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The exciting time of Black Friday and Cyber Monday sales are upon us. It’s time to get our wish lists together on what we want to get for stocking stuffers or gifts for ourselves this season! In this blog, we have celebrity makeup artist Jamie Greenberg sharing her favorite makeup items that are perfect additions to your holiday wish list.     On Point for the Holidays The first item on our gift list is our On Point Eyeshadow Palettes. The On Point Eyeshadow collection includes four different color palettes including neutrals, mauves, warm browns, and cool bolds so you can choose a palette based on you/your friend’s complexion and eye color. Jamie Greenberg loves the Friday Brown color eyeshadow palette and says:   “This palette has the most perfect shades for an orange eye look that will complement the eyes. The shadows don't contain Talc, and there's barely any fallout.”     Two is Better Than One Next up is our Double Shot Fully charged Mascara Duo that includes two *full sized* mascaras! This lash-loving duo is part of our holiday collection and includes our best selling mascara powered by Magnetic Technology to help thicken, volumize, and separate the look of lashes. We love this duo for a stocking stuffer as it comes in perfect packaging to tuck away in a stocking this holiday season. This item is a great addition to your holiday wish list, and Jamie says:   “I love the Fully Charged Mascara because it works with a magnetic technology that really attaches to your lashes. It makes them fuller, volumized, and all-around a better lash. I have sensitive eyes and it works well with mine.”     Skincare Infused Full Coverage Foundation For a full coverage, selfie ready, matte finish foundation, reach for Love Your Selfie Longwear Foundation and Concealer. This 4-in-1 foundation is the perfect item to add to a wish list if you are looking for a new foundation to help instantly mask blemishes, dark spots, and imperfections for skin you can feel confident in. Jamie Greenberg recently used this foundation on her celebrity client, Kaley Cuoco, and said:   “So buildable. So natural-looking. Clean. 4 in 1! I can’t recommend this foundation/concealer enough,”     For Effortless Holiday Glam If you want to add a little sparkle to your Black Friday/Cyber Monday wish list, Eyes for You Eye Makeup Trio is the perfect addition. This 3-piece eye trio includes a best selling mini Fully Charged Mascara, a full size *new* limited edition gloss hybrid eyeshadow, and a full sized On Point Waterproof Eyeliner Pen (one of Jamie Greenberg’s faves!) to help create effortless glam this holiday season in minutes. See why our On Point Waterproof Eyeliner Pen is Jamie’s fav below:   “If you're wanting a more dramatic eye, the PUR On Point Waterproof Liquid Eyeliner Pen is for you. The fine tip makes it so easy to create that perfect cat eye flick. If you want to create a sharper, bolder look, especially on the top lid, go for the liquid liner. The fine tip makes it easier to be precise with your application.”   The Gift of Self Care To round up our wish list for this Black Friday/Cyber Monday, we couldn’t have a wish list without including Mellow Eyes Hemp Infused Eye Patches! These eye patches are Hemp-infused and help reduce the look of puffiness, brighten, and smooth the appearance of the under-eye area. We love to put these on as we are doing our skincare or any time, we feel like we need a pick-me-up. Jamie uses eye patches regularly on her clients and says:   "If you look like you could use some extra rest, eye patches work wonders! I love putting eye patches in the fridge and using them on my clients before getting them ready to get the blood flowing."   To see more holiday beauty items and holiday kits, as well as our other best selling makeup and skincare, head to purcosmetics.com  

With Winter quickly approaching, it’s time to start trying out new holiday makeup looks! We have curated 5 of our favorite holiday makeup looks for you to recreate ASAP this Winter so you can be cute and on point all season long.   The Bolder the Better Bold, bright blush has been all the rage lately in the beauty community and we are still not over it! We are taking colorful rosy cheeks into the Winter for a wind-kissed look. To recreate this, you can use either a powder or a cream depending on your skin type. For powder blush, we love our Skin Perfecting Powder Blush Act in Berry Beautiful or Pretty in Peach for a natural flush of color to the cheeks. To take it up a notch, reach for one of our Silky Pout Creamy Lip Chubby in one of the four available shades for a more pigmented flush of color on the cheeks.   