Summer Must-haves

Your 5-Minute Face Starts Here

Ready, set, simplify. This all-in-one starter kit includes four of our top-rated beauty essentials—designed to deliver lightweight coverage, skincare benefits, and a natural finish in just minutes. Featuring our best-selling 4-in-1 Pressed Mineral Makeup SPF 15, cruelty free application brush, hydrating face primer, and lash-lifting mascara, it's the perfect routine for beginners, pros or anyone looking to get started with good-for-you mineral makeup. Clean, multitasking formulas give you buildable coverage, added skincare benefits, and visible results—without the guesswork.

4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Why You'll Love It:

✔ Dual applicator: pump + doe foot

✔ Matte, full-coverage finish

✔ Skincare-infused with Ceretin Complex

✔ Shields skin from blue light & pollution

✔ Clean, vegan & cruelty free

How to Use:

For Foundation: Pump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.

For Concealer: Use the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.

Consumer Study:

✔ 100% said coverage looked flawless all day

✔ 97% agreed it didn’t cake or settle into lines

✔ 93% said skin felt more hydrated after use

✔ 90% agreed complexion appeared smoother over time

Finish & Coverage:

✔ Texture: Longwear Hybrid

✔ Finish: Natural, Matte

✔ Coverage: Breathable, Medium-to-Full

FAQs:

Is this foundation safe for sensitive skin? Yes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.

Can I layer this foundation with primer and setting spray? Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.

Does it transfer or wear off during the day? It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.

Is SPF included? No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.

Create a flawless-looking complexion and help prevent new blemishes with this dual-action, Anti-Blemish Mattifying Acne Treatment. Fortified by salicylic acid and detoxifying charcoal, this 4-in-1 Correcting Primer helps clarify the look of blemish-prone skin, as it promotes a healthier-looking complexion with continued use in your skincare routine. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, the transformative formula easily blends into the skin with a crease-free, matte finish that creates a beautiful canvas for longwear makeup. Plus, it’s uniquely formulated to help shield skin from environmental stressors, like pollution, and help protect against signs of aging caused by high energy visible blue light, so you can go about your day confidently!

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Take your lashes to new heights with The Volume Set. This 2-Piece Mascara & Primer Duo includes PÜR best selling Fully Charged Mascara Primer Powered by Magnetic Technology formulated with lash-conditioning Vitamin B5 and Sunflower Seed Oil and our new limitless Plant-Powered Volumizing Mascara that’s enriched with a hybrid complex of 91% naturally derived ingredients.* Prime and help protect and strengthen the appearance of lashes for undeniable volume that wows.

*Including water. Naturalness according to ISO 16128 standard.

What It Does

• Gives lashes a more volumized-looking appearance 
• Skincare-infused formulas help condition and hydrate the look of lashes  
• Helps prime and protect the look of lashes from environmental stressors      
• Lash-strengthening formula

Fully Charged Mascara Primer Powered by Magnetic Technology: 0.42 FL OZ/ 12.5 mL
Bio Charged Plant-Powered Volumizing Mascara: 0.42 FL OZ/ 12.4mL

Instantly amplify the look of lashes and take clean to the next level with Bio Charged Plant-Powered Volumizing Mascara. Enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein, this vegan Bio Charged Mascara helps strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Our wand isn’t just any wand, the biobased lash-hugging fiber brush is made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right touch of TLC. The clean, fuss-free formula enhances the look of your natural lashes effortlessly without clumping or smudging! Plus, the lightweight mono-material component ensures easy recycling. Embrace a new era of mascara, where clean is not just a promise, but a standard.

*Including water. Naturalness according to ISO 16128 standard.

A captivating, creamy 4-in-1 Foundation Stick that’s formulated with age-defying Ceretin Complex and skin-nourishing Energy Complex to conceal, contour and highlight. The results: brightening of uneven skin tone, supple hydration, reduction in dullness and the look of pores and protection against environmental stressors such as skin fatigue and signs of aging.  Eye-catching, sleek octagonal stick design. Just pop it in your bag and go. Choose from 24 creamy, flattering shades that offer beautiful, medium to full, stay-true coverage for a natural look that’s perfect for all skin types.

We’re not normally here for the drama but we absolutely love a bold eyelash look! Separate, lengthen and thicken the appearance of your lashes with this cruelty-free 4-in-1 Mascara. A high volume mascara that adds drama to the look of lashes, it’s truly On Point! Formulated with nourishing, hemp-derived oil and Biotin for stronger, healthier-looking lashes that wow, this reach-for-the-sky mascara features intense black pigment that leaves a lasting impression. It’s lash-loving formula also helps protect against environmental stressors, such as pollution.