Blog

With Winter quickly approaching, it’s time to start trying out new holiday makeup looks! We have curated 5 of our favorite holiday makeup looks for you to recreate ASAP this Winter so you can be cute and on point all season long.   The Bolder the Better Bold, bright blush has been all the rage lately in the beauty community and we are still not over it! We are taking colorful rosy cheeks into the Winter for a wind-kissed look. To recreate this, you can use either a powder or a cream depending on your skin type. For powder blush, we love our Skin Perfecting Powder Blush Act in Berry Beautiful or Pretty in Peach for a natural flush of color to the cheeks. To take it up a notch, reach for one of our Silky Pout Creamy Lip Chubby in one of the four available shades for a more pigmented flush of color on the cheeks.   A Monochromatic Moment Another trend that we have been loving for this Winter is monochromatic makeup for the eyes and cheeks. This trend consists of using one color, particularly a shimmer, and applying the color all over the cheekbones, brow bone, and eyelid. We love using our soft illuminating Skin Perfecting Powder Afterglow Illuminating Powder for this trend as it is neutral enough to wear for day-to-day makeup looks but still a super fun take on the trend! With this Afterglow powder, take a fluffy blending brush and sweep the color over the cheeks before taking a small eyeshadow brush to apply the same highlight all over the eyelid up to the brow bone. *PUR Pro Tip: We also love applying this shimmer to the inner corner of the eye for an extra pop of highlight!   Keep On Glowing! A trend we have seen season after season has been glowy, dewy skin—and it is here to stay! During the cooler Winter months, skin tends to get dry and flaky due to the harsh weather. Because of this, we like to lean for a heavier moisturizer and more hydrating skincare routine. One way to up your hydrating skincare routine and add to the glowing skin trend is our Go with the Glow Niacinamide Drops. This multitasking serum helps you achieve a more radiant-looking glow thanks to ingredients such as Niacinamide, Vitamin C, and Squalane.   Graphic Liner We have been seeing a lot of graphic eyeliner looks on celebrities and on runways, and it looks like this trend is here to stay for Winter. A graphic liner consists of a sharp, precise liner on the eyelid in places other than the lash line. We recommend using On Point Waterproof Liquid Eyeliner Pen to achieve this look as the soft felt-tip applicator will make it easier to apply and control the liner. This eyeliner formula is also waterproof which means it will help to resist smudging and fading for all day wear so your *super cool* graphic liner look will last all day and night.     Classic Holiday Glam We couldn’t list Winter trends without mentioning the classic holiday makeup look of a shimmery, sparkly eye with a bright red lip. This look is timeless as the look is simple enough to put together but glamorous enough for every holiday party. For the eyes, our 3-Piece Eye Polish Kit in shade Gilded Copper is the perfect shimmer to apply on the lid as it is a one-step eye look for easier application. Plus, as a bonus, the three-piece kit also includes best selling Fully Charged Mascara to complete the eye makeup look. For the lips, our 4-in-1 Duo Dual-Ended Matte Lipstick + Lip Oil in shade Single 4 Tonight is the perfect pop of red for the holidays, plus it has a transfer-resistant formula for a saturated lip stain that is comfortable and stain-resistant. To learn more about makeup trends and our best selling beauty and skincare, head to purcosmetics.com

This week on the blog we have Dr. Hadley King, a highly respected New York based dermatologist that specializes in medical and cosmetic dermatology. Dr. King has been featured on Good Morning America and in numerous publications including Harper's Bazaar, Glamour, Women's Health, Refinery 29, Men's Health, Elle, Good Housekeeping, Self and many more. This week, Dr. King is going to pop into the blog to share her favorite skincare products for different skin types.     Recommended Products for Sensitive Skin If you frequently notice redness, burning, or tingling sensations when applying your nightly skincare, you may have sensitive skin. Here are Dr. Hadley King’s recs for skin care that helps meet sensitive skin needs:   Get A Lift Firming Facial Cream Moisturizer Get A Lift is an Antioxidant rich Firming Facial Cream Moisturizer that features a moisture-boosting formula to help protect and brighten skin’s appearance. The non-greasy, lightweight formula helps give skin a more even-looking skin tone and texture. See why Dr. King suggests this product below:   “The Get a Lift Firming Facial Cream is a nice option for sensitive skin because it contains moisturizing ingredients as well as Oat Kernel Extract, which helps to support and protect the skin barrier.”   Forever Clean Gentle Cleanser Forever Clean cleanser helps to gently cleanse away dirt, impurities, and makeup, while helping replenish and restore balance to the complexion. Forever Clean is gentle enough to use every day to help soothe sensitive skin. See what Dr. King has to say about Forever Clean below:   “I also recommend the Forever Clean Gentle Cleanser because it gently cleanses without stripping the skin of its natural oils, and it contains Aloe, which has hydrating properties.”   Recommended Products for Blemish Prone/Oily Skin If you find that your skin becomes shiny throughout the day, or if you experience breakouts on the skin, we suggest the following products to help address blemish prone/oily skin needs:   Downtown Detox Detoxifying Black Lemon Face Mask Downtown Detox is a Detoxifying Black Lemon Face Mask with Charcoal and Absorbent Clay that helps draw out pore-clogging impurities and excess oil to cleanse away pore-clogging impurities for a visibly brighter, more radiant-looking complexion. See why Dr. King recommends Downtown Detox below:   “The Downtown Detox Detoxifying Black Lemon Mask is another great option because it contains Bentonite Clay and Charcoal, which help to absorb and remove excess sebum, as well as Lactic Acid, which gently exfoliates.”   See No More Deep Pore Cleanser See No More exfoliating deep pore cleanser visibly helps smooth and diminish the appearance of blemishes and skin imperfections while helping to minimize the appearance of pores. See No More has a skincare-infused formula that helps reduce the appearance of an uneven skin tone. See why Dr. King suggests See No More for combination skin below:   “The See No More Deep Pore Cleanser is also great for oily and acne-prone skin because it contains both Salicylic Acid and Lactic Acid to gently exfoliate to help prevent and treat clogged pores.”   Recommended Products for Fine Lines and Wrinkles If you are looking to address fine lines and wrinkles and crave a smoother looking complexion, we recommend the following products:   Get A Lift Firming Facial Cream Moisturizer Get A Lift is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. The Ceramide-rich formula helps tighten, restore firmness, and retain skin’s moisture. See why Dr. King recommends this product below:   “The Get a Lift Firming Facial Cream is also great for anti-aging because it contains Humectants, Emollients and Occlusives to hydrate and moisturize to visibly plump and smooth the skin, as well as Antioxidants to protect the skin.”   Tone Up Niacinamide Firming Eye Serum Tone Up is a Niacinamide Firming Eye Serum that helps to lift, smooth and plump the appearance of skin in the under-eye area. This luxe eye serum features an antioxidant rich formula that helps reduce the appearance of fine lines, wrinkles, dark circles, and crow’s feet.   “The Tone Up Niacinamide Firming Eye Serum contains Humectants to hydrate the skin and Emollients to support the skin barrier. It also contains antioxidants to help protect the skin, and Niacinamide, which can help improve skin tone and texture.”   Recommended Products for Combination Skin If your skin is oily in some areas (like the T-zone) and dry in other areas, you may have combination skin. We suggest the following skincare products to help balance combination skin:   4-in-1 Correcting Primer Anti-Blemish & Mattifying Primer 4-in-1 Correcting Primer instantly blurs the look of imperfections while helping address blemish-prone skin and helping control shine with conditioning skincare ingredients. The skincare-infused formula helps control shine and minimize the look of pores. See why Dr. King suggests this primer for combination skin:   “The Anti-Blemish & Mattifying Acne Treatment 4-in-1 Correcting Primer is great for combination skin because it can be applied specifically to the area that tends to be oiler—such as the T Zone or hormonal areas.”   Get A Lift Firming Facial Cream Moisturizer Get a Lift is a non-greasy moisturizer that helps the skin retain moisture while helping to create a softer, smoother-looking appearance. Get a Lift Firming Facial Cream Moisturizer is a great option for combination skin as the non-greasy, yet moisture-boosting formula will help to balance out the skin. See why Dr. Kind suggests this moisturizer below:   “The Get a Lift Firming Facial Cream is very moisturizing but has a light texture and absorbs quickly—perfect for combination skin.”   Recommended Products for Dry Skin If you find that your skin tends to look and feel rough, itchy, or flaky, you may have dry skin. We suggest the following products to help provide extra hydration for dry skin:    Get a Lift Firming Facial Cream Moisturizer Get a Lift is great option as a moisturizer for dry skin because it contains hydrating ingredients such as Linoleic Fatty Acids (Omega 6), Ceramides and Oat Kernel Extract to help soothe the skin while helping to promote a softer, smoother texture. See why Dr. King loves Get a Lift for dry skin below:   “The Get a Lift Firming Facial Cream is a nice option for dry skin because it contains moisturizing ingredients as well as Oat Kernel Extract, which helps to support and protect the skin barrier.”   Melt Away Gel Oil Makeup Remover Melt Away is a uber-gentle multi-action makeup remover that helps provide much needed hydration to the skin without stripping the skin of its natural oils. This Gel Oil Makeup Remover is formulated with conditioning ingredients such as Panthenol, Sunflower Seed Oil and Olive Oil to help condition skin for a softer appearance whole also breaking down makeup. See why Dr. King recommends Melt Away for dry skin below:   “The Melt Away Gel Oil Makeup Remover is also good for dry skin because it breaks down and removes makeup without drying the skin.  And it contains Emollients to support the skin barrier.”   To learn more about bestselling PUR skincare for specific skin concerns, head to PURcosmetics.com

