BEAUTY, PÜR & SIMPLE
Clean, skin-loving color with complexion-boosting benefits.
Instantly amplify the look of lashes and take clean to the next level with Bio Charged Plant-Powered Volumizing Mascara. Enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein, this vegan Bio Charged Mascara helps strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Our wand isn’t just any wand, the biobased lash-hugging fiber brush is made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right touch of TLC. The clean, fuss-free formula enhances the look of your natural lashes effortlessly without clumping or smudging! Plus, the lightweight mono-material component ensures easy recycling. Embrace a new era of mascara, where clean is not just a promise, but a standard.
Includes:
*Including water. Naturalness according to ISO 16128 standard.
Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.
Clinically inspired, skin-loving formulas that do more than just cover.
✓ Multitasking formulas with skincare-first ingredients
✓ Designed for real results + everyday ease
✓ Always clean, cruelty-free, and consciously crafted
Our multitasking heroes replace the clutter with purpose-driven performance. Less steps, more results—and skin that looks better with every wear.
94% said their skin felt smoother, softer, and hydrated.*
Real skin, real results, real PÜR. See how our community gets that clean-beauty glow and shop the looks you love.
Not sure which shade is right for your skin tone or undertone? Our quick quiz makes it easy to discover your ideal match for a seamless, natural-looking finish.
Confidently You. Beautifully Matched.
Returns are easier than ever!
We accept full and partial returns within 30 days of purchase for a refund if you are not completely satisfied with our products.
For our full policy, please click here.
TryNow is a service that allows you to try select PÜR products at home before committing to purchase.
You’ll have a trial period to decide if the product is right for you. If you love it, keep it! If not, return it hassle-free.
First-time customers may be eligible for a welcome discount.
Simply subscribe to our email and/or SMS list and the offer will be sent to your inbox. Some exclusions may apply.
Please use our contact us form to reach one of our team members.
Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.