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Makeup, meet skincare.

A multitasking pressed powder that delivers buildable coverage, SPF 15 mineral protection, and skin-loving benefits for a flawless, natural finish. Simplify your routine with this all-in-one pressed mineral foundation that acts as your foundation, concealer, powder, and SPF in one easy step. Infused with skin-loving ingredients like Ceretin Complex (retinol + ceramides) and antioxidants, it helps smooth the look of fine lines and improve skin texture over time. This formula uses clean, mineral-based protection for a more skin-friendly experience—perfect for sensitive skin. The lightweight, buildable formula delivers breathable coverage with a natural finish that never looks cakey.

Benefits: 

• 4-in-1 formula: foundation, concealer, powder & SPF
• Clean, non-irritating mineral SPF 15 for daily sun protection
• Buildable, breathable coverage with a skin-like, natural finish
• Ceretin Complex helps smooth texture and improve skin over time
• Mess free compact for easy touch-ups on the go
• Talc free, paraben free, and vegan friendly

How to Use:

Using the Chisel Brush (sold separately), apply in circular motions to achieve even, flawless coverage.Reapply every 2 hours when used for sun protection.

Pressed to Perfection:

FAQs:

Is this powder suitable for sensitive skin or acne-prone skin? Yes! This clean, dermatologist-tested formula is non-comedogenic, making it safe for sensitive, breakout-prone, or reactive skin types. It’s free from harsh ingredients and packed with skin-loving nutrients.

What type of skin is the pressed powder best for? This powder is ideal for all skin types — including oily, dry, combination, and mature skin — thanks to its lightweight, breathable texture and skin-nourishing ingredients like Shea Butter and Vitamin E.

Can I use this both as a foundation, setting powder, or both? Absolutely. This multitasking 4-in-1 formula works beautifully as a standalone foundation, a setting powder over liquid makeup, or for touch-ups throughout the day.

What's the coverage and finish like? It offers buildable, natural-looking coverage with a soft matte finish. Expect a smooth, airbrushed effect that blurs imperfections — never cakey, always breathable.

4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Why You'll Love It:

✔ Dual applicator: pump + doe foot

✔ Matte, full-coverage finish

✔ Skincare-infused with Ceretin Complex

✔ Shields skin from blue light & pollution

✔ Clean, vegan & cruelty free

How to Use:

For Foundation: Pump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.

For Concealer: Use the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.

Consumer Study:

✔ 100% said coverage looked flawless all day

✔ 97% agreed it didn’t cake or settle into lines

✔ 93% said skin felt more hydrated after use

✔ 90% agreed complexion appeared smoother over time

Finish & Coverage:

✔ Texture: Longwear Hybrid

✔ Finish: Natural, Matte

✔ Coverage: Breathable, Medium-to-Full

FAQs:

Is this foundation safe for sensitive skin? Yes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.

Can I layer this foundation with primer and setting spray? Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.

Does it transfer or wear off during the day? It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.

Is SPF included? No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.

Simplify your beauty routine with the natural-looking coverage of our famed, multipurpose 4-in-1 Tinted Moisturizer—a moisturizer, primer, foundation and broad spectrum SPF 20 protection all-in-one! Blurring the line between skincare and makeup, this Broad Spectrum SPF 20 enhances the look of your complexion, preps your skin, helps protect you from the sun and boosts hydration. This innovative 4-in-1 formula infuses the skin with powerful hydrators and proven correctives, including Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a one-of-a-kind ingredient engineered to help renew the look of skin. Use this tinted moisturizer alone for a one-step, ultra-natural-looking—never cakey—finish or as a hydrating, broad-spectrum base for mineral makeup application.   

Benefits:

• 4-in-1: Moisturizer, primer, SPF 20, tint
• Mineral SPF 20 for clean protection
• Ceretin Complex improves skin over time
• Lightweight, breathable sheer-to-medium coverage
• Hydrates & soothes with aloe & squalane
• Clean, vegan & cruelty free

How to Use: 

Step 1 - Swipe: Warm a pea-sized amount between fingertips and apply to clean, moisturized skin.