Halloween is one of the most creative days of the year regarding makeup looks. Whether you choose to go all-out for your costume this year or go for a more subdued look, makeup can help accentuate whatever Halloween look you choose to style this year. We have rounded up five different makeup products to help you create fabulous, ghostly looks this Halloween season!   Mysterious Multitasking Essentials It can be daunting to try to figure out which products you need to complete your Halloween inspired makeup look. Investing in our Multitasking Essentials Best Sellers Kit can help take off the pressure of trying to gather all of your different makeup products. As a bonus, this Best Sellers Kit can be used year-round for all of your makeup needs. The Kit includes:   4-in-1 Correcting Primer Energize & Rescue Mini: A probiotic-powered, skincare infused formula to help hydrate and improve the look of dull, tired skin. Fully Charged Mascara Mini: A mascara powered by Magnetic Technology to act like a magnet, attracting negatively charged lashes to the positively charged formula so each stroke coats lashes and helps thicken, volumize and separate lashes. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF: A bestselling, multi-tasking 4-in-1 Pressed Mineral Makeup with medium, buildable coverage, a lightweight feel, and a skincare-infused formula to help reduce the appearance of dark circles, redness, fine lines, and uneven skin tone. Chisel Brush: A cruelty-free makeup brush designed to help provide buildable, controlled coverage and flawless-looking application. Flat top dense brush bristles help to easily buff and conceal imperfections for a blurred finish.   Spooky Eyeliner A liquid eyeliner is an essential to have in your bag for Halloween makeup looks. The possibilities of looks you can create with an eyeliner pen is endless. Use the On Point Waterproof Liquid Eyeliner Pen to give yourself a dramatic wing, draw a spiderweb on your eye, draw the outline of a mask, or create intricate eye looks—the possibilities are endless!   Rosy Cheeks Using a fun, vibrant lipstick can be the final touch for any Halloween makeup looks. Use Silky Pout Creamy Lip Chubbies to create fun holiday looks—whether it be rosy cheeks for a scarecrow inspired look or fake blood for a grotesque take on Halloween makeup.     Chilling Contour Contour is essential for Halloween makeup. The use of contour is extremely versatile as contour was created to help shape your face. You can use contour to help hollow out your cheekbones for a skull-inspired look or apply a dark hue under the eyes and around the forehead for a zombie-like appearance. We find that using a creamy contour, such as our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation in a shade darker than your natural skin tone works best for carving out cheekbones or accentuating other facial features.   Eerie Eyeshadow The beauty of eyeshadow for Halloween is that it can be applied on places of the face besides the eyes. The possibility of makeup looks with eyeshadow are endless! Using one of our On Point Eyeshadow Palettes can help you hollow out the look of eyes for a spooky look, create designs on the face to accentuate a costume, create artistic looks such as skulls, clowns, or beauty queens.   To see more bestselling beauty and skincare products, head to purcosmetics.com. Be sure to tag us @purcosmetics if you use any of our products for your spooky Halloween looks!

Jamie Greenberg is a Los Angeles based makeup artist with expertise ranging from iconic red carpet glam to real beauty and natural makeup looks. Jamie has had several campaigns and collaborations with top selling magazines and has worked with A-List celebrities such as Kaley Cuoco, Kristen Stewart, and Elizabeth Moss. Today in the blog, we are going through which products Jamie used on Kaley Cuoco to get her red carpet ready.     Lights, Camera, Action! We are flattered that Jamie Greenberg used PUR products on Hollywood Star Kaley Cuoco for the 2022 Emmy’s. Jamie posted every product that she used to get Kaley red carpet ready so you can recreate this red carpet glam at home! We are going to go through each product that Jamie used to get Kaley ready for the red carpet. Jamie is as excited about PUR as we are, which we can see in this Instagram caption below. “@kaleycuoco’s makeup look is all @purcosmetics!!! I’ve been talking about PÜR like a broken record because we love it so much lol.”   All About the Face Jamie used several PUR products on Kaley to have her looking angelic and ethereal for the Emmy’s. Jamie started with 4-in-1 Correcting Primer Energize & Rescue to help hydrate and smooth the skin while helping to restore the skin’s microbiome. Next, Jamie went in with the iconic 4-in-1 Love Your Selfie Longwear Foundation & Concealer to help mask any blemishes and imperfections with full coverage for red carpet ready skin. Once the foundation was on, Jamie went in with our 4-in-1 Sculpting Concealer to help cover imperfections and then set the face with a combination of 4-in-1 Loose Setting Powder and our #1 bestselling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients to ensure that Kaley’s makeup was set and secure for a night of Emmy celebrations. Check out Jamie’s Instagram @jamiemakeup to see a video on how she applies her favorite PUR products!  Bronze & Glow To give Kaley a sun-kissed glow, Jamie applied Skin Perfecting Powder Bronzing Act Matte Bronzer in Light on Kaley’s cheekbones and around the perimeter of her face before applying a generous blushing dose of Skin Perfecting Powder Blushing Act in shade Berry Beautiful on the cheeks and upper cheekbones to give Kaley a sweet, rosy appearance. Jamie topped off the look with Skin Perfecting Powder Afterglow Illuminating Powder to give a luminous healthy-looking glow for Kaley to shimmer under the flashing lights on the red carpet.  Pretty in Pink For the eyes, Jamie went in with On Point Eyeshadow Palette in shade Wednesday for a neutral yet rosy eyeshadow look. Jamie then went in with On Point Waterproof Liquid Eyeliner Pen to give eyes instant definition while resisting smudging and fading for all day wear. For the lashes, Jamie went in with our Fully Charged Mascaras including Fully Charged Mascara Primer and Fully Charged Mascara both Powered by Magnetic Technology.   Kisses For the Camera For the lips, Jamie applied two of our Silky Pout Creamy Lip Chubby in shades Raspberry Spritz and Blushing Rose for a natural flush of pigment-rich lip color to condition and protect lips. We can see Jamie applying a Silky Pout Lip Chubby on Kaley in one of her Instagram videos as she was getting Kaley ready for the Emmy’s. Jamie topped off the look with Lit Mist Illuminating Setting Spray to deliver instant luminosity while setting makeup for an all-day, radiant-looking glow.   We loved getting to learn about how Jamie used some of our favorite PUR beauty and skincare products to get Kaley Cuoco ready to walk down the red carpet. Be sure to check out @jamiemakeup on Instagram to keep up with her PUR makeup looks! To shop these products or other bestselling PUR beauty, go to PURcosmetics.com.

We’re getting ready for the holidays with five fabulous new limited-edition kits! If you are trying to decide what to get for your friends and family this holiday season, we’ve got you covered. Whether it be a friend who needs new skincare or someone who needs some extra glamour, keep reading to see what we have to offer this holiday season.   For the Friend Who Is Always Trying Out New Eyeshadow Looks… Eyes for You Eye Makeup Trio is the perfect gift for all of your eyeshadow obsessed besties this holiday season. This trio creates effortless glam eye makeup in minutes. Eyes For You is available in shades Rose Gold (soft shade of pink) and Gold Rush (brassy gold). Both sets also include a *new* limited-edition metallic gloss hybrid eyeshadow. Each Eyes For You set includes:   Full Size On Point Waterproof Liquid Eyeliner Pen to create the perfect winged eyeliner Fully Charged Mascara Mini to add shine and help lashes maintain life and curl Full Size On Point Metallic Eye Gloss in shade Rose Gold (soft shade of pink) or Gold Rush (brassy gold) depending on which trio you choose, blends true to color on all skin tones   For the Friend Who Does Makeup Like A Pro…   Brushing Act 5 Piece Brush Set helps to buff, blend, and elevate your makeup looks. This giftable 5-Piece Brush Set is perfect for the makeup guru who needs a makeup brush upgrade to snatch their contour and blend their shadow. Brushing Act features five makeup brushes for pro-like application. With professional quality and lightweight, densely packed synthetic fibers, Brushing Act makeup brushes help create flawless looks with controlled application. Brushing Act includes:   Powder Brush: Perfect for applying PÜR Loose Setting Powder and Skin Perfecting Face Powders Foundation Brush: Can be used to blend powder, liquid, and/or cream foundation products Angled Contour/Blush Brush: Use the flat edge of the brush for blush, and the tapered end of the brush to apply contour Utility Brush: Used to smudge and blend eyeshadows on the lid and to apply spot concealer Eyeshadow Blending Brush: Used for the crease and contours of the eye to blend out shadow   For the Skincare Obsessed… Share the gift of radiant-looking skin this holiday season with A Spritz of PÜR Mini Skincare Starter Set. This set is the perfect gift for your friends who are obsessed with skin care, or your friend who needs to establish a quality skincare routine. A Spritz of PÜR has everything you need to moisturize and hydrate skin for a healthier-looking complexion. This Mini Skincare Starter Set includes:   Go with the Glow Niacinamide Drops Mini: Helps keep skin looking smooth and moisturized Cloud Cream Gel-to-Water Hydrating Essence Moisturizer Mini: Utilizes an innovative, water-breaking technology to provide hydration deep into the skin for a healthier-looking complexion Lit Mist Illuminating Setting Spray Mini: Delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow For the Friend Who Wouldn’t Be Caught Dead Without Lipstick… Make Your Mark with the skin-conditioning benefits of these two ultra-hydrating Silky Pout Lip Chubby Duos that help protect your delicate lips while imparting a natural flush of pigment-rich lip color. Keep the four full size lip pencils for yourself or gift a duo to spread the lip-loving cheer! Make Your Mark includes TWO new limited-edition shades for maximum beauty looks. Make Your Mark Duos include:   Silky Pout Lip Chubby Blushing Rosé (Dusty Rose) Silky Pout Lip Chubby Cherry On (Scarlet Red) *NEW SHADE!   Silky Pout Lip Chubby Raspberry Spritz (Honey Pink) Silky Pout Lip Chubby Berry Nice (Deep Berry) *NEW SHADE!   For the Devoted Mascara Wearer… Two are better than one with Double Shot Fully Charged Mascara Duo—each best selling, full size mascara is Powered by Magnetic Technology that attracts to each individual lash to help thicken, volumize, and separate the look of lashes. This lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. Fully Charged Mascara delivers lash-conditioning ingredients to help life, separate and define the look of lashes. Each Double Shot Fully Charged Mascara Duo includes:   Two Fully Charged Mascara Powered by Magnetic Technology to add shine, help lashes maintain lift and curl and condition lashes to look more flexible   To see more PUR beauty products that are perfect for gifting (or keeping for yourself!), head over to purcosmetics.com to see other best selling and award winning products!    