A Monochromatic Moment Another trend that we have been loving for this Winter is monochromatic makeup for the eyes and cheeks. This trend consists of using one color, particularly a shimmer, and applying the color all over the cheekbones, brow bone, and eyelid. We love using our soft illuminating Skin Perfecting Powder Afterglow Illuminating Powder for this trend as it is neutral enough to wear for day-to-day makeup looks but still a super fun take on the trend! With this Afterglow powder, take a fluffy blending brush and sweep the color over the cheeks before taking a small eyeshadow brush to apply the same highlight all over the eyelid up to the brow bone. *PUR Pro Tip: We also love applying this shimmer to the inner corner of the eye for an extra pop of highlight!   Keep On Glowing! A trend we have seen season after season has been glowy, dewy skin—and it is here to stay! During the cooler Winter months, skin tends to get dry and flaky due to the harsh weather. Because of this, we like to lean for a heavier moisturizer and more hydrating skincare routine. One way to up your hydrating skincare routine and add to the glowing skin trend is our Go with the Glow Niacinamide Drops. This multitasking serum helps you achieve a more radiant-looking glow thanks to ingredients such as Niacinamide, Vitamin C, and Squalane.   Graphic Liner We have been seeing a lot of graphic eyeliner looks on celebrities and on runways, and it looks like this trend is here to stay for Winter. A graphic liner consists of a sharp, precise liner on the eyelid in places other than the lash line. We recommend using On Point Waterproof Liquid Eyeliner Pen to achieve this look as the soft felt-tip applicator will make it easier to apply and control the liner. This eyeliner formula is also waterproof which means it will help to resist smudging and fading for all day wear so your *super cool* graphic liner look will last all day and night.     Classic Holiday Glam We couldn’t list Winter trends without mentioning the classic holiday makeup look of a shimmery, sparkly eye with a bright red lip. This look is timeless as the look is simple enough to put together but glamorous enough for every holiday party. For the eyes, our 3-Piece Eye Polish Kit in shade Gilded Copper is the perfect shimmer to apply on the lid as it is a one-step eye look for easier application. Plus, as a bonus, the three-piece kit also includes best selling Fully Charged Mascara to complete the eye makeup look. For the lips, our 4-in-1 Duo Dual-Ended Matte Lipstick + Lip Oil in shade Single 4 Tonight is the perfect pop of red for the holidays, plus it has a transfer-resistant formula for a saturated lip stain that is comfortable and stain-resistant. To learn more about makeup trends and our best selling beauty and skincare, head to purcosmetics.com

This week on the blog we have Dr. Hadley King, a highly respected New York based dermatologist that specializes in medical and cosmetic dermatology. Dr. King has been featured on Good Morning America and in numerous publications including Harper's Bazaar, Glamour, Women's Health, Refinery 29, Men's Health, Elle, Good Housekeeping, Self and many more. This week, Dr. King is going to pop into the blog to share her favorite skincare products for different skin types.     Recommended Products for Sensitive Skin If you frequently notice redness, burning, or tingling sensations when applying your nightly skincare, you may have sensitive skin. Here are Dr. Hadley King’s recs for skin care that helps meet sensitive skin needs:   Get A Lift Firming Facial Cream Moisturizer Get A Lift is an Antioxidant rich Firming Facial Cream Moisturizer that features a moisture-boosting formula to help protect and brighten skin’s appearance. The non-greasy, lightweight formula helps give skin a more even-looking skin tone and texture. See why Dr. King suggests this product below:   “The Get a Lift Firming Facial Cream is a nice option for sensitive skin because it contains moisturizing ingredients as well as Oat Kernel Extract, which helps to support and protect the skin barrier.”   Forever Clean Gentle Cleanser Forever Clean cleanser helps to gently cleanse away dirt, impurities, and makeup, while helping replenish and restore balance to the complexion. Forever Clean is gentle enough to use every day to help soothe sensitive skin. See what Dr. King has to say about Forever Clean below:   “I also recommend the Forever Clean Gentle Cleanser because it gently cleanses without stripping the skin of its natural oils, and it contains Aloe, which has hydrating properties.”   