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We’re getting ready for the holidays with five fabulous new limited-edition kits! If you are trying to decide what to get for your friends and family this holiday season, we’ve got you covered. Whether it be a friend who needs new skincare or someone who needs some extra glamour, keep reading to see what we have to offer this holiday season.   For the Friend Who Is Always Trying Out New Eyeshadow Looks… Eyes for You Eye Makeup Trio is the perfect gift for all of your eyeshadow obsessed besties this holiday season. This trio creates effortless glam eye makeup in minutes. Eyes For You is available in shades Rose Gold (soft shade of pink) and Gold Rush (brassy gold). Both sets also include a *new* limited-edition metallic gloss hybrid eyeshadow. Each Eyes For You set includes:   Full Size On Point Waterproof Liquid Eyeliner Pen to create the perfect winged eyeliner Fully Charged Mascara Mini to add shine and help lashes maintain life and curl Full Size On Point Metallic Eye Gloss in shade Rose Gold (soft shade of pink) or Gold Rush (brassy gold) depending on which trio you choose, blends true to color on all skin tones   For the Friend Who Does Makeup Like A Pro…   Brushing Act 5 Piece Brush Set helps to buff, blend, and elevate your makeup looks. This giftable 5-Piece Brush Set is perfect for the makeup guru who needs a makeup brush upgrade to snatch their contour and blend their shadow. Brushing Act features five makeup brushes for pro-like application. With professional quality and lightweight, densely packed synthetic fibers, Brushing Act makeup brushes help create flawless looks with controlled application. Brushing Act includes:   Powder Brush: Perfect for applying PÜR Loose Setting Powder and Skin Perfecting Face Powders Foundation Brush: Can be used to blend powder, liquid, and/or cream foundation products Angled Contour/Blush Brush: Use the flat edge of the brush for blush, and the tapered end of the brush to apply contour Utility Brush: Used to smudge and blend eyeshadows on the lid and to apply spot concealer Eyeshadow Blending Brush: Used for the crease and contours of the eye to blend out shadow   For the Skincare Obsessed… Share the gift of radiant-looking skin this holiday season with A Spritz of PÜR Mini Skincare Starter Set. This set is the perfect gift for your friends who are obsessed with skin care, or your friend who needs to establish a quality skincare routine. A Spritz of PÜR has everything you need to moisturize and hydrate skin for a healthier-looking complexion. This Mini Skincare Starter Set includes:   Go with the Glow Niacinamide Drops Mini: Helps keep skin looking smooth and moisturized Cloud Cream Gel-to-Water Hydrating Essence Moisturizer Mini: Utilizes an innovative, water-breaking technology to provide hydration deep into the skin for a healthier-looking complexion Lit Mist Illuminating Setting Spray Mini: Delivers instant luminosity while setting and refreshing makeup for an all-day effortless, radiant-looking glow For the Friend Who Wouldn’t Be Caught Dead Without Lipstick… Make Your Mark with the skin-conditioning benefits of these two ultra-hydrating Silky Pout Lip Chubby Duos that help protect your delicate lips while imparting a natural flush of pigment-rich lip color. Keep the four full size lip pencils for yourself or gift a duo to spread the lip-loving cheer! Make Your Mark includes TWO new limited-edition shades for maximum beauty looks. Make Your Mark Duos include:   Silky Pout Lip Chubby Blushing Rosé (Dusty Rose) Silky Pout Lip Chubby Cherry On (Scarlet Red) *NEW SHADE!   Silky Pout Lip Chubby Raspberry Spritz (Honey Pink) Silky Pout Lip Chubby Berry Nice (Deep Berry) *NEW SHADE!   For the Devoted Mascara Wearer… Two are better than one with Double Shot Fully Charged Mascara Duo—each best selling, full size mascara is Powered by Magnetic Technology that attracts to each individual lash to help thicken, volumize, and separate the look of lashes. This lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. Fully Charged Mascara delivers lash-conditioning ingredients to help life, separate and define the look of lashes. Each Double Shot Fully Charged Mascara Duo includes:   Two Fully Charged Mascara Powered by Magnetic Technology to add shine, help lashes maintain lift and curl and condition lashes to look more flexible   To see more PUR beauty products that are perfect for gifting (or keeping for yourself!), head over to purcosmetics.com to see other best selling and award winning products!    

