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The Skincare Superstar You Need in Your Beauty Routine… ASAP!

  Skincare buzzwords may come and go, but Retinol is forever! Dark spots, fine lines and blemishes are some of the most talked about skincare woes. But did you know there is a simple ingredient you...

Ease Back Into Your Beauty Routine with No Makeup-Makeup

Let’s be honest. This past year shook our world. While I personally used to gripe over reckless drivers on my morning commute, pricey drinks at the bar and long lines at the mall, I’ve oddly found ...

The Ultimate Guide to Mom's Beauty Wishlist

This Mother’s Day, give mom the gift of beauty with the ultra-popular PUR fan favorites of skincare, lip care and beauty. Whether near or far—moms are such an impactful part of our lives. Show mom ...

Get Glowing with the PUR-fect Primer for Your Skin

Au natural is beautiful, but we all know that feeling we get walking out the front door in a full face of glam. It’s like we just know the day is about to be ~conquered~. But what about that mid-da...

2021 Makeup Trends Predictions

If 2020 taught us anything, it would be #1 we wear makeup to feel good about ourselves and for no one else! and #2 a good skincare regimen is everything! With 2021 on the horizon, we can only hop...

Winter Skin Must-Haves

Winter can be rough on your skin, and with the exposure to the colder air outside and drier air inside, your skin may be feeling the effects of the colder weather. Drier-feeling skin or a more dull...

Clean Beauty Gifts for Your BFF…or Yourself

Shopping for holiday gifts can be stressful at times. And with many of us staying at home and shopping online, it can be even more difficult trying to pick out the perfect gift for that special som...

November 13th is World Kindness Day!

World Kindness Day is a special day celebrated worldwide that challenges us to be kind to those around us. There are many ways you can celebrate World Kindness Day. You can buy coffee for the perso...

Treat Your Skin After Halloween Makeup

Halloween is a great time to experiment with your makeup looks and push yourself outside of your comfort zone. The costume ideas are endless, all it takes is a little creativity. You can be a glamo...

The Skin Trick Makeup Artists Swear By

Let’s get to the point. Your makeup doesn’t look good because your skin is too dry. This is probably because you’ve been applying a thin layer of moisturizer with your hands before your primer and ...