Fill in Your Brows Once the soap is dry, fill in your brows with the best-selling Arch Nemesis 4-in-1 Dual-Ended Brow Pencil for an even, fuller, more defined look. Enjoy your fluffy brows and let us know how it goes! Tag us in all your Soap Brow glory @purcosmetics on IG.

Whether we’re nurturing ourselves with an aesthetic yogurt bowl for a pre-work pick-me-up, packing in an early morning workout, or pulling covers over our head because the temptation to stay in bed is just *too* real, it sometimes seems like we’re rushing off in the morning, without enough time to be fully prepped for the day ahead. Introducing the PÜR 5-Minute Makeup Application, a simple, everyday beauty routine featuring 4 multi-purpose clean beauty solutions to busy mornings, empowering you to take on the day.

Whether you’re the kind of gal to stay up late watching IG eyeshadow tutorials or wake up early to perfect your go-to look each morning, we can *all* agree that makeup is art! And, just like the best artists, we need to know a ~teensy~ bit of color theory to understand which colors work best on our canvas. A big part of that is knowing our skin’s undertones, or the naturally-occurring colors within our skin. Glamor smocks on, ladies, let’s think more about color. Imagine a canvas painted blue. Now, imagine if the canvas is painted pink, then blue. Or yellow, then blue. All of these canvases still end up blue, but a wonderfully unique shade! That’s what your undertone does for your skin. It’s the base color for your beauty. And, just to keep things straight, let’s note that undertones are not the same as skin tones (i.e. fair, medium, olive, dark). Your skin tone can change throughout the year depending on a variety of factors, like sun exposure, weather, or age. Your skin’s undertones remain the same. By discovering your undertone, you can more easily match foundations, concealers, or BB creams (choose your fighter) to your natural skin color. Get ready for this PÜR genius guide on how to determine your undertone and highlight your special ~je ne sais quoi.~ Types of Undertones There are three main types of undertones: warm, cool, and neutral. Warm: Think #Golden by Harry Styles vibes. Golds, yellows, and even peach are common in this undertone. Cool: Pinks, reds, and blues give cool undertone skin a romantic glow. Neutral: Best of both worlds, baby! You’ve got warm and cool colors shining through. Four Ways to Determine Your Undertone Ready to take a look in the mirror? Get ready for a true #tagyourself adventure. White or Off-White? We love a SYTTD binge, and if there’s one thing we’ve learned, some people *love* the way they look in white, while some opt for an off-white option. So try it out for yourself! In natural light, hold a bright white tee (or piece of paper) to your face. If your skin seems more rosy in comparison, you have cool undertones. If it seems more yellow, you’re warm. People with warm undertones tend to prefer cream/off-white clothing to pure white. If you feel like you can rock both, you have neutral undertones! Get Some Sun The way your skin reacts to the sun is often a tell-tale indicator of your undertone. Do you burn easily? Cool. You’re cool. Also, check out our Sun Protection line for everyday wear. Do you tan easily? You’re warm, you little sun goddess, you. Try out our See No More Deep Pore Cleanser to help bring out that natural sun-kissed glow. If you burn *then* tan, you’re neutral. You often find yourself saying, “It’ll fade in.” Vein Check A great way to determine your undertone, and most likely the next Tik Tok trend. If your veins appear to be blue, you have cool undertones, while green veins point towards warm tones. If you’ve got both, you’re most likely in the neutral category. Get Glitzed Out You don’t have to jump ~through~ hoops to find out your undertone, you just have to put some in. If you tend to prefer the way silver jewelry looks on your skin compared to gold, you’re likely to have cool undertones. But if traditional yellow gold is more your vibe, you’re more likely to be warm. If you can wear both, you could be a neutral gal. *But* this test can be subjective, so it’s best used as supporting evidence to one of the other methods rather than the end-all be-all. Choosing the Right Foundation for Your Undertone Knowing your undertone is a big part of finding that perfect shade. And now that you know it, let’s go get you a foundation that helps you love your complexion! But! Before we do, know this: A good foundation product doesn’t just cover your skin. It helps correct your skin to enhance your natural beauty. Because, trust us, you are ~beauty~ itself. Here are some of our favorite foundation products that honor your natural glow while helping to give you that extra boost of confidence to take on the day. Love Your Selfie Longwear Foundation and Concealer Our Love Your Selfie™ Longwear Foundation & Concealer is a paradise for undertone-based shade selection. With 100 vegan-friendly 2-in-2 foundation and concealer shades to choose from, Love Your Selfie will help mask blemishes and discoloration to showcase a natural-looking complexion. Not to mention, we’re in love with how comfy the #nofilter matte finish is on our skin! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients If you’re anything like us, you want to break free from breakouts. This 4-in-1 Pressed Mineral Powder has been voted “Best Powder Foundation for Acne Prone Skin” by LA Times’ “Bestcovery” column! Its medium, buildable coverage helps achieve smoother-looking skin in 26 undertone-based shades. Plus, the skincare-infused formula helps reduce the appearance of dark circles, redness, fine lines, wrinkles and uneven skin tone. 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 For a lighter look, check out this 4-in-1 SPF 20 Tinted Moisturizer that does way more than meets the eye. Acting as a moisturizer, primer, foundation and SPF, this tinted moisturizer enhances your complexion and helps renew the appearance of skin with proven correctives like our Retinol-powered Ceretin Complex. Talk about blurring the line between skincare and makeup, not to mention your skin, for a dewy, supple-looking glow. These 16 skin-loving shades pair well with those natural hair, tote bag-carrying, mascara-only kind of days. Are you ready to find your perfect match?

Foundation. Contour. Blush. Highlight. There’s a lot going on when it comes to prepping the perfect base for a natural on-the-go look or a night out of full glam. But did you know that there is an “ideal” way to apply your face makeup based on your specific face shape? That’s right. Help create chiseled cheeks, a snatched jawline and a lifted effect with this PÜR and simple how-to guide on makeup for your face shape: Round If you have full cheeks, a round jaw and the height and width of your face is similar, then you most likely have a round face shape. The key here is to help accentuate this plump face type by applying makeup in a way that plays up the cheekbones and creates the illusion of a sharp jawline. To do this, apply a powder or cream contour using the classic contour ‘3’ method. Yes, you literally draw a giant number starting from the top of your forehead, curving into the cheekbones and ending along the bottom of the jaw. For even more lift, avoid the apples of the cheek when applying your blush and highlight. Instead, apply blush to the top, outer edge of your cheekbone (where most would apply their highlight) and sweep highlight below the eyes, in the center of the forehead and on the chin.   Square When your forehead + cheekbones + jaw are in alignment and your angular jawline is the star of the show, then you’ve got a square face type. PSA: Contour is about to become your new BFF. Using a contour that is 2-3 shades darker than your skin tone, apply it to the outer edges of your forehead and jaw to “round” the corners of the face and help to soften the sharp angles that are signature to this shape. You can also apply contour to the hollows of the cheeks to make those cheekbones pop. For blush, add to the rounded effect by applying a pale pink blush to the apples of the cheeks, topping your look of with highlight on the forehead and chin for a radiant glow. Oval Congrats on winning the genetic lottery. Oval face shapes are seen as “ideal” because, well, they look good with just about anything. This face shape usually features a curved jawline and a forehead that’s just slightly wider than the jaw. While you can definitely apply contour under the cheekbones and along the jaw to create dimension, oval face types benefit more from a good highlighting technique. Because this face shape is already proportionate, trading in contour for a soft highlight on the forehead, chin, nose and cheeks will help bring the center of the face forward. Applying blush to the top of the cheekbones and across the nose with add a touch of dimension for a sun-kissed look. Heart The key features of this face shape are a forehead that is wider than the jaw and a pointed chin (think Reese Witherspoon), thus giving the appearance of a heart. For this face type, using makeup to help narrow the appearance of the forehead, widen the cheeks and soften the point of the chin is the secret to a balanced shape. Start by applying a powder or cream contour formula to the forehead and the temples to create the illusion of a “smaller” forehead. Next, apply the contour to the hollows of the cheeks for added dimension, then swipe it across the curve of the chin for a rounded effect. Add a lighter concealer or highlighter to the top of the cheekbones and center of the face to help widen features before completing the look with a horizontal stroke of blush across the cheeks. Voila!