As you know, Fall is upon us which means it’s time to bring back out the vampy lips and darker eyes as we approach the cooler weather. This week in the blog, we are going to be talking about Fall trends that we’ve been loving this season as well as some of our favorite products! From winged eyeliner to darker lip colors, keep reading to find out the Fall trends we can’t get enough of.   From Day to Night Eyeshadow First up are multicolored lids. This makeup trend is so fun to try out and is something you can try at home! The trend is done by having at least two eyeshadow colors on your eyelid. We recommend using a darker color on the outer and inner corner of the eye with a shimmer in the center for a “halo” eyeshadow effect. This can be done with any of our On Point Eyeshadow Palettes, but we particularly love this trend with our Wednesday palette. To create this trend yourself, follow the steps below:   To begin, first apply shade “On The Go” all over the eyelid and the crease of your eye with a fluffy blending brush. This shade will act as a base, making other eyeshadow hues easier to blend on top. Next, with the same fluffy blending brush, apply shade “Caffeine Please” on the inner and outer corner of the eyelid. Take this shade all the way into the crease, making sure to leave the center of the eyelid bare. Remember to blend this shade in so you do not have any harsh lines. Next, for the final part of this multicolored lids trend, apply “Coffee Date” to the center of the eyelid up to the crease. Use a packing brush that has been sprayed with makeup setting spray or use your finger directly to get the most pigment. Follow up with your favorite mascara and admire your trendy eyeshadow look!   Very Berry Lips Next, in honor of Fall is berry colored lips. Rocking a darker hue on the lips as the weather cools down is perfect for a sultry, mysterious look. Our Silky Pout Creamy Lip Chubbies are perfect for this trend as the creamy skincare-infused lip pencil has hydrating ingredients to help condition and protect delicate lips. Blushing Rose (Dusty Rose) or Sugar Plum (Soft Berry) works best to do this trend. To Wing Or Not To Wing… We have been seeing cat eyes everywhere this season and for good reason! It seems that a classic cat eye never goes out of style and is acceptable year round. A dramatic or simple wing can elevate any look. Using the On Point Waterproof Liquid Eyeliner Pen for cat eyes makes the winged eyeliner glide on as the felt-tip applicator is more user-friendly for winged liner, but our On Point Eyeliner Pencil could also work in a pinch.   *PUR Pro Tip: If you can’t seem to master a sharp wing no matter how hard you try, using clear tape can help! Use a small piece of tape and gently place it at a diagonal from the outer corner of your eye. Angle the tape slightly upwards for a guide on where your wing should go for mess-free application!     Embrace Your Natural Beauty We can all agree that we hope that natural beauty stays on trend forever, right?! Fresh, dewy skin is an effortless look and can be achieved with a good skincare regimen and a tinted moisturizer, such as our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20. Use the following recommended skincare routine to help get your skin looking fresh so your natural beauty can glow through.   For natural beauty, it is important that you have clean and hydrated skin. Start off with Forever Clean Gentle Cleanser to remove any dirt, impurities, or excess oil from the skin. This cleanser is gentle enough for everyday use as it helps maintain skin’s moisture and plumpness. Next, go in with a moisturizer. Remember that the key to naturally glowing skin is skin that is hydrated! Our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer that provides a deep hydration while it preps and primes skin for makeup application. Once skin is prepped and ready for makeup, apply our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 to hydrate and help correct the skin while providing buildable coverage. This tinted moisturizer is great for natural beauty days as it has a dewy, hydrating finish that enhances the look of your complexion with an added bonus of sun protection. To lock in our look, top it off with Miracle Mist Hydrating Spray. This Miracle Mist refreshes, hydrates, and sets makeup while giving you a radiant-looking glow that is the *perfect* final touch for our natural beauty look.   Want to learn more about trends we’re loving and other best selling makeup and skincare? Visit purcosmetics.com to stay in the loop on all thing’s beauty.

