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Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes!

Hotline (Metallic Hunter Green)
Down to Earth (Chocolate Brown)
Heartless (Black)
Rain (Plum)
Not Sorry (Dove Grey)

Makeup, meet skincare. Our 4-in-1 Pressed Mineral Powder Foundation gives you the flawless mineral coverage you expect from PÜR with groundbreaking skincare ingredients built into our award-winning formula. Our powder foundation is adored worldwide for its lightweight feel and no-mess, no-stress application. This all-in-one foundation, concealer, powder and SPF 15 has been clinically proven to correct, prevent and interrupt your biggest skin concerns – even after the makeup comes off! That's pretty smart beauty.

What it is: Balancing Act is a translucent Skin-Perfecting and Mattifying Shine Control Powder that keeps shine at bay and blurs the appearance of pores and imperfections without adding coverage.

What it does: Balanced skin feels closer than ever, thanks to Balancing Act. The unsung hero of any makeup routine, this sheer, Mattifying Shine Control Face Powder seamlessly keeps shine at bay without adding coverage. You’ll love the versatility of the dual-use formula that subtly blends into skin to keep it flawlessly matte. Plus, this translucent face powder contains our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex that’s made from a delicious combination of green tea, ginseng and vitamin B. Designed with a mosaic of neutral hues suitable for all skin tones, Balancing Act is a genius at helping to keep excess oil at bay. Use powder alone to mattify the look of the skin, blur the appearance of pores and imperfections and minimize the look of fine lines. Apply the setting powder over foundation to control breakthrough shine without looking dry or flat. Never cakey or heavy, its silky texture makes it an ideal touchup powder that can be used with or without makeup for an airbrushed finish.

A captivating, creamy 4-in-1 Foundation Stick that’s formulated with age-defying Ceretin Complex and skin-nourishing Energy Complex to conceal, contour and highlight. The results: brightening of uneven skin tone, supple hydration, reduction in dullness and the look of pores and protection against environmental stressors such as skin fatigue and signs of aging.  Eye-catching, sleek octagonal stick design. Just pop it in your bag and go. Choose from 24 creamy, flattering shades that offer beautiful, medium to full, stay-true coverage for a natural look that’s perfect for all skin types.

Go outside the lines.Prime and line your pout with these lip perfecting liners. On Point glides on easily and locks lip color into place to prevent color from bleeding and feathering. The long-wear formula contains a plumping peptide that improves the appearance of lips for the look of a fuller, smoother pout.

Long Luxe Lashes Take your lashes to the extreme with PÜR's mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout colour with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy — even in tough inner corners! Now, that's a stroke of genius.

Finally—an everyday 4-in-1 Loose Setting Powder with a sponge that helps lock in foundation and concealer without cakey coverage. Soft to the touch, this lightweight, microfine setting powder features a translucent matte finish that won’t settle into fine lines or pores and blends seamlessly to help prevent creasing. Formulated with a combination of ginseng, green tea, and Vitamin B to help rejuvenate the look of your skin and blur the look of pores, this Lightweight Blurring Powder is like an invisible veil holding your makeup look in place.