As you know, Fall is upon us which means it’s time to bring back out the vampy lips and darker eyes as we approach the cooler weather. This week in the blog, we are going to be talking about Fall trends that we’ve been loving this season as well as some of our favorite products! From winged eyeliner to darker lip colors, keep reading to find out the Fall trends we can’t get enough of.   From Day to Night Eyeshadow First up are multicolored lids. This makeup trend is so fun to try out and is something you can try at home! The trend is done by having at least two eyeshadow colors on your eyelid. We recommend using a darker color on the outer and inner corner of the eye with a shimmer in the center for a “halo” eyeshadow effect. This can be done with any of our On Point Eyeshadow Palettes, but we particularly love this trend with our Wednesday palette. To create this trend yourself, follow the steps below:   To begin, first apply shade “On The Go” all over the eyelid and the crease of your eye with a fluffy blending brush. This shade will act as a base, making other eyeshadow hues easier to blend on top. Next, with the same fluffy blending brush, apply shade “Caffeine Please” on the inner and outer corner of the eyelid. Take this shade all the way into the crease, making sure to leave the center of the eyelid bare. Remember to blend this shade in so you do not have any harsh lines. Next, for the final part of this multicolored lids trend, apply “Coffee Date” to the center of the eyelid up to the crease. Use a packing brush that has been sprayed with makeup setting spray or use your finger directly to get the most pigment. Follow up with your favorite mascara and admire your trendy eyeshadow look!   Very Berry Lips Next, in honor of Fall is berry colored lips. Rocking a darker hue on the lips as the weather cools down is perfect for a sultry, mysterious look. Our Silky Pout Creamy Lip Chubbies are perfect for this trend as the creamy skincare-infused lip pencil has hydrating ingredients to help condition and protect delicate lips. Blushing Rose (Dusty Rose) or Sugar Plum (Soft Berry) works best to do this trend. To Wing Or Not To Wing… We have been seeing cat eyes everywhere this season and for good reason! It seems that a classic cat eye never goes out of style and is acceptable year round. A dramatic or simple wing can elevate any look. Using the On Point Waterproof Liquid Eyeliner Pen for cat eyes makes the winged eyeliner glide on as the felt-tip applicator is more user-friendly for winged liner, but our On Point Eyeliner Pencil could also work in a pinch.   *PUR Pro Tip: If you can’t seem to master a sharp wing no matter how hard you try, using clear tape can help! Use a small piece of tape and gently place it at a diagonal from the outer corner of your eye. Angle the tape slightly upwards for a guide on where your wing should go for mess-free application!     Embrace Your Natural Beauty We can all agree that we hope that natural beauty stays on trend forever, right?! Fresh, dewy skin is an effortless look and can be achieved with a good skincare regimen and a tinted moisturizer, such as our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20. Use the following recommended skincare routine to help get your skin looking fresh so your natural beauty can glow through.   For natural beauty, it is important that you have clean and hydrated skin. Start off with Forever Clean Gentle Cleanser to remove any dirt, impurities, or excess oil from the skin. This cleanser is gentle enough for everyday use as it helps maintain skin’s moisture and plumpness. Next, go in with a moisturizer. Remember that the key to naturally glowing skin is skin that is hydrated! Our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that provides a deep hydration while it preps and primes skin for makeup application. Once skin is prepped and ready for makeup, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to hydrate and help correct the skin while providing buildable coverage. This tinted moisturizer is great for natural beauty days as it has a dewy, hydrating finish that enhances the look of your complexion with an added bonus of sun protection. To lock in our look, top it off with Miracle Mist Hydrating Spray. This Miracle Mist refreshes, hydrates, and sets makeup while giving you a radiant-looking glow that is the *perfect* final touch for our natural beauty look.   Want to learn more about trends we’re loving and other best selling makeup and skincare? Visit purcosmetics.com to stay in the loop on all thing’s beauty.

We don’t all have the same skin type, so why should we all be using the same foundation? With so many different shades, finishes, and formulas, finding the perfect foundation for your skin can be a daunting task. Lucky for you we have New York City based dermatologist Dr. Hadley King, who has been featured in Harper’s Bazaar, Glamour, Refinery 29 and more, here to help us out! If you’re struggling to find the right foundation for you, you’ve come to the right place.     If You Have Dry Skin… If your skin tends to be dry and flaky, or if you are wanting to add a dewy glow to your skin, PUR’s 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 may be for you! This tinted moisturizer blurs the line between skincare and makeup while also helping to enhance the look of your complexion, prep your skin, and help protect you from the sun while boosting hydration. PUR Tinted Moisturizer infuses the skin with powerful hydrators and can be used as a one-step, ultra-natural-looking finish for the skin. See what dermatologist Dr. King has to say about 4-in-1 Tinted Moisturizer Below:   “PUR’s 4-in-1 Tinted Moisturizer is a great choice because it contains hydrating and moisturizing ingredients like sodium hyaluronate, aloe, ceramides, shea butter and vitamin E, as well as skin-calming ingredients like chamomile. It's also rich in antioxidants and contains all-mineral sunscreens, spf 20. And the coverage is buildable, which offers versatility.”     If You Want Full Coverage…  If you are looking for full coverage with a matte finish to instantly mask blemishes and imperfections, 4-in-1 Love Your Selfie Longwear Foundation & Concealer may be the hero foundation you’ve been looking for! This Longwear Foundation & Concealer has 100 vegan-friendly shades that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. With a skincare-infused formula and 4-in-1 benefits, Love Your Selfie can help you achieve flawless, full coverage. See Dr. King’s opinion on Love your Selfie Longwear Foundation below:   “For those seeking full coverage and a matte finish, Love Your Selfie Longwear Foundation & Concealer is a great choice. It comes in 100 shades! Perfect for all skin tones and can help conceal discolorations, redness, blemishes, and other imperfections. And although there is a matte finish, the formulation is suitable for all skin types because it also contains hydrating and moisturizing ingredients like glycerin, ceramides, shea butter and sunflower seed oil.”    If You Have Oily Skin… This bestselling, multitasking 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients is a great option for those who have oily skin and do not want to layer on too many products. With medium, buildable coverage and a lightweight feel, this natural finish powder foundation won’t settle into fine lines and wrinkles. The award-winning, skincare-infused formula helps to reduce the appearance of dark circles, redness, and uneven skin tone. Voted Best Powder Foundation for Acne Prone Skin by the LA Times’ Bestcovery Column, this pressed mineral powder is a best seller for a reason. See what Dr. Hadley King has to say below:   “For those with oily or acne-prone skin, the 4-in-1 Pressed Mineral Powder Foundation is a great choice because of the powder texture, but it's not drying because it also contains ingredients that moisturize and support the skin barrier, like triglycerides, ceramides and shea butter.”   Want to learn about more makeup for your skin type as well as other bestselling products? Visit purcosmetics.com today!

