Blog

Trend Alert: Watercolor Makeup and How to Wear It

Watercolor makeup is one of summer’s hottest makeup trends, and at PÜR we are here for it! If you’re unfamiliar, watercolor makeup is a soft and dreamy makeup technique where lids, lips and cheeks ...

Prejuvenation, The New Skincare Trend on The Block

Most of you have heard the term rejuvenation, but have you met the new kid on the block, “prejuvenation?” Prejuvenation is a relatively new term in the beauty industry, but it is more than just a t...

Mother's Day Gift Guide

Mother’s Day, a day to show the woman who means the most to you how much you care. A day to celebrate that special person no matter who they may be. Whether it be an aunt, your sister, a neighbor, ...

Multitasking Beauty Secrets Revealed

Did you know that one of the beauty industry’s best-kept secrets is that many makeup and skincare products have a dual purpose? Multitasking makeup and skincare products not only save you time and ...

Introducing the Cannabis Collection at PÜR

At PÜR™, we focus on skincare-infused products that promote overall skin wellness and have always put innovation and good-for-your-skin ingredients as our top priorities. Our newest Cannabis Collec...

Celebrate Earth Day PÜR and Simple

From day one, PÜR has valued what it means to bring Ü beauty, makeup and skincare products that aren’t only effective, but skin-loving products that fit your lifestyle. Eco-conscious consumers can ...

Help Protect Your Skin From Blue Light

Don't fret PÜR beauties, you can breathe easy knowing that PÜR offers good-for-skin ingredients that help you to continue to enjoy your lifestyle, without compromise. Check out the amazing PÜR prod...

Our Best-Selling 4-in-1 Moisturizer Now Has More Shades

Have you heard the good news? PÜR is once again proving why we are known around the world as The Complexion Authority™. At PÜR, we believe that beauty should be for all, and that beauty inclusivity...

It's Time to Spring Clean... Your Makeup Brushes!

Regardless of the season, cleaning your skincare and makeup brushes is a necessary step in your beauty routine to ensure that you are not transferring bacteria back onto your face, which could lead...

When Skincare Meets Makeup

It’s more evident than ever that we are demanding more from our makeup. People are opting for more streamlined products that offer more than just coverage. With no makeup makeup looks steadily repl...