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Bold, Defined Brows Bold brows are in! With PÜR's long-lasting brow powder, you don't need to be a makeup artist to get perfectly defined brows. This unique fiber formula adds naturally bold definition to sparse and uneven brows for a look that's always natural, never "drawn on". Use the innovative flocked applicator to groom and sculpt for the perfect arch or reach for your eyeliner brush for double duty use as a smoky eyeliner.

Blush, Bronze, & Brighten Tapered brush that distributes and blends blush, bronzer, and highlighting powders.

What it is: A concealer pencil to target and cover imperfections with precision.

What it does: Camouflage stubborn blemishes that can be hard to cover without caking on traditional concealers. This concealer pencil targets imperfections with an ultra-pigmented, full-coverage formula its fine tip also allows for “focused concealing” to hide even the smallest blemishes. This must-have pencil is also enriched with skin-perfecting Ceretin Complex so this concealer also helps correct each blemish it covers by coating it with hydrating, brightening, energizing and age-defying skin care that helps skin look its best while it heals. Plus, it contains antioxidant-rich green tea to protect the skin from further environmental damage. It’s long-lasting matte finish means that your blemishes won’t make an appearance midday.

PÜR’s encapsulated water complex delivers Swiss Alps-sourced mineral water deep into the skin to hydrate for lasting radiance. HydraFluid’s lightweight formula satisfies the desire for dewy, breathable, luminous-looking skin and a bare-looking but perfect complexion.

What it is: A fast-drying eyelash glue designed to work seamlessly with PÜR PRO 3D Silk Cruelty-Free Eyelashes.

What it does: The ultra-thin brush applicator helps to apply just the right amount of glue to your lash bands so they don’t look sloppy at the lash line. The clear adhesive is flexible and is perfect for beginners or the seasoned professional. The gentle and cruelty-free is durable enough to keep your lashes in place all day without needing to reapply.

Create effortless glam eye makeup look using the On Point Metallic Eye Gloss, a new limited-edition metallic gloss hybrid eyeshadow.

Take your lashes to new heights with The Volume Set. This 2-Piece Mascara & Primer Duo includes PÜR best selling Fully Charged Mascara Primer Powered by Magnetic Technology formulated with lash-conditioning Vitamin B5 and Sunflower Seed Oil and our new limitless Plant-Powered Volumizing Mascara that’s enriched with a hybrid complex of 91% naturally derived ingredients.* Prime and help protect and strengthen the appearance of lashes for undeniable volume that wows.

*Including water. Naturalness according to ISO 16128 standard.

What It Does

• Gives lashes a more volumized-looking appearance 
• Skincare-infused formulas help condition and hydrate the look of lashes  
• Helps prime and protect the look of lashes from environmental stressors      
• Lash-strengthening formula

Fully Charged Mascara Primer Powered by Magnetic Technology: 0.42 FL OZ/ 12.5 mL
Bio Charged Plant-Powered Volumizing Mascara: 0.42 FL OZ/ 12.4mL