If you are an avid Tik-Toker or frequently read updates from the beauty community, then you have likely heard of the “siren eyes” makeup trend. This sultry look is created with smoky winged eyeliner that creates a lifted eye look for added intensity. If you’re curious about what a siren eye look is or how to create the look yourself, we’ve got you covered.        What Are Siren Eyes? Let’s start by figuring out what siren eyes even are before trying to learn how to recreate it. Siren eyes is a trend based around an eyeshadow technique that is similar to our known-and-loved winged eyeliner. What is different from siren eyes and winged liner is the smudgy-sharp fox eye look. The siren eye is designed to help you embrace your inner femininity with a dramatic, dark eye that lifts the eye. This makeup technique elongates the look of eyes for an ultimate feline look.   “Saturday” On Point Eyeshadow Palette   How to Achieve Siren Eyes with PUR “Saturday” On Point Eyeshadow Palette    1. Start the Base The first step regarding the siren eye look is setting the base of your eye look. Using our Saturday On Point Eyeshadow Palette, go in with shade Risqué (a light beige) all over the lid with a fluffy blending brush to gently blend out any harsh lines. You’ll want to keep the base of the eyes simple so the eyeliner can stand out. Adding eyeshadow before applying the eyeliner will make other eyeshadow hues easier to blend on top.    2. Blend Color on Lash Line Halfway Up Lid Take shade Walk of Shame (a deep emerald) and apply it along your lash line and continue to the outer edge of your crease. Blend this eyeshadow color upwards to where it is a little less than halfway up your eyelid. This is going to create a diffused, smudgy eye makeup look. Use a smaller, denser brush to make it easier to control where the color goes.   3. Add Some Depth Next, with a small, dense blending eyeshadow brush, go in with Nightcap (a dark grey) on the lash line in the same motion you would use to apply eyeliner. Carefully create a wing with the same Nightcap shadow starting on the edge of the eye and gently winging the eyeshadow outwards. It is okay if your wing is a little messy! This will add dimension to your eye look.   4.Time For the Liner On top of the shadow eyeliner you have already created, go in with On Point Waterproof Liquid Eyeliner Pen to create a winged eyeliner. This eyeliner should be right on the lash line and should wing out to the approximate length of your brow, depending on the level of drama you want in the look. Once you have your wing, apply a small line in a V-shape to your inner corner. This step elevates the cat-eye inspired look.   5. Add to Your Lower Lash Line If you want to fully embody the siren eyes trend, apply shades Walk of Shame (a deep emerald) and Nightcap (a dark grey) in the same order you applied on the upper lash line to your bottom lash line with a small blending brush.   6. Blend, Blend, Blend Now that all of your eyeliner is on, take a dense eyeshadow brush and blend all three colors (Walk of Shame, Nightcap, and On Point Liquid Eyeliner) on the upper lash line together. Keep this eye look smoky and smudgy but be careful not to go overboard. The darker eyeshadow colors shouldn’t cover the whole eyelid.   7. Clean it Up Take a clean makeup wipe or apply makeup remover on a Q-Tip and clean up eyeshadow beneath your wing if necessary.   8. Bring on the Lashes! Finish off the look with Fully Charged Mascara Powered by Magnetic Technology on the top and bottom lashes and enjoy your on-trend, lifted eyeshadow look!

September is officially Self Improvement Month! That means it is time to focus on self-improvement and find ways to make your everyday life a *little* bit better. Whether that be reading a good book, eating a healthy meal, or catching up on your rest, self-care is important year round. Sit back and relax as we go through how to create the ultimate skincare routine to help elevate your Self Improvement Month with our favorite skincare products.     Clean Slate In order to have a true self care spa day, it is important to ensure that your skin is cleansed and prepped before going in with any other skincare products. Forever Clean Gentle Cleanser helps maintain the skin’s moisture and plumpness with a skincare-infused formula to help reduce the appearance of an uneven skin tone. With Green Tea, Ginseng, and Vitamin B, this complexion-boosting blend helps address signs of premature aging while helping to renew the skin’s appearance. Starting with the Forever Clean Cleanser is a great way to ensure that you have a clean face to work with before moving on in your skincare routine.   Que the Cucumbers For year and years, we have seen the image of self care be a green face mask while sitting in the bathtub with cucumbers over our eyes. While it is not necessary to do the whole movie-scene self care, putting on a detoxifying face mask to clean our pores can make you feel refreshed. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay draws out pore-clogging impurities and exfoliates dead skin for a brighter and smoother-looking complexion. The gentle skin care ingredients, including Echinacea Purpurea Extract and Cucumber Extract, help to hydrate and soothe the skin, leaving behind a brighter and healthier-looking complexion. If you are looking for a reset for look of your skin while working on self-improvement, fan-favorite Dirty Girl mask is the way to go.     Get Your Glow On Nothing screams self care more than having dewy, glowing-looking skin. Go with the Glow Niacinamide Drops can help give you a fresh look with ingredients such as Squalane and Superfood Blends of Kale, Spinach, Aloe, and Lavender that help improve skin hydration for the radiant-looking glow we all crave. If you really want to take your self care up a notch, add a couple of drops of Go with the Glow to your favorite foundation or tinted moisturizer to give yourself the ultimate hydrating glow look.   Sitting on Cloud Nine Making sure your skin is hydrated and soothed is an important part of maintaining self care. This Cloud Cream Gel-to-Water Hydrating Essence Moisturizer is 4-in-1, meaning it will hydrate, soothe, smooth, and prime the skin. Hydrating ingredients such as Green Algae Extract, Green Tea, and Aloe work together to help protect skin from visible blue light, reduce the appearance of redness, and help address premature signs of aging.   PÜR Pro Tip: Don’t forget about the skin on your neck, décolleté, and lips! Along with the face, it’s important to moisturize these areas for hydrating, youthful-looking benefits.   Bye-Bye, Tired Looking Eyes! An eye cream or eye serum is essential for a self care skincare routine. Best Selling Tone Up Niacinamide Firming Eye Serum helps to lift, smooth, and plump the appearance of the undereye area. With ingredients such as Squalane, Aloe, and Niacinamide, this eye serum helps even the appearance of skin tone, softens the look of skin, and soothes dry skin to help reduce the appearance of redness. If you stayed up too late last night watching re-runs of Friends (that’s self care, right?!), this eye serum will help replenish and restore the look of skin to  help reduce the look of puffy, tired eyes.     Nothing Says Self Care More… Eye mask patches have taken the self care world by storm—and for good reason! Nothing screams “I take care of myself” more than an undereye mask selfie on your Insta Story. These Mellow Eyes Hemp Infused Eye Patches help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. These eye mask patches are perfect when prepping for concealer application or for refreshing the skin while helping to address dark circles and tired, dehydrated under eyes.   PÜR Pro Tip: Multi-mask by applying Mellow Eyes and Dirty Girl Mudd Masque for the ultimate masking and self care experience.

Labor Day weekend is upon us, meaning the time for Summer is slowly but surely coming to an end as we switch out our tank tops for our favorite cardigan. But we’re not saying goodbye to Summer just yet without going on *oneee* more Summertime trip. If you are panicking on what to pack for this last Summertime hoorah, here are some of our ~ultimate cool girl~ travel essentials for Labor Day weekend that you don’t want to miss.    Undereye patches are your best friend if you *accidently* eat too many salty snacks or stay up too late hunched over your phone at all hours of the night (guilty). Our best selling PÜR Mellow Eyes Hemp-Infused Eye Patches are a great skincare option to help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. With ingredients, such as Cannabis Sativa (Hemp) Seed Oil and Cooling Cucumber Extract, these eye patches help retain the skin’s moisture, soothe dry skin, and help reduce the appearance of puffiness. Regardless of what you are planning on doing this Labor Day, Mellow Eye Patches should definitely be included in your weekend bag.  It’s hard to figure out which makeup you want to pack on a weekend getaway. How do you avoid packing too much? How can you be sure you’re not forgetting anything?! Our just-launched Multitasking Essentials Best Sellers Kit is the answer to your questions as this kit is packed with a PUR 4-in-1 primer, 4-in-1 pressed mineral powder, a mascara, and a chisel brush. The 4-in-1 Correcting Primer Energize and Rescue Mini and the 4-in-1 Pressed Mineral Makeup Foundation work together to help extend the look of makeup while giving buildable coverage and a natural powder finish along with the flat top and densely packed Chisel Brush helping to ensure a flawless-looking application. The Fully Charged Mascara Powered by Magnetic Technology helps your lashes maintain lift and curl while appearing more flexible. Packed with on-the-go multitasking essentials, this Best Sellers Kit has everything you need for a natural, everyday look this Labor Day weekend. To accompany your natural makeup base, consider adding a fun eyeshadow to complement your look! Whether you are spending time with family or going out on the town, the On Point Eyeshadow Palettes have you covered. With four color stories to choose from and six easy-to-blend matte, shimmer, and metallic shades in each palette, these On Point Eyeshadow Palettes help you go from weekday to weekend effortlessly with customizable looks and intense color payoff. Throw a palette (or two... or three…) in your bag this weekend for ultimate eyeshadow looks.   **Pro Tip: Use the “Wednesday” palette for a sweet daytime look and “Saturday” for a sultry smokey eye.   Wait! Don’t forget about the lips when packing for this weekend! Throw a couple of PÜR’s Silky Pout Creamy Lip Chubbies in your bag to help condition and protect delicate lips while leaving a natural flush of pigment-rich lip color for the perfect-looking pout. With key ingredients like Sunflower Seed Oil and Rosemary Leaf Extract, these creamy lip chubbies help condition the lips while also helping protect lips from environmental stressors. Available in four different buildable shades including Blushing Rosé, So Peachy, Sugar Plum, and Raspberry Spritz, you are sure to find a 2-in-1 lip and blush color that works for you.   **Pro Tip: Apply a dab of any of the four Lip Chubby’s to the cheeks for a quick, on-the-go flush of color!        

