Fully Charged Mascara Powered by Magnetic Technology

Length- and volume-boosting lash primer that preps and conditions for fuller-looking lashes.

$24.00

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  • Instantly adds length and volume
  • Boosts mascara performance in one swipe
  • Creates a smooth base for mascara
  • Conditions lashes for flexible wear
  • Helps prevent lash brittleness
  • Lightweight, comfortable for everyday use
  • Works with any mascara formula
  • Clean, vegan & cruelty-free

Product Description:

PÜR Minerals Fully Charged Mascara Primer is a clean, cruelty-free lash primer designed to enhance the performance of your mascara. Formulated with Carnauba Wax and Candelilla Wax, it helps build visible volume and length while creating a smooth base for PÜR Fully Charged Mascara or your favorite mascara.

Formulated with Panthenol (provitamin B5) and Sunflower Seed Oil condition lashes to maintain flexibility and reduce brittleness during wear. The lightweight formula supports lash comfort while improving the look of fullness.

Made with multitasking, skincare-first ingredients, this primer fits seamlessly into a streamlined routine, adding lash definition and prep in a single step. PÜR formulates without over 1,300 potentially harmful ingredients and is always clean, cruelty-free, consciously crafted, and vegan.
0.44 oz

Awards & Editorial Highlights:

  • Best Clean Mascara Primer, Heavy.com — “11 Best Mascara Primers for Instantly Luscious Lashes” (2025)
  • Best for Unbeatable Length, StyleCraze — “15 Best Mascara Primers for Full Coverage, As Per a Makeup Artist” (2025)
  • Best Vegan and Clean Mascara Primer, Editorialist — “11 Best Lash Primers: Take Your Lashes From Flat to Fabulous” (2025)

Certifications/Claims:

  • Clean
  • Cruelty Free
  • Formulated without over 1,300 potentially harmful ingredients
  • Consciously crafted
  • Macys Conscious Beauty Certified
  • Ulta Conscious Beauty Certified

This Product Does Not Contain:

  • Aluminum Free
  • Animal Derived Ingredients Free
  • Formaldehyde Free
  • Gluten Free
  • Lead Free
  • Mineral Oil Free
  • Parabens Free
  • Paraffin Free
  • Petrolatum Free
  • Phthalate Free
  • Silicones Free
  • Sulfates Free
  • Talc Free

Apply PÜR Minerals Fully Charged Lash Primer to prep lashes for enhanced length, lift, and definition. This primer creates the ideal base for mascara, helping lashes look fuller and more defined when layered with PÜR Minerals Fully Charged Mascara.

Key Ingredients:

  • Carnauba Wax | Separates and sets each lash for all day length, volume, and curl, creating the perfect mascara primer for your mascara for maximum product performance
  • Vitamin B5 (Panthenol) | Conditions lashes, giving them more flexibility to help maintain longer-looking lashes
  • Sunflower Seed Oil | A lightweight, hydrating oil that nourishes eyelashes and soothes skin
  • Vitamin B5 and Sunflower Seed Oil | Condition dry, brittle lashes resulting in fuller, longer-looking lashes

Below is the full ingredient list, including skincare actives, botanical extracts, and preservatives used to ensure product safety and performance:

AQUA, GLYCERYL STEARATE, C18-36 ACID TRIGLYCERIDE, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, CETYL PALMITATE, STEARIC ACID, PROPANDIOL, STEARETH-20, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, PVP, STEARETH-2, PHENOXYETHANOL, POLYQUATRINUM-10, PHOSPHOLIPIDS, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PANTHENOL, DIPROPYLENE GLYCOL, MAGNESIUM ALUMINUM SILICATE, HYDROXYETHYLCELLULOSE, AMINOMETHYL PROPANOL, CAPRYLYL GLYCOL, CHLOROPHENSIN, DISODIUM EDTA

Beauty, PÜR & Simple

Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.

Where Clean Meets Performance

Clinically inspired, skin-loving formulas that do more than just cover.

✓ Multitasking formulas with skincare-first ingredients

✓ Designed for real results + everyday ease

✓ Always clean, cruelty-free, and consciously crafted

Powered by Skincare

PUR Cosmetics foundation bottles and applicator on a beige background

Elevate Your Routine, Effortlessly

Our multitasking heroes replace the clutter with purpose-driven performance. Less steps, more results—and skin that looks better with every wear.

94% said their skin felt smoother, softer, and hydrated.*

Real skin, real results, real PÜR. See how our community gets that clean-beauty glow and shop the looks you love.

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Find Your Perfect Match

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FAQs

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Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.