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Bold, Defined Brows Bold brows are in! With PÜR's long-lasting brow powder, you don't need to be a makeup artist to get perfectly defined brows. This unique fiber formula adds naturally bold definition to sparse and uneven brows for a look that's always natural, never "drawn on". Use the innovative flocked applicator to groom and sculpt for the perfect arch or reach for your eyeliner brush for double duty use as a smoky eyeliner.

Matte makeover.Dump those dry matte lipsticks. Velvet Matte Liquid Lipsticks provide sumptuous lip color in an innovative mousse texture that glides on with ease and coats lips in a rich and conditioning burst of color in a true matte finish. Designed with color perfecting technology, the formula does not flake or dry lips and provides a smooth and flawless finish. Soft, kissable lips and bold colour – it’s everything you want in a matte.

PÜR’s encapsulated water complex delivers Swiss Alps-sourced mineral water deep into the skin to hydrate for lasting radiance. HydraFluid’s lightweight formula satisfies the desire for dewy, breathable, luminous-looking skin and a bare-looking but perfect complexion.

Go outside the lines.Prime and line your pout with these lip perfecting liners. On Point glides on easily and locks lip color into place to prevent color from bleeding and feathering. The long-wear formula contains a plumping peptide that improves the appearance of lips for the look of a fuller, smoother pout.

What it is: A fast-drying eyelash glue designed to work seamlessly with PÜR PRO 3D Silk Cruelty-Free Eyelashes.

What it does: The ultra-thin brush applicator helps to apply just the right amount of glue to your lash bands so they don’t look sloppy at the lash line. The clear adhesive is flexible and is perfect for beginners or the seasoned professional. The gentle and cruelty-free is durable enough to keep your lashes in place all day without needing to reapply.