With the “clean girl aesthetic” being all the rage, it can sometimes be challenging to find a formula that is both clean and has enough coverage for your specific skin tone and type. Enter: our best selling PÜR 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients. This all-in-one 4-in-1 pressed powder, concealer, foundation, and SPF is versatile for many different skin types with a skin care infused formula that you can feel good about. For those looking for a powder that provides a natural finish with good-for-your skin ingredients, it’s time to see what this 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients cult favorite has to offer.     What makes 4-in-1 Pressed Powder, Concealer, Foundation and SPF stand out? The 4-in-1 Powder Foundation is a bestselling foundation, concealer, powder, and broad spectrum SPF in one multitasking product. Not only is this face powder convenient to throw in your bag when you are on the go, but it also has a skin care infused formula that helps reduce the appearance of dark circles, redness, fine lines, wrinkles, and an uneven skin tone. What makes it so skin-loving? It’s skin care ingredients! The 4-in-1 pressed powder, concealer, foundation, and SPF is created with a Ceretin Complex, which is an encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide that gently helps improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles. If you have been having trouble finding a product that is better for your skin while also providing skin care results, look no further! This powder foundation also helps to plump, lift, and firm the appearance of skin. It has medium, buildable coverage with a natural finish to help you achieve the complexion you want without looking cakey. With 26 skin care-infused powder foundation shades, this universally flattering powder is great for all skin tones and skin types.     How do I use a powder foundation? Using a Skin Perfecting Foundation Brush or a Chisel Brush, apply the 4-in-1 pressed powder, concealer, foundation, and SPF in circular motions to help achieve an even and flawless-looking finish. You can layer as needed for desired coverage to help give your skin a healthy-looking glow. “For a flawless application, apply your pressed foundation with the PÜR Chisel Brush,” says Lynnette Cole, our PÜR Global Educator. “The dense, flat head will give you buildable coverage and a beautiful finish.” To apply this product with a sponge, use a dampened Mini Blending Sponge and lightly press the sponge into the powder and proceed to press the powder into the skin until you achieve your preferred coverage.   Don’t just take our word for it… We conducted a perception study to put our 4-in-1 powder to the test. In just 4 weeks, 95% of participants reported a softer, smoother texture and 89% saw an increase in skin radiance. In just 6 weeks, 75% experienced visibly less skin irritation.* 4-in-1 pressed powder, concealer, foundation, and SPF has been voted “Best Powder Foundation for Acne Prone Skin” by the LA Times Bestcovery Column. With over 10 million units sold, 29,000 product reviews, and thousands of 5-star reviews on all retailer sites, it is no secret why the 4-in-1 pressed powder, concealer, foundation, and SPF is PÜR’s #1 best selling multitasking vegan foundation.   *8 Week Clinical Study. Participants used 4-in-1 Pressed Mineral Makeup, Prep & Perfect Primer.

Ohhh, eye liner. A love-hate relationship. Eyeliner can accentuate the eyes and allow creativity but can sometimes be difficult to apply. It is easy to run into issues when applying eye liner in a traditional sense with either an ink pen or a pencil applicator. Nonetheless, if you are tired of wiping off and reapplying your gel eyeliner two or three times every morning—try using eyeshadow as eyeliner! Follow the steps below if you want to create a smoky eye with the PÜR On Point Thursday Palette as an eyeliner option for an effortless look.   Step 1: Prime the Eyes   Do not skip this step! Priming your eyes is basically the glue that will help make your eyeshadow last longer on your eyelids. The HydraGel Lift Under Eye Perfecting Primer is an all-purpose, cooling eye primer that hydrates the lid and under eye area for an instant brighter, firmer, lifted look while blurring imperfections. Apply directly to the eyelid and under eye for a flawless application.   **Tip: If you do not have access to an eyeshadow primer, the 4-in-1 Sculpting Concealer can work as a substitute. Apply the concealer on the eyelid as you would an eye primer, but do not set with powder. The tackiness from the concealer can help your eyeshadow adhere to your eyes for a longer wear time.     Step 2: Go in with an All Over Color   Using the On Point: Thursday Eyeshadow Palette, apply the shade “Wine Time,” a light purple mauve shade, all over the lid. With a fluffy blending eyeshadow brush, go slightly over the crease but do not touch the brow bone. Use windshield wiper motions to ensure the eyeshadow has an even application over the lid and is fully blended. The eyeshadow should blend upwards on the eye and should not have any harsh lines.     Step 3: Apply a Darker Shade in the Crease   Next, use the shade “Day Date,” a pinky mauve eyeshadow shade, in the crease of the eyelid. With a slightly smaller or more densely packed fluffy blending brush, use windshield wiper motions to apply “Day Date” only in the crease. This step will add depth and dimension to the eyeshadow look.   Step 4: Apply a Shimmer on the Lid   Apply the shade “Happy Hour,” a shimmery pink mauve, only on the lid. With a small, flat, packing brush, apply “Happy Hour” in a stamping/tapping motion to the lid. Make sure this shade does not go over the crease, as we want to ensure that “Day Date” is still visible. This eyeshadow should be applied in a semicircle shape with the flat side of the semicircle on your lash line.   **Tip: Spray your brush with Miracle Mist Hydrating Spray for more pigment in the shimmer before applying it to your lid.     Step 5: Apply a Highlight Shade on the Brow Bone   With the same palette, use shade “Pampered,” a champagne shimmer, on the brow bone directly under the center/arch of the eyebrow and on the inner corner of the eye. With a small fluffy blending brush (such as the brush you used in step 3) lightly apply “Pampered” to highlight the brow bone and inner corner. This step can help give your eye a more lifted look.   Step 6: Create a Wing with Eyeshadow   Using the shade “Taxi Please,” a dark mauvy grey, on a small, angled brush, gently stamp the shade on the lash line. You may need to apply two to three layers to achieve the level of darkness you want for your eyeliner look. Once you have the “eyeliner” where you want it, flick the end out on the edge of your eyelid to create a wing.   **Tip: For a more glam eyeshadow look, use the shade “Friday Jr.” instead of “Taxi Please” to create a dark shimmery wing.   Step 7: Clean up the eyeshadow   For the final step of this look, you will need makeup remover and a Q-tip or a makeup wipe to clean any fallout or mistakes from the eyeshadow. Make sure you gently clean under the wing from step 6 to create a sharp line. This step helps your eyeshadow appear cleaner and more put together.          

Get your pencils out and get ready to take notes—Dr. Hadley King, an award-winning New York City dermatologist and PÜR’s expert advisor, has entered the chat! Not only does Dr. King run a highly sought-after practice, but she also boasts publications in some of the country’s leading scholarly and popular publications. You might have caught her on Good Morning America! or in Harper’s Bazaar, Glamour, or Elle, but this week we’re bringing you the benefits of Dr. King’s expertise with a deep dive on one of the buzziest ingredients of 2022: Niacinamide. Ready to learn? We sure are!   What is Niacinamide?   Niacinamide may have an intense-sounding name, but it’s trending in part because it’s incredibly gentle. Where more intense ingredients might cause redness or flaking, Niacinamide, or Vitamin B3, typically works well for sensitive skin. Dr. King is especially excited about how versatile this super ingredient can be:   “Niacinamide…is trending right now, and it should be because it's a great multi-tasking ingredient! It can help with oil regulation, barrier function, aging, hyperpigmentation, acne and eczema! It's great for improving both tone and texture. And not only is it effective, it's also easy to use.”   We’re counting six uses for this one ingredient in the above quotation—feel free to check our math! That easy-to-use part is especially great to hear—there’s not much need to worry about how many times a week you use Niacinamide, or whether you’re using it in the morning or at night. As long as it’s paired with a mineral SPF, this ingredient can work its magic and not damage your skin. Need a little more info? Here’s Dr. King again:   “Niacinamide has been shown in several studies to help reduce some signs of skin aging, particularly skin tone and texture. Some studies have found that it may help reduce the appearance of age spots and other forms of skin discoloration (A Double-Blind, Randomized Clinical Trial of Niacinamide 4% vs Hydroquinone 4% in the treatment of Melasma. (Dermatol Res Pract 2011)”   Why Does Niacinamide Work?   Like many other key ingredients, Niacinamide works by helping your skin create new skin cells more quickly. According to Dr. King, it “serves as a precursor to molecules in the body that are responsible for cell proliferation, the repair of cellular damage, and other biochemical necessities.” So basically, Niacinamide is helping your skin to get brighter-looking and more even-looking at the molecular level! This antioxidant-rich ingredient also works to help your skin barrier, the thin layer that helps keep out bacteria and impurities, work more effectively. When your skin barrier is working better, it can help your skin look fuller, plumper, and more rejuvenated and youthful. Dr. King points out that “… studies have shown that topical Niacinamide can have stabilizing effects on the skin’s barrier function, which can help improve moisture retention and the appearance of wrinkles!” Niacinamide’s antioxidant properties can also help to brighten skin and the look of an uneven complexion, especially if you incorporate products with at least 5% Niacinamide into your skincare routine. As Dr. King says, “That's the percentage that's been proven to visibly make a difference without causing any irritation.”   Tone UP & Other PÜR Favorites with Niacinamide   In case you hadn’t heard, one of our favorite Niacinamide-infused PÜR products recently got a travel-friendly makeover! Tone Up Niacinamide Firming Eye Serum has a whole new look that helps make it extra stash-able for your next getaway, but it kept its uber-brightening, antioxidant rich formula. This lightweight, cooling eye serum is loaded with good-for-your-skin ingredients—Niacinamide is our superstar today, but it also includes Sodium Hyaluronate to lock in hydration, Squalane to help soften the look of skin, and Aloe to help soothe dry skin and reduce the appearance of redness. Tone UP is just what Dr. King ordered—here’s what she had to say about why she loves this age-defying serum:   “The Tone UP Niacinamide Firming Eye Serum is a great way to incorporate this multi-tasking ingredient into your skincare routine. I love the lightweight texture and cooling sensation that soothes and can help to de-puff… the formulation also contains a number of ingredients with antioxidant properties that can help to protect the skin from damage from free radicals.  Niacinamide improves tone and texture without irritation in this delicate area, and aloe and turmeric root extract offer anti-inflammatory properties.”   You can also squeeze some extra Niacinamide into your daily beauty routine with Go with the Glow Niacinamide Drops. These uber-hydrating drops can be mixed with Love Your Selfie or 4-in-1 Tinted Moisturizer or worn alone for a more radiant-looking glow, and the Niacinamide can help improve skin’s tone and texture over time.   Looking for even more of this gentle but potent ingredient? You can help prep your skin for glowy, longer-lasting makeup AND bring some Niacinamide into your life with our 4-in-1 Correcting Primer Anti-Blemish and Mattifying Primer or No Filter Primer Blurring Photography Primer . And if you’re looking to amp up your eye skin care routine with some extra-soothing TLC, Mellow Eyes Hemp-Infused Eye Patches are formulated with Niacinamide to help even skin tone and smooth the look of fine lines and wrinkles.      