Recommended Products for Blemish Prone/Oily Skin If you find that your skin becomes shiny throughout the day, or if you experience breakouts on the skin, we suggest the following products to help address blemish prone/oily skin needs:   Downtown Detox Detoxifying Black Lemon Face Mask Downtown Detox is a Detoxifying Black Lemon Face Mask with Charcoal and Absorbent Clay that helps draw out pore-clogging impurities and excess oil to cleanse away pore-clogging impurities for a visibly brighter, more radiant-looking complexion. See why Dr. King recommends Downtown Detox below:   “The Downtown Detox Detoxifying Black Lemon Mask is another great option because it contains Bentonite Clay and Charcoal, which help to absorb and remove excess sebum, as well as Lactic Acid, which gently exfoliates.”   See No More Deep Pore Cleanser See No More exfoliating deep pore cleanser visibly helps smooth and diminish the appearance of blemishes and skin imperfections while helping to minimize the appearance of pores. See No More has a skincare-infused formula that helps reduce the appearance of an uneven skin tone. See why Dr. King suggests See No More for combination skin below:   “The See No More Deep Pore Cleanser is also great for oily and acne-prone skin because it contains both Salicylic Acid and Lactic Acid to gently exfoliate to help prevent and treat clogged pores.”   Recommended Products for Fine Lines and Wrinkles If you are looking to address fine lines and wrinkles and crave a smoother looking complexion, we recommend the following products:   Get A Lift Firming Facial Cream Moisturizer Get A Lift is a moisturizer that combines multiple age-defying ingredients in one luxurious face cream that helps tighten, lift, and restore the look of skin’s youthful resilience. The Ceramide-rich formula helps tighten, restore firmness, and retain skin’s moisture. See why Dr. King recommends this product below:   “The Get a Lift Firming Facial Cream is also great for anti-aging because it contains Humectants, Emollients and Occlusives to hydrate and moisturize to visibly plump and smooth the skin, as well as Antioxidants to protect the skin.”   Tone Up Niacinamide Firming Eye Serum Tone Up is a Niacinamide Firming Eye Serum that helps to lift, smooth and plump the appearance of skin in the under-eye area. This luxe eye serum features an antioxidant rich formula that helps reduce the appearance of fine lines, wrinkles, dark circles, and crow’s feet.   “The Tone Up Niacinamide Firming Eye Serum contains Humectants to hydrate the skin and Emollients to support the skin barrier. It also contains antioxidants to help protect the skin, and Niacinamide, which can help improve skin tone and texture.”   Recommended Products for Combination Skin If your skin is oily in some areas (like the T-zone) and dry in other areas, you may have combination skin. We suggest the following skincare products to help balance combination skin:   4-in-1 Correcting Primer Anti-Blemish & Mattifying Primer 4-in-1 Correcting Primer instantly blurs the look of imperfections while helping address blemish-prone skin and helping control shine with conditioning skincare ingredients. The skincare-infused formula helps control shine and minimize the look of pores. See why Dr. King suggests this primer for combination skin:   “The Anti-Blemish & Mattifying Acne Treatment 4-in-1 Correcting Primer is great for combination skin because it can be applied specifically to the area that tends to be oiler—such as the T Zone or hormonal areas.”   Get A Lift Firming Facial Cream Moisturizer Get a Lift is a non-greasy moisturizer that helps the skin retain moisture while helping to create a softer, smoother-looking appearance. Get a Lift Firming Facial Cream Moisturizer is a great option for combination skin as the non-greasy, yet moisture-boosting formula will help to balance out the skin. See why Dr. Kind suggests this moisturizer below:   “The Get a Lift Firming Facial Cream is very moisturizing but has a light texture and absorbs quickly—perfect for combination skin.”   