  Skincare buzzwords may come and go, but Retinol is forever! Dark spots, fine lines and blemishes are some of the most talked about skincare woes. But did you know there is a simple ingredient you can add to your skincare routine to help address all these concerns—at once? Encapsulated Retinol. This skincare superstar is one of our absolute faves! Not only does it pack a list of benefits, but it also features a time released formula that works below the surface of the skin to deliver multi-tasking goodness. Want to know more about this skincare powerhouse? Keep on scrolling for the PUR breakdown on everything Encapsulated Retinol has to offer—plus how you can work it into your beauty routine: What Does Encapsulated Retinol Do? Reduce Signs of Aging | Packed with age-defying properties, Encapsulated Retinol helps promote healthy skin renewal to boost the overall look of firmness and elasticity in the skin. This gives the complexion a plumper-looking appearance which helps improve the look of fine lines and refines the look of pores.  Improve Uneven Skin Tone and Texture | Retinol is a powerhouse exfoliator. Why is that important you ask? Well, like we said, Encapsulated Retinol works below the surface to help improve the overall look of skin for a radiant-looking glow. By exfoliating the deeper layers, Retinol can help reduce dark spots and promote a more even texture. Address Blemishes | Last but not least, Retinol gets a lot of praise for its anti-aging benefits, but did you know it’s also great for blemish prone skin? The exfoliating properties help reduce pore-clogging impurities by polishing dull skin and boosting product absorption. Those with pigmentation caused by blemishes can also use retinol to help improve the look of spots or uneven skin tone. PÜR Encapsulated Retinol Skin Care Must-Haves Ceretin Serum | Indulge your complexion to a boost of the Age-Defying Concentrate that helps moisture, brighten and plump the look of skin. Formulated with an Encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide that gently help reduce the appearance of fine lines, wrinkles, and discoloration for a brighter, smoother skin tone and texture. 4-in-1 Cloud Cream | Take your skin to cloud nine with this light-as-air moisturizer that can be applied both morning and night. This Hydrating Essence transforms from gel to water to deliver four benefits in one jar: hydrates, soothes, smooths, and primes. Gently diminish the look of fine lines and dark spots with the help of plant-based ingredients like Green Tea, Aloe Vera and Shea Butter.  4-in-1 Sculpting Concealer | Wake up the look of under eyes with the 4-in-1 Sculpting Concealer. With a second skin finish, this best-selling concealer features the PUR proprietary Certain Complex—powered by an Encapsulated Retinol—to help conceal the look of dark circles, improve the look of fine lines and hydrate the under eyes. Love Your Selfie | The fan-favorite Longwear Concealer and Foundation is packed with antioxidants and age-defying properties to help cover the look of imperfections while wrapping the complexion in skincare-inspired ingredients. This full coverage foundation features a blendable formula that melts into skin and improves the look of dark spots, blemishes and pores. Natural, matte finish. Available in 100 shades!

Let’s be honest. This past year shook our world. While I personally used to gripe over reckless drivers on my morning commute, pricey drinks at the bar and long lines at the mall, I’ve oddly found myself missing these charming moments of human interaction. Don’t get me wrong. I thoroughly enjoyed my pandemic life of sweatpants and messy buns, but I think we can all agree that ‘real’ life needs to start again.  The good news is that this reality seems to be in the near future. As the world begins to revive itself, people have started to ease back into their day-to-day work, fitness and beauty routines. And while I might not be able to give you advice on restarting your career or the perfect squat form, I can help you rediscover your makeup routine. If you are looking to finally bust back open your beauty cabinet, but aren’t sure where to start, I’m here to share the top 4 makeup products that I'm loving as I ease back into beauty: Eye Serum Tired eyes were my quarantine staple, but now that I’m out and about, it’s best I do what I can to look awake. If you’re like me and suffer from puffy or dry under eyes, try adding an eye serum into your new beauty routine. PÜR Tone Up Total Eye Fitness Serum is a lightweight under eye serum that is designed to help smooth, lift and firm the look of skin. Rich in antioxidants and hydrating ingredients, you can gently dot this cooling serum under your eyes day or night to help improve dark circles