So many plans, so little time—right, PÜR beauties? Even though day and night are two different makeup universes, we almost never have time to go home from work and re-do our whole glam from scratch before heading out for a date or cocktails with your girl gang. It’s tough to create the look you want for night in the morning—that smokey, winged eye look might be right at home in your favorite wine bar, but it could make you feel a little over-dressed at the office. So what’s a busy lady to do? Stash your NEW On Point Eye Palette in your purse and try out these trips for taking your eyeshadow from day to night.   Prime Those Eyes Get a smooth-as-butter base and a little more longevity for your look by applying eyeshadow primer to your lids in the morning before you create your daytime look. A good eye primer will have a slightly tacky base that helps grip your shadow into place and keep it from creasing on you. Try to take a few moments to let the primer dry a bit before you start building your eye look, and be sure to blend your chosen primer (we like Get a Grip Endurance Eyeshadow Primer) all over the lid AND under your eye as well. Wake Up Your Skin with a Setting Spray It’s 4:45 PM and you’re dying to reset your glam for your evening plans. Don’t be too hasty! Before going in with your favorite On Point palette, spritz a setting spray on your face to give your skin a boost of moisture. Near the end of the day, your once-glossy makeup look may be a tad dry, so a bit of Lit Mist Illuminating Setting Spray or Miracle Mist Hydrating Spray can help “wake up” the skin and get a bit of dewiness back in your complexion.  Add a Glitter Topper It’s finally time to retouch your shadow! One of the simplest ways to add a bit of glitz to your office-approved eye look is with a glitter topper. Working with your Wednesday palette? If you created a neutral look in the morning with On the Go and Polo Club, take some of the Coffee Date shade over the center of your eyelid to spruce up the look for nighttime. Shades like Friday Jr. in the Thursday palette, Sunset Cruise in the Friday palette, and Dancing Queen in the Saturday palette all make A + glitter toppers to revamp your neutral eyeshadow. Deepen Shadow in the Outer V After you clock out, it’s time to bring the drama to your look! The lower light in the evening hours means your makeup can incorporate bolder colors and more contrast. If you have your Friday eyeshadow palette handy, you could add a bit of the darker brown T.G.I.F. shade to your outer corner and drag it up into your crease to create an evening-friendly look. Wing it Out Caution: this technique for bumping your shadow from day to night requires you to squirrel away some makeup essentials or have the foresight to stow them in your purse. If you’ve got an angled eyeshadow brush handy, you can take a darker shade like Walk of Shame from your Saturday palette or Taxi, Please from your Thursday palette and create a shadow wing to take your eye look from sophisticated to sultry in just a few seconds.

We’ve been keeping something BIG from you, PUR beauties! Just in time for National Lipstick Day, we’re welcoming Silky Pout, a Creamy Lip Chubby with four shades of pigment-rich color. Self-sharpening, multitasking Silky Pout is a jumbo-sized lip pencil that’s sure to become your go to for a natural flush of color this fall, so this week we’re giving you a run-down of our newest, skincare-infused PUR lip lover.   What is Silky Pout? Silky Pout is your all-in-one lip-loving multitasker for Fall ’22! It comes in four shades—Blushing Rosé (a Dusty Rose), So Peachy (a Peachy Nude), Sugar Plum (a Soft Berry), and Raspberry Spritz (a Honey Pink)—that will flatter a wide range of PUR beauties’ skin tones. At PUR, all our beauty is designed with your skin in mind, and Silky Pout is no different! The lip-conditioning formula is infused with Sunflower Seed Oil to help protect skin from environmental stressors as well as Rosemary Leaf Extract to help condition the delicate skin of your lips. Plus, Silky Pout is formulated with hydrating Glyceryl Caprylate to help regulate your skin’s moisture. Why is Silky Pout our Fall Lip Obsession? We love Silky Pout’s jumbo size—it’s easy to line your lips and fill them in! It’s also self-sharpening—just twist the base of your pencil for long-lasting color. Another reason Silky Pout is a game-changer for your beauty routine is its multitasking ability! This Creamy Lip Chubby can also be used on your cheeks to create a matching lip and cheek combo—the perfect, colorful addition to your five-minute makeup look!   Complete the Look  Check out these PUR multitaskers that can help complement your new Silky Pout! 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer To get your five-minute Silky Pout look started, prep and prime your skin for makeup with this pillowy-soft moisturizer. Formulated with innovative water-breaking technology, Cloud Cream absorbs quickly into the skin to instantly hydrate and moisturize and help your skin get that “glow from within” look. Of course, this PUR multitasker has some skincare benefits as well—it’s formulated with good-for-your-skin ingredients like Apple, Cranberry, and Raspberry Fruit Extract, Green Algae Extract, and Aloe to help reduce the appearance of fine lines and wrinkles, dark circles, redness, uneven skin tone and an uneven skin tone.   4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation The cult status of this multitasker speaks for itself! Buff best selling 4-in-1 Pressed Mineral Makeup on with your makeup brush to help even out the appearance of your skin tone and minimize the appearance of pores. With skincare ingredients like Waltheria Extract, Shea Butter and Vitamin E, and PUR’s Proprietary Ceretin Complex, 4-in-1 Pressed Mineral Makeup also helps to plump, lift, and firm the appearance of skin.   4-in-1 Sculpting Concealer Almost ready to bring out your Silky Pout! But first, some concealer. Use the doe-footed applicator to take this award-winning concealer onto the inner and outer corners of your eyes or anywhere else you’d like a little bit of extra coverage. It’s infused with Sodium Hyaluronate to help reduce skin dryness and lock in hydration for plumper-looking skin, and it blends out seamlessly to help brighten up that undereye area.   Arch Nemesis 4-in-1 Dual-Ended Brow Pencil Finally, use Arch Nemesis to fill in and shape your brow to create a lifted look. If you prefer a more natural-looking brown, the fine tip helps create those smaller, hair-like strokes. Looking for something bolder? The triangular tip can help give you an even more sculpted-looking brow shape. Brush out those brows with the attached spoolie and you’re ready to bring a natural flush of color to your lips and cheeks with your chosen shade of NEW Silky Pout!

Glossy, glowy makeup looks are the only way to go in Summer ’22! Maintaining that glisten all day look can be a little challenging in the summer heat, so this week we’re breaking down how to keep things looking glossy for longer with some PÜR favorites. Make sure to put your sunnies on before you keep reading—there’s a pretty bright glow ahead!    Get Prep-py The term “foundation” has become a little misleading—your foundation isn’t the only product your glossy makeup look is “built” on. Helping your makeup look stay put also depends on paving the way with a hydrating moisturizer like 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer. This rich, pillowy-soft moisturizer preps and primes the skin for your everyday makeup application and absorbs quickly into the skin to instantly hydrate and help minimize the appearance of fine lines and wrinkles.   You’re In Your Prime! Adding one more step to your makeup prep can amp up your glossy look and help prevent creasing and product transfer. PÜR’s 4-in-1 Correcting Primers are all targeted to specific skincare concerns, so you can choose the formula that suits you best. 4-in-1 Correcting Primer Prep and Perfect or 4-in-1 Correcting Primer Hydrate & Balance are great for a glow because of conditioning and soothing ingredients like Shea Butter and Aloe Vera. If you’ve got hyperpigmentation or dark spots, you can opt for 4-in-1 Correcting Primer Dark Spot Corrector to help even out the look of your skin tone, and 4-in-1 Correcting Primer Anti-Blemish & Mattifying Primer is a great choice for more blemish-prone skin or oilier skin types.     Mix in Your Glow One trick to help get that extra glossy sheen is a little bit of at-home makeup mixing… we call it a skin care cocktail: add a pump of Go with The Glow Niacinamide Drops to your 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 for a light coverage and a more radiant-looking glow. Go with the Glow is formulated with a Superfood Blend of Kale, Aloe, Spinach and Lavender that help keep your skin moisturized and plump-looking. If you want to help keep your gloss from fizzling out, you can also carry Go with the Glow and reapply a little over your makeup for a boost of hydration later in the day!    Highlight Those High Points  Now that your base is glossed to perfection, you’re to define your look with blush, contour and bronzer—check out this post for a quick contour how-to! Once you’re look is completely *snatched,* max out your gloss look with  Skin Haze CBD Glass Glow Skin Highlighter or Skin Perfecting Powder Afterglow Illuminating Powder. Your application is going to be slightly different depending on which of these glowy options you’re drawn to. Skin Haze applies as a serum, so you can squeeze a couple drops directly onto the high points of your face and gently pat them in. Afterglow is a powder highlight, so it’s best to take a bit of it on a brush and place it on those same high points.   Ready, Set, Go!  Add instant luminosity and a bit of staying power by setting the finished look with Lit Mist Illuminating Setting Spray. This silky fine mist hydrates and helps illuminate the appearance of skin for a healthy-looking glow, and it’s formulated with skin care ingredients like Green Tea, Ginseng, and Vitamin B to help refresh the complexion and renew skin’s appearance. You can actually incorporate Lit Mist earlier in your skin care routine as well, right after the moisturizer and before your primer—the word on Instagram is that this trick can help prevent creasing. Layers of setting spray in between products can help you get that skin-like, glossy finish, so feel free to spritz Lit Mist throughout the day if you feel your skin is getting a bit too dull!  