Recommended Products for Dry Skin If you find that your skin tends to look and feel rough, itchy, or flaky, you may have dry skin. We suggest the following products to help provide extra hydration for dry skin:    Get a Lift Firming Facial Cream Moisturizer Get a Lift is great option as a moisturizer for dry skin because it contains hydrating ingredients such as Linoleic Fatty Acids (Omega 6), Ceramides and Oat Kernel Extract to help soothe the skin while helping to promote a softer, smoother texture. See why Dr. King loves Get a Lift for dry skin below:   “The Get a Lift Firming Facial Cream is a nice option for dry skin because it contains moisturizing ingredients as well as Oat Kernel Extract, which helps to support and protect the skin barrier.”   Melt Away Gel Oil Makeup Remover Melt Away is a uber-gentle multi-action makeup remover that helps provide much needed hydration to the skin without stripping the skin of its natural oils. This Gel Oil Makeup Remover is formulated with conditioning ingredients such as Panthenol, Sunflower Seed Oil and Olive Oil to help condition skin for a softer appearance whole also breaking down makeup. See why Dr. King recommends Melt Away for dry skin below:   “The Melt Away Gel Oil Makeup Remover is also good for dry skin because it breaks down and removes makeup without drying the skin.  And it contains Emollients to support the skin barrier.”   To learn more about bestselling PUR skincare for specific skin concerns, head to PURcosmetics.com

Halloween is one of the most creative days of the year regarding makeup looks. Whether you choose to go all-out for your costume this year or go for a more subdued look, makeup can help accentuate whatever Halloween look you choose to style this year. We have rounded up five different makeup products to help you create fabulous, ghostly looks this Halloween season!   Mysterious Multitasking Essentials It can be daunting to try to figure out which products you need to complete your Halloween inspired makeup look. Investing in our Multitasking Essentials Best Sellers Kit can help take off the pressure of trying to gather all of your different makeup products. As a bonus, this Best Sellers Kit can be used year-round for all of your makeup needs. The Kit includes:   4-in-1 Correcting Primer Energize & Rescue Mini: A probiotic-powered, skincare infused formula to help hydrate and improve the look of dull, tired skin. Fully Charged Mascara Mini: A mascara powered by Magnetic Technology to act like a magnet, attracting negatively charged lashes to the positively charged formula so each stroke coats lashes and helps thicken, volumize and separate lashes. 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF: A bestselling, multi-tasking 4-in-1 Pressed Mineral Makeup with medium, buildable coverage, a lightweight feel, and a skincare-infused formula to help reduce the appearance of dark circles, redness, fine lines, and uneven skin tone. Chisel Brush: A cruelty-free makeup brush designed to help provide buildable, controlled coverage and flawless-looking application. Flat top dense brush bristles help to easily buff and conceal imperfections for a blurred finish.   Spooky Eyeliner A liquid eyeliner is an essential to have in your bag for Halloween makeup looks. The possibilities of looks you can create with an eyeliner pen is endless. Use the On Point Waterproof Liquid Eyeliner Pen to give yourself a dramatic wing, draw a spiderweb on your eye, draw the outline of a mask, or create intricate eye looks—the possibilities are endless!   Rosy Cheeks Using a fun, vibrant lipstick can be the final touch for any Halloween makeup looks. Use Silky Pout Creamy Lip Chubbies to create fun holiday looks—whether it be rosy cheeks for a scarecrow inspired look or fake blood for a grotesque take on Halloween makeup.     Chilling Contour Contour is essential for Halloween makeup. The use of contour is extremely versatile as contour was created to help shape your face. You can use contour to help hollow out your cheekbones for a skull-inspired look or apply a dark hue under the eyes and around the forehead for a zombie-like appearance. We find that using a creamy contour, such as our 4-in-1 Foundation Stick Cream-to-Velvet Matte Foundation in a shade darker than your natural skin tone works best for carving out cheekbones or accentuating other facial features.   Eerie Eyeshadow The beauty of eyeshadow for Halloween is that it can be applied on places of the face besides the eyes. The possibility of makeup looks with eyeshadow are endless! Using one of our On Point Eyeshadow Palettes can help you hollow out the look of eyes for a spooky look, create designs on the face to accentuate a costume, create artistic looks such as skulls, clowns, or beauty queens.   To see more bestselling beauty and skincare products, head to purcosmetics.com. Be sure to tag us @purcosmetics if you use any of our products for your spooky Halloween looks!