September is officially Self Improvement Month! That means it is time to focus on self-improvement and find ways to make your everyday life a *little* bit better. Whether that be reading a good book, eating a healthy meal, or catching up on your rest, self-care is important year round. Sit back and relax as we go through how to create the ultimate skincare routine to help elevate your Self Improvement Month with our favorite skincare products.     Clean Slate In order to have a true self care spa day, it is important to ensure that your skin is cleansed and prepped before going in with any other skincare products. Forever Clean Gentle Cleanser helps maintain the skin’s moisture and plumpness with a skincare-infused formula to help reduce the appearance of an uneven skin tone. With Green Tea, Ginseng, and Vitamin B, this complexion-boosting blend helps address signs of premature aging while helping to renew the skin’s appearance. Starting with the Forever Clean Cleanser is a great way to ensure that you have a clean face to work with before moving on in your skincare routine.   Que the Cucumbers For year and years, we have seen the image of self care be a green face mask while sitting in the bathtub with cucumbers over our eyes. While it is not necessary to do the whole movie-scene self care, putting on a detoxifying face mask to clean our pores can make you feel refreshed. Dirty Girl Detoxifying Face Mudd Masque with Pascalite Clay draws out pore-clogging impurities and exfoliates dead skin for a brighter and smoother-looking complexion. The gentle skin care ingredients, including Echinacea Purpurea Extract and Cucumber Extract, help to hydrate and soothe the skin, leaving behind a brighter and healthier-looking complexion. If you are looking for a reset for look of your skin while working on self-improvement, fan-favorite Dirty Girl mask is the way to go.     Get Your Glow On Nothing screams self care more than having dewy, glowing-looking skin. Go with the Glow Niacinamide Drops can help give you a fresh look with ingredients such as Squalane and Superfood Blends of Kale, Spinach, Aloe, and Lavender that help improve skin hydration for the radiant-looking glow we all crave. If you really want to take your self care up a notch, add a couple of drops of Go with the Glow to your favorite foundation or tinted moisturizer to give yourself the ultimate hydrating glow look.   Sitting on Cloud Nine Making sure your skin is hydrated and soothed is an important part of maintaining self care. This Cloud Cream Gel-to-Water Hydrating Essence Moisturizer is 4-in-1, meaning it will hydrate, soothe, smooth, and prime the skin. Hydrating ingredients such as Green Algae Extract, Green Tea, and Aloe work together to help protect skin from visible blue light, reduce the appearance of redness, and help address premature signs of aging.   PÜR Pro Tip: Don’t forget about the skin on your neck, décolleté, and lips! Along with the face, it’s important to moisturize these areas for hydrating, youthful-looking benefits.   Bye-Bye, Tired Looking Eyes! An eye cream or eye serum is essential for a self care skincare routine. Best Selling Tone Up Niacinamide Firming Eye Serum helps to lift, smooth, and plump the appearance of the undereye area. With ingredients such as Squalane, Aloe, and Niacinamide, this eye serum helps even the appearance of skin tone, softens the look of skin, and soothes dry skin to help reduce the appearance of redness. If you stayed up too late last night watching re-runs of Friends (that’s self care, right?!), this eye serum will help replenish and restore the look of skin to  help reduce the look of puffy, tired eyes.     Nothing Says Self Care More… Eye mask patches have taken the self care world by storm—and for good reason! Nothing screams “I take care of myself” more than an undereye mask selfie on your Insta Story. These Mellow Eyes Hemp Infused Eye Patches help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. These eye mask patches are perfect when prepping for concealer application or for refreshing the skin while helping to address dark circles and tired, dehydrated under eyes.   PÜR Pro Tip: Multi-mask by applying Mellow Eyes and Dirty Girl Mudd Masque for the ultimate masking and self care experience.