We’re committed to redefining clean beauty all over the world and helping you find everyday skincare, makeup and nail care products that make your day a little (or a lot!) better. The joy of finding your holy grail cleanser or that luxe treatment that makes your home feel like a spa is part of what makes clean beauty our mission. That’s why we’re bringing together best-selling skin care, makeup and nail treatments from our diverse portfolio of clean, inclusive sister brands in our new Clean Beauty Favorites 5-Piece Skincare & Makeup Discovery Box! This week, we’re spending some time introducing our sister brands and the skin-loving products they’ve each contributed to our luxurious new Clean Beauty Favorites skincare and makeup discovery box.   Before we do, though, we have exciting news about the future of clean beauty across our brands! We’re proud to announce that Dr. Hadley King, an award-winning New York City-based dermatologist, is joining us as an advising dermatologist! Dr. King, who has been featured on Good Morning America and in publications such as Harper’s Bazaar, Glamour, Women’s Health, Refinery 29, Men’s Health, Elle, Good Housekeeping, Self, and more, currently works as a Clinical Instructor of Dermatology at the Weill Medical College of Cornell University. We can’t wait to share Dr. King’s top-notch insight and skin care guidance with you in our weekly blog posts!   Our Sister Brands & Their Clean Beauty Favorites Here’s some info. on each of our beloved sister brands and the carefully curated, skin-loving products they’ve contributed to our Clean Beauty Favorites Skincare & Makeup Discovery Box! Whether you’re a skin care beginner or a clean beauty connoisseur, the Clean Beauty Favorites Best-Selling 5-Piece Skincare & Makeup Discovery Box is an exciting, playful way to experience best-selling products from our sister brands. This collection of transformative clean beauty favorites is valued at more than $140! Aloette This nationally-recognized brand has been known for their gentle, Aloe-based skin care and beauty products since 1978! Clean Beauty Favorite: Beauty Sleep Overnight Cooling Treatment This expertly-crafted Cooling Treatment shows off Aloette’s Farm to Jar philosophy by helping your skin get all the beauty sleep it needs! Formulated with squalene and age-defying hyaluronic acid, Beauty Sleep soothes and replenishes skin with vital moisture and nutrients while you sleep and helps you wake up with smoother, softer-looking skin. butter LONDON butter LONDON combines a cheeky, fearless attitude with good-for-your-skin ingredients in their award-winning nail lacquer hues, nail treatments, beauty and skin care products. Clean Beauty Favorites: Jelly Preserve Strengthening Treatment and Extra Whip Hand and Foot Treatment with Shea Butter   Delightfully playful and bring-back-the-90’s trendy, butter LONDON’s Jelly Preserve Strengthening Treatments provide a sheer wash of jelly nail colour as they rejuvenate and strengthen the look of nails. Before you give yourself that at-home jelly manicure, moisturize with luxe, Shea Butter-infused Extra Whip for an uber-hydrating spa-like experience! COSMEDIX COSMEDIX is a luxe skin care brand with clinical level results that combines the latest technological advancements with clean, botanical ingredients to deliver visible results. Browse the site for best-sellers like Opti Crystal Eye Serum, or head to a COSMEDIX partner spa to shop the Elite line of spa-exclusive products. Clean Beauty Favorite: Purity Clean Exfoliating Cleanser This bestselling cleanser is a vibrant, refreshing, and works to help improve the look of uneven texture with powerhouse ingredients like L-Lactic Acid, Tea Tree Oil, and Peppermint Essential Oil. Purity Clean works into a rich lather as it gently exfoliates to help reveal more radiant-looking skin. This fan-favorite cleanser works great as part of your morning or evening skin care routine! PUR Known for cult-favorite 4-in-1 Pressed Mineral Makeup Powder Foundation, PUR has staked out a niche in the beauty industry with its mineral-based, skincare-infused makeup. With a full line of skincare and beauty products that are well-known to beauty professionals and individuals alike, PUR is everywhere you look in the beauty sphere! Clean Beauty Favorite: On Point Mascara with Hemp This final favorite showcases PUR’s skincare-infused beauty philosophy with hemp-derived Cannabis Sativa Seed Oil and Biotin for healthier-looking lashes. This plant-based formula helps to condition and moisturize lashes while nurturing the delicate skin around the lash-line with skincare ingredients. You can wear this buildable, highly-pigmented mascara formula every day for lift, curl, and a natural fanned-out lash definition that wows!   Looking for even more clean beauty? Visit our sister brand’s websites—they’re filled with useful health, wellness and beauty content including DIY tips, videos and fun ways to use our clean beauty products. Check out our four skin and nail-loving beauty and skincare brands at: Butterlondon.com Cosmedix.com Aloette.com    

When it comes to skin care, we seem to be living through a “more is more” moment. PÜR is all about #selfcare, so keep with your ten-step routine if that’s what helps you unwind. But how much of your cleanser, moisturizer, or SPF should you be using at a time? What about serum, toner, and a mask? Slathering on product like Instagram and TikTok creators, who are usually just trying to help you see what the product looks like, isn’t always what your skin needs. The right amount of product may be a little smaller than you’d expect, so read on for a PÜR guide to portioning out your skin care.   Cleanser  Are you pumping that cleanser a few too many times? Even though hitting that nozzle can be soothing on early mornings or late nights, you probably don’t need more than two pumps of See No More Deep Pore Cleanser or Forever Clean Gentle Cleanser to cover your face, neck, and chest area. It may look like a small amount in your palm, but don’t forget that your cleanser lathers up when you add water. A dime-size amount of these Green Tea, Ginseng, and Vitamin B-infused cleansers is all you need to help boost and invigorate the complexion and renew the skin’s appearance.     Toner If you use a toner, face mist, or an essence, cotton rounds may have become a way of life. You might be able to cross cotton rounds off your grocery list, though: most toner products and other face sprays like Miracle Mist Hydrating Spray can be applied with your hands. Spray a quarter-size amount into your palm and gently pat it into your skin. Focus mainly on areas where you need extra hydration—no need to hit the whole face every time!   Serum PÜR serum products like  Go with the Glow Niacinamide Drops and Hybrid Primer CBD Hydrating Priming Serum are packed with good-for-your-skin ingredients like brightening Niacinamide and skin-loving Turmeric, so a few drops will generally be enough. Drag a dime-sized amount of these skin-loving skin care products over your face, neck and chest area or dot your serum directly onto your forehead, cheeks, and chin. Make sure to gently rub your serum in until it’s completely absorbed into your skin!     Eye Cream The face area is a small portion of your skin, and the eye area is an even tinier target! Use your ring fingers to pat a pea-sized amount of Tone Up Total Eye Fitness Serum or Hazy Daze CBD Soothing Eye Cream around your eye area to help reduce the appearance of fine lines, wrinkles, or dark circles. Don’t forget to take the product all the way around the eye—the undereye isn’t the only area that could use extra hydration!   Moisturizers Is your change purse emptying out yet? A nickel-size amount of 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer or Get a Lift Firming Facial Cream Moisturizer should be enough to thoroughly hydrate your face, but you can use a bit more if your skin is on the dryer side. Apply your morning or nightly moisturizer with gentle, upward massaging motions once your serum has completely absorbed into your skin.      SPF Time for a plot twist: most people actually aren’t applying enough of this skin care staple. You’d need a shot glass full of sunscreen to cover your entire body, about two milligrams of product per square inch of skin. So don’t skimp on your 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20—a nickel-sized amount for just your face will help protect your skin from UV rays. Reapplying every two hours or so can help keep you in the clear this summer when the UV Index is in the intense or extreme range.   Face Oils These itty-bitty portions are adorable, right? Only a few drops of a face oil like Melt Away Gel Oil Makeup Remover is plenty to cover your face and help provide much-needed hydration as you remove daily impurities.   Masks   Masks are great for going the extra mile for your skincare routine or bonding over how silly you look at a girls’ night, but you may need a little more of masks like Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay and PUR xo Nabela Reset Detoxifying Mask with Turmeric to get the job done right. Use enough of the product to create a thin layer on top of your face, neck, and/or chest area to get the most out of these detoxifying skin care favorites.