Jamie Greenberg is a Los Angeles based makeup artist with expertise ranging from iconic red carpet glam to real beauty and natural makeup looks. Jamie has had several campaigns and collaborations with top selling magazines and has worked with A-List celebrities such as Kaley Cuoco, Kristen Stewart, and Elizabeth Moss. Today in the blog, we are going through which products Jamie used on Kaley Cuoco to get her red carpet ready.     Lights, Camera, Action! We are flattered that Jamie Greenberg used PUR products on Hollywood Star Kaley Cuoco for the 2022 Emmy’s. Jamie posted every product that she used to get Kaley red carpet ready so you can recreate this red carpet glam at home! We are going to go through each product that Jamie used to get Kaley ready for the red carpet. Jamie is as excited about PUR as we are, which we can see in this Instagram caption below. “@kaleycuoco’s makeup look is all @purcosmetics!!! I’ve been talking about PÜR like a broken record because we love it so much lol.”   All About the Face Jamie used several PUR products on Kaley to have her looking angelic and ethereal for the Emmy’s. Jamie started with 4-in-1 Correcting Primer Energize & Rescue to help hydrate and smooth the skin while helping to restore the skin’s microbiome. Next, Jamie went in with the iconic 4-in-1 Love Your Selfie Longwear Foundation & Concealer to help mask any blemishes and imperfections with full coverage for red carpet ready skin. Once the foundation was on, Jamie went in with our 4-in-1 Sculpting Concealer to help cover imperfections and then set the face with a combination of 4-in-1 Loose Setting Powder and our #1 bestselling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation with Skincare Ingredients to ensure that Kaley’s makeup was set and secure for a night of Emmy celebrations. Check out Jamie’s Instagram @jamiemakeup to see a video on how she applies her favorite PUR products!  Bronze & Glow To give Kaley a sun-kissed glow, Jamie applied Skin Perfecting Powder Bronzing Act Matte Bronzer in Light on Kaley’s cheekbones and around the perimeter of her face before applying a generous blushing dose of Skin Perfecting Powder Blushing Act in shade Berry Beautiful on the cheeks and upper cheekbones to give Kaley a sweet, rosy appearance. Jamie topped off the look with Skin Perfecting Powder Afterglow Illuminating Powder to give a luminous healthy-looking glow for Kaley to shimmer under the flashing lights on the red carpet.  Pretty in Pink For the eyes, Jamie went in with On Point Eyeshadow Palette in shade Wednesday for a neutral yet rosy eyeshadow look. Jamie then went in with On Point Waterproof Liquid Eyeliner Pen to give eyes instant definition while resisting smudging and fading for all day wear. For the lashes, Jamie went in with our Fully Charged Mascaras including Fully Charged Mascara Primer and Fully Charged Mascara both Powered by Magnetic Technology.   Kisses For the Camera For the lips, Jamie applied two of our Silky Pout Creamy Lip Chubby in shades Raspberry Spritz and Blushing Rose for a natural flush of pigment-rich lip color to condition and protect lips. We can see Jamie applying a Silky Pout Lip Chubby on Kaley in one of her Instagram videos as she was getting Kaley ready for the Emmy’s. Jamie topped off the look with Lit Mist Illuminating Setting Spray to deliver instant luminosity while setting makeup for an all-day, radiant-looking glow.   We loved getting to learn about how Jamie used some of our favorite PUR beauty and skincare products to get Kaley Cuoco ready to walk down the red carpet. Be sure to check out @jamiemakeup on Instagram to keep up with her PUR makeup looks! To shop these products or other bestselling PUR beauty, go to PURcosmetics.com.