and fine lines. Tinted Moisturizer It’s no secret that my skin loved going makeup-free for the last 365 days. And now that I’ve given my complexion time to breathe, I’m ready for a just a hint of coverage. Tinted moisturizer is a fool proof way to ease your skin back into makeup while also indulging it to skincare inspired ingredients. The best-selling PÜR 4-in-1 Tinted Moisturizer is my top pick, as it features powerhouse ingredients like Sodium Hyaluronate and retinol, along with a broad spectrum SPF to help hydrate, even the look of imperfections and protect the complexion from the sun—all in one easy step. Mascara Long lashes are always a must when it comes to a simple beauty look. Mascara was—without a doubt—the top product I missed while in quarantine, and you can bet I’ve swiftly grown my collection in the past few months. If you are back into the beauty game and share a similar love of lengthy lashes, try one of my personal PÜR favorites: On Point Mascara. This jet black mascara is infused with Hemp to help condition the lashes, while the precise mascara wand helps lengthen, separate and define the look of lashes. Illuminating Setting Spray Last but not least, an illuminating setting spray is my favorite way to top off a lightweight makeup look. A glowy complexion has been one of the biggest hits this season and it is perfect for anyone starting to reconnect with their beauty bag! After apply your tinted moisturizer and mascara, simply spritz the PÜR Lit Mist Illuminating Setting Spray onto the face to help restore hydration and lock in makeup. Formulated with an Energy Complex made from a signature blend of Green Tea, Ginseng and Vitamin B, this shimmer spray helps revitalize the look of skin and delivers good-for-your-skin nutrients in just one spritz! 

This Mother’s Day, give mom the gift of beauty with the ultra-popular PUR fan favorites of skincare, lip care and beauty. Whether near or far—moms are such an impactful part of our lives. Show mom just how much you care this Mother’s Day by spoiling her to a gift (or gifts) that will help her feel and look her best! For the Eyes: Mellow Eyes Let mom indulge her under eyes to a little pick-me-up with PUR new Mellow Eyes Hemp-Infused Eye Patches. These best-selling hydrogel eye mask patches are the perfect “reset” after a long day of work, kids and playing superhero. Infused with plant-based ingredients like Green Tea, Kiwi Fruit and Cooling Cucumber, Mellow Eyes undereye eye mask helps to brighten the look of under eyes while reduce the appearance of puffiness and adding an instant rush of hydration. Includes 30 pairs of individual use hemp-infused hydrogel eye mask patches! For the Lips: Hybrid Balm CBD Hydrating Tinted Lip and Cheek Balm Keeping with the CBD trend, this next beauty buy is a match made in heaven for the ultimate multi-tasker. Hybrid Balm is a multipurpose tinted lip and cheek balm that can be applied to the lips and cheeks to help hydrate and nourish the skin. With a soft, dewy glow, this lightweight lip and cheek balm effortlessly blends into the skin and lips to help soothe the complexion and add a pop of classic, nude or clear color that’s flattering on all skin tones. Choose from a monochromatic tinted Berry, Nude or Clear hue! For the Face: 4-in-1 Tinted Moisturizer with Broad Spectrum SPF 20 Skincare meets beauty with this on-the-go 4-in-1 Tinted Moisturizer. Ideal for days when mom doesn’t feel like a full face of makeup (me, everyday), this best-selling silky-smooth moisturizer adds just enough coverage and tint to help even the look of skin with a radiant-looking glow. Formulated with Certain Complex, Aloe Vera and a form of Hyaluronic Acid, this tinted moisturizer locks 4 benefits in 1 bottle: hydrates, plumps, corrects and protects. For the Skin: Ceretin Serum Age-defying Concentrate Our mothers always told us to take care of our skin, so give her a gift that does just that! The PUR Ceretin Serum is an Age-defying Concentrate that is powered by Encapsulated Retinol to help improve the look fine lines, wrinkles and dark spots. This age-defying serum also features a gentle chemical exfoliant that helps minimize oil and shine while hydrating ingredients help maintain moisture. It is a bed time must-have for any mom that wants all the skincare benefits in one! For the Bundle Lover: PUR x Barbie Glow Up Bundle Help mom glow from head-to-toe with this 2-piece PUR x Barbie Glow Up Bundle. Featuring an Illuminating Scented Powder and a Glowing Setting Spray, this PUR x Barbie duo coats the skin in a veil of radiance with an indulgent scent. Use the Forever Glow Powder, and the adorable puff applicator, to apply a subtle glow to the body then lock your face in place with the hydrating Lit Mist Illuminating Setting Spray!