No Filter Primer Blurring Photography Primer

Blur the look of pores, fine lines, and redness with this rose gold glow primer that preps skin for makeup and doubles as an illuminating liquid highlighter.

$36.00

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  • Radiant rose gold pigments provide a soft glow to the skin.
  • Complexion enhancing formula helps reduce the appearance of redness and skin imperfections.
  • Prismatic pigment helps blur the appearance of fine lines & wrinkles and even the look of skin tone.
  • Helps extend the length of wear for foundation.
  • Minimizes the appearance of pores.
  • Versatile primer formula can be worn as an illuminating rose gold liquid highlighter.
  • Lightweight hydrating formula, melts to the skin for a natural luminous glow for face & body.

Product Description:

Moisturize, color correct, prime and illuminate the skin in one easy step—no filter needed! Formulated with prismatic blurring micro-pearls that work to help balance the look of the complexion, this all-in-one No Filter Primer imparts a gleaming glow with an opal finish for a visibly healthier look. Formulated with our proprietary, age-defying Ceretin® Complex, as well as a vitamin-rich Energy Complex, essential fatty acids and essential oils like hemp, coconut, olive and shea, this Blurring Photography Primer delivers an immediate boost in radiance without unwanted shine. Wear alone or prep skin for makeup looks. Designed for all skin tones, this must-have primer is universally flattering.
1 FL OZ/ 30 mL

Ideal For:
Ideal for all skin types, especially those looking to blur the look of pores, fine lines, and redness with a radiant, glowy finish.

Certifications/Claims:

  • Clean
  • Vegan
  • Cruelty-free
  • Dermatologist Tested
  • Suitable for All Skin Types
  • Macy’s Conscious Beauty Certified
  • Ulta Conscious Beauty Certified

This Product Does Not Contain:

  • Parabens
  • Sulfates
  • Phthalates
  • Mineral oil
  • Synthetic fragrance

Smooth onto clean, moisturized skin. Then follow with your favorite foundation from PUR.

Key Ingredients:

  • Cannabis Sativa (Hemp) Seed Oil, rich in Omega-3 fatty acids, helps retain the skin’s moisture and calms and soothes dry skin for a smoother appearance.
  • A complexion-boosting blend of invigorating ingredients like Green Tea, Ginseng, and Vitamin B help address signs of premature aging while stimulating and renewing the skin's appearance.
  • Powered by PUR’s proprietary Ceretin Complex, non-irritating Encapsulated Retinol, Lactic Acid, Shea Butter, and Ceramides gently promote cell turnover while helping to diminish the look of fine lines, wrinkles, and discoloration for a brighter, smoother skin tone and texture. This gentle time-released formula can be used both day and night.
  • Prismatic Blurring Micro-Pearls provide a luminescent rose gold glow that instantly boosts radiance and blurs the appearance of imperfections.

Below is the full ingredient list, including skincare actives, botanical extracts, and preservatives used to ensure product safety and performance:

AQUA/WATER/EAU, CYCLOPENTASILOXANE, GLYCERIN, BIS-STEARYL DIMETHICONE, COCO-CAPRYLATE, POLYGLYCERYL-10 MONO/DIOLEATE, POLYGLYCERYL-3 OLEATE, SYNTHETIC FLUORPHLOGOPITE, CANNABIS SATIVA (HEMP) SEED OIL, CERAMIDE AP, RETINOL, LACTIC ACID, BUTYROSPERMUM PARKII (SHEA ) BUTTER, SODIUM STARCH OCTENYLSUCCINATE, CAMELLIA SINENSIS LEAF (GREEN TEA) EXTRACT, PANAX GINSENG ROOT EXTRACT, NIACINAMIDE, CRAMBE ABYSSINICA SEED OIL, BUTYROSPERMUM PARKII (SHEA) OIL, ETHYL MACADAMIATE, OLEA EUROPAEA (OLIVE) FRUIT OIL, PHENOXYETHANOL, DIMETHICONE, COCOS NUCIFERA (COCONUT) OIL, POLYSILICONE-11, POLYACRYLATE-13, PROPANEDIOL, CAPRYLYL GLYCOL, XANTHAN GUM, HEXYLENE GLYCOL, ETHYLHEXYLGLYCERIN, CETYL HYDROXYETHYLCELLULOSE, POLYISOBUTENE, DISODIUM EDTA, TOCOPHERYL ACETATE (VITAMIN E), PHOSPHATIDYLGLYCEROL, BETAINE, CITRIC ACID, POLYSORBATE 20, AGAVE RIGIDA (SISAL) EXTRACT, DECYL GLUCOSIDE, POTASSIUM SORBATE, TIN OXIDE, TREMELLA FUCIFORMIS SPOROCAP EXTRACT, TOCOPHEROL, MALIC ACID, MICA, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77491).

Q: What does No Filter Blurring Primer do?
A: It helps conceal the look of imperfections and blur the appearance of fine lines and wrinkles while giving skin a soft, rose gold glow for a natural, radiant-looking finish.

Q: Can it be used as a highlighter?
A: Yes. The versatile formula can be worn as an illuminating rose gold liquid highlighter on the face and body.

Q: Does it help makeup last longer?
A: Yes. It helps extend the length of wear for foundation while minimizing the appearance of pores. Cyclopentasiloxane, a lightweight silicone, glides over skin to smooth pores and fine lines into an even, silky base — creating the perfect canvas that helps foundation apply evenly and last longer.

Q: What are the key ingredients?
A: PÜR's Ceretin Complex improves the look of skin tone and texture, Hemp Seed Oil hydrates and soothes, a Green Tea, Ginseng, and Vitamin B blend addresses signs of premature aging, and Prismatic Micro-Pearls help blur imperfections.

Q: Does it reduce the look of redness?
A: Yes. The complexion-enhancing formula helps reduce the appearance of redness and skin imperfections.

Beauty, PÜR & Simple

Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.

Where Clean Meets Performance

Clinically inspired, skin-loving formulas that do more than just cover.

✓ Multitasking formulas with skincare-first ingredients

✓ Designed for real results + everyday ease

✓ Always clean, cruelty-free, and consciously crafted

Powered by Skincare

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Our multitasking heroes replace the clutter with purpose-driven performance. Less steps, more results—and skin that looks better with every wear.

94% said their skin felt smoother, softer, and hydrated.*

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Find Your Perfect Match

Not sure which shade is right for your skin tone or undertone? Our quick quiz makes it easy to discover your ideal match for a seamless, natural-looking finish.

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Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.