Summer ’22 is hot, but glassy, hydrated-looking skin is even hotter! The dewy look is obviously in, but what’s harder to suss out is which ingredients will get your glow look going. This week, we’re breaking down some of our favorite hydrating skin care ingredients to help keep your skin plump and moisturized-looking while you hopefully beat the heat this summer. Hydrating Hero: Superfood Blends Things have changed since kindergarten: you can totally play with your food. Superfoods—think leafy greens like Kale and Spinach—are trending for your skincare routine because they’re antioxidant- and nutrient-rich, which can translate into a hydration factor for your skin. We love these clean, botanical ingredients at PÜR because they’re gentle enough for sensitive skin and help encourage a more radiant-looking appearance. PÜR Favorite: Go with the Glow Niacinamide Drops This summer is all about the “glow from within” look that starts with moisturized, hydrated skin. Adding Go with the Glow Niacinamide Drops to your 4-in-1 Tinted Moisturizer or Love Your Selfie Foundation can give your glow a little extra “oomph” with Niacinamide, Squalane, and Vitamin C to help even the appearance of skin and reduce the appearance of fine lines and wrinkles. A Superfood Blend of Lavender, Aloe, Kale, and Spinach helps give these mix-able, hydrating drops added moisture and a light, crisp scent. PÜR Favorite: Miracle Mist Hydrating Spray Summer is a paradox: so many fun events to wear makeup to, so little time before the heat turns you into a total puddle. Setting your glow with Miracle Mist can help it last a little longer, plus you can tote this hydrating mist with you for a little glow wherever you go! In our in-house perception study, 94% of participants loved using Miracle Mist throughout the day to give their skin an extra pick me up. Traditional wisdom is to set the look after it’s all done, but lately we’re loving layering Miracle Mist on top of moisturizer and under primer to help prevent creasing. Hydrating Hero: PÜR’s Proprietary Ceretin Complex The microbiome or skin barrier is the star of the skin care show these days, and for good reason! A healthy looking microbiome locks in hydration to help your skin maintain that plump, glowy look. One ingredient that helps keep your microbiome in good form? Ceramides. According to this great run-down on the ingredient over at Byrdie, ceramides are a moisturizing ingredient that can help rebuild and restore your skin barrier. PUR’s Proprietary Ceretin Complex is formulated with a Ceramide, along with an encapsulated blend of Retinol, Lactic Acid, and Shea Butter, to gently help promote healthy skin renewal while helping to diminish the look of fine lines and wrinkles. This gentle time-released formula can be used both day and night. PÜR Favorite: Ceretin Serum Age-Defying Concentrate How do we know our Ceretin Serum is an A + hydrator? This lightweight, triple action serum helps maintain skin’s moisture and acts as a gentle exfoliant with Alpha Hydroxy Acid to help clarify the appearance of skin as well. Natural ingredients like Goji Berries, and Apple, and Lentil Fruit Extracts help our Ceretin Serum pack a moisturizing punch for a more rejuvenated, hydrated-looking complexion. PÜR Favorite: 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer With a pillowy texture and an innovative, water-breaking technology that deeply hydrates the skin, Cloud Cream is our summer skin dream come true for 2022. This 4-in-1 hydrator, soother, smoother, and primer provides a glowy looking base for your makeup, but it can also be worn all on its own to help reduce the appearance of dark circles, redness, fine lines, and wrinkles, and an uneven skin tone. Cloud Cream is formulated with PUR’s Proprietary Ceretin Complex, plus Green Tea to help address premature signs of aging, and Aloe to help reduce the appearance of redness. This high-powered multitasking moisturizer can help add some hydration to your morning or night skincare routine this summer and beyond! Hydrating Hero: Hemp Seed Oil At PUR, we love a multitasking ingredient. Hemp Seed Oil comes pretty close to doing it all: it’s rich in Omega-3 fatty acids that help skin retain its moisture, plus it helps soothes dry skin and can help balance oil production. Turns out the guy from your college dorm was sort of right—this IS a miracle plant! PÜR Favorite: Mellow Eyes Hemp-Infused Eye Patches Let’s linger for a minute on the ADORABLENESS of these hemp-infused, hydrogel green eye patches. Seriously, we don’t think a soothing at-home spa day is complete without Mellow Eyes. Not only does the nutrient rich formula help address the appearance of dark circles, fine lines and wrinkles, it’s also bringing added hydration to your under-eye area that’s excellent prep for your concealer application. One package includes 30 pairs of these best selling beauties—grab yours to help brighten, smooth, and reduce the look of puffiness for summer ’22! PÜR Favorite: Forever Soft Rejuvenating Lip Treatment Don’t forget to dole out some of that sweet hydration to your lips this summer! This luxurious, botanical lip formula pampers your pout with a burst of moisture, conditioning dry lips for a plumper look and softer texture. It’s made with Hemp Seed Oil for moisture, but Forever Soft also includes Green Tea, Ginseng, and Vitamin B to help address signs of premature aging and rejuvenate the look of skin. Use the cooling metal ball tip applicator to massage moisture into your lips any time you’re feeling dry. Hydration, thy name is hemp!  

“Powder?” you may be thinking. “I thought the dewy, “Clean Girl” aesthetic was all the rage!” PUR is here to tell you that powder and dewy, hydrated-looking skin are not mutually exclusive. In fact, using powders to control excess oil is essential for helping to keep that glazed doughnut skin from slipping into possible greasy-looking territory. This week, we’re taking you through a few of our favorite powder products and our best tips for using each while avoiding the dreaded “cake face” look. Powder Foundation: When you wear it over little touches of concealer to smooth out uneven skin tone, PUR’s 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients helps create a soft matte look that hews closely to your natural skin. This bestselling powder foundation is infused with skincare ingredients like Waltheria Extract to help brighten and smooth the appearance of an uneven skin tone and Shea Butter and Vitamin E to condition and moisturize skin. Use a big, fluffy brush like our Skin Perfecting Foundation Brush to apply your 4-in-1 Pressed Mineral Makeup to your forehead, cheekbones, chin, and jaw for light-to-medium coverage. Matching your skin tone is the key to avoiding a cakey look, so make sure to use our Match Your Shade tool to get a powder that suits your skin overtones and undertones. Setting Powder: Setting powders like our 4-in-1 Loose Setting Powder help lock your foundation and other makeup into place so that you lose less coverage throughout the day. Our lightweight, blurring setting powder comes in translucent, banana and peach to work with neutral, warm, or cool undertones, and it’s infused with Rice Germ Extract to help protect skin from environmental stressors, as well as an Energy Complex that combines Green Tea, Ginseng, and Vitamin B to help rejuvenate the look of skin. The key to powder application is placement: use a big fluffy brush to apply the setting powder under the eyes and in a line from your forehead, down the bridge of your nose, and to your chin. Take the powder and brush in on any part of your face that gets oily throughout the day. Then, brush away the excess to keep your look from getting too thick.  Bronzer: Sun burn or tanning is not always the best for our skin—that’s why PUR 4-in-1 Tinted Moisturizer has SPF 20 and 4-in-1 Pressed Mineral Powder has broad spectrum SPF 15. But a little *glow* from the sun just looks so healthy and invigorated! A powder bronzer like Skin Perfecting Powder Bronzing Act is a great way to help do right by your skin and get that sun-kissed look at the same time. With bronzing powder, the fear is that overly orange, Lindsay Lohan circa 2003 look. Avoiding pitfalls with your bronzer is all about applying it sparingly and building layers slowly. In other words, don’t overload your cheeks all at once. Apply the bronzer gradually with a fluffy brush to the high points of your face. You can also use Bronzing Act for your contour—check out our guide to all things contour here! Blushes & Highlights: From Simone Ashley’s glowing pink cheeks on Season 2 of Bridgerton to the flush-obsessed youths of TikTok, bright romantic blushes are really having a moment. Like eyeshadow, blush is fun because it comes with options, options, options! Try PUR’s Skin Perfecting Powders Blushing Act, our 4-in-1 Blush Book (psst—it’s on sale* right now!), or our PUR xo Nabela Embrace Your Face Eye & Cheek Palette (also on sale!!*) to play with peach, rose, and berry tones to your heart’s content.   For your best blush shade, you’re going to want a hue that matches as closely as possible the natural flush you get when you’re exercising. If you’re on the fairer side, this is probably going to be a pinker shade, and if your skin is darker you’ll probably look more toward the red end of the spectrum. The tried-and-true blush placement wisdom is to place it on the apples of your cheeks, but a C-shaped blush placement—from your cheekbone all the way up your temple—is great for round or square-shaped faces. If you’re really going for a full-glam factor, complete your look with a glimmery highlight with Skin Perfecting Powder Afterglow Illuminating Powder. This sheer wash of illuminating color will help give your skin a luminous, healthy-looking glow as skin care ingredients like Green Tea help to minimize the appearance of fine lines and redness. Use a fan brush to place Afterglow on the high points of your cheeks, the tip of your nose, and your décolleté. If you really want to amp up your glow, spritz your face and neck with Lit Mist Illuminating Setting Spray before you apply. Now you’re ready to glow and go with your powder-based look! *Subject to sales and promotions.