Vitamin B

4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Why You'll Love It:

✔ Dual applicator: pump + doe foot

✔ Matte, full-coverage finish

✔ Skincare-infused with Ceretin Complex

✔ Shields skin from blue light & pollution

✔ Clean, vegan & cruelty free

How to Use:

For Foundation: Pump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.

For Concealer: Use the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.

Consumer Study:

✔ 100% said coverage looked flawless all day

✔ 97% agreed it didn’t cake or settle into lines

✔ 93% said skin felt more hydrated after use

✔ 90% agreed complexion appeared smoother over time

Finish & Coverage:

✔ Texture: Longwear Hybrid

✔ Finish: Natural, Matte

✔ Coverage: Breathable, Medium-to-Full

FAQs:

Is this foundation safe for sensitive skin? Yes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.

Can I layer this foundation with primer and setting spray? Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.

Does it transfer or wear off during the day? It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.

Is SPF included? No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

A captivating, creamy 4-in-1 Foundation Stick that’s formulated with age-defying Ceretin Complex and skin-nourishing Energy Complex to conceal, contour and highlight. The results: brightening of uneven skin tone, supple hydration, reduction in dullness and the look of pores and protection against environmental stressors such as skin fatigue and signs of aging.  Eye-catching, sleek octagonal stick design. Just pop it in your bag and go. Choose from 24 creamy, flattering shades that offer beautiful, medium to full, stay-true coverage for a natural look that’s perfect for all skin types.

What it is: Balancing Act is a translucent Skin-Perfecting and Mattifying Shine Control Powder that keeps shine at bay and blurs the appearance of pores and imperfections without adding coverage.

What it does: Balanced skin feels closer than ever, thanks to Balancing Act. The unsung hero of any makeup routine, this sheer, Mattifying Shine Control Face Powder seamlessly keeps shine at bay without adding coverage. You’ll love the versatility of the dual-use formula that subtly blends into skin to keep it flawlessly matte. Plus, this translucent face powder contains our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex that’s made from a delicious combination of green tea, ginseng and vitamin B. Designed with a mosaic of neutral hues suitable for all skin tones, Balancing Act is a genius at helping to keep excess oil at bay. Use powder alone to mattify the look of the skin, blur the appearance of pores and imperfections and minimize the look of fine lines. Apply the setting powder over foundation to control breakthrough shine without looking dry or flat. Never cakey or heavy, its silky texture makes it an ideal touchup powder that can be used with or without makeup for an airbrushed finish.

Put your best face forward and liven up your looks with Blushing Act blush. Formulated with good-for-you skincare ingredients, including nourishing Energy Complex and Ceretin Complex—a proprietary blend of super-hydrating ceramides that is exclusive to PÜR, this Skin Perfecting Powder helps improve the skin’s appearance with each sweep of gorgeous, multidimensional color that’s Pretty in Peach. From soft and flushed… to vibrant and bold, the lightweight, buildable formula has a unique mosaic design of harmonious hues that seamlessly blend across each cheek for gorgeous matte payoff that compliments all skin tones.

NET WT.0.28oz/8g

Shades:

Pretty In Peach (Light)

Berry Beautiful (Dark)

Finally—an everyday 4-in-1 Loose Setting Powder with a sponge that helps lock in foundation and concealer without cakey coverage. Soft to the touch, this lightweight, microfine setting powder features a translucent matte finish that won’t settle into fine lines or pores and blends seamlessly to help prevent creasing. Formulated with a combination of ginseng, green tea, and Vitamin B to help rejuvenate the look of your skin and blur the look of pores, this Lightweight Blurring Powder is like an invisible veil holding your makeup look in place.

Put your best face forward and liven up your looks with Blushing Act blush. Formulated with good-for-you skincare ingredients, including nourishing Energy Complex and Ceretin Complex—a proprietary blend of super-hydrating ceramides that is exclusive to PÜR, this Skin Perfecting Powder helps improve the skin’s appearance with each sweep of gorgeous, multidimensional color that’s Berry Beautiful. From soft and flushed… to vibrant and bold, the lightweight, buildable formula has a unique mosaic design of harmonious hues that seamlessly blend across each cheek for gorgeous matte payoff that compliments all skin tones.

Shades:

Pretty In Peach (Light)

Berry Beautiful (Dark)

Revitalize the look of dull, tired skin with Lit Mist, an Illuminating Setting Spray that instantly hydrates the complexion for an effortless glow, sets makeup and helps protect against signs of aging caused by high energy visible blue light. Now available in convenient, travel-friendly mini size.

HIGHLIGHTS

In seconds, this Illuminating Setting Spray delivers hydration to the skin for an all-day-looking glow… it’s an instant makeup-setting pick-me-up on the go! Lit Mist helps revitalize the look of dull, tired skin, leaving behind a light, dewy shimmer for long-wear looks with effortless radiance. This refreshing setting spray is infused with antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! A beauty must-have no matter where you are, this invigorating face mist is formulated with Glycerin, Coconut Acid and Safflower Seed Oil to help nourish skin. Just spray and go! Your skin will thank you.