Labor Day weekend is upon us, meaning the time for Summer is slowly but surely coming to an end as we switch out our tank tops for our favorite cardigan. But we’re not saying goodbye to Summer just yet without going on *oneee* more Summertime trip. If you are panicking on what to pack for this last Summertime hoorah, here are some of our ~ultimate cool girl~ travel essentials for Labor Day weekend that you don’t want to miss.    Undereye patches are your best friend if you *accidently* eat too many salty snacks or stay up too late hunched over your phone at all hours of the night (guilty). Our best selling PÜR Mellow Eyes Hemp-Infused Eye Patches are a great skincare option to help reduce the look of puffiness, brighten, and smooth the appearance of the undereye area. With ingredients, such as Cannabis Sativa (Hemp) Seed Oil and Cooling Cucumber Extract, these eye patches help retain the skin’s moisture, soothe dry skin, and help reduce the appearance of puffiness. Regardless of what you are planning on doing this Labor Day, Mellow Eye Patches should definitely be included in your weekend bag.  It’s hard to figure out which makeup you want to pack on a weekend getaway. How do you avoid packing too much? How can you be sure you’re not forgetting anything?! Our just-launched Multitasking Essentials Best Sellers Kit is the answer to your questions as this kit is packed with a PUR 4-in-1 primer, 4-in-1 pressed mineral powder, a mascara, and a chisel brush. The 4-in-1 Correcting Primer Energize and Rescue Mini and the 4-in-1 Pressed Mineral Makeup Foundation work together to help extend the look of makeup while giving buildable coverage and a natural powder finish along with the flat top and densely packed Chisel Brush helping to ensure a flawless-looking application. The Fully Charged Mascara Powered by Magnetic Technology helps your lashes maintain lift and curl while appearing more flexible. Packed with on-the-go multitasking essentials, this Best Sellers Kit has everything you need for a natural, everyday look this Labor Day weekend. To accompany your natural makeup base, consider adding a fun eyeshadow to complement your look! Whether you are spending time with family or going out on the town, the On Point Eyeshadow Palettes have you covered. With four color stories to choose from and six easy-to-blend matte, shimmer, and metallic shades in each palette, these On Point Eyeshadow Palettes help you go from weekday to weekend effortlessly with customizable looks and intense color payoff. Throw a palette (or two... or three…) in your bag this weekend for ultimate eyeshadow looks.   **Pro Tip: Use the “Wednesday” palette for a sweet daytime look and “Saturday” for a sultry smokey eye.   Wait! Don’t forget about the lips when packing for this weekend! Throw a couple of PÜR’s Silky Pout Creamy Lip Chubbies in your bag to help condition and protect delicate lips while leaving a natural flush of pigment-rich lip color for the perfect-looking pout. With key ingredients like Sunflower Seed Oil and Rosemary Leaf Extract, these creamy lip chubbies help condition the lips while also helping protect lips from environmental stressors. Available in four different buildable shades including Blushing Rosé, So Peachy, Sugar Plum, and Raspberry Spritz, you are sure to find a 2-in-1 lip and blush color that works for you.   **Pro Tip: Apply a dab of any of the four Lip Chubby’s to the cheeks for a quick, on-the-go flush of color!        

Ohhh, eye liner. A love-hate relationship. Eyeliner can accentuate the eyes and allow creativity but can sometimes be difficult to apply. It is easy to run into issues when applying eye liner in a traditional sense with either an ink pen or a pencil applicator. Nonetheless, if you are tired of wiping off and reapplying your gel eyeliner two or three times every morning—try using eyeshadow as eyeliner! Follow the steps below if you want to create a smoky eye with the PÜR On Point Thursday Palette as an eyeliner option for an effortless look.   Step 1: Prime the Eyes   Do not skip this step! Priming your eyes is basically the glue that will help make your eyeshadow last longer on your eyelids. The HydraGel Lift Under Eye Perfecting Primer is an all-purpose, cooling eye primer that hydrates the lid and under eye area for an instant brighter, firmer, lifted look while blurring imperfections. Apply directly to the eyelid and under eye for a flawless application.   **Tip: If you do not have access to an eyeshadow primer, the 4-in-1 Sculpting Concealer can work as a substitute. Apply the concealer on the eyelid as you would an eye primer, but do not set with powder. The tackiness from the concealer can help your eyeshadow adhere to your eyes for a longer wear time.     Step 2: Go in with an All Over Color   Using the On Point: Thursday Eyeshadow Palette, apply the shade “Wine Time,” a light purple mauve shade, all over the lid. With a fluffy blending eyeshadow brush, go slightly over the crease but do not touch the brow bone. Use windshield wiper motions to ensure the eyeshadow has an even application over the lid and is fully blended. The eyeshadow should blend upwards on the eye and should not have any harsh lines.     Step 3: Apply a Darker Shade in the Crease   Next, use the shade “Day Date,” a pinky mauve eyeshadow shade, in the crease of the eyelid. With a slightly smaller or more densely packed fluffy blending brush, use windshield wiper motions to apply “Day Date” only in the crease. This step will add depth and dimension to the eyeshadow look.   Step 4: Apply a Shimmer on the Lid   Apply the shade “Happy Hour,” a shimmery pink mauve, only on the lid. With a small, flat, packing brush, apply “Happy Hour” in a stamping/tapping motion to the lid. Make sure this shade does not go over the crease, as we want to ensure that “Day Date” is still visible. This eyeshadow should be applied in a semicircle shape with the flat side of the semicircle on your lash line.   **Tip: Spray your brush with Miracle Mist Hydrating Spray for more pigment in the shimmer before applying it to your lid.     Step 5: Apply a Highlight Shade on the Brow Bone   With the same palette, use shade “Pampered,” a champagne shimmer, on the brow bone directly under the center/arch of the eyebrow and on the inner corner of the eye. With a small fluffy blending brush (such as the brush you used in step 3) lightly apply “Pampered” to highlight the brow bone and inner corner. This step can help give your eye a more lifted look.   Step 6: Create a Wing with Eyeshadow   Using the shade “Taxi Please,” a dark mauvy grey, on a small, angled brush, gently stamp the shade on the lash line. You may need to apply two to three layers to achieve the level of darkness you want for your eyeliner look. Once you have the “eyeliner” where you want it, flick the end out on the edge of your eyelid to create a wing.   **Tip: For a more glam eyeshadow look, use the shade “Friday Jr.” instead of “Taxi Please” to create a dark shimmery wing.   Step 7: Clean up the eyeshadow   For the final step of this look, you will need makeup remover and a Q-tip or a makeup wipe to clean any fallout or mistakes from the eyeshadow. Make sure you gently clean under the wing from step 6 to create a sharp line. This step helps your eyeshadow appear cleaner and more put together.          

