While our proprietary technology may be complex, our method is PÜR and simple! We believe that the ultimate luxury is indulging in high-performance complexion and color products that align with your lifestyle. Breathe easy knowing that we formulate cruelty-free products that never contain parabens, gluten, talc, petrolatum, mineral oil and SLS. At PÜR, we’ve done the beauty, skin-ingredient research to create the best in makeup, makeup brushes, cosmetic tools and skin care products that are never tested on animals and always cruelty free. 

PÜR, a subsidiary of the Astral Health & Beauty franchise, believes that innovative, skin care-infused products are the only way to go! Each carefully created makeup and skin care product is designed to accentuate your natural-born beauty by blurring the look of skin imperfections and help correct the skin’s overall appearance using clinically proven technology.

PÜR, a subsidiary of the Astral Health & Beauty franchise, believes that innovative, skin care-infused products are the only way to go! Each carefully created makeup and skin care product is designed to accentuate your natural-born beauty by blurring the look of skin imperfections and help correct the skin’s overall appearance using clinically proven technology.

We don’t just say we care; we actually do! We constantly thrive for better sustainable practices so this year we updated our packaging so it’s more sustainable and recyclable. Rest assured the formulas inside are the same you know and love but as we print new boxes or debut new products, we are cleaning up the cartons by removing the foil stamping and moving to uncoated paper to help with a more sustainable lifestyle. Please note that during this time you may receive new or old packaging—both made with the same formulas you know and love!