Step 2 - Blend: Apply evenly to clean skin with fingertips, brush, or sponge. Wear alone for a natural glow or under foundation as a hydrating base.

Step 3 - Glow: Build light coverage or layer for more staying power. *Apply evenly 15 minutes before sun exposure and reapply every two hours as needed.

Finish & Coverage:

✔ Texture: Creamy Tinted Hydrator

✔ Finish: Dewy, Hydrating

✔ Coverage: Radiant, Medium Coverage

FAQs:

Is PÜR Tinted Moisturizer non-comedogenic? Yes—formulated without clogging ingredients and fully dermatologist-tested.

Can I use it under powder or alone? Yes—wear it solo for dewy, fresh skin, or layer with PÜR Pressed Powder if you prefer more control or matte finish.

How do I reapply on the go? Apply with fingertips or blending sponge and use a water‑resistant SPF over it for extended wear.

Does it feel greasy or heavy? Most userss say the formula feels weightless and breathable—great for daily wear and warmer climates.

Your 5-Minute Face Starts Here

Ready, set, simplify. This all-in-one starter kit includes four of our top-rated beauty essentials—designed to deliver lightweight coverage, skincare benefits, and a natural finish in just minutes. Featuring our best-selling 4-in-1 Pressed Mineral Makeup SPF 15, cruelty free application brush, hydrating face primer, and lash-lifting mascara, it's the perfect routine for beginners, pros or anyone looking to get started with good-for-you mineral makeup. Clean, multitasking formulas give you buildable coverage, added skincare benefits, and visible results—without the guesswork.

Hydrate, plump, and enhance your lips with Glossy Lip Tint—a clean, complexion-boosting hybrid lip oil in four universally flattering shades, designed to elevate your natural beauty with buildable, glossy color and nourishing skincare benefits.

NET WT. 0.32 oz | 9.5 mL

Instantly amplify the look of lashes and take clean to the next level with Bio Charged Plant-Powered Volumizing Mascara. Enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein, this vegan Bio Charged Mascara helps strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Our wand isn’t just any wand, the biobased lash-hugging fiber brush is made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right touch of TLC. The clean, fuss-free formula enhances the look of your natural lashes effortlessly without clumping or smudging! Plus, the lightweight mono-material component ensures easy recycling. Embrace a new era of mascara, where clean is not just a promise, but a standard.

*Including water. Naturalness according to ISO 16128 standard.

Get soft definition with this easy-to-use gel eyeliner that glides on effortlessly for customized looks. The creamy, skincare-infused formula is enriched with skin-conditioning ingredients that deliver blendable, high-performance color that’s comfortable to wear. Includes a built-in sharpener for ultimate precision with every use!

Your face is your canvas. Prep it for a flawless makeup look with this energizing and skin-nourishing Correcting Primer Energize & Rescue. Packed with good-for-your-skin ingredients such as probiotics, aloe, caffeine and coconut water, this primer acts as a beauty tonic to help smooth and soothe your skin before makeup application while improving skin hydration and soothing the skin to reduce the appearance of redness. 

Instantly brighten and firm the skin’s appearance, while neutralizing the look of redness from breakouts, irritation and more in one simple step. Cruelty-free Correcting Primer Redness Reducer features a green hue that has been proven to offset the look of redness and uneven skin tone. Great for all skin types, the primer acts as a silky canvas for flawless makeup application… it’s the perfect daily prep to cancel out your complexion concerns. The vegan-friendly, color-correcting Redness Reducer Primer is a multitasking hero. Infused with our proprietary Ceretin Complex, Correcting Primer Redness Reducer helps create a more uniform-looking skin tone and helps disguise pores. It’s the same formula you’ve always loved, just with a fresh new look!

Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.