Blog

Winter-Approved Beauty Routine

As temperatures continue to drop and the transition from fall to winter makes way, it’s time to revamp your toiletry cabinet with new products that earn the cold weather stamp of approval. If you’v...

Beauty Minis For Upcoming Holiday Travels

Don’t let your skin take a hit from all the hustle and bustle that the holiday season brings! From germ-filled airports to undeniably savory sweets and less-than-usual routines, it’s no secret ...

Summer Beauty and Skincare Must-Haves for Any Type of Bride

As weddings, showers, receptions and all things bridal begin to fill our summer calendars, suit up with a skincare and makeup regimen that’s sure to keep you looking—and feeling—your absolute best!...

Celebrate National Best Friends Day with These PUR Products That Enhance The Performance Of One Another

It’s no secret that PUR formulates good-for-you products to help improve the skin’s appearance over time, but did you know that these products are carefully created to work well together to help en...

Celebrity MUA Hacks to Create the Perfect ‘No-Makeup’ Makeup Looks for Summer

With temperatures rising and rooftop happy hours, patio brunches and vacations all on the horizon, SPF is the only beauty product that we should be packing onto our skin. We’re following the e...

This New Complexion Product Is Redefining Standards One Shade At A Time

If you’ve been keeping your eyes and ears to beauty industry buzz, you might have heard that PÜR just launched a whopping 100, true-to-you shades of the new 4-in-1 Love Your Selfie™ Longwear Fo...

Everything You Need to Know About Identifying Your Undertone

Perusing the aisles of our favorite beauty store trying to locate the perfect foundation shade. Whether you’re looking for an everyday staple or shopping for a major event, it’s no secret that foun...

Behind PUR’s New Out of the Blue Collection

If you’ve perused around your local ULTA or visited PUR’s Instagram account, you might’ve seen the new Out of the Blue Collection featuring innovative, light up components and a unique ingredie...

The Perfect Makeup Products for Your Sultry Valentine’s Day Date Look

If nothing else, Valentine’s Day is the perfect occasion to enjoy a stress-free day filled with positive affirmations, yummy chocolates, self-love and ultra-glam makeup. Whether you’re heading out ...

All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regi...