PÜR-fecting the basics of your skincare routine can make all the difference when it comes to showcasing a healthier-looking complexion. But with so many options out there, how do you know which cleanser is best for your skin?

  Skincare buzzwords may come and go, but Retinol is forever! Dark spots, fine lines and blemishes are some of the most talked about skincare woes. But did you know there is a simple ingredient you can add to your skincare routine to help address all these concerns—at once? Encapsulated Retinol. This skincare superstar is one of our absolute faves! Not only does it pack a list of benefits, but it also features a time released formula that works below the surface of the skin to deliver multi-tasking goodness. Want to know more about this skincare powerhouse? Keep on scrolling for the PUR breakdown on everything Encapsulated Retinol has to offer—plus how you can work it into your beauty routine: What Does Encapsulated Retinol Do? Reduce Signs of Aging | Packed with age-defying properties, Encapsulated Retinol helps promote healthy skin renewal to boost the overall look of firmness and elasticity in the skin. This gives the complexion a plumper-looking appearance which helps improve the look of fine lines and refines the look of pores.  Improve Uneven Skin Tone and Texture | Retinol is a powerhouse exfoliator. Why is that important you ask? Well, like we said, Encapsulated Retinol works below the surface to help improve the overall look of skin for a radiant-looking glow. By exfoliating the deeper layers, Retinol can help reduce dark spots and promote a more even texture. Address Blemishes | Last but not least, Retinol gets a lot of praise for its anti-aging benefits, but did you know it’s also great for blemish prone skin? The exfoliating properties help reduce pore-clogging impurities by polishing dull skin and boosting product absorption. Those with pigmentation caused by blemishes can also use retinol to help improve the look of spots or uneven skin tone. PÜR Encapsulated Retinol Skin Care Must-Haves Ceretin Serum | Indulge your complexion to a boost of the Age-Defying Concentrate that helps moisture, brighten and plump the look of skin. Formulated with an Encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide that gently help reduce the appearance of fine lines, wrinkles, and discoloration for a brighter, smoother skin tone and texture. 4-in-1 Cloud Cream | Take your skin to cloud nine with this light-as-air moisturizer that can be applied both morning and night. This Hydrating Essence transforms from gel to water to deliver four benefits in one jar: hydrates, soothes, smooths, and primes. Gently diminish the look of fine lines and dark spots with the help of plant-based ingredients like Green Tea, Aloe Vera and Shea Butter.  4-in-1 Sculpting Concealer | Wake up the look of under eyes with the 4-in-1 Sculpting Concealer. With a second skin finish, this best-selling concealer features the PUR proprietary Certain Complex—powered by an Encapsulated Retinol—to help conceal the look of dark circles, improve the look of fine lines and hydrate the under eyes. Love Your Selfie | The fan-favorite Longwear Concealer and Foundation is packed with antioxidants and age-defying properties to help cover the look of imperfections while wrapping the complexion in skincare-inspired ingredients. This full coverage foundation features a blendable formula that melts into skin and improves the look of dark spots, blemishes and pores. Natural, matte finish. Available in 100 shades!

While the saying “the eyes are the window to the soul” has always been a staple, there is nothing quite like wearing a face mask 24/7 to give us all a newfound appreciation for our peepers. Help lock your eye makeup in place for all day wear and discover the benefits of using a longwear eyeshadow primer, here!